Scanned from the collections of The Library of Congress Packard Campus for Audio Visual Conservation www.loc.gov/avconservation Motion Picture and Television Reading Room www.loc.gov/rr/mopic Recorded Sound Reference Center www.loc.gov/rr/record u r I OTION PICTURE ERALD The Heart of Show Business VARIETY CLUBS INTERNATIONAL Eleventh Annual Convention Los Angeles, May 13-17, 1947 ^SSSSSSSSSSSSSSSSSSSSM Spring BUYERS NUMBER Containing the BUYERS INDEX LOOKING ABROAD: "Play British, ban German" —Joseph Seidelman "South America is booming" — Spyros Skouras "Films are non-essential" — British Chancellor RKO NET PROFIT OF $12,187,805 FOR YEAR REVIEWS: Welcome Stranger • New Orleans Hit Parade off 1947 • Philo Vance's Gamble • Six Cun Serenade • Citizen Saint • Adventures of Don Coyote West to Glory VOL. m, NO. 5; MAY 3, 1947 Entered as second-class matter, January 12, 1931, at the Post Office, at New York City, U. S. A., under the act of March 3, 1879. Pub- lished weekly by Quigley Publishing Co., Inc., at 1270 Sixth Avenue, Rockefeller Center, New York 20. N. Y. Subscription prices: $5.00 a year in the Americas, $10.00 a year Foreign. Single copy, 25 cents. All contents copyright 1947 by Quigley Publishing Company. YOU CAN READ THIS IN TWO SHAKES OF A LAMB'S TAIL! During the past few weeks in California Preview audiences have witnessed 1 iv i ; ft/ A succession of coming M-G-M pictures Which have electrified all Hollywood! Never— no never!— in all M-G-M annals Has Leo revealed such product! For instance, CLARK GABLE S "THE HUCKSTERS' — Oh how that audience cheered! {continued above) {continued) And equally sensational is "SONG OF LOVE." Its Preview was an historic occasion! Remember these M-G-M titles! "FIEST A," Technicolor's Biggest Spectacle! "GREEN DOLPHIN STREET;' a Giant Drama In M-G-M's mightiest tradition. "CYNTHIA"— with "Green Years" appeal! "THE UNFINISHED DANCE" Technicolor wizardry! "THE ROMANCE OF ROSY RIDGE" tremendous! "LIVING IN A BIG WAY," comedy smash! One after another they thrilled Preview audiences Just as they'll thrill yours! And watch for more big M-G-M news! 15 mighty productions under way— A production program never— no never- Witnessed before in this entire industry! Oh Mister M-G-M Exhibitor, be proud! Great hits are on the way from your pal— Leo the Leader! TWO MORE SHAKES TO TELL YOU ABOUT THE STAR CASTS! "THE HUCKSTERS" — Clark Gable, Deborah Kerr, Sydney Greenstreet, Adolphe Menjou, Ava Gardner, Keenan Wynn, Edward Arnold • "SONG OF LOVE"— Katharine Hepburn, Paul Henreid, Robert Walker • "FIESTA" (Technicolor) — Esther Williams, Ricardo Montalban, Akim Tamiroff, Cyd Charisse, John Carroll, Mary Astor, Fortunio Bonanova "GREEN DOLPHIN STREET"— Lana Turner, Van Heflin, Donna Reed, Richard Hart • "CYNTHIA"— Elizabeth Taylor, George Murphy, S. Z. Sakall, Mary Astor • "THE UNFINISHED DANCE" (Technicolor)— Margaret 0"Brien, Cyd Charisse, Karin Booth, Danny Thomas • "THE ROMANCE OF ROSY RIDGE" — Van Johnson, Janet Leigh, Thomas Mitchell, Marshall Thompson, Selena Royle, Dean Stockwell • "LIVING IN A BIG WAY" — Gene Kelly, Marie McDonald, Charles Winninger, Phyllis Thaxter, Spring Byington They're the talk of the West Coast! KEEP YOUR EYES PEELED FOR WARNERS ROCKY-MOUNTAIN-AREA ROUNDUP MAY 22 150 -THEATRE WHIRLWIND PREMIERE WIL START IT ON ITS BREATHLESS WAY! WATCH THI! FOR THE YEAR'S N0.1 NATIONAL BALLYHOO OP GROSSER! IN BUFFALO! GIANT SMASH! IN ST. LOUIS! SOLID!" IN BOSTON! Following its TERRIFIC! Run at RADIO CITY MUSIC HALL! rr OOMERANG! E GHOST AND MRS. MUIR IRACLE ON 34th STREET HE HOMESTRETCH (In Technicolor) CENTURY-FOX MOTION PICTURE HERALD /! MARTIN QU1GLEY, Editor-in-Chief and Publisher TERRY RAMSAYE, Editor Vol. 167, No. 5 ■XjEfl MaY 3' 1947 ABOUT STABILITY THE inevitable confusions of the world scene and their complicated special enthusiasms and special concerns involving the motion picture the world around are reflected in the news pages of this issue. There is argument for enhanced attention to the British product by the American exhibitor. There is alarmed contention against the Anglo- American Military Government's endeavours in behalf of a German picture industry and an export market for it. There is animated report and interest in the development of a more extended distribution of the American product in the Latin lands to the south, with some delicate political considerations. This comes on top of and in the midst of a tediously difficult and complex endeavour at adjustments of the industry at home under federal regulation in terms that are having far-reaching influences on the structure of the business. The motion picture industry of the United States has reason to congratulate itself that it continues to do so well as the current figures and performances indicate. There is the one basic element of deep stability, the demand of the box office millions for entertainment, and competent entertainment at a price conservatively consistent with the buying power. In those millions of customers and the con- tinued able functioning of the exhibition outlets is the abiding assurance of this business for both today and tomorrow. The great American home market is the anchor which holds. TELEVISION PROSPECT A LARGE negative value of positive quality for the motion picture looms ahead in television. There is prospect that the broad scattering method of throwing pictures around will so thoroughly interest the com- mentators and critics, who for these years have found the screen a springboard into print, that they will be shifting their attention to the new medium, tending to leave the motion pic- ture to tend to its own special business. Probably no other art of expression has enjoyed, experienced and suffered so much advice from the back-seat drivers of drama, literature and politics as has the motion picture. The consequences, in the large, have been as unimportant for the films as for the other devices of expression, but they have been more conspicuous. Most of the writing and the talking about the motion pic- ture always has been, and continues, in behalf of the authors, seeking attention to them and their notions, not the picture. The plain fact is that the motion picture, with the simplicity of its direct appeal to the common understanding, discovered the masses. It enlisted them, commanded their attention and created the first identifiable audience of the millions. Every- body with a yearning to say something to any audience, and preferably the big audience, pell mell and hell bent sought to tie into "the movies". Probably all this has done to the motion picture no important harm. Now and then one observes a picture apparently more inspired by hope of kudos than warranted by the cost. That is always, however, a mistake in judgment in which the pursuit of prestige outweighed the showmanship. Leadership has both its roots and its flowers in the box office. There is also the notably common manifestation of those who talk one kind of a picture and deliver another. The controlling comment on what the motion picture ought to do is made in cash at the ticket window. It will be a comfort if rising television gives the back- seaters something to divide their attention. FOR THE SCREEN THAT project for the making of a series of short releases on the role of the motion picture in society and con- structive and creative labours of Hollywood, now under discussion there, gives promise of the first expression on the screen for the screen. The idea was suggested to the producers by Mr. Eric Johnston on his last coast sojourn. Kindred notions have arisen in the years gone by, but never achieved more than casual attention. Since then, the place of the motion picture among industries and as a medium of communication has importantly developed. There is also a crystallizing consciousness of the community of interests of all components of the screen as an institution. The experiences of the war years did much to put emphasis on the developments involved. It would be perhaps constructive, too, if the rest of great American industry should be given a consciousness of the motion pictures' contribution to the total scene. Two vast contemporaries, the press and the radio, have ever had much to say for themselves. The screen may well have a say for itself, too. □ ■ ■ €Now and then comes a grey day in Spring when Nature seems to pause and think long thoughts between the seasons, as though hesitantly planning for the burst of verdure that is to come. It is born with no sunrise, in utter stillness, and the hours melt into each other. There is neither chill nor warmth. It is a time that seems to give nothing, take nothing. Unseen, unheard, unfelt, the ether overhead is vibrating with radio in message and pictures overhead, unreal, non-existent because the dials stand untouched. The mighty affairs of a world of ambitions and ordeals, problems, hates, enthusiasms, are as though they were not. They are mistily somewhere like an unimportant dream forgotten. A mile up in the murk a four-motored trans-Atlantic plane, freighted with haste and today's importance, drones its way to a fevered metropolitan somewhere. The dark seeps in with no march of shadows to mark the day's end or night's beginning. The stillness spreads deeply over the valley of the Silvermine. The tall glass with the slowly rising trickle of bubbles for sipping. The long, cool pipe. The embers whisper as they settle into ash. A great oak grew for years to make that glow. Only hours move. — Terry Ramsaye THIS WEEK THE NEWS Whose Opinion? LLOYD BACON, the director, spoke up in Hollywood last week for an opinion that is getting growing support within the industry : the studios are going overboard in making- last minute changes and in editing new re- leases based solely on the reactions found in public opinion polls, in sneak previews and premiere audiences. He believes that the policy of checking polls and premieres started as a good thing but has wound up as a fetish and a cult. His own policy, Mr. Bacon de- clared, will be to continue to rely on his own opinions of good pictures, even though he will continue to check audience reactions. You can check on Mr. Bacon when his latest, "Off to Buffalo," is released by Twentieth Century-Fox. Ear to the Ground THE JOSEPH P. DAY Company, New York, keeps a close watch on the industry. During the anti-trust suit the company heard about this competitive bidding business, then called auction selling, and hurried to the judges' chambers to try to enter the suit as a friend of the court because they had a plan all drawn up detailing the ways, means and methods of conducting competitive bidding. Now, listening to the recurrent rumors that film companies are interested in a Jack- sonville, Fla., exchange, the Day company, in association with A. G. Whyte, industry pioneer, has issued a handsome brochure offering to build a model motion picture colony, on handsomely landscaped grounds, just outside the city limits of Jacksonville to house the exchanges of all distributors and with space available for some film supply companies. According to hand-colored sketches of the proposed center, everybody would have a ground floor office, complete with showers. Any takers? More Respect, Please THE COIN MACHINE industries are fed up to here with those radio stations and picture producers who think nothing at all of using coin machines in their pictures and stories to carry the suggestion of criminal- ity, badness per se, or outlawry. Mad clear through, the coin machine industry's public relations bureau has sent out a two-page, single-spaced letter to 1,000 radio stations and picture studios asking: "Won't you agree that it would be more polite to take a more tolerant attitude towards the machines and at least half of the time treat them as good and natural American products serving a good and not a nasty purpose?" Warn- ing that there are 75,000,000 coin machine SEIDELMAN urges playing British films, ban on German Page 13 SKOURAS sees boom in industry in Latin America Page 13 RKO net profit for year up 100 per cent, to $12,187,805 Page 21 MPA starts work on first of planned series of "editorial" films Page 24 U. S. films facing crisis in dol lar- conscious MAJORS say no competitive bidding un- Britain Page 16 less ordered by court Page 26 RODGERS tells MGM staff to heed all FRENCH Government seeking to revitalize exhibitor run pleas Page 17 film industry Page 32 ON THE MARCH— Red Kann in comment NATIONAL SPOTLIGHT— Notes about in- on industry affairs Page 20 dustry personnel across country Page 40 SERVICE DEPARTMENTS Foreign Feature Reviews Page 34 IN PRODUCT DIGEST SECTION Hollywood Scene Page 36 Showmen's Reviews Page 3609 In the Newsreels Page 48 Short Subjects Managers' Round Table Page 3610 Page 53 Picture Grosses Page 59 Advance Synopses Page 361 1 Short Product at First Runs Page 47 Short Subjects Chart Page 3612 What the Picture Did for Me Page 51 The Release Chart Page 3614 users who go to the theatre and listen to the radio, the public relations director asks : "What must be their feelings when they hear or see you using machines in a bad or for- bidden context? Simply that there must be something the matter with the American people themselves because they always thought that the machines were innocuous devices of recreation or service and nothing else!" In other words, the coin machine industries feel that they've been tilted. Closing In Young Moves ROBERT R. YOUNG, who spreads his money between railroads and motion pic- tures, announced last week that his three railroads, the C. & O., Pere Marquette, and Nickel Plate — will spend $100,000,000 to improve their service. Chairman of the board of the C. & O., Mr. Young spoke last Thursday night in New York at the twenty- fifth annual dinner of the Bureau of Adver- tising of the American Newspaper Publish- ers Association, roundly attacking railroad monopolies, "the seat of all monopoly" in America. About $26,000,000 of the $100,- 000,000 will be spent in the replacement of every passenger car on the main lines of his three roads. Mr. Young's latest "public service" venture now enables you to take your automobile along when you travel the C. & O. between Washington and Cincin- nati. An extra car for automobiles is at- tached to the westbound "Sportsman" and the eastbound "Fast Flying Virginian." LAST WEEK was a bad one for James C. Petrillo, head of the American Federation of Musicians. In one action against the union leader, the Justice Department last Thurs- day asked the Supreme Court to uphold the Lea Act, the so-called anti-Petrillo law, as constitutional. In a 172-page document, the Department claimed the law was designed to curtail the alleged "monopoly power" of labor organizations interfering with effective use of broadcasting facilities. Also last week members of a three-man sub-committee of the House Education and Labor Committee were appointed to investigate Petrillo's ac- tivities. Prefab Sets CUBES AND TRIANGLES, resembling loose pieces from an over-size set of chil- dren's building blocks, are being used in Hollywood as prefabricated motion picture sets. While several studios have hit on the idea, Universal-International is the studio making the most use of the plan. Through the use of standardized set pieces, U-I changed a district attorney's office overnight into a bedroom, then modified that into a prison doctor's office and then transformed that office into an ornate Louis XVI room. Under the plan, door, window, and wall panels of various types are made separately and then arranged and rearranged at will. 8 MOTION PICTURE HERALD, MAY 3, 1947 Yes, Mr. President THE OWNERS of the Bowie Theatres Co., Bowie, Texas, have taken the President's remarks about high prices to heart and have addressed an open letter to him, which they have distributed among' their neighbors and friends, which states that "the Bowie Ma- jestic is just as willing to cooperate with the Government in these troubled post-war years as we were during the war." As a result, an adult can now get into the theatre for 37 cents. Prior to April 25, he had to pay 40 cents. Six cents of that is still Federal tax. Newspaper Broadcast PHILADELPHIA saw a demonstration of facsimile broadcasting Tuesday when the front page of The Evening Bulletin was broadcast from station WPEN-FM and re- produced on a recorder in windows of the Gimbel department store. The demonstra- tion revealed to interested spectators a re- production of a page 18 inches wide. The newspaper and radio station have been mak- ing experimental broadcasts since April 2. Junket to Paris SINCE THE WAR various producers have been eyeing the possibility of a junket to Paris as part of a grandiose scheme for pub- licity. Now Enterprise has decided to go through with the idea and is planning a Paris trip via two chartered planes for the press and Hollywood stars as part of a spe- cial campaign for the scheduled premiere in that city of its "Arch of Triumph." The picture is tentatively set for U. S. road show openings in September. The company has set an advertising budget of approximately $1,750,000 for "Arch" and three other of its productions — "Ramrod," "The Other Love", and "Body and Soul. Shooting Gallery LEO JONES, who started in business in Upper Sandusky, Ohio, and now has a pros- perous circuit of small theatres, is refurbish- ing the original Upper theatre, seating- 189, where he made his start. New projectors and a new screen are being installed and as part of the operation he tells this story. The original screen, in the theatre 40 years, was of solid plate glass, silvered on one side, ground on the other, the kind that used to cost a mint of money and weighed 3,000 pounds. It was a problem to get the old screen out of the theatre, it was too big, too heavy to handle. Nor, Leo felt, could just anyone step up with a sledge and knock it down. Then, he had a brilliant idea. He called in the local cops for target practice. They stood in the back of the house and took aim at all the shadowy fig- ures they had seen, boy and man, through years of silent pictures. They knocked off G. M. Anderson, Win. S. Hart and other bad men whose galloping pintos had raced across this silvered glass. When they fin- ished, the screen was in countless bits and pieces, and could be swept up with a dust- pan and broom. It was great shooting, good practice for the boys with the 45's and the young fry were thrilled to watch. Salaries LOUIS B. MAYER received $500,000 sal- ary in 1946 for his duties as vice-president of MGM in charge of production. He got that much, too, in 1945, but in 1944 he got $409,069 more than that and in 1943 he re- ceived $638,992 more than his 1946 salary. Robert Montgomery was MGM's highest paid actor for 1946. He received $286,000. Nicholas M. Schenck, president of the com- pany, drew $224,767 for the year. All these figures are according to reports filed with the Securities and Exchange Commission. Eastman Report EASTMAN KODAK Company's first quar- ter consolidated sales were $71,500,000, com- pared with $53,000,000 for the same period last year. The increase was achieved, Thomas J. Hargrave, president, pointed out, despite price rises of less than 15 per cent over those of 1939-40. During the intervening- period, he noted, raw materials cost has risen 60 per cent, and labor 75 per cent. Increased productivity would alleviate present price problems, Mr. Hargrave said. At the annual stockholders' meeting, Fleming-ton, New Jersey, at which Mr. Hargrave spoke, the stockholders authorized a five for one split of 2,488,242 shares of issued common stock without par value into 12,441,210 shares with $10 par value. They also authorized increase and change of au- thorized common stock from 2,500,000 shares without par value into 20,000,000 shares with $10 par value. Foreign operations are proceeding and have been resumed in Canada, France, Ger- many, England, Manila, Shanghai, Hong- kong, Singapore, and Java. Dr. C. E. Kenneth Mees, Charles K. Flint, James F. Bell, and George H. Clark were reelected directors. PEOPLE J. Stanley McIntosh, educator and for- merly with Encyclopedia Britannica Films of Chicago, Monday was appointed assis- tant director of the Motion Picture Asso- ciation's department of educational serv- ices, Eric Johnston, MPA president, announced in Washington. William T. Orr has joined the Warner Brothers Studio in Hollywood as an ex- ecutive in the talent department, it was announced Tuesday. Mr. Orr will work on the discovery and development of new talent. Harvey Smith, publicity director for the Georgia Theatre Company, Atlanta, has resigned to become special representative and advertising director for the radio comedian, "Duke of Paducah." John E. Flynn, who has been with MGM and its predecessor company for the past 27 years, will retire from active participa- tion in the company's affairs but will con- tinue in an advisory capacity, it was an- nounced Wednesday by William F. Rodgers, vice-president and general sales manager. • Sam E. Diamond, formerly with Twentieth Century-Fox in Philadelphia, has been ap- pointed branch manager in Philadelphia for Producers Releasing Corporation, it was announced Monday in New York. Dick Richards, motion picture critic for London's newspaper, Sunday Pictorial, arrived in New York over the weekend on the Queen Elizabeth. This weekend he will leave for two weeks in Hollywood before returning to England. Nathan D. Golden, consultant on motion pictures to the Department of Commerce in Washington, D. C, will leave next Thursday for a six-week trip to Holly- wood and Mexico. In Hollywood he will attend the International Variety Club con- vention. Dr. George Gallup, president of Audience Research, Inc., has resigned as vice-presi- dent of Young and Rubicam, Inc., to de- vote more time to Audience Research and his American Institute of Public Opinion. He left for England last Saturday on a five-week business trip. W. Ware Lynch, for the past four years general manager of Russell Birdwell and Associates, Inc., public relations firm in New York, has been appointed president of the company. William White has been named manager of Southeastern Equipment Company in Charlotte, N. C„ effective May 1. Mr. White was formerly with Wil-Kin The- atre Supply Company. MOTION PICTURE HERALD, published every Saturday by Quigley Publishing Company, Rockefeller Center, New York City 20. Telephone Circle 7-3100; Cable address "Quigpubco, New York," Martin Quigley, President; Red Kann, Vice-President; Martin Quigley, Jr-, Vice-President; Theo. J. Sullivan, Treasurer; Leo J. Brady, Secretary; Terry Ramsaye, Editor- Martin Quigley, Jr., Associate Editor; James D. Ivers, News Editor; Charles S. Aaronson, Production Editor; Ray Gollcgher, Advertising Manager; David Harris, Circulation Director; Bureaus: Hollywood, William R. Weaver, editor, Postal Union Life Building; Chicago, Hal Tate, 624 South Michigan Avenue; Washington, J. A. Often, 2525 Ontario Rd., N.W., 9; London, Hope Williams Burnup, manager, Peter Burnup, ediror, 4 Golden Square, W. I.; Toronto, W. M. Gladish, 242 Millwood Road; Paris, Maurice Bessy, 2 Avenue Matignon; Dublin, T. J. M. Sheehy, 36 Upper Ormond Quay; Rome, Argeo Santucci, 10 Via Versilia; Lisbon, Joao De Moraes Palmero, Avenida Conde Valbom M6; Brussels, Louis Quievreux, 121 Rue Beeckman; Amsterdam, Philip de Schaap; 82 Jekerstraat; Copenhagen, Kris Winther, Bogehoi 25; Stockholm, Gosta Erkell, 15 Brantingsgaten ; Budapest. Alexander Fodor, XIV Nurnberg ucca 47; Zurich, Carlo Fedier, c/o Cine Suisse, Kappelergasse 13; Prague, Joseph B. Kanturek, Cechovo nam I; Sydney, Cliff Holt, Box 2608 — G.P.O. Derwent House; Johannesburg, R. N. Barrett, 10, Blyth Road, Talboton; Mexico City, Luis Becerra Celis, Dr. Carmona y Valle 6; Havana, Charles B. Garrett, Refugio 168; Buenos Aires, Natalio Bruski, J. E. Uriburi 126; San Juan, Puerto Rico, Ernesto Sanchez Ortiz, P.O. Box 1043; Montevideo, Paul Bodo, Calle Francisco Bauza 3662; Sao Paulo, Brazil, I. A. Ekerman, Rua Gucianazes 159; Santiago, Chile, Maria Romero, Revista "Ecran," Bellavista 069; Caracas, Venezuela, Mrs. Frank M. Caldwell, Apartado 1706. Member Audit Bureau of Circulations. Other Quigley Publications: Better Theatres, published every fourth week as a section of Motion Picture Herald; Motion Picture Daily, International Motion Picture Almanac and Fame. MOTION PICTURE HERALD, MAY 3, 1947 9 THIS WEEK the Camera reports: ORGANIZING the Motion Picture Foundation Chicago unit. Nine of the 17 men com- prising it are seen above. Seated, left to right, are Thomas Flannery, Jack Rose, Louis A. Novins, John Balaban and Edward G. Zorn who was elected chairman. Standing are Thomas Murray, Frank Allen, Walter Immerman and Samuel Shirley. The film industry's first truly national charitable organization is rapidly shaping up, with units in all key cities. AT THE SMPE 61st semi-annual convention, in Chicago, right: some of the officers. In usual order are Donald Hyndman, of East- man Kodak, an SMPE past-president; Loren Ryder, of Paramount, now president; Earl Sponable, of Twentieth Century-Fox, the executive vice-president, and Abe Shapiro, of Ampro Corp., midwest section chairman. By the Herald JAMES RAYMOND succeeds the late Beno Slesin as United Artists manager for Colombia. Mr. Slesin died in an airplane crash in February. IN BEYROUTH, Leba non, William Mal- luk, left, distributor, bids a farewell to Lacy Kastner, Columbia European manager. At the right is R. Menasche, Near East manager. The men recently completed a deal with the Empire Circuit of Lebanon and Syria. IN LONDON WITH RAY JOHNSTON. The Monogram board chairman visits Lady Yule's British National studio, Elstree. In left to right fashion are Louis Jackson, British National executive producer; William Moffatt, managing director of Pathe Pictures, Ltd.; Mrs. Johnston; Lady Yule; Mr. Johnston, and Sir Philip Warter, chair- man of the board of Associated British Pictures Corporation. ib MOTION PICTURE HERALD, MAY 3. 1947 TOASTMASTER: HOWARD DtETZ BARNEY BA LAB AN, WILL H. HAYS NEW YORK'S film industry turned out last week for the annual dinner- dance of the Associated Motion Pic- ture Advertisers in the Hotel Astor's grand ballroom. Some 800 listened to an array of distinguished speakers. MARTiN QUI&LEY, ROBERT O'DONNELL, JACK COHN. NIGHT AND DAY some 22 million persons in the East are being reminded that David O. Selznick's picture will open in May in their localities. The dirigible above once belonged to the Navy; now it is a Douglas Leigh vehicle, with letters 27 feet high, and known generically as "a flying spec- tacular". Above, it flies over New York's skyline, to remind of premieres May 7 in 37 Loew theatres. It also flies above Washington, Baltimore, Philadelphia, Stamford, Bridgeport, Waterbury, Reading, Harrisburg, New Haven, Hartford, Perth Amboy, Red Bank,. Long Branch, Asbury Park. I By the Herald INDUCTION, of Robert Weitman, New York Paramount Theatre managing director, as president of the Cinema Lodge, B'nai B'rith. Some 500 attended the Hotel Astor banquet Tuesday night. At the dais above, are Ed Sullivan, Harry Brandt, Jack Cohn, Barney Balaban, Jack Levin, retiring president; Mr. Weitman, S. H. Fabian, and A. W. Schwalberg; and, standing, Samuel Rinzler, The latter presented the Lodge's parting gift to Mr. Levin. Mr. Weitman called upon the Lodge to intensify efforts to preserve American principles. See page 59. SCENE, from "The Miracle of Monte Cassino", the Italian picture now being released here by the Simpex Company, New York. MOTION PICTURE HERALD, MAY 3, 1947 II SPYROS P. SKOURAS, left, president of Twentieth Century-Fox, and Murray Silver- stone, president of Twentieth Century-Fox International, as they gave to the trade Tues- day morning a resume of their Latin-Amer- ican tour and many and forceful impres- sions thereof. See opposite page. By the Herald MAURICE BESSY, editor for French fan and trade papers, and Motion Picture Herald Paris correspondent, was in New York, heading for Hollywood and Latin America. By tile Herald By the Herald RETURN FROM LONDON. Joseph Seidel- man, Universal foreign sales head, above, left, and Al Daff, vice-president, as they spoke to trade writers Monday in New York headquarters. British financial problems and' plans for German export were stressed. See opposite page. MEXICAN OPENING, left. As RKO's "It's a Wonderful Life" opened at the Alameda, Mexico City: Charles Woram, Churubusco studio manager; Jimmy Stewart and Louis Montez, Variety Club president. Photos hy the Herald MR. JAMES MASON MEETS THE PRESS, as part of the in the plush Stork Club. As you may see, he put himself over. "Odd Man Out" New York fanfare. Britain's invading actor met At the right, he may be pondering the meaning of it all — or, selected sundry in the intimate circumstances of an upstairs room possibly, how to change the subject. 12 MOTION PICTURE HERALD, MAY 3, 1947 11 PLAY BRITISH, BAN GERMAN' SOUTH AMERICA BOOMING Future in Latin America Bright, Says Skouras Seidelman Fears a Move Against U. S. Pictures Unless Bookings Rise Foreign markets took the spotlight this w eek as company presidents returned to their home offices from tours abroad and the long- running food versus films debate continued in the British House of Commons. The collected reports added up to these three salient opinions: British features must be given more American playing time, the proposed export of German-made product is undesirable, the South American markets are booming. The reports were these : 1. Joseph Seidelman, head of Uni- versal International's foreign sales, in from France and England, warned that unless British features were given more American playing time England might retaliate with restrictive measures against U. S. imports to Britain. He urged that the expansion of the German industry beyond the German-Austrian border be stopped, and protested the Anglo-Ameri- can Government plan of exporting Ger- man-made features. 2. England, acutely dollar-conscious, argued the value of buying Hollywood features while awaiting the Government's policy on quota, which may be discussed by J. Arthur Rank and Eric Johnston. (See page 16.) 3. Spyros P. Skouras, president of Twentieth Century-Fox, and Murray Silverstone, president of 20th-Fox Inter- national, found business better than ever during their 17-day tour of South Ameri- can countries. A fervent plea to American exhibitors to allocate playing time to British pictures or face the inevitable long-range consequence, was expressed by Mr. Seidelman at a New York interview Monday at the home office. He also disclosed the formation of a new British distributing company to handle reissues of Universal pictures and went on record as strongly opposed to the export of German-made product to areas outside Germany and Austria. He thought these limitations should stand for 20 years. "Britain's economic situation today is such that, unless effective measures are taken by American exhibitors to book British product and permit it to generate American dollars, restrictive measures against the import of U. S. films to Britain or the flow of dollars from that country are sure to come about soon," Mr. Seidelman said. "It's up to the American industry to take action and ex- hibitors should be made conscious of the fact that, unless something is done about the sit- uation, the loss of revenue from the United Kingdom will undoubtedly affect Hollywood production schedules." Business this year in Latin America has increased from 12^2 to 40 per cent over last year. From 300 to 400 new theatres are being built south of the border. American companies are making more money from Latin American houses with fewer pictures. This was the news brought back to New York Tuesday by Spyros P. Skouras, presi- dent of Twentieth Century-Fox, and Murray Silverstone, president of 20th-Fox Interna- tional, who have just completed a 17-day tour of 500 theatres in Mexico, Guatemala, Panama, Peru, Chile, Argentina, Brazil, Trinidad, Puerto Rico, Cuba and Uruguay. "I am not only optimistic, but enthusi- astic about South America," Mr. Skouras told trade press representatives in his heavily paneled board room. Should Encourage Theatres The American industry should encourage theatre building in South America, accord- ing to Mr. Skouras. There is room for ex- pansion and there is South American money for theatres, he said, and it is up to the dis- tributors to encourage theatre expansion by more frequent and more personal contacts with the industry. The American industry does not need to send money into the coun- try; it needs to send ambassadors. As far as Mr. Skouras is concerned, the American industry can more solidly entrench itself in Latin America by that kind of encourage- ment than by building or buying theatres it- self. Twentieth Century-Fox does not want to acquire theatres below the border, Mr. Skouras said. Neither will the company resume its policy of dubbing, which it dropped about 15 months ago, and this because "the people are fanatical against dubbing. They want to learn English and they learn it from our pictures." The company has adopted the day-and- date system of release in some of the larger cities in Latin America and has found this practice is paying off to such an extent that one particularly well-received picture may gross as much as five or six pictures playing single theatres. Welcomes All Competition Mr. Skouras welcomes any and all com- petition— from England in Latin America and from native production. "The records show," he observed, "that the development of local production helps the popularity of American production. Better pictures cre- ate better patronage." Mr. Skouras and Mr. Silverstone lunched and dined with government officials in each country visited, met with exhibitor organiza- tions and talked with all their foreign branch employees. "I was impressed with the people every- where," Mr. Skouras said. "They are open hearted, open minded and have a fine in- tegrity." To illustrate the urgency of Britain's eco- nomic plight, Mr. Seidelman said the Bank of England now was asking the J. Arthur Rank Organization to submit weekly reports on its American earnings. He estimated that they now amounted to a gross total of $150,000 to $200,000 a week. The British treasury would be happy if British films would net from $8,000,000 to $10,000,000 a year, he said, but this was possible only if the theatre-owning American producing companies as well as the circuits made a de- termined effort to widen the circulation of British pictures. Mr. Rank told an audi- ence last December that his films had grossed about $8,000,000 in the U. S. in 1946. Mr. Seidelman pointed out that, in view of the quality product now made by British studios, there was no reason for exhibitor opposition to these films. He said that British audiences were acutely conscious of the dollar situation and showed a definite partiality for local productions. The U-I executive spent three weeks in England and three in France. He was accompanied on his tour by Al Daff, vice-president of Uni- versal-International, who covered all Brit- ish branches to obtain an accurate booking analysis. While in England, Mr. Seidelman con- cluded a deal with Phil and Sid Hyams, giv- ing the brothers the right to reissue Univer- sal pictures made during a five-year period, from 1937-38 to 1941-42. The brothers paid $500,000 to obtain the franchise, which is good for 10 years. The contract calls for the formation of a new company and the selection of a minimum of 20 pictures a year from a total of 90 available films. U-I will have a participating interest in the outfit, which will distribute in the United King- dom only and has Mr. Rank's blessings. The new organization will take over Anglo- American, a distribution subsidiary formerly owned by Warner Brothers. In France, where he attended the U-I for- (Continiied on page 16, column 3) MOTION PICTURE HERALD, MAY 3, 1947 13 Doyo*^ There's great business! "CHECK THIS ONE FOR BIG TICKET SALES. A MUST!" Film Daily ' A WHALE OF A GOOD SHOW . . . HOT . . . SOLID!" MP Daily OS Premiered to boff business at the Saenger Theatre, New Orleans and a hundred other sock situations! ms New Ot\*>* when you play . . . * Here's business from U A U. S. FILMS FACING CRISIS IN BRITAIN Dollar-Conscious MP's Say Too Much of Loan Spent on Pictures, Tobacco by PETER BURNUP in London Although references during the House of Commons budget debate to this country's dollar expenditure on American films were obviously tightly curbed by agreement among the Whips of the various parties, there are signs of a grim struggle developing on the subject behind the scenes. The na- tion, faced with the revelation of the unan- ticipated drains on the American loan, has suddenly become acutely dollar-conscious. There was general feeling in the House that Hugh Dalton, Chancellor of the Exche- quer, had been more than necessarily dis- criminating in the startling increases he pro- posed in the import duty on American to- bacco. Other Methods for Films To the stray malcontents who put forward the suggestion that films also should be re- stricted, Mr. Dalton made the significant re- ply: "Films and tobacco hang together as inessentials compared with food. Expendi- ture on films, however, is not appropriately handled by taxation, but by other methods which it would be out of order to discuss today." In other words, Britain's legislators must await disclosures of the Government's plans in regard to the new quota act before being made aware of the fate which may befall the screening of Hollywood's outgivings in the country's cinemas. Sir Stafford Cripps, president of the Board of Trade, fears that if a cut is made in American film imports — they aggregated only seven per cent of the nation's dollar expenditure in . the latter half of 1946 — re- taliatory measures may be taken against British screenings in America. He believes that a growing export of films is essential. Churchill Hits Taxation Ex-Prime Minister Winston Churchill has delivered himself of a vehement attack on what he characterized as "this crushing, blinding, paralyzing taxation" imposed by the Government, in the course of which he said: "At present we are living to a large extent upon the American loan and I have been shocked to see the rate at which it is flowing out because a great part of it is being spent on tobacco and films." Lord Beveridge has asked if there were any real reason why the number of dollars spent on unessentials like tobacco and films should he left to be determined by the con- sumer, while dollars spent for much more STATE DEPT. APPROVES REICH FILM EXPORT State Department approval of the Anglo-American Military Govern- ment program to export German- made films came late last week. Export of screened films would be approved as a means of rebuilding the German industry. The State Department officials pointed out that the plan falls "well within the terms of the Potsdam Agreement". Ger- man films made before the end of the war will be screened, eliminating probably all but technical and educa- tional films. The spokesman also said that the Germans had a production goal of seven feature films in 1947. A War Department spokesman called the reported total of 80 to 200 Ger- man films ready for export "greatly exaggerated". essential purposes are rigidly limited by the Government. One thing is clear in all the Governmental reluctance to show its hand in the matter of film imports : that is, that the independent exhibitor will fight tooth and nail against any proposed cuts. Hollywood's greatest ally this side is the independent. They are becoming more and more vocal in their op- position to imports cuts, whether they be created by taxation or by a stiff upgrading in quota. Defended by Fuller Soundest view on the matter was probably that expressed by W. R. Fuller, secretary of the Cinematograph Exhibitors' Association : Said he : "The public should realize that un- less American films are obtained, exhibitors could not produce their accustomed enter- tainment. Producers argued that 100 Brit- ish features would be produced annually within a couple of years. This is not borne out by the fact that they had only increased from 30 to 44 in the last renters' quota year. "To drop the renters' quota would merely leave out a most useful section of American companies who had all the facilities for pro- ducing over here. Exhibitors regard the continuance of the renters' quota — its abolition is proposed by the Producers' Association — as the corner- stone of their quota ideas. It is understood that J. Arthur Rank has suggested that he be empowered by the Pro- ducers' Association to discuss the whole tan- gled matter of imports and quotas with Eric Johnston when Mr. Rank arrives in America. The suggestion is approved this side. FOREIGN FRONT (Continued from page 13) eign managers meeting in Paris, Mr. Seidel- man said he saw his company's French pro- duction, made in collaboration with Trans- continental Films, and found it "very differ- ent from the usual." The picture is titled "Le Diable Au Corps" ("The Devil in the Flesh") and cost 75,000,000 francs to make. In the U. S. it probably will be handled through Prestige Pictures. The cost was high, he explained, because production had fallen into an inflationary period. Under an agreement with the French treasury 50' per cent of the film's foreign earnings will go to U-I and the other half to the French Government for conversion into francs. Seidelman Met Arthur Loew The subject of Germany came in for a thorough airing in Paris when Mr. Seidel- man met with Arthur Loew, president of Loew's International, and representatives of the Motion Picture Association and the Mo- tion Picture Export Association as well as the European managers of the MPEA mem- ber companies. The executives were told of an Anglo-American Military Government scheme to sponsor the export of German pictures as a means to gain foreign ex- change. When informed of this plan, Mr. Seidel- man and Mr. Loew sent a long cable to Eric Johnston, MPA president, outlining their objections to such a policy and urging the MPA head to use his good offices in Wash- ington in an effort to thwart the AMG plan. In their cable the two executives said : "The proposed worldwide export of old and new German pictures, including many produced by Nazis during and up to the end of war, as a means of obtaining foreign ex- change earmarked solely for the further ex- pansion of German film production and export, is in our view so diametrically op- posed to Allied aims and world interests as to require the most careful consideration on the part of American authorities and com- panies. "It is our unanimous opinion that the whole film production and export program as worked out by the control authorities in Berlin apparently under Erich Pommer's guidance and now a virtual fait accompli, foreshadows an early restoration of the Ger- man propaganda machine and constitutes a threat of the first magnitude politically, so- cially and economically and should be held up for further consideration through prompt action of the highest Washington authorities. Urge Approval Withheld "We consequently recommend with utmost earnestness and urgency that the American military and civilian authorities in Berlin be instructed immediately to withhold ap- proval of the present proposed program. . . ." Besides Mr. Seidelman and Mr. Loew, those present at the Paris meeting included Irving Maas, vice-president and general manager of MPEA ; Robert E. Vining, MPEA representative in Germany; and Fay W. Allport and Frank McCarthy, European managers of the Motion Picture Association. 16 MOTION PICTURE HERALD, MAY 3, 1947 Theatre Request Must Be Heeded: Rodger s to Staff Orders to give full consideration to any exhibitor requesting a run and never arbi- trarily to refuse such requests were given to MGM sales personnel this week by William F. Rodgers, vice-president in charge of dis- tribution, in his opening address at the com- pany's first sales convention since before the war at the Hotel Astor in New York on Monday. More than 1 1 5 home office and field executives attended the first of a series of week-long meetings which will be cli- maxed at a banquet Sunday night. The first day of the convention was given over largely to a discussion of the New York anti-trust decree. Eric Johnston, pres- ident of the Motion Picture Association, ac- companied by Francis Harmon, MPA vice- president, appeared during the initial ses- sion. In a brief address, Mr. Johnston said the motion picture industry could do more than any other to bring understanding to the peoples of the world. He also congratulated those present for their important part in the war and their major contribution towards victory. Metro to Do Editorials At the same time he announced officially that Metro had been chosen to produce the first of a series of editorials showing the in- dustry's position on important matters af- fecting the nation. His talk marked the first appearance of an MPA, or MPPDA, presi- dent at a major company's sales convention. ( See page 24.) In his talk, Mr. Rodgers directed that all clearance arrangements must be justified and he added that he assumed that all present clearance systems now in effect are "reason- able." He explained that this had been MGM's policy ever since 1940, when the Consent Decree was entered into. Monday afternoon sales managers, district and branch managers and head bookers asked questions pertaining to the operation of the court's edict, parts of which have been stayed by the U. S. Supreme Court pending appeal. Questions asked during this part of the meeting would ordinarily have been brought up from day to day, but had to be held in abeyance on account of the phone strike. Individual sessions among field sales man- agers and their respective district and branch managers and chief bookers were to have been held throughout the week, with special daily events also on the roster. Executives Present Mr. Rodgers was to preside over all ses- sions. Flanking him on the dais at the open- ing clay of the meeting were Howard Dietz. vice-president and director of advertising, publicity and exploitation: Howard Strick- ling, studio publicity head ; Edward M. Saunders and Edwin W. Aaron, assistant general sales managers; John E. Flynn, Howard Strickling, Howard Dietz, Henderson John P. Byrne, Rudy Berger, John J. Ma- loney and George A. Hickey, field sales heads ; H. M. Richey, assistant to Mr. Rod- gers and in charge of exhibitor and public relations. Also, Silas F. Seadler, advertising man- ager; William R. Ferguson, exploitation manager ; Alan F. Cummings, in charge of branch operations and maintenance ; Ted Gould, general sales manager for Regal Films, Ltd., of Canada; William B. Zoell- ner, head of reprints and importations ; Jay Gove, manager of sales research; Joel Be- zahler, Paul J. Richrath, Irving Helfont, Leonard Hirsch and Charles F. Deesen, home office assistants to field sales man- agers ; William G. Brenner, head of the checking department; Jay Eisenberg, liaison between sales and legal departments ; Pincus Sober, assistant to Mr. Eisenberg; Herbert Crooker, publicity manager ; Arthur Lacks, News of the Day sales manager ; Harold Postman, assistant to Mr. Cummings; Mau- rice N. Wolf and M. L. Simons, assistants to Mr. Richey, and Max Weinberg, short .subjects publicity. M. Richey and Mr. Murphy. Metro Will Continue Deals For Outside Productions MGM will continue its policy of accepting outside productions for distribution which it started in 1941 with the British-made "The Stars Look Down," and which it continues with Frank Capra's "State of the Union" and Walter Wanger's film on Joan of Arc with Ingrid Bergman, it was understood this week. Deals will continue to be indi- dividual ones, based on size and quality. In all cases sales policies and terms are deter- mined by MGM. The outstanding example was David O. Selznick's "Gone With the Wind." The producer and MGM then worked out a sell- ing formula which the distributor put into effect without producer control. The handling of the Walter Wanger film is ex- pected to follow similar lines. A different circumstance prevails in the case of Mr. Capra's picture, which will be produced at Culver City on a large budget. Like any other Metro film, the usual charges of overhead w ill apply. MOTION PICTURE HERALD, MAY 3, 1947 17 EXHIBITORS WANT just such a follow-up headliner when it is HUNT STROMBERG'S presentation of HEDY LAMARR co-starring W DENNIS O'KEEFE • JOHN LODER with WILLIAM LUNDIGAN . MORRIS CARNOVSKY • PAUL CAVANAGH • NATALIE SCHAFER PRODUCED BY JACK CHERTOK Directed by ROBERT STEVENSON • Screenplay by EDMUND H. NORTH • A HUNT STROMBERG Production # Exhibitors can get it from UA ON THE 31AHCMI March Tax Total by BED KANN Is $33,223,139 THOSE whose attention is captured by the imagery in, figures might look this one over: Between May 4 and 11, "Duel in the Sun" will play day-and-date in 228 theatres with a combined seating- capacity of approximately 325,168. It's one of the all-time highs in multiple runs in the industry's history. The geographical break- down paints its own graphic story : No. of No. of Metropolitan New York 39 102,618 Texas 66 56,558 Southern California 44 55,156 New England 31 44,848 Northern California 17 23,642 Pacific Northwest 13 15,850 New Jersey, Upstate New York 13 13,396 Other Towns , 5 13,100 Totals 228 325,168 Now it is interesting that all of these situations are not key cities. The idea has to do with what is being described as "area saturation" and, therefore, embraces runs in Auburn, Me.; Berlin, N. H. ; Burlington, Vt. ; and Fitchburg, Mass., along with Bos- ton. It wraps up San Jose, San Mateo, Tracy and Richmond in Northern California along with spots like Borger, Pampa, Lub- bock and Midland in Texas, together with Amarillo. Theatres playing the film average four shows a day, making available 1,300,372 seats every 24 hours for those who want to see what "Duel" is about. Average admis- sion price will be $1, and average runs a week in each stand. If all available seats at each of the four shows daily are sold, the combined theatre gross would be $1,300,372 a day and $9,102,604 on the week. On an average 60-40 deal and always pro- vided capacity prevails at all times, the dis- tributor would walk off with $780,223 for his end each day, or $5,461,562 on the week. Anything you have mind for could be drawn off this maximum yardstick. For in- stance, should business prove only 50 per cent of capacity — a thought which gives the Selznick office more temperature than a smallpox inoculation — the combined theatre take could bulk a measly $4,551,302 in the week, giving the distributor a paltry $2,730,781. Yet, surveying the impending event with jaundiced eye, it seems entirely reasonable to conclude SRO will travel a long way toward recouping negative cost on these 228 dates committed to the film. Quite a business, isn't it? Purpose of the Children's Film Library, i Eric Johnston project, is to encourage an null pi UJLV I, I.T l\J ^ULUllia^L exhibitors to book entertainment features, specially selected, for special performances. As a device to develop the film habit among 1 he youngsters who will be the regulars of tomorrow, the plan is sound and deserving of wide support. Here is a slant which is different, but none the less commendable because it represents a variation of the basic formula. The prin- cipals are Max Wallack and David Frankl, showmen who operate the Stuyvesant theatre on lower 2nd Ave., not far from the heart of Manhattan. On May 3, with "My Friend Flicka" as their first, they will inaugurate a series of performances at their regular 18-cent ad- mission for kids. Charging nothing for the use of the theatre, they will turn over the proceeds to scholarships for neighborhood kids who cannot afford tuition in the Down- town Community School, well-known nurse- ry and grade school. Teachers and the students will select the product. Wallack and Frankl merely intend meeting their choice from product now in- cluded in the Children's Film Library. "There's no profit for us in this," ob- serves Wallack. "But this is my neighbor- hood. I was born in it and now I want to do something for it." He is. How many theatremen can claim as much ? In 1946, approximately 86 per cent of a total wage of $6,926,265 went to producers, directors, writers, actors and actresses mak- ing pictures for RKO. Ninety-five individu- als drew a combined $2,698,124 in salaries of $20,000 and better but not exceeding $50,- 000. Thirty-four others were paid a bulk $2,252,192 in wages of more than $50,000, but not more than $100,000 each. There were a dozen who drew above $100,000 per man or woman for another aggregate $1,975,949. This conveys a pretty clear picture of how the boys and girls work at peon levels in the name of Art. Bill Scully going formal in a press state- ment covering some of the highlights at Universal \s recent sales meeting in New York : "We are not only coping with a 35 per cent rise in basic and labor costs, but we must be able to meet the cost of personali- ties and properties which continue to go up each year." Yes, what about that old jackpot question: How high is up? Quoting Eric Johnston : "The best propa- ganda is no propaganda at all. The best way to show American life is to show it as it actually is." With living rooms like Grand Central Sta- tion? Gowns by Don Loper? Hairdos by the Westmores ? Story-book dialogue ? Carbon-copy dramas ? By murder ? Infidel- ity ? Irreligion? Neuroses? Gunplay? Washington Bureau The Bureau of Internal Revenue reported this week that March tax collections from all amusements totaled $33,223,139, compared with $36,374,653 for the same month last year. March collections showed a decrease of $1,020,453 from the previous month, when the collections totaled $34,243,592, compared with the February, 1946, collections of $31,466,372. Tax receipts for a particular month usual- ly reflect business at the box office for the previous month. May New Jersey Allied Fight ASCAP Tax At a meeting Monday in New York Allied Theatre Owners of New Jersey voted to appoint a committee to study the possibility of bringing legal action to test the legality of the increase in the theatre music tax rate being considered by the American Society of Composers, Authors and Publishers. The Allied unit also decided to fight the New Jersey legislation which permits resort cities to levy admission taxes. Selznick Releasing Joins Confidential Reports Selznick Releasing Organization has joined Confidential Reports, Inc., as a stock- holder and subscriber, it was announced last week. The checking agency's services will be used with the release of "Duel in the Sun." SRO makes the tenth subscriber- stockholder of CRI. Indiana Owners Protest Psychopathic Films Meeting in Ft. Wayne, Ind., April 23, the Associated Theatre Owners of Indiana vigorously protested the current use of neurotic, psychopathic and criminal story elements in many of today's feature releases. The Association also went on record as op- posed to paying any increase in rentals. Eagle-Lion Promotes Four Four promotions were listed this week by Eagle-Lion. They are: Jonas Arnold, from press book editor to assistant advertising manager ; Lige Brien, from home office ex- ploitation representative, to assistant ex- ploitation manager; Leo Brody, from pub- licity department magazine contact, to assistant field exploitation representative in the Boston territory. Club Elects Eifert John Eifert, Warner salesman, has been elected president 'of the Cinema Club of Cincinnati, succeeding Ross Williams of United Artists. Gene Tunik, RKO Radio, was elected vice-president and Peter Niland, Columbia, was reelected secretary and treas- urer. The installation dinner will be April 7. 20 MOTION PICTURE HERALD, MAY 3, 1947 RKO Net Profit in 1946 Is Up 100% To $12,187,805 The Radio-Keith-Orpheum Corporation had a consolidated net profit of $12,187,805 in 1946, N. Peter Rathvon, president, an- nounced in a report to stockholders last Friday. This is an increase of 100 per cent over the previous year's profit, which was $6,031,085. Mr. Rathvon's report stated that the con- tinuing high level of public purchasing pow- er, combined with other favorable factors, made 1946 an exceptional year for RKO, which showed substantial improvement over any other year in the history of the company in both gross revenue and earnings. The net profit for 1946 is equivalent to $3.17 per share of common stock outstanding at the end of the year, compared with $1.59 per' common share on the 1945 net profit. The consolidated profit and loss statement for 1946 follows : Income : Theatre admissions, film rentals and sales $115,743,751.32 Rents and other operating income 4,381,882.37 $120,125,633.69 Expenses : Amortization of film costs and expenses $21,517,807.36 Royalties and participa- tions 28,638,430.58 Operating- and general ex- penses 49,026,887.02 99,182,124.96 $20,943,508,73 Deduct — Depreciation and amortization of capital assets (other than $2S6,- 886.82 in respect of studio properties and other equipment charged to film costs) 1,271,382.85 $19,672,125.88 Other income: Equity in profits (net) of subsidiary companies, not consolidated operat- ing in foreign terri- tories, including ex- change adjustments .. $514,003.17 Dividends received 504,462,76 Interest earned 186,373.42 Release of balance of re- serve for investment in companies not consoli- dated operating in for- eign territories 636,313.77 Sundry other income 334,099.71 2,175,252.83 $21,847,378.71 Other charges: Interest and discount $663,350.91 Losses on investments and capital assets 476,834.10 Provision for contingen- cies 1,061,000.00 Sundry other charges 68,388.72 2,269,573.73 $19,577,804.98 Provision for income taxes 7,390,000.00 Net profit for the year $12,187,804.98 RKO's aggregate working capital now ex- ceeds $40,000,000. It has no funded debt. The report indicated that, although gross revenues and theatre operating profits have continued at a high level thus far in 1947, consolidated earnings will be less for the .first quarter of this year than in the com- FIVE-YEAR PROFIT RECORD 1942 1943 1944 1945 1940 The RKO consolidated net profit for five years is shown here in millions of dollars. parable period last year, due in part to a higher percentage of independent pictures in distribution and to the fact that in the period last year exceptional returns were being re- ceived from "The Bells of St. Mary's." At the end of 1946, RKO Theatres, Inc., had reduced to $20,400,000 its three per cent debentures issued early in 1946 in the original amount to $22,000,000 to refund previously existing theatre funded debt. It was announced that the annual meeting of stockholders would be held in Dover, Del., June 4, 1947. Bausch & Lomb Elect Nixon and Ramaker Ivan L. Nixon and Ben A. Ramaker were elected vice-presidents of Bausch & Lomb Optical Company at a meeting of directors last week in Rochester, N. Y., following the firm's annual meeting of stockholders. Re- elected were M. Herbert Eisenhart, presi- dent ; Joseph F. Taylor, vice-president and treasurer; Carl L. Bausch, Theodore B. Drescher and Carl S. Hallauer, vice-presi- dents, and Edmond S. LaRose, controller. Stockholders were told at the meeting that during the first quarter of 1947 the com- pany's consolidated net loss amounted to $20,990. This compares with a loss of $380,- 580 for the same, period last year. Paramount Will Launch Sales Drive August 3 I "Celebrating 35 Years of Leadership" will be the slogan of the 1947 sales drive of Paramount Pictures, Charles M. Reagan, vice-president in charge of distribution, an- nounced last week. The first week will be called "Paramount Week." The drive will start August 31 and will run through No- vember 29. Paramount Will Open Regional Meets on May 5 Paramount will begin on Monday and con- tinue through June 10 the first of its planned series of branch meetings to be held through- out the nation preparatory to the start of Paramount's 1947 sales drive, scheduled to begin on August 31 under the title of "Cele- brating 35 Years of Leadership." Meetings to be held in the field by Hugh Owen, Eastern and Southern division sales manager, are: New Orleans, May 9-10; At- lanta, May 12-14; Charlotte, May 15-16; Buffalo, May 19-20; Albany, May 21; New Haven, May 22; Boston, May 26-28; New York, May 29-31. Earle W. Sweigert, sales manager of the mid-Eastern division, will conduct the fol- lowing meetings : Washington, May 5-6 ; Pittsburgh, May 7-8; Philadelphia, May 12- 13; Detroit, May 14-15; Cleveland, May 16- 17; Cincinnati, May 19-20. James J. Donohue, central division sales manager, will hold meetings in : Dallas, May 26-27; Oklahoma City, May 28-29; Mem- phis, May 30-31; Chicago, June 2-3; Mil- waukee, June 4; Minneapolis, June 5-6; In- dianapolis, June 9-10. Meetings scheduled for George A. Smith, western division sales manager, include : Los Angeles, May 5-6 ; San Francisco, May 7- 8; Portland, May 9; Seattle, May 10-12; Salt Lake City, May 14; Denver, May 15- 16; Omaha, May 17; Kansas City, May 19- 20; Des Moines, May 21; St. Louis, May 22-23. Presentation of prizes to the winners in the company's 1946 sales contest will be made at the meetings. Paramount Names Simmons Dallas Branch Manager Hey wood Simmons, Paramount sales manager in the Dallas branch, has been named Dallas branch manager, the company announced this week. He succeeds the late Fred Larned. Tom Bridge, former sales manager in San Francisco, will replace Mr. Simmons as Dallas sales manager. Don Bowles, assistant to George A. Smith, Para- mount's western division sales manager, will replace Mr. Bridge. Surplus 35mm Cameras Are Offered by Government The War Assets Administration is cur- rently offering 45 high quality unused 35mm A-5 Cineflex silent motion picture cameras and kits in a sale to priority buyers, includ- ing veterans. The cameras, which cost the Government $1,950 each, are being offered for $1,450 by the New York regional office of the WAA. The sale, indentified as NYO- 25-5103, opened February 13 and continues to March 19. Non-priority buyers may file orders concurrently with priority orders. MOTION PICTURE HERALD, MAY 3, 1947 21 in a murder war against all who stood in their evil path!... Steel- hard drama teaming the screen's "Dillinger" as a sinister slayer, with beauteous Claire as a partner aroused to deadly fury by the one thing a woman in love can't forgive! / / \ LAWRENCE RKO PRESENTS CLAIRE WALTER IERNEY TREVOR SLEZAK j J j J TO jliUi with PHILLIP TERRY • AUDREY LONG Produced by HERMAN SCHLOM • Directed by ROBERT WISE Screen Play by EVE GREENE and RICHARD MACAU LAY RKO RADIO MPA STARTS WORK ON "EDITORIALS" MGM Will Produce First; Series Is Dependent on Public Reaction The Motion Picture Association was to begin production this week on the first of what is hoped to be a series of one-reel "screen editorials," it was learned Friday in Washington from Edward Cheyfitz, labor advisor to Eric A. Johnston, MPA president. MGM has agreed to produce the first sub- ject, which will be concerned with the pro- duction effort of the United States and will be based on a Johnston speech before last July's convention of the International Alli- ance of Theatrical Stage Employees and on a Johnston article in a December issue of Look magazine. Mr. Johnston very likely will appear in the short himself. May Cost $50,000 Each If the public reaction to this first "editori- al" is favorable, MPA will sponsor an entire series of the one-reelers — perhaps six of them at a cost of $50,000 each. These will deal with public questions, according to Mr. Cheyfitz, and might touch such subjects as foreign trade, civil liberties and education. However, production depends on the recep- tion given to the first, which is being written by John Nesbitt, producer of MGM's "Pass- ing Parade," and which will be directed by Norman Taurog. After MGM has completed its subject, other member-companies of the MPA will rotate the production of any future subjects among themselves. No arrangements have been made as yet concerning distribution, ac- cording to Mr. Cheyfitz, who arranged for the first film. The Johnston views on production ex- pounded at the Chicago IATSE convention, upon which the first MPA film will be based, in part, were summed up in this statement: "The doctrine of production must be made completely popular." Hits Jurisdictional Strike "The jurisdictional strike," he told the IATSE members, "has done more to hurt the cause of labor than any other single tiling. It cannot be defended on any grounds at all. It is without justification." Then, pointing to the fact that many for- eign countries are emulating America's pro- duction methods, he stated : "If we're going to furnish leadership to the world, we can't afford to abandon the doctrine of production and swing to the snare of the philosophy of scarcity when all the rest of the world is running in counter fashion. ... In my opin- ion, the American union today which does not believe in full production is doomed to oblivion as something anti-social." The MPA series of shorts on public ques- tions is distinct from a series of shorts on the role of motion pictures in public life currently discussed in Hollywood by a group of studio and talent guild executives. This series, which was suggested by Mr. Johnston during his last Hollywood visit, has been discussed at three meetings attend- ed by a committee of producers, writers, actors and personnel from other talent fields. Tentative plans call for production on a joint-industry basis. This series would deal, if present plans go through, with Hollywood's back stage; might, for example, deal with the life of an extra, with the role of music in film produc- tion, and with the technical side of produc- tion. Future meetings must be held, how- ever, before the plans are solidified. Educator Says Films Not Factor in Delinquency "Motion pictures are not a significant fac- tor in juvenile delinquency," Dr. Vierling Kersey, superintendent of Los Angeles city schools, told a national convention of school superintendents last Friday. Speaking at a motion picture industry banquet given by the Association of Motion Picture Produc- ers in the Paramount studio commissary, Dr. Kersey declared that motion pictures have been a definitely wholesome and constructive influence upon children. "Our experience," he said, "as well as that of leading criminol- ogists, social welfare workers, other edu- cators, and parent-teacher organizations, has shown that motion pictures are not a signifi- cant factor in juvenile delinquency. Most of the criticism of Hollywood in this regard is without justification." Cincinnati Parent - Teachers Back Children's Shows The Cincinnati Board of Education and the 70 Parent-Teacher Councils in Greater Cincinnati are backing the inauguration of regular Saturday morning children's mati- nees at Universal's Keith's theatre. In connection with the first performance, recently, the Board of Education permitted the distribution of 65,000 heralds in the classrooms of 75 schools. Films from the Children's Film Library of the Motion Pic- ture Association are being used for the matinees. Technicolor Dividend The board of directors of the Technicolor Motion Picture Corporation announced in Hollywood last Friday a dividend of 25 cents per share, payable May 20 to stockholders of record May 9, 1947, according to Dr. Her- bert T. Kalmus, president and general manager. Five Cities To Hear Opinion On Building Code Revision The New York State Board of Standards and Appeals has designated New York, Al- bany, Syracuse, Rochester and Buffalo as the cities where public hearings on the pro- posed revision of the state building code for places of public assembly are scheduled to begin next week. Two sets of regulations, drawn up at the turn of the year by state and industry representatives will be consid- ered. One applies to new constructions; the other to existing theatres and other struc- tures. A number of cities will not be affected by the new code, because they have bureaus of buildings enforcing local codes, including New York. RKO Circuit Promotes Nine Theatre Managers RKO Theatres announced this week the promotion of nine managers, effective May 9. They are : Jay Golden, manager of a division of Brooklyn theatres, N. Y., to division manager, the west coast division; Goodwin Sable, Keith's manager, to Day- ton city manager ; Francis Anderson, Palace manager, to Rochester city manager; Harry Weiss, Proctor's manager, to Brooklyn di- vision manager; Charles Oelreich, RKO Yonkers' manager, to division manager in the Bronx, N. Y. ; Harold Daly, from the Yonkers to the 23rd St. theatre; George Baldwin, to the 23rd St. theatre from the Colonial ; Arthur Koch, from assistant man- ager at the Coliseum to manager of the Colonial, and Herbert Heintz from the Al- hambra to Proctor's, Newark. Industry Films Should Fit School's Needs: Albright A strong liaison between education and industry is needed if public relations films produced by industry are to achieve distribu- tion in educational fields, Roger Albright, director of the Motion Picture Association's education division, told a meeting of the American Public Relations Association in Washington Monday. Industry public rela- tions films should fit into the school's cur- riculum, he said, and should fill the edu- cator's need as well as the sponsor's. Mr. Albright went on to describe the role that the public relations film could play in pre- senting the American way of life. L D. Strong Dies at 58; Owned Essannay Electric L. D. Strong, 58, founder and owner of the Essannay Electric Manufacturing Com- pany, Chicago, died there April 27 of a heart condition. Born in South Bend, Ind., he worked as a projectionist in Chicago's earli- est theatres until he started his own projec- tion equipment business 27 years ago. He was a member and director of Chicago's Local 110, IATSE, a member of the Society of Motion Picture Engineers and of the Theatre Equipment Manufacturers Associa- tion. He is survived by a daughter and a sister. 24 MOTION PICTURE HERALD, MAY 3, 1947 HO RADIO RKO RADIO PICTURES ALBANY Fox Projection Room 1052 Broadway ATLANTA RKO Projection Room 1 95 Luckie Street BOSTON RKO Projection Room 122 Arlington St. BUFFALO Fox Projection Room 290 Franklin Street CHARLOTTE Fox Projection Room 308 So. Church St. CHICAGO RKO Projection Room 1300 So. Wabash Ave. CINCINNATI RKO Projection Room 12 E. 6th Street CLEVELAND Fox Projection Room 2219 Payne Ave. DALLAS Paramount Proj. Room 412 South Harwood St. DENVER Paramount Proj. Room 2100 Stout St. DES MOINES Fox Projection Room 1300 High Street DETROIT Blumenthal Proj. Room 2310 Cast Ave. INDIANAPOLIS Paramount Proj. Room 116 W. Michigan Street KANSAS CITY Paramount Proj. Room 1802 Wyandote LOS ANGELES RKO Projection Room 1980 So. Vermont Ave. MEMPHIS Fox Projection Room 151 Vance Ave. MILWAUKEE Warner Projection Room 212 W. Wisconsin Ave. MINNEAPOLIS Fox Projection Room 1015 Currie Ave. NEW HAVEN Fox Projection Room 40 Whiting Street NEW ORLEANS Fox Projection Room 200 So. Liberty Street NEW YORK RKO Projection Room 630 9th Ave. Normandie Theatre 51 East 53rd Street OKLAHOMA CITY Fox Projection Room 10 N. Lee Street OMAHA Fox Projection Room 1502 Davenport Street PHILADELPHIA RKO Projection Room 250 No. 13th Street PITTSBURGH Fox Projection Room 1715 Blvd. of Allies PORTLAND Star Preview Room 925 N.W. 19th Street ST. LOUIS S'Renco Proj. Room 3143 Olive Street SALT LAKE CITY Fox Projection Room 216 East 1st South Street SAN FRANCISCO RKO Projection Room 251 Hyde Street SEATTLE Jewel Box Projection Roor 2318 2nd Avenue SIOUX FALLS Hollywood Theatre 212 No. Philips Avenue WASHINGTON Fox Projection Room 932 New Jersey Ave. DICK TRACY'S DILEMMA Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 2:30 P.M. Mon. 5/1 2 10:30 A.M. Mon. 5/12 2:00 P.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 2:00 P.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 1:00 P.M. Mon. 5/1 2 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/1 2 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 10:30 A.M. Mon. 5/12 2:30 P.M. Mon. 5/12 Mon. 5/12 Mon. 5/12 Mon. 5/12 Mon. 5/12 Tues. 5/13 Mon. 5/12 Mon. 5/12 Mon. 5/12 Mon. 5/12 Tues. 5/13 10:30 A.M. 10:30 A.M. 10:30 A.M. 1 :00 P.M. 10:30 A.M. 11:30 A.M. 1 =00 P.M 10:30 A.M 10:30 A.M 10:45 A.M 1 1 :45 A.M THEY WON'T BELIEVE ME Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/1 2 2:30 P.M. Mon. 5/12 4:00 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 3:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 3:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:00 P.M. Mon. 5/1 2 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/1 2 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/1 2 10:30 A.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2=30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 2:30 P.M. Tues. 5/13 2130 P.M. Mon. 5/12 2:30 P.M. Mon. 5/12 1:30 P.M. Mon. 5/1 2 2:30 P.M. Mon. 5/12 9=00 A.M. Wed. 5/14 10:30 A.M. THUNDER MOUNTAIN Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 2:30 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 2:00 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 2:00 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 1:00 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 2:30 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 1:00 P.M. Tues. 5/13 10:30 A.M. Wed. 5/14 11:30 A.M. Tues. 5/13 1:00 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:30 A.M. Tues. 5/13 10:45 A.M. Tues. 5/13 10:30 A.M. THE WOMAN ON THE BEACH Tues. 5/ 13 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 2:30 P.M. tues. 5/ 13 2:30 P.M. Tues. 5/13 4:00 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 3:30 P.M. Tues. 5/13 2.-30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 3:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 2:00 P.M. Tues. 5/ 13 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/ 13 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/1 3 2:30 P.M. Tues. 5/ 13 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 10:30 A.M. Tues. 5/13 2:30 P.M. Tues. 5/1 3 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/1 3 2:30 P.M. Wed. 5/14 2:30 P.M. Tues. 5/13 2:30 P.M. Tues. 5/13 1:30 P.M. Tues. 5/ 13 2:30 P.M. Tues. 5/13 9:00 A.M. Tues. 5/13 2:30 P.M. OF FIVE PRODUCTIONS DESPERATE Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 2:30 P.M. Wed. 5/14 10:30 A.M. Wed. 5/14 2:00 P.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 2:00 P.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10.-30A.M. Wed. 5/14 1:00 P.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 2:30 P.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 1:00 P.M. Wed. 5/14 10:30 A.M. Thurs. 5/15 11:30 A.M. Wed. 5/14 1:00 P.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:30 A.M. Wed. 5/14 10:15 A.M. Wed. 5/14 2:30 P.M. NO BIDDING UNLESS ORDERED: MAJORS Determine on "Negotiated" Sales; Some Bidding Experiments Continue Unless the Supreme Court orders compli- ance with the New York District Court's decree in the industry anti-trust suit, there will be only little and scattered competitive bidding. This week almost all of the returns were in. The sales heads had almost unani- mously decided for single "negotiated" sales and no bidding. There will be, however, some isolated bidding experiments continued in those areas where certain of the compa- nies already have begun their experiments. RKO, for example, has reported that it will seek to limit competitive bidding to those situations where it already has intro- duced such licensing — about 25 situations. Only "Where Favorable" Following sales and legal conferences at the home office last week, it was reported that the company will extend competitive bidding only "where favorable," or, in other words, only where theatres yielding about equal rental insist on a run. RKO and other companies believe that competitive bidding in such situations is the best means of set- tling disputes. Warner Brothers, which never has con- ducted competitive bidding experiments, will not offer its product on such a basis un- less the Supreme Court rules that it must and this despite the fact that it has re- ceived requests that the practice be put into effect. The company, however, is schooling its sales personnel in competitive bidding selling in the event the practice is approved by the Supreme Court. Columbia will continue to offer its prod- uct in blocks when requested to do so. The company will not offer its pictures on a com- petitive bidding basis ; rather, it plans to ne- gotiate with individual exhibitors seeking a better run. While the sale of blocks of fea- tures will be handled in one transaction, each picture will be negotiated for singly, it has been reported. Universal To Sell Singly Universal, too, will continue its policy of negotiating with exhibitors seeking a better run, according to W. A. Scully, vice-presi- dent and general sales manager. The com- pany will not engage in competitive bidding. Further, the company will license as many of its pictures at one time as any exhibitor requests, although all will be sold singly. Paramount, as previously reported, will not engage in competitive bidding, but will sell "picture-by-picture and theatre-by-thea- tre upon its merits." Metro-Goldwyn-Mayer will continue com- petitive bidding only in those 50-odd areas where the experiments already have begun. While Twentieth Century-Fox has been continuing its experiments, an official sales decision has been awaiting the return to New York of Spyros Skouras, 20th-Fox president. He returned the first of this week. United Artists does not look at competi- tive bidding with much favor. It is report- ed, instead, considering introducing non-ex- clusive runs into those competitive areas where different exhibitors claim priority of run. Other news relating to the anti-trust suit came last week from RKO and Paramount. N. Peter Rathvon, RKO president, reported that more than 75 per cent of the theatres operated by his company are not affected by the New York Court's decree provision ordering dissolution of partnerships. This information was in Mr. Rathvon's annual report to the stockholders, issued last Thurs- day. He reported that in the case of the re- maining 25 per cent of the theatres negotia- tions are either pending or have been con- cluded for dissolution of partnerships either by acquisition of outside interests or the selling of RKO's interests. B. & K. To Build House In New York Monday it was reported that the Balaban & Katz circuit, almost wholly owned by Paramount, will build a new theatre in Toledo, where a lease on its Paramount theatre will expire in about two years. All theatre expansion by the distribu- tor defendants was severely restricted by the New York decree. However, Paramount re- portedly contends that the decree permits the construction of a new theatre when one pre- viously owned is lost. Meanwhile foment continues in Washing- ton. There, last week, Senator William Langer, chairman of a Senate sub-committee investigating monopoly trends, said he fav- ored an investigation of the industry, with special emphasis on theatre ownership by distributors. He planned, he said, to talk over the possibility of an investigation with the other two members of the committee. MGM Combines Live Action And Cartoon Technique Two-reel short subjects combining live action with a cartoon technique, and offer- ing name stars, will be brought out by MGM, with the first, starring Margaret O'Brien, probably ready for release next fall, Fred Quimby, head of the MGM short sub- jects department announced in Hollywood last week. The reason for the new innova- tion, Mr. Quimby said, is the increasing demand for quality short subjects by theatres which are switching from double to single bills. Another Memphis Plaintiff Files Against Lightman Another plaintiff, John W. Eaton, who operated the Peabody theatre in Memphis for 20 years, has joined Memphis neighbor- hood theatre operators in their Federal Court anti-trust suit against M. A. Light- man, Sr., president of Malco Theatres, his associates, and the eight major distributors. An amended petition was filed last Saturday in Memphis raising the amount of damages sought from $2,910,600 to $3,378,600. M Eaton charges that when his theatre was first opened it booked pictures 30 to 60 days after their first down town run, but after Mr. Lightman built his Lamar and Memphis theatres this waiting period was increased to from 95 to 97 days. Lightman, L. & L. Partners Agree to Dissolve M. A. Lightman, president of Malco The- atres, Inc., Memphis, and his partners in the L. & L. Theatres have agreed to dissolve their partnership it was announced at the weekend. Joe Macerni and his partner, Paul Zerilla, will take the Lara, Rialto, Capitol and Joy theatres from the L. & L. group, while Mr. Lightman will keep the Linden Circle and the Memphian. No money was involved in the transaction. The split came about because Mr. Macerni and Mr. Zerilla did not wish to go along with Mr. Light- man in his plans for a theatre and business building he plans in Memphis. Hughes Withdraws Motion To Reargue "Outlaw" Another step in the involved legal battle to get "The Outlaw" shown in New York City was taken last Thursday when counsel for Howard Hughes, producer of the fea- ture, withdrew from the New York Supreme Court a motion for reargument of an earlier motion for dismissal of defense arguments. This action clears the way for an appeal of a ruling by New York Supreme Court Jus- tice Bernard Shientag which upholds the rights of city officials to revoke a license and prosecute an exhibitor for showing a picture adjudged obscene. Benjamin Field- ing, New York License Commissioner, and Arthur W. Wallander, Police Commissioner, threatened several months ago to revoke the licenses of exhibitors showing the film. Buying Combine Proposed For North Central Allied A buying combine that would include every independent theatre in the Minneapolis area was proposed as a means of "survival" at the annual meeting of North Central Al- lied April 21-22 at the Nicollet Hotel, Min- neapolis. Ben Berger, NCA president, and Ted Bolnick, general manager of the Berger theatre circuit, characterized such a combine as the only means of bringing about adjust- ment of film rentals and trade practices to "enable the independent theatre to survive." Both Mr. Berger and Mr. Bolnick said that a lack of national sales policies underlined the necessity for a buying combine. 26 MOTION PICTURE HERALD, MAY 3, 1947 m€ HOMESTRETCH 7^ln^ccU / A glorious romance that hits all the high spots of the world ... set against the breathless excitement of the world's most famous racing classics ! CORNEL WILDE '"TECHNICOLOR with Glenn Langan • Helen Walker James Gleason • Henry Stephenson Margaret Bannerman • Ethel Griff ies • Tommy Cook Directed by BRUCE HUMBERSTONE Produced by ROBERT BASSLER. Original Screen Play by Wanda Tuchock THERE'S NO COMPANY WITH SUCH GREAT TECHNICOLOR TRIUMPHS AS BOB, SON OF BATTLE In Technicolor • FOREVER AMBER In Technicolor • MOTHER WORE TIGHTS In Technicolor I WONDER WHO'S KISSING HER NOW In Technicolor* CAPTAIN FROM CASTILE In Technicolor np.MTcn in II A. Little Chance of Tax Cut in 1947 Seen in Capital There is little chance of a reduction in the 20 per cent Federal admission tax before 1948, according to the present tax plans of Republican leaders, it is felt in Washing- ton at this time. Until recently, sentiment among House tax planners seemed to favor an overhauling of excise taxes, including the admission tax, as soon as the income tax reduction bill was disposed of. Now the idea is to start on a revision of the entire tax structure, includ- ing income taxes, excises, corporation taxes, and other levies. Such a study takes time. Some members of the House Ways and Means Committee expect hearings for four or five months, with action on a bill soon after Congress recon- venes next year. Senate hearings will take equally long, and then there'll be a drawn- out conference fight, with no possibility of getting a bill passed before next summer. On the subject of local taxation, the In- ternational City Managers Association, of Chicago, has completed a survey which in- dicates most of the municipalities levying admission taxes last year were concentrated on the Pacific Coast and in the southeastern part of the country. According to the survey more than 60 Washington cities have enacted admissions taxes since the state withdrew from the field of taxation in 1945. In California eight cities imposed local taxes, as did six cities in West Virginia and six in Alabama. Another attempt to push a city tax bill through the Oklahoma legislature failed late last week when the House of Representa- tives killed a measure advocated by Okla- homa City municipal officials. The bill would have applied only to that city, and would have permitted the City Council to submit to the people a proposal to levy a one per cent sales tax in addition to the two per cent levy already paid to the state. In Jefferson City, Mo., a modernized building code for new theatres, sponsored by State Senator Charles L. Madison of Kan- sas City, has been killed in the legislature. Senator Madison said that its defeat kept in effect a "horse-and-buggy law" violated by 95 per cent of the theatres. Omit Industry Objections To Copyright Convention Washington Bureau Industry objections to the Inter-American Copyright Convention will not be contained in the State Department's report on the con- vention, according to Dr. Luther Evans, Librarian of Congress and chief U. S. dele- gate to the copyright meeting. "We have stated only the affirmative arguments for the convention in our report," Dr. Evans said last week. Leaders in the picture and radio field have indicated they will take their fight aaginst the convention to Congress. SEES VARIETY CLUB MEET "UNPARALLELED CHANCE" The May 13-17 annual convention of Variety Clubs International at Los Angeles provides "an unparal- leled chance for the members, repre- senting the foremost exhibitors and distributors in the country, to meet and discuss current problems with the producers," said Samuel Goldwyn in Hollywood last week. This chance must not be missed, Mr. Goldwyn believes, for, "to maintain some measure of the prosperity which has blessed this business, both producers and exhibitors must re-examine their methods and work together more intelligently than ever to prevent a recession that could be serious". Miami Variety Club Tent Applies for Charter Industry men in Miami and Miami Beach, Fla., have formed the Greater Miami Varie- ty Club Tent No. 33 and have applied to Variety Clubs International for a charter. Headquarters for the new tent will be in the Royal theatre building in Miami. The first crew of the tent includes : George Hoover, chief barker, Paramount theatres; Mitchell Wolfson, first assistant chief barker, Wo- metco Theatres ; Richard Sachsel, second as- sistant chief barker, Re-Nu Screen Surface ; Al Weiss, property master, Olympia thea- tre; Sidney Meyers, dough guy, Wometco Theatres, and the following canvasmen : Tom Jefferson, Arthur Schwartz, Mark Chartrant, Sonny Shepard, Herb Ellisberg and Jack Miller. Proceed with Plans for New Haven Variety Club Plans for the organization of a Variety Club in New Haven, Conn., are proceeding with the announcement that club rooms have been set at the Taft Hotel. As soon as a charter is granted, the new tent will schedule a date for its official induction into the national group. Among original mem- bers are Barney Pitkin, branch manager, RKO Radio; Carl Goe, branch manager, Warner Bros. ; Jacob Fishman, Fishman Theatres; George Wilkinson, Wallingford, Conn., exhibitor; Harry F. Shaw and Lou Brown of Loew's Poli-New England The- atres ; Henry Germaine, branch manager, Paramount ; Arthur Greenfield, Universal ; Herman Levy and John Pavone. Hope in Benefit In response to an appeal by R. J. O'Don- nell, head of Variety Clubs International, Bob Hope and his radio troupe will appear in a series of three special benefit perform- ances in Texas for the relief of the Texas City disaster sufferers. The performers are scheduled for May 21 in Ft. Worth, May 22 in Dallas and May 23 in San Antonio. Films, Radio Ask Continued U. S. Program Abroad Thirty-two executives in the communi- cation-information fields have urged the Government to expand and strengthen the State Department's overseas information service rather than curtail it by reducing or eliminating the program's operating bud- get. This move followed a report from Wash- ington last week that the House Appropria- tions Committee had decided tentatively not to grant the requested appropriation of $31,- 000,000 for the State Department's Office •of International Information and Cultural Affairs for the fiscal year 1948. This move would cut out the operation of the Inter- national Motion Picture Division as well as all overseas radio broadcasts and informa- tion activities of the OIC. In a petition signed by radio and film ex- ecutives, newspaper and magazine editors, book publishers and advertising officials and sent to the Appropriations Committee and to party leaders in Congress, the executives said the need for official information activi- ties abroad had increased since the end of the war and asked $50,000,000 be appropri- ated for the program. It was indicated the House Committee's reason for the. rejection of the appropria- tion is that all activities of the OIC, with the exception of the South American cul- tural program, have not been authorized by law. At the same time Assistant Secretary of State William Benton, testifying before a House executive expenditures sub-commit- tee, stressed the importance of OIC's over- seas radio broadcasts in presenting the American scene abroad, calling them the "most significant, important, vital" function of the OIC. Legislation authorizing OIC to perform its overseas information functions has been reviewed by both the Senate Foreign Rela- tions Committee and the House Foreign Affairs Committee, but there is no likeli- hood of the immediate introduction of such legislation in Congress. A spokesman for the House sub-committee on appropriations set this Friday, May 2, as the probable date when the report of OIC will be sent to the House. Rinzler to Receive Motion Picture Associates Award Fred J. Schwartz, president of the Motion Picture Associates, announced in New York this week that Samuel Rinzler would be awarded the Beacon Award for meritorious and distinguished service to the industry. Mr. Rinzler is an independent exhibitor as- sociated with the Randforce Amusement Corporation of Brooklyn, N. Y. The award will be made at the Associates's annual af- fair at the Waldorf-Astoria in New York, May 16. MOTION PICTURE HERALD. MAY 3, 1947 29 Approved Bill Would End All Building Curbs The House Banking and Currency Com- mittee in Washington last week approved a bill ending all commercial construction curbs. However, it included an amendment giving the Government power to require a permit for the construction of buildings for amusement purposes if a Government agen- cy certifies that there is a building material shortage. Theatres are presumably included. Meanwhile the Office of the Housing Ex- pediter in Washington has approved appli- cations to construct 20 theatres. The ap- provals were given to: Sam Carver, Brown City, Mich. ; J. E. Friedrich and A. J . Klok- ' kevold, Soledad, Cal.; A. K. Veach, North Philadelphia ; Missouri Motor Movies, Inc. ; Kansas City, Mo. ; Frederick A. Cross, Marrero, La. ; Ralph A. Hale, Lakin, Kan. ; Frank Wilson, Detroit, Ore. ; St. Louis Amusement Co., at Granite City, 111. ; Doug- las M. Globe, Wells, Nev.; Otto Biller, Okarche, Okla. ; G. F. Owen, Jr., Waynes- ville, N. C. ; Airline Theatre Co., Bay City, Tex. ; Robert L. Lippert, San Francisco ; R. Lewis Barton, Oklahoma City ; Alex- ander O. Scott and Jesse B Crew, Jr., of Talequah, Okla. ; Calvin H. Stevens, Ro- anoke, Va. ; Skyline Enterprises, Inc., Wooster, Ohio ; Ray H. Church, Delta, Utah ; Carl M. Persinger, Huntington, W. Va., and Excelsior Amusement Co., San Francisco, Cal. A new theatre to seat 1,100 and to cost $300,000 has been contracted for by Hugh Bruen, independent exhibitor, for Whittier, Cal., where he already owns three theatres. Mr. Bruen has also let contracts for the con - struction of a $275,000, 1,000-seat theatre to be erected in Pico, near Whittier. Immediate construction of a new $225,000 drive-in theatre in Belmont, Cal., has been announced by James B. Howell, Jr., presi- dent of the Starlite Theatre Corporation. He also plans two more such theatres, one in San Mateo County and the other in San Francisco. Art W. Anderson,, circuit operator in Oregon and Washington, has received au- thority to erect a $59,972 theatre, seating 600, at Albany, Ore. A permit has been issued for a $35,000 re- modeling project on the Veterans of For- eign Wars hall in Kalispell, Mont. Follow- ing the remodeling it will be the Orpheum theatre. A $25,000 theatre for Negroes will be erected in Greenville, S. C, by Frank Cope. Columbus House To Open Following a complete remodeling job, the 325-seat World theatre, formerly the Olen- tangy, in Columbus, Ohio, will open May 14 on a first run British and foreign-language- film policy. The first picture will be "Brief Encounter." The house is operated by Al Sugarman and Lee Hofheimer who also operate the Indianola and Avondale. Charles Radeaugh has been named manager. Golden and Kruse Clash Over Policy of MPEA A sharp clash of opinion on the selective limitation policy for U. S. films pursued by the Motion Picture Export Association en- livened the Society of Motion Picture Engi- neers convention in Chicago last week. Nathan D. Golden of the motion picture division of the U. S. Department of Com- merce spoke warmly for the MPEA's rule of selective limitation of American product sent abroad. He pointed out that the large backlog of pictures available to the associa- tion permitted the export group to satisfy the wants of all foreign countries. In this he was opposed by William C. Kruse, vice- president of United World Films, who with Mr. Golden addressed the third day's session of the SMPE meeting. Mr. Kruse argued that restriction on the number of films ex- ported because of the desire to depict Amer- ica in its best light, amounted to censorship. Legion of Decency Reviews Twelve New Productions The National Legion of Decency reviewed 12 new productions this week, approving eight. In Class A-I, unobjectionable for general patronage, were : "Angels of the Streets," "Barber of Seville" (Italian), "Hit Parade of 1947," "Homesteaders of Para- dise Valley" and "Twilight on the Rio Grande." In Class A-II, unobjectionable for adults, were "Calcutta," "Jewels of Bran- denburg" and "New Orleans." The follow- ing were placed in Class B, objectionable in part : "Cheyenne," because of "suggestive dialogue and costume" ; "Jungle Flight," be- cause it "reflects the acceptability of di- vorce"; "Life Begins Anew" (Italian), be- cause it "presents as justifiable essentially immoral actions," and "Land of the Law- less," because it "tends to condone the un- ethical taking of the law into one's own bands." General Precision Nets $257,143 for Quarter General Precision Equipment Corporation and subsidiaries reported this week consoli- dated net operating profit of $257,143 for the three months ended March 31. 1947. These earnings, subject to year-end adjust- ments, compare with consolidated net profit of $280,552 for the corresponding period of 1946. During the first quarter of 1947 a profit of $20,085 was realized from the sale of investments. RKO Trade Showings Set Dates of trade showings of several RKO pictures in the sixth group were announced last week. "They Won't Believe Me" and "Dick Tracy's Dilemma" will be screened May 12. "Woman on the Beach" will be shown May 13, as will "Thunder Moun- tain." "Desperate" is due for May 14. In St. Louis all pictures will be shown on the following day in each case. The Washington exchange will screen "Thunder Mountain," "Dick Tracy's Dilemma" and "Woman on the Beach" 'May 13 and "They Won't Be- lieve Me" and "Desperate" May 14. SMPE's Autumn Meeting Topic Brings Protest A theatre engineering conference will be the outstanding feature when the Society of Motion Picture Engineers holds its next semi-annual convention in New York October 20-24, Loren L. Ryder, president, announced from Chicago last week. The meeting, at the Hotel Pennsylvania, will be devoted to the various phases of theatre de- sign and construction, including acoustics, lighting, seating, ventilating, floor covering, decorating and display. Mr. Ryder's announcement came as the 61st semi-annual convention of the SMPE was nearing its end at the Drake Hotel in Chicago. Reaction was immediate in New- York where the Theatre Equipment Supply and Manufacturers' Association, headed by Oscar F. Neu, called a board meeting in the hope of discouraging SMPE plans. The Association was understood to feel that the theatre engineering discussions may infringe on its own exhibits, a policy inaugurated some years ago. The group further thinks that SMPE should confine its sessions to discussions of technical matters. Among the items on the agenda for the October meeting is a discussion of require- ments in theatre design for television. Proper economic maintenance of theatres and novel designs of prefabricated theatres and drive-in theatres also will be discussed. Detailed plans will be worked out by a steering committee which inculdes James Frank, Jr., National Theatre Supply: E. 1. Sponable, Movietonews, Inc. : Don E. Hynd- man, Eastman Kodak and W '. C. Kunzman, National Carbon. Among the final papers presented at the Chicago session was one on 8mm films and projectors by Robert E. Lewis of the Arm- our Research Foundation of Illinois Insti- tute of Technology who predicted compact 8mm projectors with sound and built-m screens for home use. Other topics included "Sound on Disc with 8mm Film," "A Port- able 16mm Sound Projector," "Some New Uses of Inverse Feedback in Theatre Sound Systems" and "Design Factors in 35mm Intermittent Mechanism." Universal Sales Executives Meeting Exhibitors on Films William A. Scully, Universal-Interna- tional vice-president and general sales man- ager and the home office sales cabinet are visiting key cities throughout the country to contact exhibitors on the distribution of "The Egg and I" and other product. While in the field, the sales executives will hold meetings with the company's sales force on "Odd Man Out," "Ivy," "Brute Force" and "Slave Girl," in addition to "The Egg and I." Mr. Scully visited Washington last' Saturday and Sunday and Charlotte Monday and Tuesday. 30 MOTION PICTURE HERALD, MAY 3, 1947 M-G-M TRADE SHOWINGS DAY, DATE AND HOURS OF SCREENING CITY PLACE ADDRESS CYNTHIA ROMANCE OF ROSY RIDGE xuin>roA jcrtstr n (\ do m 1052 Broadway THUR. 5/15 8 P.M. TUES. 5/27 O D kk a r.M. ATI ANT A 20th" Fox Screen Room 197 Walton St., N.W. THUR. 5/15 10 A.M. TUES. 5/27 TO A kA lU A. A/1. BOSTON l»l"*Vy I»l JI.ICCII nUUIII 46 Church Street THUR. 5/15 10:30 A.M. and 9-7 5 P M unu / . f J I ./VI. TUES. 5/27 TO OH A kA IU:JU A. PA. and 2:15 P.M. BUFFALO 290 Franklin Street THUR. 5/15 2 P.M. TUES. 5/27 0 D kA Z r.M. CHARLOTTE £viirruA jiiccm rxUUTii 308 South Church Street THUR. 5/15 1:30 P.M. TUES. 5/27 7 Q/l P kA l:JU r.M. CHICAGO M f Inol'c ^.rrGAn Dnnm 1301 South Wabash Ave. THUR. 5/15 2 P.M. TUES. 5/27 O P kA /. r.M. CINCINNATI RKO Screen Room 16 East Sixth Street THUR. 5/15 8 P.M. TUES. 5/27 a P kA o r.M. CLEVELAND 20th— Fox Screen Roo m 2219 Payne Avenue THUR. 5/15 1 P.M. TUES. 5/27 7 P kA 1 r.M. DALLAS xviii rvA jii ten nvwni 1 803 Wood Street THUR. 5/15 2:30 P.M. tues: 5/27 0 Ifi P kA /.JU r.M. DENVER Poromount Screen Room 2100 Stout Street THUR. 5/15 2 P.M. TUES. 5/27 O D kA Z r.M. DES MOINES 20th** Fox Screen Roo m 1300 High Street THUR. 5/15 1 P.M. TUES. 5/27 1 D kA 1 r.M. DETROIT hAo x Bl u menthol's Sc R m 2310 Cass Avenue THUR. 5/15 1:30 P.M. TUES. 5/27 7 9/1 P kA l:JU r.M. INDIANAPOLIS O (\l k.pAw ^rrpfn R aaiot AVlll TWA JfclCCII IWUIll 326 No. Illinois Street THUR. 5/15 2 P.M. TUES. 5/27 O P kA /. r.M. KANSAS CITY XVIII I VA JIICCII IVUVIII 1720 Wyandotte Street THUR. 5/15 1:30 P.M. TUES. 5/27 7 *>n D kA l:JU r.M. LOS ANGELES Onth.Ffty 'irrPPn R a A m AUIIl'lUA JilCCII IXVUIII 2019 S. Vermont Ave. MON. 5/12 11:45 A.M. MON. 5/26 7A On A kA IU:JU A.M. MEMPHIS •TiEifir ni j 9A(h-Fov Q/f p(in R o a m AWlll 1 UA Vl) Cell r\UvlM 151 Vance Avenue THUR. 5/15 10 A.M. TUES. 5/27 Tfl A kA IU A.M. MILWAUKEE V^ornGr Screen Room 212 W. Wisconsin Ave. THUR. 5/15 1:30 P.M. TUES. 5/27 l:3U r.M. MINNEAPOLIS m ii^ iicm r J OOlk.Pnv ^rOAn 0AAm aUhciva uncoil Rvvin 1015 Currie Avenue THUR. 5/15 2 P.M. TUES. 5/27 0 P kA z. r.M. NFW HAVFN neff nM yen O K F i"» v CrrOAn DnAm XUMI rUA JllCcll r\ Vwlll 40 Whiting Street THUR. 5/15 2 P.M. TUES. 5/27 O P kA /. r.M. NEW ORLEANS 20t h~ Fox Screen Room 200 Sou«h Liberty Street THUR. 5/15 1 P.M. TUES. 5/27 1 P kA 1 r.M. NFW YORK 1 NEW JERSEY 1 tA flA Crroon &AAm IY1- x?-l»i JtlcVIl IVwUIII 630 Ninth Avenue MON. 5/12 3:45 P.M. MON. 5/26 IU:JU A.M. Ok 1 A 'M A riTY Ontk-Pn v Crrafin Daa m iUin*rvA jtrccii r\ vwiii 10 North Lee Street THUR. 5/1 5 1 P.M. TUES. 5/27 7 D kA 1 r.M. OM A U A xuin-rox jcrtcn Room 1502 Davenport Street THUR. 5/15 1:30 P.M. TUES. 5/27 7 *2n D /. JU r.A/1. phi i Ann pui a nA- G- r^A Screen Room 1233 Summer Street THUR. 5/15 11 A.M. TUES. 5/27 77 A kA II A.M. ftA- G- th l>«re have ,tvik<= P»» ° ' i gold » Sto»' «* " V15^ to V^e?*eW ^ ■■W*^ ***** .... v#©eK % d0Ub K,rtrfS ^s^* 9,0551 > To. »he°d . vxr0tson » u 0vef • e-Released with pride by Producers Releasing Corporation . . . Share the tremendous bd CIRCUIT AFTER CIRCUIT... Loew • • . RKO . * . Warner . . .M & P... Brandt . . • Fabian • . . Great States . . . Schine • . . Fox — and other chains and independents now cash- ing in on star-powered "Kit Carson" and "Last of the Mohicans49— singly or as the most terrific package ever offered! EDWARD SMALL presents GRAND-SCALE OUTDOOR ACTION SMASH IN THE CURRENT POPULARITY TREND! 'Mi JON HALL LYNN BARI RANDOLPH W'th BINNIE ALBANY Approximately 50 film men attended the regional organization meeting of the Motion Picture Foundation held in the Ten Eyck Hotel. At the same time there have been several questions raised as to the goal of the Foundation and the machinery to be estab- lished. One insistent query concerns the classes of personnel eligible for assistance. . . . Resignation of Sidney Deneau as as- sistant to Louis Schine in theatre opera- tions with the Schine Circuit and his accept- ance of a post with David O. Selznick sales force surprised Film Row. . . . Herman Ripps has taken on Boston, in addition to super- vising the New Haven and Albany districts. He will have offices in Albany. . . . The Rivoli, Troy, is now being operated by Amusement Center, Inc., with Walter Noyle as president. ATLANTA Arthur Greenblott, Monogram's home of- fice representative, has returned to New York, after a sales meeting with Mono- gram Southern's branch managers from Atlanta, Charlotte, New Orleans and Mem- phis; Adolph Zukor II, back in New York after spending five weeks in Atlanta train- ing in theatre maintenance and equipment under Nash Weil, general manager, Wil-Kin Theatre Supply Co. . . . Miss Christine Smith, Atlanta's censor, has approved for showing here "Carmen" and "Duel in the Sun." . . . Walter Hickey, sales manager for Film Classics and Screen Guild of Georgia, back at his desk after closing several deals, with theatre circuits in Florida. . . . Charlie Durmeyer, chief barker Atlanta Variety Club back from New York. ... Harvey R. Smith announced his resignation as public director of Georgia Theatres to become special representative of Whitey Ford, the "Duke of Paducah," of radio station WSM. . . . Sid Leonard, former owner of several theatres in Georgia, died at his home in Tampa, Fla., recently. . . . The Skyway the- atre, Chattanooga, Tenn., has opened its doors for the summer season. BALTIMORE Business continues fair despite telephone strike for week beginning April 27. Cen- tury held "Sea of Grass" for second week. Keith's held "Song of Scheherazade" for a second week and both doing well. Town held "Best Years of Our Lives" for a sixth week. Valencia brought back "Destry Rides Again." Five new pictures were offered. New big with "The Late George Apley". Hippodrome big with. "The Guilt of Janet Ames," plus vaudeville. Stanley good with "Stallion Road." Little fair with "The Raider," which had been shown previously at the Valencia. Mayfair good with "Fab- ulous Dorseys." Times and Roslyn good with "The Ghost Goes Wild," with "Murder He Says." . . . Jack Eskridge resigned from Equity and is now representing Kay Films in Baltimore. . . . Daylight Saving Time went into effect in Baltimore and five other Maryland towns and three counties. Re- mainder of state on Standard Time. . . . Jake Flax, Washington Republic manager, at Sinai Hospital, Baltimore, for check up. . . . Those who attended dinner to F. A. Hornig, president M.P.T.O. of Maryland. Inc., at Lord Baltimore night of April 22, SPOTLIGHT included: Sid Samuelson, from out of town, and from Baltimore: Harry Valentine, Leon Back, Lou Gaertner, L. C. Garman, Luke Green, Mr. Baker, R. Wornman, Harry Vogelstein, M. Stegler, Paul Hornig, Frank Hornig, Jr., Harry Cluster, T. D. Goldberg, Herman Blum, B. Allen, R. M. Scheck, Sam Solitz, A. B. Price, Jack Levine, Meyer Leventhal, Robert Gruver, Harry Silver, I. M. Rappaport, Oscar Coblentz, F. H. Dur- kee, Fred Schmuff, Elmer Nolte, Charles E. Nolte, Walter Pacey. BOSTON The Opera House at Presque Isle, Maine, a motion picture theatre seating 1,200 per- sons, was burned to the ground April 24 with loss estimated at $150,000. Llewellyn Howe, one of three brother-owners, announced in Boston that the theatre will be rebuilt. . . . Harvey Elliot, formerly with the Esquire here, has joined the staff of Mickey Redstone and will manage an open air theatre on Long Island. The Kenmore theatre, under the management of George Kraska, has been completely remodeled. . . . "Best Years of Our Lives" is expected to set a new rec- WHEN AND WHERE May 5-6: Allied Independent Theatre Owners of Iowa and Nebraska meeting in Omaha. May 6-8: Pacific Coast Conference of Independent Theatre Owners annual convention in Los Angeles. May 14-17: Eleventh annual Variety Club International convention at the Ambas- sador Hotel in Los Angeles. May 16: Motion Picture Associates an- nual dinner - dance, Waldorf - Astoria, New York. June 23-25: Associated Theatre Owners of Indiana convention at Lake Wawasee, Ind. June 24-26: Allied Theatre Owners of New Jersey annual convention at the , Ambassador Hotel, Atlantic City. July 13-16: Independent Theatre Owners of Ohio annual convention at the Breakers Hotel, Cedar Point, Ohio. ord at the Esquire, surpassing even the nine months run of "Henry the V." . . . The new plan of the Old South theatre to show for- eign films has met with instant success. . . . Francis Lydon, of the Independent Ex- hibitors, Inc. will be guest of honor at a testimonial luncheon to be given at the Hotel Bradford, Boston, May 6. ... A luncheon was held in the Copley Plaza Hotel on April 29 for the purpose of launching plans for the formation of the Boston chap- ter of the Motion Picture Foundation. . . . Mrs. Couture, operating the Strand in Fitchburg, has taken over Shea's theatre in the same town. BUFFALO William Graham is acting branch man- ager of 20th-Fox, having succeeded Howard Minsky, who has gone to New York. . . . The Love joy, Buffalo's newest motion pic- ture theatre, has opened. Independently operated, it is owned and managed by Jacob L. Rappeport. It seats 800. . . . Biggest gross here in many months was recorded by Spike Jones and his City Slickers in person and "Fear In the Night" at Shea's Buffalo. . . . The world premiere of "Citizen Saint" was held at the Erlanger with hundreds of priests, sisters of re- ligious orders and Catholic laymen attend- ing. . . . Manager James Kelly has an- nounced reporting of the Buffalo drive-in theatre for the 1947 season. . . . Damages of $2,500 have been awarded a Franklinville couple as the result of injuries received from a collapsed seat in the Martina Cir- cuit's Adelphi theatre. . . . Richard Carroll is 20th-Fox's new office manager. . . . Colum- bia's "Jolson Story" is ringing up record grosses in the towns. . . . Jake Rappeport has closed the old wooden-frame Avon the- atre. CHARLOTTE Jack Sims, formerly manager of the Mid- way theatre at Midway Park, N. C, is now in Charlotte working with Arner Brothers branch in the booking department. . . . Jack Frye, office manager and head booker at Warners Charlotte branch, resigned April 25. . . . Scott Lett and Francis White of Screen Guild, with Mrs. Lett and Mrs. White, will leave Charlotte May 8 to attend a convention of Screen Guild in Hollywood May 13-16. . . . Ray Ervin, who has resigned as MGM salesman, will be associated with George Baxter, southern district manager of Zimmer Manufacturing Co. in the sale of orthopedic equipment. . . . Construction of the new $100,000 theatre in North Charlotte is underway, and, according to R. P. Hin- son, the owner, should be ready for opening in July. The house is for Astor Pictures. . . . Gladys Freeman, assistant cashier at RKO branch, has resigned. . . . The Theatre Owners of North and South Carolina, will hold their summer convention some time be- tween June 15 and July 10. CINCINNATI Something of a recent record for con- tinuous run of a picture at advanced prices has been established by "The Best Years of Our Lives," which played the RKO Capitol for seven weeks. . . . Keith's, Universal's (Continued on page 42) 40 MOTION PICTURE HERALD, MAY 3, 1947 ODD MAN OUT ■ Odd Man Out is one of h the biggest its in the II II history of Loew's Criterion New York "■**■«■..*. "** ****•»• Ife "Thrilling and „ign, -fr/Wft Mirror of beSt films Z T?"™*" ■ "i» be fom, j ""is of the year.'" °n all tbe I 'Terrifically tense -tmm. News ft "^ordinarily excifi„g, iam. „ ~Cw,w^ Times ™ ■ ■ ■ ** «* wortb MaS°" fe ^etber sP,endW One nf «.^__ Tribune u "0ne of those mast.™- *o comer /ears -^UoornaM^ "Excifing; Crowed *;«, , . n^eb,racters,tere ^-annnns'nX,, ). ARTHUR RANK presents JAMES MASON in CAROL (« ) REED'S Production ODD MAN OUT on adventure in unbearable sutpeniel '".ROBERT NEWTON jsack • f*v Compton • tlwyn Brook-J st'iKUBtKiritniuri.^ Wm.H.rtn.ll • VmKmMByK ^ I end Introducing KAInLtcN KTAH (£1 A TWO CITIES FILM • Produced and Directed by || CAROL REED Screenplay by _. oegplay by Robl. sherilt and R. L. Greei Released through UNIVERSAL INTERNATIONAL {Continued from page 40) local showcase house, is garnering record grosses on an extended run of "The Egg and I." . . . An injunction suit, filed by residents of nearby Glendale, seeking to restrain The- atre Enterprises, Inc., here, from erecting a drive-in theatre in the vicinity on contention that it would create a neighborhood nuis- ance, was dismissed by Common Pleas Judge Louis Schwab, who ruled that plaintiff's evidence was not sufficient to support the contention. . . . Charles H. Huertz, previous- ly managing the March theatre, Fort Wayne, Ind., has been appointed manager of the neighborhood Cheviot theatre here. . . . Ted Langenbohn, booker in the Warner exchange in Philadelphia, has .been trans- ferred to the local branch, succeeding Rob- ert Lichenstein, who has returned to New York. . . . Ross Spencer, head booker at the local Columbia exchange, has been made office manager, replacing Robert Burns, who became salesman in the Kentucky territory. CLEVELAND Harry Schreiber, , Variety Club chief barker, and Harold Russell, of "The Best Years of Our Lives" fame, highlighted a Variety Club luncheon held Friday in the Carter Hotel where more than 100 members and guests assembled to launch the club's charity project of the year — sponsorship of the Paradise Valley Camp for delinquent boys, operated by the Crime Prevention Bureau of the Cleveland Police Department. . . . Cleveland Cinema Club held its 31st annual luncheon meeting Wednesday in the Midday Club, and reaffirmed its platform to support better films, to promote family night weekend programs at neighborhood theatres and to further activities of its youth pro- grams. . . . Don Abeles is resigning as as- sistant manager of Loew's State theatre 10 enter a new business in Cincinnati. . . . Max Weinstein, 37, one of the owners of the Ritz theatre, died last Wednesday night after a long illness. For the past five years he di- rected the booking and management of the theatre from a wheelchair. His wife and two children, Milton and Adrienne, survive him. . . . Eagle-Lion will hold the world premiere of "Repeat Performance" on May 22 at the Liberty theatre, Zanesville, home of Richard Basehart, featured player, who will attend the opening. . . . Harold Raives, Schine Ohio zone manager, has been dis- missed from the hospital. COLUMBUS April showers may be a big help in Al Jolson's career but Columbus theatre man- agers aren't so happy about them. Rains were little assistance in upping box office figures, so average grosses resulted last week for most local attractions. "The Farmer's Daughter" at the Palace and "Johnny O'Clock" at the Ohio were the leaders with "Affairs of a Cheat" at the Broad and hold- over of "Trail Street" at the Grand trailing. Local date for "Affairs of a Cheat" was the first under the new title which replaces "The Private Affairs of Bel Ami." . . . New Esquire theatre, latest addition to the grow- ing Academy circuit, is scheduled to open May 7. . . . Cartoon shows are carded at the Broad and the neighborhood Oak. . . . Easter Monday cartoon show at the Broad was so successful that manager Carl Rog- ers is following up with a Saturday morning show May 10. . . . Managers are up in arms about a local department store's ad on old Chaplin pictures being shown in the store's Assembly Center. . . . Opposite the theatre pages, the ad reads : "There's never an admission charge in the Assembly Cen- ter." Gus Sun, veteran Springfield, Ohio, showman, is in fine fettle in his Miami home, reports Dud Chamberlain, Marietta newspaperman, who visited him recently. Sun will soon he 80. DENVER Thurston Wayner, Telenews manager, moves to Milwaukee to open a new Tele- news. Gerald Shum, recently manager of the Telenews, Buffalo, N. Y., gets the Den- ver managership. . . . Cinema Amusement Co. planning all-over remodeling and re- decorating job on Plaza, Curtis street grind, leased from Paul Hoppen. Hoppen, who operated the theatre for years, out of hospital after spending several months there because of broken ankle and broken leg. Still hob- bling around on crutches. . . . James M. Williamson buys Oliver, Palisades, Neb., from Albert L. Phares. . . . Addison Green added at Paramount as assistant booker. . . . Len Gruenberg, recently named district man- ager for metropolitan New York, finally gets away from Denver for that city. Albert Kolitz, who gets the district manager job here, has been going over matters with Gruenberg. . . . Gene Gerbase, branch man- ager Republic, back from Hollywood studio meeting. . . . Fred Abelson, assistant to L. E. Goldhammer, Eagle-Lion district manager, in town for talks with M. R. Austin, PRC district manager. . . . Tom Love, Hanna and South Superios, Wyo., visited Denver. PES MOINES "Best Years of Our Lives" is breaking all records in its run here at the Orpheum. During its first week the picture grossed 200 per cent over normal. It is now in a second week at advanced prices and man- ager Jerry Blaedow expects a third week and possibly a fourth. . . . Stanley J. Mayer, on leave from his duties as Fox exchange manager, has returned to Des Moines fol- lowing a winter in California The Tri- States and Central States breakfast series has begun. The first get-together was at 7 a. m. Sunday at Birdland Park. . . . Thelma Crittenden is leaving Tri-States after 20 years with the company. . . . Madge Ward Clark, who is to be G- Ralph Bran- ton's secretary at Tri-States, fell and broke her leg in two places. . . . Leo Wolcott of Eldora has been vacationing in Arizona. . . . The statewide labor demonstration against union restrictions being voted at the Iowa statehouse did not affect Film Row. All employes stayed at their jobs as did oper- ators in the downtown houses. . . . The Iowa Lutheran Welfare society directors have protested films that include drinking scenes, "intense love making" and "sug- gestive dialogue." The organization repre- sents 131,740 adult members in 486 churches. . . . L. J. Meelhause of Cherokee has bought the Clark at Clarksville from Bob Hunner- berg. ... A meeting of the Motion Picture Foundation scheduled here for April 21 was postponed for a month. . . . Mr. and Mrs. L. W. Peterson have bought the Story City, la., theatre. HARTFORD Connecticut's Capital City, Hartford, had one film- holding for a third week, with UI's "Smash Up" staying for three week's at the Warner Regal. . . . "Best Years of Our Lives" has started in the territory, with a run at the Lord theatre, Norwich, beginning April 25. Film opens for two weeks in Hartford on May 4 at the Bushnell Memo- rial. . . . Daylight saving time went into ef- fect in Connecticut April 27 ... . Amuse- ments and sports advertising rates in the New Britain (Conn.) Herald, a daily, will be increased to $1.26 per column inch, ef- fective June 1. INDIANAPOLIS It was a mild spring last week at the first runs here. "Henry V" did about $5,000 in twice daily performances at a $2.40 top at the Cinema. "Sinbad the Sailor" was the stoutest competitor, with $14,000 at the Indiana, earning a moveover. . . . The Greater Indianapolis Amusement Company, owned jointly by Ted Gamble and the Fourth Avenue Amusement Company of Louisville, will take over Keith's theatre from its recent purchasers, Harold Mirisch and Arthur J. Steele, when the latter gain possession April 30. . . . Safe crackers took $2,000, weekend receipts of "Henry V," from the office at the Cinema late Sunday night. . . . Youngsters attending Westerns at Madison, Ind., theatres, now are required to park their cap pistols while seeing the show. The support they had been giving the hero was more noisy than moral. . . . Exhibitors from the northeastern part of the state attending the district meeting of the Associated Theatre Owners of Indiana at Fort Wayne blamed part of the business recession on pictures with "neurotic, psycho- pathic and criminal themes." They also objected to raised admission prices at the behest of producers. KANSAS CITY The Tampico, formerly a Spanish lan- guage film house, is now a moveover from the Kimo, taking in "The Well-Digger's Daughter," which ran five weeks at the Kimo. . . . The Electric, Kansas City, Kan.,' has resumed stage shows Friday evenings (Continued on page 44) 42 MOTION PICTURE HERALD, MAY 3, 1947 ■ tove \ <«°x** '^ense 'Off- lames u JU — — IHIffiHt- <• (Continued from page 42) with productions by Frank Tracy. The Midway, a Commonwealth Theatres house in Kansas City, Kan., is also running stage shows Friday evenings. . . . Beverly Miller, district manager for PRC, and Milt Over- man, field representative of PRC and Eagle- Lion, are cooperating with Topeka organ- izations which are arranging for a diamond jubilee celebration of the founding of the Santa Fe trail in July. Al Schwalberg, vice-president and gen- eral sales manager of Eagle-Lion, was in Kansas City April 25 for conferences with Mr. Miller. Harold Dunn, assistant sales manager for PRC, also attended the confer- ences. LOUISVILLE E. L. Ornstein, Ornstein Theatres, Ma- rengo, Ind., has reported the sale of the Crane theatre, Crane, Ind., to Homer L. Wirth, Charlestown, Ind. . . . The Associ- ated Theatre Owners of Indiana are con- cerned over the deal of Universal with Pur- due University for the showing of J. Arthur Rank's Prestige Pictures at the University's auditorium. . . . According to latest official reports, Kentucky has a total of 325 theatres with an aggregate seating capacity of 153,- 000, plus a large number of drive-ins. . . . Roy Watson, chief projectionist of the Eliz- abethtown, Ky., Amusement Co., has under- gone a major operation at Baptist Hospital, Louisville. . . . M. H. Sparks' new 'Strand theatre"at Edmonton, Ky., will be opened in two months. . . . Vernon Powell has resigned his position at the Crescent, Louisville, and will manage the Airway, Louisville, recently purchased by the Memphis Amusement Com- pany. . . . Lewis Baker, Orel, Ky., has pur- chased the Star, West Point, Ky., from S. J. Brown, Sr. . . . "The Egg and I" is in its fourth and final week at the Louisville Na- tional. "Boomerang" has been moved over to the Brown. "The Best Years of Our Lives" has closed at the Strand. LOS ANGELES Pat Patterson, Astor Pictures franchise holder for San Francisco and Los Angeles, visited the local branch. . . . Ford Bratcher, Victory theatre, San Diego, was on the Row buying and booking. . . . The Ritz theatre, Jerome, Arizona, was sold by Phil Pecharich to D. W. Trisko, former exhibitor of North Dakota. . . . Marvin Beck, formerly of Min- neapolis, is the new assistant booker at PRC-Eagle Lion. . . . Sol Berns, of Detroit, is now manager of the Florence Mills the- atre. . . . Bob Mellon, operator of the Lakewood theatre, in Lakewood, was a vis- itor on the Row. . . . Marty Solomon, Mon- ogram sales manager, back at work after an operation. . . . Sam Decker, of Screen Guild Pictures, is on the sick list. . . . Charles J. Maestri, general manager of the Lippert theatres in San Francisco, was a visitor on Film Row. MEMPHIS First run attendance ranged from "fair" to "very good." Malco, with "My Favorite Brunette," and Ritz, with "Carmen," had such good attendance that holdovers were announced for the pictures. "Fair," re- ported Loew's Palace, with "Ramrod," and Loew's State, with "Undercover Maisie." Warner reported "very big" attendance with "Pursued," and Strand was packing them in and turning them away with a roadshow engagement of "The Best Years of Our Lives." . . . Memphis Board of Censors, which last week banned "Duel in the Sun," "The Macomber Affair," "Destry Rides Again," and "When the Daltons Rode," went into action again this week. RKO's crime drama, "Born to Kill," was barred from Memphis and Shelby County screens. . . . Fire in the booth of the Harlem, Greenville, Miss., caused considerable damage. . . . Leaving Memphis May 9 for Los Angeles to attend the national Variety Club conven- tion will be Mr. and Mrs. Orris Collins, Paragould, Ark., and the following Mem- phians: Mr. and Mrs. M. A. Lightman, Sr., Mr. and Mrs. Herb Kohn, Mr. and Mrs. Dave Flexer, Joe Simon, Tommy Baldridge, William Goodman, Bill Ramsey, Tommy O'Ryan. MIAMI Possibilities of a new motion picture stu- dio on the Beach are being considered. . . . Claughton Circuit plans to build another theatre in Coral Gables, with a capacity of 1,000 seats. Two 99-year leases are being executed and in addition to the theatre stores will be built in the block. ... A soda bar has been installed in the Miami theatre. . . . "The Egg and I" bowed into Miami April 26 by way of the Miami theatre's midnight show. "Sinbad the Sailor" is in at the Par- amount. . . . "The Guilt of Janet Ames" is featured at the Lincoln and "The Thirteenth Hour" got a Miami premier at the State. . . . "The Best Years of Our Lives" opened at the Flamingo last week after a run at the Royal. MINNEAPOLIS Competing with the Ice Follies and the home opening of the baseball season, loop theatre business was only fair. Two new films, "Dead Reckoning" and "It Happened in Brooklyn," did all right, but holdovers slumped somewhat. . . . "The Outlaw" with- stood a censorship screening and opened strong at the Lyceum. . . . An all-industry luncheon, tentatively set for May 19, will map the Minneapolis area's role in the Mo- tion Picture Foundation program. . . . Min- nesota Amusement Company concluded a deal with RKO Radio for showing "The Best Years of Our Lives" in the circuit's "B" houses starting this week. . . . Earl Long, manager of the Norshor in Duluth, has been sent to San Francisco as manager of the Paramount in a Minnesota Amuse- ment Company shift. Don Hudson moves from the Garrick to the Norshor, George Brown shifts from the Strand, Minot, N. D., to replace Hudson, and Stephen Klem moves from Aberdeen, S. D., to Brown's former job. OMAHA Two box office records fell here. A first week of "The Best Years of Our Lives" at the RKO-Brandeis brought a new mark of $17,100 for the 1,200-seat house. The road show "Oklahoma" grossed $67,000 in five days at the Paramount for a city record. That theatre had a sell-out of 2,900 seats daily. . . . Weather was semi-cloudy, warm. . . . Jack Gibson, former National Screen salesman, Des Moines, is a new PRC sales- man here. . . . Marcel Scobell has taken over the Elbs theatre, Wagner, S. D. His brother, Lloyd, who owned the house, died recently. . . . Film Row personnel donated $400 for Greek War Relief W. R. Adkins', Shel- don, la., is new owner of the State, Hudson, S. D. J. L. Walker is the seller. . . . Local theatres may benefit from an ordinance that has passed first and second reading of the City Council. It places occupation taxes on all forms of entertainment, especially carni- vals, circuses and major promotions. No new tax is assessed the theatres. . . . The Auditorium Commission has asked the City Council to condemn land for a new audi- torium. PHILADELPHIA City receipts from amusement taxes for the first three months of the year, ending April 1, were reported by the city treasurer as $1,151,937.32, compared with $543,575.16 for the similar period injl946when the amuse- ment tax was only 4 per cent as compared with the present 10 per cent schedule. . . . The law caught up with Charles Enery, who had been hunted during the past month on a charge of stealing $6,700 from the Tower theatre where he was assistant manager. . . . A bill was introduced in State Legislature to increase the salary of the chairman of the Pennsylvania State Board of Motion Picture Censors from $4,800 to $6,000 per year. . . . Fred Leopold, manager of the Ambler, who had been out ill, returned to the theatre, with Francis Kehoe, who had been in charge, remaining as assistant manager. . . . Jim McHugh managing the 69th St. theatre while Joe Dougherty recovers from an oper- ation. ... A large delegation of Variety Club members are planning to take in the Inter- national convention in Los Angeles next month. . . . Slackening of employment in a number of hosiery mills in the Reading, Pa., area is believed responsible for a noticeable drop in box office business there. . . . Among theatre openings in the up-State areas sched- uled, P. A. Magazzu opens his Laura next week at Montoursville, Pa. ; Morris Oppen- heimer and Sweet reopen their rebuilt Capi- tol in Shenandoah next week; and, at the same time, Harry Chertcoff opens the Elton in Steelton, Pa., closing down his Standard. PITTSBURGH "The Best Years of Our Lives," during its eight-week stay at the Fulton, amassed the grand total of $160,000. . . . "Henry V" has also been here for an eight-week run, but since the Art Cinema, at which it played, is a much smaller theatre than the Fulton, its grosses cannot begin to compare with "Best Years." . . . Dave Leff, who has' been work- ing out of United Artists' Buffalo office, has returned here to take charge of the com- pany's Exchange until the ailing Ira Cohn returns. . . . The Newsreel theatre has signed a contract for the new Telenews Digest. . . . Cliff Daniel, chief barker of the Pittsburgh Variety Club, will attend the international convention in Los Angeles. The local dele- gation now numbers almost 100. PORTLAND Oregon exhibitors will sponsor a vaude- ville and film show May 8 at the Mayfair here with the entire gross going to the Shrine hospital for crippled children. Fol- lowing the Mayfair show, other major the- (Continued on page 46) 44 MOTION PICTURE HERALD, MAY 3, 1947 Adventure! Action! Romance! with ^ RICHARD ARLEN Jennifer HOLT • Lee SHUMWAY-J Gil PATRICK (t^ Producer, JACK SCHWARZ Director, BERNARD B. RAY 'THE Glamour! ^ San Fernando Donald WOODS • Gloria WARREN Shirley O'HARA • Anthony WARDE Fearless! Daring! Roaring! Producer, JAMES S. BURKETT Associate Producer RENAULT DUNCAN Director TERRY MORSE Rugged Daredevils of the North! Russell Edmund WADE • MacDONALD Douglas Susan '^14 BLACKLEY • WALTERS Produced and Directed by WILLIAM BERKE Rochelle HUDSON Jack LaRUE Austin WILLIS • Frank PERRY Producer, LARRY CROMIEN Associate Producer, JACK W. OGILVIE Director, STERLING CAMPBELL 2 DETECTIVE ACTION STREAMLINERS "THE HAT BOX MYSTERY" Pamela BLAKE • Virginia SALE wtl r f it DADV CITTCD" Tom NEAL * Allen JENKINS The Case of the BAB T M 1 1 tK Pame|a BLAKE . Yirginia SAlE Executive Producer, MAURY NUNES • Produced by CARL HITTLEMAN • Directed by LAMBERT HILLYER ft HOME OFFICE: 346 So. La Brea, Hollywood, California FOREIGN DEPT.: 723 7th Avenue, New York City . . ■ CABLE ADDRESS: Guild Film (Continued from page 44) atres in Oregon will run special shows for the hospital iund. . . . Further construction on a partly built theatre at DeLake, Ore., owned by Charles Shaney, has been tempo- rarily enjoined by U. S. District Judge Sam Driver on the gound that it is being built in violation of the veterans' housing program. . . . Warren Butz is the new manager for the Liberty, Spokane. . . . Permits have been issued for a $35,000 remodeling job on the Veterans of Foreign Wars hall being transformed into the Orpheum theatre. . . . Art W. Adamson will again add to his string of theatres in Oregon and Washing- ton. . . . He has received authority to erect a $59,972 theatre at Albany, Ore. It will have a seating capacity of 600 and two small stores. SAN ANTONIO The Italian-made feature, "Open City," played the Orpheum, Waco, last week. . . . The Texas theatre, Temple, has begun a radio program on KTEM, Temple, offer- ing free tickets to various shows. . . . The Palace theatre, San Antonio, was robbed of $57 recently. . . . The City Auditorium, Houston, held a huge benefit show for the victims of the recent Texas City disaster. Talent participating included: Frank Sinatra, Jack Benny, Phil Harris, and others. Al Lever, Interstate city manager in Houston, was chairman for the affair. SAN FRANCISCO Following the precedent established two years ago of an Annual Campership Show to send needy children to summer camps, this year's benefits — encompassing 27 local houses — found enthusiastic response from the school children. The PTA's of all the local schools handled the ticket sales and general arrangements, Irving Levin, of San Fran- cisco Theatres, was chairman. This year's grosses far exceeded previous years. ... A memorial in memory of Harry Ettling, stage manager of the Golden Gate theatre since that theatre's construction, is planned. . . T & D Jr. Enterprises will honor its gen- eral manager, Verne Taylor, for his 25 years service with the company by staging a Taylor Anniversary Drive. The drive will be an advertising an exploitation contest with prizes for the winning manager. Tay- lor, who joined T & D in 1922, has aided in the growth of circuit to the 60 theatres it now represents. T & D also announced the promotion of Lorin Emmick, formerlv manager of the Parkside, to the purchasing department in the main office, and Clayton Hickle, of the Fox, Visalia, has been moved up to manager of the State. Lodi. SEATTLE Four holdovers featured Seattle's film fare this week: "Best Years of Our Lives" ended its road-show run after four record-break- ing weeks at the Music Hall. "Open City" went into its second week at the Blue Mouse; "Sinbad the Sailor" and "Dead Reckoning" completed their second weeks at the Paramount and Liberty theatres re- spectively. . . . Al Brake sold his interest in Special Attractions to Hal Boehme who now controls the Northwest franchise. . . . James Walsh, branch manager for the new Selznick office here, moved into offices in ' the Music Hall Building, Irving Barry, booker for the Hamrick-Evergreen Thea- tres, sold a murder mystery, "Dealer's Choice" to Eagle-Lion Pictures. ST LOUIS Having narrowly lost an April 1 referen- dum, theatre operators start coping with day- light saving time this week. No one is certain how a peacetime clock change will affect grosses because St. Louis is tradition- ally finicky about its summer habits. . . . A reissue of "Kit Carson" and "Last of the Mohicans" drew well at Loew's Orpheum despite Police Circus competition. "The Best Years of Our Lives" is in its third week at the Shubert after three weeks at the St. Louis, all at advanced prices. . . . Metro- politan St. Louis contributed a record $171,- 236 to the March of Dimes. . . . For a large attendance of children at a double-feature of "Brute Man" and "Beast with Five Fin- gers," a letter writer to a local paper called parents, not Hollywood, to task. ... A cen- sorship bill is pending in the Missouri Leg- islature but has no organized backing. . . . Fred Wehrenberg, president of Motion Pic- ture Theatre Operators of America, has re- turned from a brief vacation in Arizona. TORONTO Two pictures have been engaging in a race for a lengthy period with "The Jolson Story" playing two of the smaller first run theatres in Toronto for a sixth week and "The Egg and I" reaching a fourth week at the Up- town. The Jolson picture is at the Eglinton and Tivoli theatres. . . . Shea's theatre is having a second week of "13 Rue Mad- eleine" while "California" is doing nicely at the Imperial, likewise "The Sea of Grass" at Loew's. . . . After a seven-weeks' run of "The Way to the Stars," the International Cinema is showing "Carmen," and the Hol- lywood theatre has "Mama," from Italy. . . . President J. J. Fitzgibbons, of Famous Play- ers Canadian Corp., delivered a stirring talk at the dinner of the Film Division, United Jewish Welfare Fund of Toronto, for which Sholome Michael Gelber was chief speaker. The evening's contributions to the fund totaled $23,000. . . . Members of Toronto Tent No. 28 who will attend the Variety Clubs' convention in Los Angeles include : J. J. Fitzgibbons, R. W. Bolstad, N. A. Taylor, Raoul Auerbach, Harry Mendell, and Sydney Samson. . . . Gordon Berger of RKO-Radio home office in New York super- vised arrangements for the opening of "The Best Years of Our Lives" in Odeon houses at Hamilton, Ottawa, Montreal and Halifax, with Toronto yet to come. . . . The Toronto Board of Education has opposed the recom- mendation of the Imperial Order, Daughters of the Empire, to the Ontario Government that the age limit for unaccompanied juvenile patrons at theatres be reduced from 16 to 14 years. VANCOUVER Columbia Pictures will do most of the location scenes for "Smoke Bellew," a Jack London story of the gold-rush days of '98, in and around British Columbia. . . . Harvey Hunt, Odeon's head booker and buyer, is here from Toronto on his first trip to Van- couver since his appointment. . . . The Down- town Strand is having an interior beauty treatment done by Girvan Studios of Van- couver. . . . Lee Wakefield of Victoria will erect a drive-in theatre near the Capitol city this summer to accommodate 700 cars. Ed- monton, Alberta, will also have a drive-in if the proposed proposition of Herbert Knowles to build a drive-in to hold 900 cars is granted a permit by the provincial license committee. . . . Another sad week for show business. Night baseball, daylight sav- ing time, and the income tax bite are all to blame, amusement business believes. Even ace attractions like "The Best Years of Our Lives," at Odeon-Hastings, and "Stairway to Heaven," at the Vogue, are not even doing average. However, one thing is apparent and that is the Hastings location in the East End is the wrong spot for "Best Years" at increased admissions. The picture is now in its second week. WASHINGTON Warm weather and the opening of the baseball season resulted in lighter returns at the box office, with the only holdovers being "The Best Years of Our Lives," at RKO Keith's, now in its sturdy seventh week; and "The Yearling," at Loew's Pal- ace, for a third week. New opening in the downtown area were "Love and Learn" at Warner's Earle ; "Ramrod" at Loew's Cap- itol; and "The Locket" at Warner's Metro- politan. . . . Louise Noonan Miller, owner of the Little theatre, announces that she and I. E. Lopert, president of Lopert Films, Inc.. of New York, will open a new "art" theatre in Washington, around September. The new house, tentatively called the Playhouse, will have between 400 and 500 seats. . . . Lou Novins, representative for Barney Balaban, spoke at a luncheon sponsored by the MPTO of Washington, on April 24, on the subject of the Motion Picture Founda- tion, its aims, purposes and scope. Lunch- eon was arranged by John J. Payette, Sid- ney Lust, Carter T. Barron and A. J. Brylawski. In speaking of the aims of this foundation, Mr. Novins Said : "We are going to blaze a trail for every other indus- try in the country to follow . . . this will be a symbol of a new kind of industrial rela- tions . . . we are opening up new vistas." . . . Frank Sabotka, manager of the Avalon theatre, was elected president of the Chevy Chase Business Men's Association. . . . "The Way of Peace" narrated bv Lew Ayres, was shown at Constitution Hall on April 23. 46 MOTION PICTURE HERALD, MAY 3, 1947 Short Product in First Run Houses NEW YORK— Week of April 28 CAPITOL: Hound Hunters MGM Diamond Demon MOM Feature: Smash-Up Universal CRITERION: Big House Blues Columbia Feature: Odd Man Out Universal GLOBE: Big Time Revue Warner Bros. Goofy Groceries Warner Bros. Feature: Macomber Affair, The United Artists HOLLYWOOD: The Forgotten Casualty 20th Cent.-Fox Rabbit Transit Warner Bros. Feature: The Two Mrs. Carrolls Warner Bros. MUSIC HALL: Storm Over Britain 20th Cent.-Fox Feature: Egg and I, The Universal PALACE: Racing Sleuth RKO "Duel" To Open in 54 Spots In New York Area May 7 The total number of theatres in the New York metropolitan area which will simultan- eously open with David O. Selznick's "Duel in the Sun" May 7 has been boosted to 54 through the addition of four St. Cloud Cir- cuit theatres in New Jersey, Milton Kusell, general sales manager of the Selznick Or- ganization, announced this week. Theatres now booked to play the Techni- color Western are 39 Loew houses, headed by the Capitol on Broadway, in New York, Westchester and New Jersey; eight Walter Reade theatres in New York and New Jer- sey; RKO Rivoli in New Brunswick; Plaza Stamford and the four St. Cloud theatres in- cluding the St. Cloud, Washington ; Palace, Flemington; Gem, Frenchtown, and New- ton, Newton. Censorship trouble meanwhile caused Loew's to cancel bookings for "Duel" in Pittsburgh, Reading and Harrisburg, where it was scheduled to open May 8. The Ohio censor board also is withholding approval, Frank Duck Brings 'Em Back Alive RKO Feature: Born to Kill RKO PARAMOUNT: Abusement Park. .. Paramount Iced Lightning Paramount Feature: Calcutta Paramount RIVOLI: Ice Skippers RKO Pepito's Serenade United Artists Feature: The Farmer's Daughter RKO ROX1T: Dead End Cats 20th Cent.-Fox Harvest of the Sea 20th Cent.-Fox Feature: The Homestretch 20th Cent.-Fox STRAND: Cat's Tale Warner Bros. A Boy and His Dog Warner Bros. So You Want to Be a Father. . . .Warner Bros. Feature: Stallion Road Warner Bros. WINTER GARDEN: Rumba Holiday . .Universal Red Fury Universal Feature: Buck Privates Come Home Universal although no dates had been set in that state. In New York, Robert Gillham, eastern head of publicity and advertising for Mr. Selz- nick, said the producer probably would not challenge the ban imposed on the picture in Memphis and Shelby County, Tenn. Realtors Rebuff TBA On Antenna Plan The Television Broadcasters Association has "informally learned" that the New York City Real Estate Board has turned down its interim plan for the installation of a number of antenna devices which, the Association says, "would permit thousands of New York families living in apartment houses to en- joy television service." A TBA spokesman said this week the group awaits full details of the realtors' objections to its plan before submitting a formal protest. It is under- stood that at least three companies are work- ing on master antenna systems. However, the realtors are said to be insisting that only the master antennae be installed on their apartment house rooftops. Foundation Area Groups Named Representatives of exhibition and distribu- tion, and industries allied with motion pic- tures met in Washington, D. C, and in Dallas, Tex., during the past week to elect exchange area committees for the Motion Picture Foundation. In Washington last Thursday 11 charter members were elected to the local committee. They are : John J. Payette, Sam Galanty, John Allan, Julian Brylawski, Carter Bar- ron, Sidney B. Lust, Lawrence Schanberger, Lauritz C. Garman, John DiFiora, William M. Crockett and Morton G. Thalheimer. These 11 will elect six more and from the 17, a national trustee will be elected. The 17 members of the committee elected last week to serve the Dallas area are: Leroy Bickel, Sol Sachs, Duke Clark, Her- man Beiersdorf, Joseph Luckett, C. C. Ezell, John Rowley, R. I. Payne, Samuel Landrum, Don Douglas, William O'Don- nell, Colonel H. A. Cole, B. R. McLendon, L. C. Tidball, J. C. Chatmas, Henry Reeve and J. G. Long. Following the election, the committee met to elect their officers. They are: Mr. Row- ley, chairman of the committee and trustee; Mr. Ezell, vice-chairman ; Mr. Sachs, secre- tary ; Colonel Cole, treasurer ; Mr. Douglas, publicity chairman, and Winifred Cutler, re- cording secretary. Joe E. Brown Is Signed By Alson Productions Joe E. Brown, the comedian, has been signed by Edward L. Alperson, head of Alson Productions, to play the leading role of a minister in "Tender Years," one of two features to. be made this year by Alson for release through Twentieth Century-Fox. The second Alson feature will be "The Big Curtain." Pratt and D. Ferguson, Washington; W. J. Charles and Henry Eberle, Philadelphia; P. J. Delvernois, Pittsburgh ; J. V. Cole, Al- bany; G. R. Beck, Milwaukee; R. H. Giles, Cleveland; C. J. Bachman, Newark, and C. P. O'Toole, New Haven. Monogram Offering Prizes Prizes totaling $15,000 in Monogram's Sixteenth Anniversary Drive for sales and collections, now in progress and continuing until June 27 have been announced: $1,000 to the leading branch in sales in each divi- sion; $1,000 to the leading branch in collec- tions, and second place prizes of $750, third place prizes of $500 and fourth place prizes of $250. MGM TRADE SHOW "THE PHILADELPHIA STORY" ALBANY 20th-Fox Screen Room, 1052 Broadway THUR. 5/8 8 P.M. ATLANTA 20th-Fox Screen Room, 197 Walton St., N. W. THUR. 5/8 70 A.M. BOSTON M-G-M Screen Room, 46 Church Street THUR. r in 5/8 I0.-30 A.M. & 2:15 P.M. BUFFALO 20th-Fox Screen Room, 290 Franklin Street THUR. 5/8 2-.30 P.M. CHARLOTTE 20th-Fox Screen Room, 308 South Church Street THUR. 5/8 1:30 P.M. CHICAGO H. C. Igel's Screen Room, 1301 South Wabash Ave. THUR. 5/8 2 P.M. CINCINNATI RKO Screen Room, 16 East Sixth Street THUR. 5/8 8 P.M. CLEVELAND 20th-Fox Screen Room, 2219 Payne Avenue THUR. 5/8 1 P.M. DALLAS 20th-Fox Screen Room, 1 803 Wood Street THUR. 5/8 2-.30 P.M. DENVER Paramount Screen Room, 2100 Stout Street THUR. 5/8 2 P.M. DES MOINES 20th-Fox Screen Room, 1300 High Street THUR. 5/8 1 P.M. DETROIT Max Blumenthal's Sc. Rm., 2310 Cass Avenue THUR. 5/8 1:30 P.M. INDIANAPOLIS 20th-Fox Screen Room, 326 North Illinois Street THUR. 5/8 2 P.M. KANSAS CITY 20th-Fox Screen Room, 1720 Wyandotte Street THUR. 5/8 1:30 P.M. LOS ANGELES 20th-Fox Screen/Room, 2019 So. Vermont Ave. THUR. 5/8 2 P.M. MEMPHIS 20th-Fox Screen Room, 151 Vance Avenue THUR. 5/8 10 A.M. MILWAUKEE Warner Screen Room, 212 W. Wisconsin Ave. THUR. 5/8 1:30 P.M. MINNEAPOLIS 20th-Fox Screen Room, 1015 Currie Avenue THUR. 5/8 2 P.M. NEW HAVEN 20th-Fox Screen Room, 40 Whiting Street THUR. 5/8 2 P.M. NEW ORLEANS 20th-Fox Screen Room, 200 South Liberty Street THUR. 5/8 1 P.M. NEW YORK I NEW JERSEY \ M-G-M Screen Room, 630 Ninth Avenue MON. 5/5 2:30 P.M. OKLA'MA CITY 20th-Fox Screen Room, 10 North Lee Street THUR. 5/8 1 P.M. OMAHA 20th-Fox Screen Room, 1502 Davenport Street THUR. 5/8 1:30 P.M. PHILADELPHIA M-G-M Screen Room, 1233 Summer Street THUR. 5/8 11 A.M. PITTSBURGH M-G-M Screen Room, 1623 Blvd. of Allies THUR. 5/8 2 P.M. PORTLAND B. F. Shearer Screen Room, 1947 N.W. Kearney St. THUR. 5/8 2 P.M. ST. LOUIS S'Renco Screen Room, 3143 Olive Street THUR. 5/8 1 P.M. SALT LAKE CITY 20th-Fox Screen Room, 216 East First Street, So. THUR. 5/8 1 P.M. S. FRANCISCO 20th-Fox Screen Room, 245 Hyde Street THUR. 5/8 1 30 P.M. SEATTLE Jewel Box Preview Theatre, 2318 Second Avenue THUR. 5/8 1 P.M. WASHINGTON 20th-Fox Screen Room, 932 New Jersey, N.W. THUR. 5/8 1 P.M. "THE PHILADELPHIA STORY" — Cary Grant, Katharine Hepburn, James Stewart Warner Bros. Sound Men Hold New York Meeting Zone sound managers for Warner Thea- tres held a two-day meeting at the New York home office this week preparatory to similar meetings of sound crews in their respective districts. Colonel Nathan Levin- son, head of sound activities at the Warner studio, and Colonel Frank E. Cahill, Jr., director of sound for Warner Theatres, pre- sided at the sessions. Subjects discussed included the latest de- velopments in sound equipment, moderniza- tion of the projection booths and general im- provement of sound quality. Those who attended the New York meet- ing included Joe Florio, New York; J. A. IN NEWSREELS I MOVIETONE NEWS— Vol. 29, No. 69-Campaign starts for bringing- prices down. . . . Nazi strong- hold of Helgoland blown up. . . .Stalingrad today. . . . King Paul of Greece. . . . Future Queen of Britain comes of age. . . . Sports for kids: fishing and yachting. . . . Movietone cameraman enters gorilla's cage. MOVIETONE NEWS — Vol. 29, No. 70-Marshall re- turns from Moscow. . . . Special U. N. Assembly session. . . . Train blown up in Palestine. . . . Mos- cow behind the iron curtain. . . . Gale wrecks British ships. . . . Mine safety experiments. . . . Penn Relays. . . . Babe Ruth Day. . . . Wrestling in Canada. NEWS OF THE DAY— Vol. 18, 2«7— Helgoland blast- ed. .. . Princess Elizabeth pledges life to Empire. . . . New England town cuts prices. . . . Stalingrad rebuilds. . . . Flying bomb. . . . Adelaide Hawley film spotlight: Margaret O'Brien. , NEWS OF THE DAY— Vol. 18, 268— Palestine issue goes to U. N. . . . Terror flares anew in Holy Land. . . . Marshall home from Moscow; Truman praises firm stand. . . . Warspite on rocks. . . . Mine perils demonstrated. . . . Drake track meet. . . . Penn relays. . . . Jack Dempsey back in ring. . . . Babe Ruth Day. PARAMOUNT NEWS^-No. 7tt— Midget racers burn up speedway. . . . Geneva group maps world trade plan. . . . Stalingrad today. . . . South Africa: Royal Family on tour. . . . British dynamite Helgoland. PARAMOUNT NEWS— No. 71— Drake Relays set pace for Olympics. . . . Spotlight on labor. . . . United Nation's Palestine session opens. . . . Mar- shall returns from Moscow. . . . Honor Babe Ruth. RKO PATHE NEWS— Vol. 18, No. 72— Stalingrad. . . . Princess Elizabeth's pledge. . . . Newburyport cuts prices. . . . Trade conference in Geneva. . . . Kids run own theatre. . . . Destroy Helgoland. RKO PATHE NEWS' — Vol. 18, No. 75-Marshall home — reports to President. . . . United Nation's session on Palestine. . . . Honor Babe Ruth. . . . Religion in Russia. UNIVERSAL NEWSREEL— Vol. 20, No. 33— Helgo- land demolished. . . . Stalingrad. . . . Salute new King of Denmark. . . . Cardinal Spellman appeals for needy UN trade group meets at Geneva. . . . Kids in Passaic fishing contest. . . . Chicago tumblers. UNIVERSAL NEWSREEI Vol. 20, No. 34 — UN As- sembly on Palestine. . . . Terror again in Holy Land. . . . Bureau of Mines recreates mine explosions. . . . Marshall returns from Moscow. . . . Bullet proof vest demonstrated. . . . Honor Babe Ruth. . . . Montreal wrestlers clash. New German Camera Seen Valuable for Newsreels Washington Bureau Screen news photographers may find a new tool in a hand camera developed in Ger- many during the war, according to the Com- merce Department. It is battery and motor driven, with a reflex view finder that enables the operator to see exactly what the photo- graphic film is recording. Made of alumi- num and magnesium, it's light in weight and is considered especially useful for hand-held operation. The view finder is based on the novel con- struction of the camera shutter. It is a re- volving metallic disc set at 45 degrees to the optical axis. It has an open sector of 130 degrees and a closed sector of 230 degrees. The front face of the closed sector has a mirror surface. When the open sector rotates across the optical field of the camera lens, light passes through the shutter on to the film to record the image. Distribute "Seeds of Destiny" The War Department has announced that its "Seeds of Destiny," which won an acad- emy Award this year, will be distributed commercially in Canada by the Canadian Film Board which has been distributing the film in the 16mm film field. 46 MOTION PICTURE HERALD, MAY 3, 1947 Color Television Is Demonstrated Large-screen electronic color television projection was demonstrated in Philadelphia this week when Dr. V. K. Zworykin, vice- president and technical consultant of the RCA Laboratories Division, showed the practical application of the new system to illustrate his talk on "All-Electronic Color Television" before The Franklin Institute. The screen used measured seven and a half by ten feet. Color motion picture films and slides were used for the demonstration. Dr. Zworykin emphasized that color tele- vision still must be regarded as in the labora- tory stage and that several years would be required for its development to equal the sta- tus of present black-and-white television. At the Philadelphia demonstration a newly developed receiver-projector was used which receives the three basic color signals and then projects them, by an optical system, onto the theatre screen, where they are superimposed to form a single image. In his talk Dr. Zworykin disclosed that the pick-up units used in the demonstration incorporated the electronic "flying spot" which has been under development for near- ly ten years. This method, he said, assures perfect picture registration by permitting the transmission of the three color values of each picture element simultaneously. Foreign Film Distributors May Pool Facilities The formation of a company to be known as United Foreign Films Distributors, and to be patterned along the United Artists lines of operation, are in an advanced dis- cussion stage, Martin Levine, general man- ager of the Brandt Theatres and executive head of Distinguished Films, announced in New York this week. The organization would be owned by four foreign film dis- tributors and would handle its own as well as French, Italian and British product from smaller outside importers through a number of exchanges throughout the nation. The four foreign distributors are Dis- tinguished Films, Siritzky Brothers, Super- film and Vog Films. Each would continue to operate individually, but would use the physical distribution facilities of Foreign Films Distributors. Initial investment would total $50,000 and distribution fees would amount to about 40 per cent. Final decision on the project depends on a report from Oliver A. Unger, secretary of Distinguished Films, Inc., who now is tour- ing the country surveying the market for foreign films. He will return in two weeks. At this time more than 90 houses through- out the nation are showing French films. "East River" Wins Award "East River," current novel by Sholem Asch, which MGM will film next year with Gene Kelly and June Allyson, is one of the winners of the 1946 Anisfield-Wolf Award. Yates Promises More "A " Films Republic is continuing its policy of in- creased attention to high-budget productions and deals for additional personalities now are being negotiated, Herbert J. Yates, Re- public president, announced this week fol- lowing his return to the Coast from New York. At the same time he said the com- pany would make at least 16 "B" pictures during the coming season. Plans for the 1947-48 program are being determined and a product announcement is expected shortly. The new deals now being negotiated are as important as the recently announced pact with the Charles K. Feld- man production group, which will add to the studio's roster talent like Lewis Mile- stone, who will produce and direct John Steinbeck's "The Red Pony" in Technicolor, Mr. Yates said. The picture will star Rob- ert Mitchum and Myrna Loy. The Republic president also pointed out the importance of his studio's acquisition of the life story of Babe Ruth which, he said, would be the basis for one of the biggest productions ever turned out on the lot. The outdoor specials starring Roy Rogers will be produced on a special budget and will benefit through the use of Trucolor, Mr. Yates said. Several name personalities will be signed to appear in the Rogers pictures. Columbia pictures announces that prints of the following pictures are now available in our exchanges for screening! Warner BAXTER^ ACRIMED°CT NANCY SAUNDERS ■ CLEM BEVANS GRIFF BARNETT • PAUL GUILF0YLE Based on the radio program "Crime Doctor" by Max Martin Screenplay by Raymond L. Schrock Directed by GEORGE ARCHAINBAUD Produced by RUDOLPH C. FL0TH0W CHARLES STARRETT SMILEY BURNETTE as The Durango Kid The West's No. 1 Comic with NANCY SAUNDERS • ROBERT SCOTT OZIE WATERS AND HIS COLORADO RANGERS Original screenplay by Ed. Earl Repp Directed by DERWIN ABRAHAMS Produced by COLBERT CLARK MOTION PICTURE HERALD, MAY 3, 1947 49 There's one thing alike in aj| of em! Newsreels grow old quickly! Fast delivery is essential, so the motion picture industry uses Air Express regularly. Speed pays! With deadlines to meet, layouts and artwork must travel fast — so adver- tising agencies use Air Express regu- larly. Speed pays! Raw cotton samples go abroad by International Air Express, and business transactions take days, not weeks. Speed pays! 5f?eed pays in your business, too! Air Express supplies the speed of delivery that's so essential in your business. Today, schedules are more frequent, planes are bigger and faster, and Air Express is more useful than ever. Rates are low! To send a 13-lb. shipment coast-to-coast costs only $9.58. Heavier weights — any distance — similarly inexpensive. Investigate! • Special pick-up and delivery at no extra cost. • Direct by air to and from principal U. S. towns and cities. • Air-rail between 22,000 off-airline offices. • Direct air service to and from scores of foreign countries. Write today for Schedule of Domestic and International Rates. Address Air Express Division, Railway Express Agency, 230 Park Avenue, New York 17. Or ask at any Airline or Railway Express office. Air Express Division, Railway Express Agency, representing the Air- lines of the United States. National Education Group Awarded RCA 16mm Scroll A "16 Millimeter Pioneer Award" was presented to the National Education Asso- ciation through its Audio Visual Instruction Department at a ceremony at the Drake Ho- tel in Chicago last Friday night observing the sixteenth anniversary of the development of 16 mm sound on film. Representing- NEA, Dr. Walter A. Wittich, president of the association's Department of Audio-Visual Instruction, received the award from A. G. Petrasek, of the RCA Engineering Products Department. The award in the form of ,in illuminated parchment scroll, was presented by the 16mm motion picture equipment sec- tion of the Radio Corporation of America, in recognition of the achievements of NEA in advancing learning and understanding through the application of audio-visual aids in schools. Eagle-Lion Sets Contest On "Repeat Performance" Eagle-Lion will offer $2,500 in cash awards to local theatre managers and thea- tre publicists for the best exploitation cam- paigns for Eagle-Lion's forthcoming "Re- peat Performance." The picture, starring Louis Hayward, Joan Leslie and Richard Basehart" will go into national release fol- lowing its world premiere at the Liberty theatre in Zanesville, Ohio, May 22. The contest is open to all theatres. Winners will be determined on the gross for "Repeat Per- formance" in relation to the maximum pos- sible gross for the particular house and the completeness of the selling campaign. Six Warner Features To Get London Premieres Six Warner Brothers features will have their London premiere at the Warner thea- tre, London, from May through August. The openings include: "That Way With Women," May 2; "Humoresque," May 9; "Stallion Road," July 4; "Two Guys From Milwaukee" (retitled "Royal Flush" for its London release), July 18; "Nora Prentiss,'' August 8, and "The Two Mrs. Carrolls," August 22. Trade Paper Campaign For Allied Artists All high-budget features issued by Allied Artists will be given a high trade paper ad- vertising budget, it was announced this week by Samuel Broidy, president. This decision was made after the success of the trade paper campaign on Roy Del Ruth's "It Happened on Fifth Avenue." "Black Gold," Jeffrey Bernerd's Cinecolor production, has been tentatively scheduled as the next high-budget feature to be released by Allied Artists. Alien Property Head Quits Donald C. Cook, director of the Office of Alien Property, has resigned his position, effective June 1. He will be succeeded by David L. Bazelon, Assistant Attorney Gen- eral in charge of the Lands Division. 50 MOTION PICTURE HERALD, MAY 3, 1947 %HAT THE PICTURE DID FOR ME^ Columbia LANDRUSH: Charles Starrett, Smiley Burnette— Smiley and Charles Starrett are a good combination. Excellent for the weekend customers. Played Friday, Saturday. April 11, 12. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. MR. DISTRICT ATTORNEY: Dennis O'Keefe, Marguerite Chapman — Patrons liked this picture. They seemed to think it was over average of its type of picture. Played Sunday-Tuesday, March 23-25. — Lor- rence R. Adams, Kinema Theatre, Los Angeles, Cal. PRISON SHIP: Robert Lowery, Nina Foch— Modest feature which appealed to our small town trade. Doubled with "Sing While You Dance." "Prison Ship" provided the box office draw. Not strong enough to stand alone. Played Tuesday, Wednesday, April 8, 9. — A. J. Sindt, Rankin Theatre, Rankin, 111. BLONDIE'S BIG MOMENT: Penny Singleton, Ar- thur Lake — Very amusing and it draws a good rural trade. Played Wednesday, Thursday, April 9, 10. — Orr, Rodman & Bailey, Rex Theatre, Henning, Minn. COWBOY BLUES: Ken Curtis, Jeff Donnell— Used on second half of weekend double bill. No draw. Played Friday, Saturday, April 11, 12.— A. C. Ed- wards. Winema Theatre, Scotia, Cal. IT'S GREAT TO BE YOUNG: Leslie Brooks, Jim- my Lloyd — Played on my double feature with favorable results. Played Friday, Saturday, April 4, 5. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. JOLSON STORY, THE: Larry Parks. Evelyn Keyes — This is a picture of pictures. We played it during very bad weather and it still drew a good crowd. You can't go wrong on this one. Played Sunday -Tuesday, April 6-8. — Orr, Rodman & Bailey, Rex Theatre, Henning, Minn. RETURN OF RUSTY, THE: Ted Donaldson, Bar- bara Gooddell — This pleased even our rabid Western fans, who usually don't turn out if the cowboys are missing from the weekend screen fare. Being a combine of youngsters and a dog, business was below average. Played Saturday, April 5. — A. J. Sindt, Rankin Theatre, Rankin, 111. SING WHILE YOU DANCE: Ellen Drew, Robert Stanton — Columbia usually does all right by us. We hate to complain about any of their product. How- ever, don't book this one, if you can avoid it. Flayed Tuesday, Wednesday, April 8, 9.— A. J. Sindt, Rankin Theatre, Rankin, 111. WALLS CAME TUMBLING DOWN, THE: Lee Bowman. Marguerite Chapman — Fair business to a picture that deserved better. Can't puzzle it out. Our Sunday business has been terrible. We made expenses on this one. Played Sunday, April 6. — A. J. Sindt. Rankin Theatre, Rankin. 111. Metro-Gold wyn-Mayer BOYS' RANCH: Jackie "Butch" Jenkins, James Craig — It is a knockout for small towns. A great many people will go to see it twice. Why write more ? Played Friday-Sunday, April 11-13— J. L. Thayer, Raymond Theatre, Raymond, N. H. BOYS' RANCH: Jackie "Butch" Jenkins, James Craig — Business was good for midweek, but my mid- week business is definitely down. Played Tuesday - Thursday, Feb. 18-20.— E. K. Menagh, Star Theatre, Ft. Lupton, Colo. COCKEYED MIRACLE, THE: Frank Morgan. Keenan Wynn — A pleasing comedy that is off the beat- en path. Had normal midweek business at a time when show customers are doing a lot of shopping for their entertainment. Believe this should please in any spot. Played Tuesday-Thursday, April 1-3. — J. B. Stine, Garfield Theatre, Terre Haute, Ind. COURAGE OF LASSIE: Elizabeth Taylor, Frank Morgan — Had to play on Sunday. Did a very good business with it, but did nothing the rest of the week. Played Sunday, Monday, March 16, 17. — E. K. Menagh. Star Theatre. Ft. Lupton, Colo. COURAGE OF LASSIE: Elizabeth Taylor, Frank Morgan — This picture was played here during very bad weather, but it still brought them out. There was nothing but praise; no adverse criticism. Every small town operator will find this most welcome. Played Sunday, Monday, March 30, 31.— A. C. Ed- wards, Winema Theatre, Scotia, Cal. Small lumber town patronage. . . . the original exhibitors' reports department, established October 14, 1916. In It theatremen serve one another with information about the box office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me. Motion Picture Herald, Rockefeller Center, New York 20. COURAGE OF LASSIE: Elizabeth Taylor, Frank Morgan— The flu scare got us. Just the type of pic- ture that usually goes over well here. Our punk business on this was no fault of the picture. It is O.K. Played Sunday, Monday, March 9, 10.— J. B. Stine, Garfield Theatre, Terre Haute, Ind. COURAGE OF LASSIE: Elizabeth Taylor, Frank Morgan — This is a dog picture in Technicolor which did above average business. Play it by all means. Played Sunday, Monday, April 6, 7. — E. M. Freiburg- er, Paramount Theatre, Dewey, Okla. GALLANT BESS: Marshall Thompson. George To- bias— Play this one. Nice picture that deserved double the business we had. Lots of flu in the town and business was off badly. Played Sunday, Monday, March 16, 17.— J. B. Stine, Garfield Theatre, Terre Haute, Ind. HOLIDAY IN MEXICO: Walter Pidgeon, Ilona Massey — Good story, well acted, good music, beautiful Technicolor and fair business considering the general business slump that appears to have overtaken us. Played Sunday, Monday, March 2, 3.— J. B. Stine, Garfield Theatre, Terre Haute, Ind. LOVE LAUGHS AT ANDY HARDY: Mickey Rooney, Bonita Granville — Patrons were disappointed. It was not up to Mickey's usual standard. Busi- ness good, but lots of complaints. Played Wednes- day-Saturday, Feb. 12-15. — Lorrence R. Adams, Kine- ma Theatre, Los Angeles, Cal. NO LEAVE NO' LOVE: Van Johnson. Marie Wil- son— Very good show and enjoyed by all who came. However, a severe blizzard laid our business low. Played Sunday, Monday, Feb. 23, 24.— J. B. Stine, Garfield Theatre, Terre Haute, Ind. RAGE IN HEAVEN: Ingrid Bergman. Robert Montgomery — Ran this with "Heartbeat," and neither picture drew nor pleased. Poor business. Played Tuesday-Thursday, Feb. 25-27. — E, K. Menagh, Star Theatre, Ft. Lupton, Colo. TILL THE CLOUDS ROLL BY: Robert Walker, Judy Garland — Fair musical, but not up to expecta- tions. Plot very weak and only a couple of stars are really good. Business below normal. Some com- plaints. Played Sunday-Tuesday, March 16-18. — Lor- rence R. Adams, Kinema Theatre, Los Angeles, Cal. Neighborhood patronage. TILL THE CLOUDS ROLL BY: Robert Walker, Judy Garland — The clouds failed to roll by and rain held our attendance down. If it had been cut 20 min- utes it would have been better received. Beautiful Technicolor and excellent music and an interesting plot. Played Monday, Tuesday. April 7, 8.— James C. Balk- com, Jr., Gray Theatre, Gray, Ga. TWO SMART PEOPLE: Lucille Ball, John Hodiak — They failed to turn out for this and it failed to make any hit with those who did come. Both the leads are good, but neither has any drawing power in our spot. Had only 65 per cent of our usual Sunday, Monday business. Pl^ved April 6. 7. — J. B. Stine, Gar- field Theatre. Terre Haute, Ind. UNDERCURRENT: Robert Taylor, Katharine Hep- burn— Just why MGM chose a role for Robert Taylor that depicted him as a 24 carat heel certainly is a mystery. Lots of adverse comment from our patrons and the business was 63 per cent of the two previous Taylor pictures. Word-of-mouth advertising got around and laid this opus low. Played Sunday, Mon- day, April 13, 14— J. B. Stine, Garfield Theatre, Terre Haute. Ind. Z'.EGFELD FOLLIES: MGM Contract Stars— This was one of the poorest we have received from this company. Our crowd was poor and we hardly met expenses. Avoid it. if possible. The scene with Red Skelton was the only redeeming feature. Very poor stuff. Played Friday. Saturday, March 28. 29.— Fred J. Hutchings. Community Theatre, Leader. Sask., Can. Paramount BLUE SKIES: Bing Crosby. Fred Astaire— Played it in cold and snowy weather and managed to do a fair business. However, it was nothing compared to the two previous Crosby pictures. Played Sunday, Monday, Feb. 23. 24.— E. K. Menagh, Star Theatre, Ft. Lupton, Colo. JUNGLE PRINCESS: Dorothy Lamour, Ray Mil- iand — Good business on this reissue. Play it. Will out-draw most of the new shows and it is better made. Played Wednesday, Thursday, April 9, 10.— E. M. Freiburger. Paramount Theatre, Dewey, Okla. PLAINSMAN, THE: Gary Cooper, Jean Arthur— A very good reissue. Played Sunday, April 6. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. TWO YEARS BEFORE THE MAST: Alan Ladd, Brian Donlevy — This is the first Alan Ladd picture that failed to draw for us. Comments were divided. Played Wednesday. Thursday, April 9, 10.— James C Balkcom, Jr., Gray Theatre, Gray, Ga. TWO YEARS BEFORE THE MAST: Alan Ladd, Brian Donlevy — Played directly after it had played at a nearby theatre. Picture was done rather well. Most patrons were satisfied. Business good. Played Wednesday -Saturday, March 28, 29. — Lorrence R. Adams, Kinema Theatre. Los Angeles. Cal. Neigh- borhood patronage. PRC ENCHANTED FOREST, THE: Edmund Lowe, Brenda Joyce — Finally picked this one up and played it Easter Sunday with "The Wife of Monte Cristo." People thought "Cristo" only fair, but praised "En- chanted Forest." Had excellent business. Film on "Enchanted Forest" was in bad shape. Played Sim- day, Monday, April 6, 7. — E. K. Menagh, Star Thea- tre, Ft. Lupton, Colo. . RKO Radio PARTNERS IN TIME: Pamela Blake, John1 James — Paired this with "Life With Blondie" and we played to the best midweek business in the history of our house. People were not hesitant in telling us that it was _ Lum n' Abner that brought them out. In our opinion, a combination of "Partners in Time" and any "Blondie" is a small town natural. Try it sometime. Played Tuesday, Wednesday, April 2. 3. — A. J. Sindt, Rankin Theatre, Rankin, 111. TILL THE END OF TIME: Dorothy McGuire, Guy- Madison- -A picture that got high praise by the critics and by many exhibitors, but it was one of the biggest flops of the season. They didn't buy tickets. Played Sunday. Monday, March 23. 24.— J. B. Stine, Gar- field Theatre, Terre Haute. Ind. Republic CHEYENNE WILDCAT: William Elliott. Bobby Blake — Bill Elliott is a great draw in our situation. Competition milks our Roy Rogers for us. Bill Elliott leads the Western parade for us. Played Saturday, April 12.— A. J. Sindt, Rankin Theatre. Rankin, 111. DAKOTA: John Wayne, Vera Ralston — I paid a top price for this show and got stung. People didn't care for it. Beware of the stock advertising that misleads the public into believing it's a big show. It's hardly program fare. Played Sunday. Monday, March 23 , 24. — E. K. Menagh, Star Theatre. Ft. Lupton, Colo. G. I. WAR BRIDES: Anna Lee. James Ellison— This is a fair comedy, but it will not stand alone, as it lacks both length and star power. Business was below average. Played Tuesday, April 8.— E. M. Freiburger, Paramount Theatre. Dewey, Okla. I'VE ALWAYS LOVED YOU: Maria Ouspenskaya, Philip Dorn — The few who saw this thought it superb. Of course, if you appreciate high class music and you are in a high class locality, it will make a hit, but if you are in a small town with average Americans {Continued on following page) MOTION PICTURE HERALD, MAY 3, 1947 5! {Continued from preceding page) you won't make expenses. Played Monday, Tuesday, March 31, April 1. — James C. Balkcom, Jr., Gray Thea- tre, Gray, Ga. MAN FROM RAINBOW VALLEY: Monte Hale, Bobby Blake — Doubled this with "Gas House Kids" and had nice weekend business. Both features pleased our Friday and Saturday action fans. Played Friday, Saturday, April 4, 5— J. B. Stine, Garfield Theatre, Terre Haute, Ind. OUT CALIFORNIA WAY: Monte Hale, Bobby Blake — This is a good little Western in Trucolor which pleased the Friday and Saturday fans. Played April 11, 12. — E. M. Freiburger, Paramount Theatre, Dewey, RANCHO GRANDE: Gene Autry, June Story— This is an old one, but our fans turned out in force. It makes good double bill material and the crowd seemed to enjoy it. The new Autry features are eagerly awaited. This feature is a little short on ac- tion, but the music is good. Played Monday, March 31. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. Twentieth Century- Fox ANNA AND THE KING OF SIAM: Irene Dunne, Rex Harrison — Poorest business in months. Both 20th- Fox and small town exhibitors will be ahead if this is left on the shelf. Pass it up, if possible. Played Tuesday-Thursday, March 4-6. — E. K. Menagh, Star Theatre, Ft. Lupton, Colo. DO YOU LOVE ME?: Maureen CHara, Dick Haymes — Not a top picture. 20th-Fox has made sev- eral inferior musicals lately that do not deserve top prices. Played Tuesday -Thursday, March 25-27.— E. K. Menagh, Star Theatre, Ft. Lupton, Colo. HOME SWEET HOMICIDE: Randolph Scott, Lynn Bari — This was a very enjoyable feature due to the many laughs connected with the dialogue and the action of the children. Not strong enough to bring them out on midweek. Would be better for a weekend double bill. Played Wednesday, Thursday, April 2, 3.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. RAZOR'S EDGE, THE: Tyrone Power, Gene Tier- ney — Picture was too deep for average patronage. The story was not too well described. Patrons seemed mildly satisfied, but not too much business. Played Wednesday -Saturday, Feb. 26- March 1. — Lorrence R. Adams, Kinema Theatre, Los Angeles, Cal. Neigh- borhood patronage. SOMEWHERE IN THE NIGHT: John Hodiak, Nancy Guild — Had this film epic never been made we would be a sizable sum of money ahead. Did less than 50 per cent of normal business and those who came to see it are still squawking. Lay off this one, or trade it for a couple of news reels. Played Tuesday-Thurs- day, Feb. 18-20.— J. B. Stine, ^Garleld Theatre, Terre Haute, Ind. STRANGE JOURNEY: Paul Kelly, Osa Massen— Used on top half of weekend double bill. But it would have been more suitable for second spot. Played Fri- day, Saturday, April 11, 12. — A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. 13 RUE MADELEINE: James Cagney, Annabella— The picture was very much like several other under- ground pictures. Business not too good. Played Sun- day, Tuesday. March 30-April 1. — Lorrence R. Adams, Kinema Theatre, Los Angeles, Cal. Neighborhood patronage. TIME, THE PLACE AND THE GIRL: Denis Mor- gan, Jack Carson — Very good musical. Everybody enjoyed this picture very much. Patronage very good. Played Wednesday-Saturday, March 20-22. — Lorrence R. Ad=vms, Kinema Theatre, Los Angeles, Cal. Neigh- borhood patronage. YANK IN LONDON: Anna Neagle, Rex Harrison— A below average crowd witnessed this, but poor roads and worse weather have held the crowds down. How- ever, it pleased the crowd who came and they seemed well satisfied. It is well worth playing time for those theatres where a great deal of action is not expected. Played Friday, April 4. — Fred J. Hutchings, Com- munity Theatre, Leader, Sask., Can. United Artists ANGEL ON MY SHOULDER: Paul Muni, Anne Baxter— We will yield that the acting was good, but my audience did not like the picture. Lots of walk- outs. Played Friday-Sunday, March 21-23. — J. L. Thayer, Raymond Theatre, Raymond, N. H. CHASE, THE: Robert Cummings, Michele Morgan- Feature was rather mixed up. Business not good. Patrons did not make many comments. Fair as a second feature with a good top picture. Played Wednes- day-Friday, April 2-4. — Lorrence R. Adams, Kinema Theatre, Los Angeles, Cal. Neighborhood patronage. CHASE, THE: Robert Cummings, Michele Morgan — Most of my patrons thought this was very vague. Dream pictures are dead here. No draw. It is a shame to waste Robert Cummings in this. Played Wednesday, Thursday, April 2-2. — James C. Balkcom, Jr., Gray Theatre, Gray, Ga. CHASE, THE: Robert Cummings, Michele Morgan — This did a poor business and isn't what it is cracked up to be. — Orr, Rodman & Bailey, Rex Theatre, Hen- ning, Minn. DIARY OF A CHAMBERMAID: Paulette Goddard, Burgess Meredith — In 35 long years in this business the writer has played many a cluck, but this was very poor. Played two days to mostly empty seats. Played Tuesday -Thursday, March 4-6.— J. B. Stine, Garfield Theatre, Terre Haute, Ind. LITTLE IODINE: Jo Ann Marlowe, Marc Cramer — Rain held down our attendance. Little Iodine was not as good as she is in the funny papers. This series should continue and if it is built up it will make a hit everywhere. Played Sunday, April 13. — James C. Balk- com, Jr., Gray Theatre, Gray, Ga. MR. ACE: George Raft, Sylvia Sidney — His last few pictures have ruined Raft as a drawing card for us. They want action from him and this one failed from every angle. Business was way below our normal mid- week gross. Played Tuesday-Thursday, April 8-10. — J. B. Stine, Garfield Theatre, Terre Haute, Ind. YOUNG WIDOW: Jane Russell, Louis Hayward— Very nice show. Business only 70 per cent of normal due to a March blizzard and the business slump. It deserves better business and pleased those who at- tended. Flayed Tuesday-Thursday, March 25-27— J. B. Stine, Garfield Theatre, Terre Haute, Ind. Universal LAWLESS BREED: Kirby Grant, Fuzzy Knight- Again my friend Kirby was in town and as usual pleased 100 per cent. Played Friday, Saturday, April 4, 5.— James C. Balkcom, Jr., Gray Theatre, Gray, Ga. LITTLE MISS BIG: Fay Holden, Beverly Simmons — Doubled this with "White Tie and Tails" and it made a very pleasing combination. Business fair. Played Friday, Saturday, April 4, 5.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. LOVER COME BACK: George Brent, Lucille Ball- Very good comedy. It deserved a better break than we could give it. The flu has to take the blame for this flopping. Played Tuesday-Thursday, March 18-20. —J. B. Stine, Garfield Theatre, Terre Haute, Ind. NOTORIOUS GENTLEMAN: Rex Harrison, Lilli Palmer — A very poor picture. Played this as a second feature, but it was a mistake. Patrons walked out on it. Plenty of complaints. It was as good as the usual English feature. Played Wednesday-Saturday, March 19-22. — Lorrence R. Adams, Kinema Theatre, Los An- geles, Cal. Neighborhood patronage. TIME OF THEIR LIVES: Bud Abbott, Lou Cos- tello — Had a normal Sunday and Monday business on this lively comedy although the general business is below normal. Pleased a nice crowd on Sunday but a heavy rain held Monday down. If your patrons like this comedy team don't pass this one up. It is different from any of their previous comedies. Flayed Sunday, Monday, March 30, 31.— J. B. Stine, Garfield Theatre, Terre Haute, Ind. WHITE TIE AND TAILS: Dan Duryea, Ella Raines — We used this on a weekend double bill with fair re- sults. Played Friday, Saturday, April 4, 5.— A. C. Ed- wards. Winema Theatre, Scotia, Cal. Small lum- town patronage. WILD BEAUTY: Don Porter, Lois Collier— Excel- lent for my double-bill program. Again Universal makes a "B" picture that rates better than some of their "A" pictures. Played Friday, Saturday, April 11, 12.— James C. Balkcom, Jr., Gray Theatre, Gray, Ga. Warner Bros. BIG SLEEP, THE: Humphrey Bogart, Laureen Bacall — Did a fair business, but as good or well liked as most previous Bogart pictures. Played Sunday, Monday, March 9, 10.— E. K. Menagh, Star Theatre, Ft. Lupton, Colo. HER KIND OF MAN: Dane Clarke, Faye Emerson — Good double feature. Our crowd enjoyed it. It was well done and a large crowd appreciated it. Zachary Scott is becoming popular here. Well worth double- billing time in any theatre which requires action. Played Friday, March 31. — Fred J. Hutchings, Com- munity Theatre, Leader, Sask., Can. HUMORESQUE: Joan Crawford, John Garfield— Picture went over quite well. Music was good, but the story was not so good. Patrons liked it in general. Played Sunday-Tuesday, March 9-11. — Lorrence R. Adams, Kinema Theatre, Los Angeles, Cal. JANIE GETS MARRIED: Joan Leslie, Robert Hut- ton — This is not strong eonugh for a single bill even in a small town. We used it on midweek and almost didn't gross film rental. Flayed Wednesday, Thursday, April 9, 10.— A. C. Edwards, Winema Theatre, Scotia, Cal. Small lumber town patronage. NEVER SAY GOODBYE: Errol Flynn, Eleanor Parker — A-l production. If you can get them in, all classes will like it. Very funny and loads of entertain- ment value. Played Tuesday, Wednesday, April 15, 16. —J. L. Thayer, Raymond Theatre, Raymond, N. H. NO TIME FOR COMEDY: James Stewart, Rosa- lind Russell— Played this with "Night Train to Mem- phis" but business was poor. People did not care for this and told me so. Played Tuesday-Thursday, March 11-13.— E. K. Menagh, Star Theatre, Ft. Lupton, Colo. OF HUMAN BONDAGE: Paul Henreid, Eleanor Parker — At the conclusion of the picture one of the customers remarked, "Why didn't they let him get that nice girl in the first reel and we could have gone home earlier?" We did not gross film rental. Advise all small town theatre owners to shelve this and save money. Played Wednesday, Thursday, March 19, 20.— A. C. Edwards, Winema Theatre, Scotia, Cal. SAN ANTONIO: Errol Flynn, Alexis Smith— Picture drew well and pleased. Played Sunday, Monday, Feb. 16, 17.— E. K. Menagh, Star Theatre, Ft. Lupton, Colo. STOLEN LIFE, A: Bette Davis, Glenn Ford— Bette Davis is no attraction on any day of the week here and especially on Sunday. This picture was not near so unpleasant as some we have shown recently, but un- fortunately the harm had been done and business was very poor. Played Sunday, Monday, April 6, 7.— A. C. Edwards, Winema Theatre, Scotia, Cal. STOLEN LIFE, A: Bette Davis, Glenn Ford— I think this is Bette Davis' best picture. Get out and advertise this and then see it yourself from the begin- ning. I can't imagine anyone not liking this. Better than average midweek business. Played Tuesday- Thursday, March 18-20. — E. K. Menagh, Star Theatre, Ft. Lupton, Colo. TWO GUYS FROM MILWAUKEE: Dennis Mar- gan, Jack Carson — A rather unbelievable story but my patrons have good imaginations so they enjoyed it very much. Played Sunday, Monday March 9, 10.— Bob Fulkerson, Village Theatre, Sunflower, Texas. VERDICT, THE: Sydney Greenstreet, Peter Lorre- This is a program picture that did not do any extra business. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Short Features Columbia HOT WATER: All Star Comedies— These boys are good. Folks keep asking us to book more of their comedies. They really please. Anything that makes the cash customers happy makes us happy. — A. J. Sindt, Rankin Theatre, Rankin, 111. IF A BODY MEETS A BODY: All Star Comedies — We have never had a Stooge reel yet that let us down. This one was especially good. A packed house laughed so hard the racket could be heard in the street. —A. J. Sindt, Rankin Theatre, Rankin, HI. Metro-Goldwyn-Mayer EARLY SPORTS QUIZ: Pete Smith Specialties— This was real good and aroused many laughs. The children enjoyed it. One of the best in this series. — Fred J. Hutchings, Community Theatre, Leader, Sask.. Paramount A SCOUT WITH THE GOUT: Little Lulu— Little Lulu is a clever cartoon in color. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. SPONGE DIVERS: Sportlights — A reel in Techni- color which will serve as a filler. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. THEY'RE NOT SO DUMB: Speaking of Animals— The talking animals score again. This series always pleases. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Twentieth Century- Fox FASHION MEANS BUSINESS: March of Time— A routine March of Time which my customers considered a waste of time. — E. M. Freiburger, Paramount Thea- tre, Dewey, Okla. WATCHDOG: Terrytoons— One of the best we have played from 20th -Fox in some time. It had a good quota of laughs and was cute to watch as well. A good cartoon. — Fred J. Hutchings, Community Thea- tre, Leader, Sask., Can. Warner Bros. HARE GROWS IN MANHATTAN: "Bugs Bunny" Specials — A very good color cartoon with Bugs Bunny. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. SO YOU THINK YOU'RE A NERVOUS WRECK: Vitaphone Varieties — A fair one-reel comedy. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. 52 MOTION PICTURE HERALD, MAY 3, 1947 zAn international association of showmen meeting weekly in MOTION PICTURE HERALD for mutual aid and progress WALTER BROOKS, Director A clever and inexpensive piece of promotion thought up and carried out by Norman H. Willis, manager of the Cor- bett theatre, Wildwood, Fla., recently cap- tured the attention of practically everybody in that town of about 2,500 population. Willis had several hundred teaster heralds printed and folded so that the only copy that met the public's eye read: "Do You Want a New Car?" In a period of two days, the heralds were sent out on a mailing list, dis- tributed from house to house by Willis and the theatre staff, and placed on the steering wheel of ever} available car so that drivers would certainly see them. Willis reasoned that the new car situation being what it is a person would open the herald through curiosity if nothing else. It evidently did the trick, for Willis reports that he did extra well with "Make Mine Music," the picture he devised the teaser herald promotion for. Across the country, National Thea- ^1 tres showmen are in the midst of an intensive showmanship drive which began April 6 and will run through July 12. Commemorating the Fifth Anniversary of the presidency of Charles Skouras, the campaign got under way with a roar of en- thusiasm and energy. The theatremen are competing for a pot of gold beckoning at the end of a rainbow on July 12. Prizes will reach the unusual total of $125,000. Ted Emerson, former manager of the ^1 Orpheum theatre, Omaha, recovered from his recent illness, returned last week to head publicity activities for the three Tri- States theatres in that Iowa city. The announcement recalls that period along about 20 years ago when sound was struggling to be heard above the cries of THANKS! To many friends in the industry who have sent me their good wishes in this new assignment; my sincere appreciation. It's somewhat of a turn, taking over any new job, and I am appreciative of the co- operation offered, from old friends and old contributors to this department. The ROUND TABLE is- so well estab- lished, its leadership in the field so clearly defined over the years, that it is of first importance to realize and preserve the value of personal associations that have made this Forum successful. I expect to contact the many who have made the ROUND TABLE an outstanding part of industry institution, to continue with them our study of better mer- chandising, better showmanship, for mutual benefit. There is no more important spot in the film industry than what the advertisers call "the point of sale". That point is where the public reaches down for cash in-pocket to buy motion pictures. There we function. —WALTER BROOKS exhibitors being forced into foreclosures and when Emerson managed three theatres on one block in Des Moines. The Strand boasted 100 per cent all-talk- ing pictures ; across the street another house advertised "motion pictures with sound," while the third theatre, relegated to a policy of silent western and action films, felt the full brunt of Emerson's endless repertoire of ballyhoo tricks to attract the attention of passersby. That was when Emerson was known as the "Mayor of Locust Street." The story about Children's Film Li- brary shows, which appeared in the February 15th issue of Motion Picture Herald, prompts Eric Walls, who manages the Clifton Cinema, Great Barr, Birming- ham, England, to write about his Saturday Children's Club. "I am proud to say," Walls writes, "that I was the originator of these clubs on our circuit about two years ago and mine was the first to open. Now we have about 2,000 members who have their own special per- formance every Saturday morning at 10 a. m." The club has its own song, cricket and football teams in the local leagues and a monthly magazine named The Cliftonian. Each member has a numbered membership card and is the guest of the management on the Saturday nearest to his birthday. The president of the club is Tom Moss, a well- known stage variety artist, who, whenever he is in Birmingham, always visits the kids. Walls takes particular pride in his latest venture in behalf of the club. This involved making Laurel and Hardy, then visiting Birmingham, honorary vice-presidents of the club. The comedians have promised to make a personal appearance at the Clifton soon. €Bob Griffith, manager of the Plais- ance theatre in Chicago, introduced a new method of raising funds in behalf of the recent drive for the American Red Cross. Mr. Griffith invited theatre patrons to ballot in a straw poll for the city's two may- oralty campaigns. Catch was that it cost a penny to vote, five votes brought a nickel contribution, with no limit placed on the number of ballots each person could cast. With 20,000 votes tabulated, the Red Cross Fund benefited by $200. MOTION PICTURE HERALD. MAY 3. 1947 53 BALLYHOO OUTDOORS — especially in Oklahoma City, Okla. — where, at the right, manager Jim Barnes obtained one of the original Eighty- Niner wagons that made the dash into the Oklahoma Territory to exploit his playdate of "Trail Street" at the War- ner theatre. And, below, a man in a barrel, sent out to parade the streets while a partner plays "Roll Out the Barrel" on an accordion to publicize manager Robert Hynes' engagement of "The Mighty McGurk" at the Criterion theatre. The two jeeps at the right were promoted from a loca distributor to advertise "Una Gran Dama" (released in the United States as "Mrs. Park- ington") at the Metro the- atre, Barranquilla, Colombia, South America. Barranquilla manager Ramon Jesurun arranged the tieup, which marked the first time that jeeps have been used for theatre promotion in the Colombia city. The boy in a frontiersman's get- up with flintlock, right, is Harold Goodin, an usher at Loew's Broad theatre, Columbus, Ohio. Manager Carl Rogers had him parade the downtown streets to advertise the en- gagement of "Daniel Boone" at the Broad. A sign on Goodin's back tied ' in the cos- tume with the pic- ture. The promo- tion was used for several days. One side of the huge theatre front utilized by manager J. Hunt of the Tivoli theatre, London, England, to draw the attention of passersby to his date of "It's a Wonderful Life". 54 MOTION PICTURE HERALD, MAY 3, 1947 The Selling Approach ON NEW PRODUCT [The material below reflects pressbooks now in preparation and represents the point of view of the distributors' exploiteers on selling points and special merit of these pictures.] THE EGG AND I (Universal-International): Claudette Colbert and Fred MacMurray star in this story about life on a wilderness chicken ranch from' the best-selling book by Betty MacDonald. Start the ball rolling now for all-out cooperation with your local egg and poultry industry leaders. ' Get in touch with your local egg com- mercial producer, hatcheryman, feed manu- facturer, egg co-operative, egg processor and egg retailer. Correlate mutually bene- ficial promotion activities about which the egg industry has already been notified. With the aid of your newspaper or local Veterans Administration office, find an ex-G.I. who has gone into the chicken and poultry business. A story and art on their venture should be forthcoming, climaxed with the couple as your honored guests on opening night. Slant interviews and comparison with the experiences of Miss MacDonald. Tie in with your city's leading downtown grocer for an egg window. Supply him with stills, posters, etc. In the center have him put a large basket, full of eggs. Passersby are asked to guess the number of eggs in the basket for prizes and guest tickets for "The Egg and I". Grocer might make the purchase of eggs a prereguisite in entering the contest. For street ballyhoo, have four girls parade the streets. The first girl carries a sign with the word "The" on it. Second girl is encased in a papier-mache egg. The third girl carries a sign reading "and". Fourth girl is inside of a giant letter "I". CALCUTTA (Paramount): Alan Ladd stars in this murder mystery, set against an Indian background. The story has to do with the adventures of daring pilots flying the famous "hump" from Calcutta to Chungking, China. Dress up a man in Hindu costume for street ballyhoo. Have him carry a sign reading: "I'm on my way to 'Calcutta' where Alan Ladd's on the loose . . . pitted against a strangler's noose." Or dress up a girl in Indian costume with a veil. Copy on a sign could read: "All the girls in Cal- cutta go for Alan Ladd in 'Calcutta' — Gem theatre." In advance of and during playdate, dress up the house staff in Indian costume. The men can wear turbans and the girls veils. They could also be supplied with armbands with the title. Mount a piece of rope made into a noose on a card — copy: "Alan Ladd I His gun against the stranger's noose . . . 'Calcutta'." This idea can be adapted for tack card, lobby board or throwaway. Cooperating newspaper or radio station might be interested in a contest in which the entrants are asked to submit lists of pictures whose titles contain the names of cities, American or foreign. Suggest to soda fountains and taverns that they concoct a special long, cool, summer drink and call it the " 'Calcutta' Cooler" in honor of Alan Ladd. Stills with playdates could be used to plug the drink and the picture on the soda fountain or bar. Means Employs Illuminated Banner for "Diddlebock" Manager Ken Means used a specially illuminated banner covering the entire upper structure of the marquee to pub- licize "The Sin of Harold Diddlebock" at the United Artists theatre, San Francisco, Cal. The banner was visible from any angle and was used throughout the engage- ment of the picture. Tieups were made with optical shops based on the famous Harold Lloyd eye frames. Ten 24-sheets, 150 six-sheets and 125 trolley car cards were posted a week in advance of opening. ing a "secret chemical" for distribution to ladies. Copy on the envelope, which actual- ly contained ordinary salt, read: "Ladies! Sprinkle this secret chemical around you and your romance and love life will be a thrilling and wonderful success ! For thrill- ing entertainment see, etc." Boyle Sets Co-Op Display Ad A cooperative newspaper display ad was promoted by manager Joseph S. Boyle to publicize his engagement of "It Happened in Brooklyn" at the Poli-Broadway theatre, Norwich, Conn. The ad was paid for by Reid and Hughes department store and ap- peared in the Norwich Record. Girls Carry Heart-Shaped Cards for "No Love" Two girls with heart-shaped cards, sand- wich-style, walked the streets to exploit "No Leave, No* Love," at the Jefferson theatre, Goshen, Ind. Manager Floyd Robinson sup- plied the girls with 2,000 envelopes contain- Sets Full-Page Co-Op Ad A full-page cooperative newspaper ad was promoted by manager Frank Shaffer to ad- vertise "The Jolson Story" at the Dixie theatre, Staunton, Va. Each of the nine co- operating merchants based their ad on a song from the picture. Imprinted Paper Bags Help Sell "Andy Hardy" Eleven thousand imprinted paper bags were distributed by local merchants to ex- ploit manager Bill Brown's /playdate of ■ "Love Laughs at Andy Hardy" at the Poli- Bijou theatre, New Haven, Conn. A seven- foot frame cutout, showing a tall girl hold- ing Mickey Rooney in her arms, was placed on the inside balcony of the theatre. Advance stories were planted in the New Haven Register. Spot announcements were promoted over radio stations, WYBC, oper- ated by Yale University, and WNHC. A tieup was arranged with the Crown Bingo parlor whereby guest tickets were awarded to winners of special games. The playdate was announced at each special game. Many window and counter displays were arranged by Brown and assistant manager Tony Masella. Stores using both window and counter displays included the Harmony Shoppe, Smith Record Shop, McQuiggan Florist. Chili's, United-Whelan stores, Rosebud Florist, Everybody's Radio Shop and Kern's Sandwich Shop. A special Mickey Rooney sundae was promoted in Kresge's luncheon department. Posters advertising the sundae were posted on 12 mirrors in the store. Plants Stories for "The End" A wealth of newspaper publicity was garnered by manager Tommy Delbridge to exploit his engagement of "The Beginning or the End" at Loew's theatre, Nashville, Tenn. Daily stories appeared in the Nash- ville Tennessean. UNIFORMS IMMEDIATE DELIVERY! USHER — USHERETTE CASHIER UNIFORMS SEND FOR NEW 1947 ILLUSTRATED BROCHURE BANNERS MARQUEE VALANCES — FLAGS — BANNERS NOW READY COOL BANNERS HOLLYWOOD ADVERTISING COMPANY 600 Wen 45th Street, New York City 1914 S. Vermont Ave., Los Angeles, Cal. * 20 VCAftf IN SHOW Wi%lH& MANAGERS' ROUND TABLE, MAY 3, 1947 55 Quigley Awards Contenders The men and women listed below have submitted evidence of showmanship within the past fortnight, which justifies their names being placed on the list of outstanding showmen. A. A. ALLEN Dominion, Bispham Blackpool, England JOHN H. ARNOLD Yale, Houston, Texas CHARLES BARNETT Capitol, Martin, Tenn. H. BEDFORD Palace, Derby Derbyshire, England JAMES G. BELL Penn, New Castle, Pa. DENNIS BOWDEN Regal, Bridlington Yorkshire, England JOSEPH S. BOYLE Broadway, Norwich, Conn. LEW BREYER Strand, Westfield, Mass. BILL BROWN Poli-Bijou, New Haven, Conn. EDWARD N. BROWN Gayety, Chicago, III. JACK CAMPBELL Scala, Runcorn Cheshire, England IRVING CANTOR Eckel, Syracuse, N. Y. W. E. CASE Picture House, Monmouth Mons., England WALTER CHENOWETH Alexandria, San Francisco, Calif. L. C. CLARK Bucklen, Elkhart, Ind. LOU COHEN Loew's Poli, Hartford, Conn. TED R. CONKLIN Ashland, Ashland, Ohio GEORGE DARANSOLL Granby, Norfolk, Va. KENNETH D. EDMONDSON Gaumont, Chester Cheshire, England TOM EDWARDS Ozark, Eldon, Mo. DICK FELDMAN Paramount, Syracuse, N.Y. GEORGE J. FORHAN Belle, Belleville, Ont., Canada W. F. FOSTER Picture House, Dalston London, England ARNOLD GATES Stillman, Cleveland, Ohio ALICE GORHAM United Detroit, Detroit, Mich. FRED R. GREENWAY Poli Palace, Hartford, Conn. KEN GRIMES Warner, Erie, Pa. ARTHUR GROOM Loew's, Evansville, Ind. BOB GUSTAFSON Fox, La Porte, Ind. MIKE GUTTMANN Century, Minneapolis, Minn. LEO HANEY Lido, Maywood, III. JOHN HARRISON Ritz, Waycross, Ga. W. T. HASTINGS RKO Orpheum, Denver, Colo. THOR HAUSCHILD Arcade, Cambridge, Md. EARLE M. HOLDEN Center, Hickory, N. C. CLAUDE HUNTER Odeon, Kingston, Ont., Canada HOMI HYDERABADWALA Metro, Bombay, India BOB HYNES Criterion, Oklahoma City, Okla. RAMON JESURUN Cine Metro, Barranquilla Colombia, S. A. W. J. JOY Ritz, Holmeside Sunderland, England E. F. KISTNER Capitol, -Whiting, Ind. SID M. KLEPER College, New Haven, Conn. JULIUS LAMM Uptown, Cleveland, Ohio LARRY LEVY Colonial, Reading, Pa. P. E. McCOY Miller, Augusta, Ga. G. A. MARTIN RKO Virginia, Champaign, III. VICTOR MEYER Orpheum, New Orleans, La. E. MILLER Orpheum, Elkhart, Ind. MAX MINK RKO Fordham, Bronx, N.Y. JOHN MISAVICE Ritz, Berwyn, III. BUZZY MIXSON Arcade, Williston, Fla. GEORGE PETERS Loew's, Richmond, Va. MATT PLUNKETT RKO Grand, Chicago, III. LESTER POLLOCK Loew's, Rochester, N. Y. BETTY JUNE POWELL Bison, Shawnee, Okla. J. RAGAZZI Scala, Biel Geneva, Switzerland G. E. RATH MAN Marion, Marion, Iowa G. RAY Regent, Bradford Yorks., England EDWARD RICHARDSON Granada, Cleveland, Ohio REYNOLDS ROBERTS Ritz, Tunstall Staffs., England CARL ROGERS Loew's Broad, Columbus, Ohio HARRY A. ROSE Majestic, Bridgeport, Conn. J. G. SAMARTANO Loew's State, Providence, R. I. NORTON SHAPIRO Rivoli, Roxbury, Mass. NAT SILVER Strand, Lowell, Mass. J. DRAYCOTT-SIMPSON Odeon, Southend-on-Sea Essex, England SOL SORKIN RKO Keith's, Washington, D. C. MOLLIE STICKLES Palace, Meriden, Conn. A. H. STOBIE Gaumont, Chadwell Heath Essex, England MICHAEL STRANGER State, White Plains, N.Y. PRESTON SWAN Elephant Cinema, Shawlands Glasgow, Scotland CHARLES B. TAYLOR Shea's, Buffalo, N.Y. GRACE NILES Loew's Lexington, New York, N.Y. RUPERT TODD Gaumont, Doncaster LOUIS NYE Hoosier, Whiting, Ind. A. G. PAINTER Center, Oak Ridge, Tenn. GEORGE PAPPAS Roxy, Peru, Ind. TAKI J. PAPPAS Lex, Chicago, III. PEARCE PARKHURST Capitol, Pawtucket, R. I. DICK PEFFLEY Paramount, Fremont, Ohio ROY PEFFLEY Voge, East Chicago, Ind. FRED PERRY Liberty, Cumberland, Md. Yorkshire, England JACK TUNSTILL Malco, Memphis, Tenn. JOHNNIE WAKEMAN Troxy, Stepney London, England ANSEL WINSTON RKO Coliseum, New York, N.Y. NATE WISE RKO Palace, Cincinnati, Ohio TOM WOLF State, Bellevue, Ohio JAY WREN Paramount, Newark, N.J. CHARLES A. ZINN State, Minneapolis, Minn. The Quigley Awards Rules QA Silver Grand Awards Plaque and a Bronze Grand Awards Plaque are awarded annually to the two theatre managers or theatre publicity men whose exploitation and promotion campaigns are adjudged best throughout the year. Finalists for Grand Awards honors shall qualify by gaining special recognition in the Quarterly Competitions. V Every three months, a committee of judges will appraise the campaigns sub- mitted by contestants during the preced- ing quarter period and select one show- man to receive a Silver desk Plaque for outstanding achievement. The next seven best will receive a Scroll of Honor. Cita- tions of Merit will be awarded to other theatremen whose work is outstanding. V Consistency of effort is of paramount importance. One-shot campaigns are not eligible for Awards, which are made on the premise of sustained and continued effort. V Single ideas or promotions are accept- able only when the entrant has been a consistent contributor. V No fancy entries are necessary. Costly and time-wasting "gingerbread" decora- tions are not encouraged. Showmanship only counts. V In addition to exploitation on feature pictures, entries may be made on short subjects, serials, stage shows, or institu- tional and civic promotions. V Evidence proving authenticity of each entry should be submitted, such as photos, tear-sheets, programs, heralds, etc. V The Quigley Awards makes no distinc- tion for size of theatre, community or the availability of pictures. The Judges make full allowance for individual showmanship displayed by comparing budgets, news- paper facilities and assistance from dis- tributing companies. Everyone starts from scratch and has equal opportunity. V In addition to the Awards men- tioned, special Certificates of Merit will be awarded quarterly and an- nually to shown" n from outside the United States, and Canada. The campaigns subinitted by theatremen from abroad, however, shall not be exclude i J from consideration in the regular competitions. V Address all entries to: QUIGLEY AWARDS COMMITTEE MANAGERS' ROUND TABLE New York 20, New York 56 MOTION PICTURE HERALD. MAY 3, 1947 Co-Op Ad, Radio Tieups Exploit "It's Spring" A cooperative newspaper ad was promoted by manager Box Cox to exploit his engage- ment of "Suddenly It's Spring" at the Ken- tucky theatre, Lexington, Ky. The ad was paid for by The Golden Horseshoe, Lexing- ton's newest and largest restaurant. Radio played an important part in the campaign. Spot announcements were split evenly between WLAP and WKLX, the first named station being used at night and the latter station in the day. A contest was promoted on the Barney Miller Music Store program over WLEX whereby guest tickets were awarded to persons naming the "Spring" songs played on the program. A five-foot cutout figure of Paulette God- dard, star of the picture, was set up in the lobby a week in advance. The same figure was later used in a store window. 5,000 bag stuffers were used by the Kroger stores. Window displays were set with Lowenthal Furriers, Kroger's, Fleishman Florist and Williams Drug store. The Lexington Herald used a short editorial, tying-in the opening of "Suddenly It's Spring" with a freak snowstorm. Theatre Displays Promote Cartoon Show in Shawnee Attractive theatre displays were utilized to exploit a "cartoon circus" at the Bison theatre, Shawnee, Okla. Cutouts of "Porky Pig" and "Little Lulu" mounted on a brightly painted background served for an outer lobby display. A similar display was used in the inside lobby but with cutouts of "Pluto" and "Bugs Bunny." A cutout of "Donald Duck" was used on the mezzanine. Cards were placed on local newsstands with the following copy: "Read your favorite comic cartoon book, then see them in per- son on the screen at, etc." The campaign was arranged by assistant manager Betty June Powell. PERSONALITY GIRLS GARNER GOOD PRESS The appearance of three Costa Rican girls, winners of a personality contest, highlighted the campaign arranged for the playdate of "Car- nival in Costa Rica" at the RKO Albee theatre in Cincinnati, Ohio. The girls were brought from San Jose, Costa Rica, by Twentieth Century-Fox. They were given a luncheon by the Foreign Trade Club of the Chamber of Commerce with the press in attendance. As a result, each of the three daily newspapers used a total of 10 art and story breaks on the girls' Cincinnati visit, all of which was tied in with the opening of the picture at the Albee. RKO publicist Nathan Wise arranged the campaign. Talent Shows Stimulate Saturday Attendance Manager J. D. Edwards conducts a talent show each Saturday prior to the presenta- tion of the Children's Film Library feature attraction at the Park theatre, Williamsport, Pa. Any child that can sing, recite, dance or play any instrument is invited to hand in his name to the doorman. The kiddies are told at which Saturday show they will ap- pear a week in advance. Each performer is awarded two guest tickets. Edwards re- ports that there is plenty of kid talent and he always has a waiting list. The stage shows have helped to stimulate Saturday at- tendance. Lobby Promotion Aids "Skies" A combination radio - phonograph was borrowed from a local furniture store and 12 records were promoted from a music store for use in the lobby to exploit man- ager Roy Peffley's engagement of "Blue Skies" at the Voge theatre, East Chicago, Ind. 5,000 weekly programs were passed out from house to house and in the theatre. Builds Special Box Office for Advance Sale A gala premiere heralded the arrival of "The Beginning or the End" at the Colonial theatre, Reading, Pa. Manager Larry Levy advertised the premiere 10 days in advance and erected a special box office for the ad- vance sale. A special section was reserved for local dignitaries, who were sent tele- grams of invitation. Western Union set up a complete tele- graph office in the lobby on premiere night. Patrons were invited to send a telegram to a friend, urging him or her to see the pic- ture. Levy advertised the Western Union promotion with his regular newspaper ad- vertising, creating considerable interest. The first page of the Reading Eagle, tell- ing of the dropping of the atom bomb on Hiroshima on August 6, 1945, formed the basis for a herald. The scare headlines were heavily outlined with arrows pointing to the date line. Thousands were distributed by newsboys and at important midtown loca- tions. Opening day, 1,000 miniature atom bombs were dropped from an airplane. Copy on the bombs read: "If this had been an atom bomb, it wouldn't have been the beginning, it would have been the end, see, etc." Hitching Post Exploits Date of "Clementine" A hitching post constructed in front of the theatre proved a novel and successful exploitation for the playdate of "My Darl- ing Clementine" at Century's Sunnyside theatre, Sunnyside, N. Y. Free admission was offered to anyone who arrived on horse- back during the playing of the picture. Two intrepid equestrians actually took advantage of the offer. Attached to the hitching post were gag cards with such copy as "Check your shootin' irons," etc. The display was set up 10 days in advance of playdate by manager Dick Tretler. EXPLOITATION IN GENEVA With dignified showmanship, "Song of Ber- nadette' is exploited at the Scala theatre in Biel, Geneva, Switzerland. At left, manager J. Ragazzi has created a chapel in the theatre lobby with colored windows and candles of wood. The stage curtain, right, is adorned with immense letters spelling out the title which was opened during intermission, bring- ing the attractive cut-out into sharp relief through effective lighting while the organist played "Ave Maria." MANAGERS' ROUND TABLE, MAY 3. 1947 57 SHOWMEN PERSONALS In New Posts: John Scanlon, Jr., manager, Strand theatre, Thompsonville, Conn. James Allard, Melba and Tower theatres, Dallas, Texas. Edwin Holland, Rialto, Morrillton, Ark. C. E. O'Bryan, Riviera, Detroit, Mich. Tames Edwards, Amazon, San Francisco, Calif. Charles Simpson, Liberty, Akron, Ohio. A. J. Burleson, Wallace, Andrews, Texas. Frank Aydelotte, Wilshire, Dallas, Texas. John Newcomer, Ritz and Grand., Chilli- cothe, Mo. Max Thomas, Osage, Osage City, Kans. N. W. Davidson, Verdi, San Fran- cisco, Calif. Hershel Drury, Monte, Monticello, la. Ed Pelinan, Plainfieid, Plainfield, Conn. James Glenn, Norwood, Birmingham, Ala. Darryl Wille, Rio, Victoria, B. C. Jim Fairley, Sun- land, Osoyoos, B. C. Mike Goldin, York, Victoria, B. C. Hamilton Horn, Copley, Ak- ron, Ohio. Junior Showmen: Michael, born to Mr. and Mrs. Jack Manley of Chicago. Father is manager of the Civic theatre there. Milton Card, assistant manager of the Olympia theatre, Lynn, Mass., and Mrs. Card are the parents of a baby boy. Mr. and Mrs. Joe Bouldin are the parents of a baby girl. Father is manager of the Palace theatre in Milwaukee. Birthday Greetings: H. W. Evans, Archie O. Dainwood, John H. Wisdom, Tom Ward, Norton Schwartz, Paul M. Hooven, Al Reh, Man in Costume Sells Playdate For five days in advance and on opening day, manager Robert A. Hynes used a street ballyhoo man dressed in Sherlock Holmes costume and carrying a sandwich sign to exploit "My Favorite Brunette" at the Cri- terion theatre, Oklahoma City, Okla. Copy read "If I don't find 'My Favorite Brunette' she'll be at the Criterion, etc." A "Man on the Street" radio broadcast was conducted from in front of the theatre for four days before opening and three days during the run of the picture. Participants on the program were awarded guest tickets for answering the question : "Who Is Your 'Favorite Brunette' and why?" Bob Hope and Dorothy Lamour interview recordings were planted with radio stations KOCY and KTOK day before opening. Window displays were arranged with five downtown drug stores and six stores in the surrounding areas, utilizing the Pepsodent national contest material plus theatre credits. The catchline, "The $75,000 prize jingle" picture was used in all displays, newspaper and radio copy to tie-in the picture more firmly with the national advertising. Flash Front Used for "City" A flash front was used by manager Ross McCausland to exploit his playdate of "Open City" at the Telenews theatre, Dal- las, Tex. The front consisted of blowups of stills from the picture, blowups of re- views, etc. A teaser ad campaign was con- ducted well in advance in the local press. Clifford T. Deane, Bill Bohling, Joseph J. Caras, Carl Baumgarten, Charles Steinman, Cliff H. Swick, Gilbert G. Lamkin. David S. Rubin, Clarence E. Golder, Sam F. Roth, William E. Gibson, Earl Keech, John William Shively, Leonard Grossman, Fred H. Sourbeck, Jr., J. E. Gladfelter, Ray B. Martin, A. B. Jeffris, Truman Moulder, Arthur S. Murch, Ernest G. Paschoal. Frank C. Foresman, William H. Whyte, Clayton E. Jones, Fred C. Souttar, W. J. Fawcett, E. Herbert Fults, Carlo Grilletto, Jr., T. O. Tabor, Jr., E. Bill Nye, Jack D. Harris, Carl Hughes, Theodore E. Ruth, Merton Harrington, Ray Baker. Marshall Jones, Fred C. Heniser, Charlie Holtz, Harry Nat Witty, P. A. Boone, Ken- neth O. Sweet, Charles Winchell, James E. Ayers, Edward W. Krapf, Don Glover, Rus- sell Payne, Sherman Lee Hart, Clarence M. Steppe. Showmen's Calendar: June 1st: Kentucky admitted to Union — 1792; Tennessee admit- ted to Union — 1796. 3rd: Jefferson Davis' birthday (holiday in the South). 9th: John Howard Payne born — 1791 (author of "Home Sweet Home"). 14th: Flag Day. 15th: Father's Day; Pioneer Day in Idaho; Charter of Boy Scouts of America granted — 1916; Arkansas admitted to Union — 1836. 17th: Battle of Bunker Hill— 1775. 20th: West Virginia admitted — 1863. 21st: First day of summer. One-Sheets Posted for Date of "Prentiss" Teaser one-sheets publicizing the "if you were 'Nora Prentiss' would you keep your mouth shut ?" campaign were posted throughout the city to promote the playdate of the picture at the Paramount theatre, Cedar Rapids, la. Through a tieup with Newman's department store, a Spring mil- linery show was presented at the theatre. The store used a window display, spot radio announcements and cards to advertise the show. The campaign was arranged by manager Francis C. Gillon. Starts Campaign Five Weeks Ahead for "Razor's Edge" A special teaser slide was shown for five weeks in advance to exploit manager J. Draycott-Simpson's engagement of "The Razor's Edge" at the Odeon theatre, South- end-on-theSea, Essex, England. Eight spe- cial blowups of the stars were placed at vantage points in the lobby. 600 miniature brochures were sent to doctors and dentists, hotels, etc., for reading room literature. 3,000 folder cards were passed out. One hundred arrow cards were posted. Health Cards Aid "The Chase" A test your health card proved highly suc- cessful in exploiting manager Donald S. Palmquist's playdate of "The Chase" at the Park theatre, St. Paul, Minn. In the cen- ter of the card was a red spot. Copy read: "Blow your breath on this red spot and watch the result. If the spot turns blue — see a doctor. If the spot remains red — then you are well enough to see, etc." By the Herald LARRY GRABURN, visitor to the Round Table from Toronto, where he is director of advertising for Odeon Theatres of Canada, Ltd. Man Wears Indian Costume To Ballyhoo Dual Bill A man dressed in Indian fashion, carrying a rifle and a 22x28 card, walked down the main thoroughfare to advertise the return showing of "Kit Carson" and "Last of the Mohicans" at the Poli-Palace theatre, Hart- ford, Conn. A radio contest had listeners guessing titles of Indian songs, played on a 15-minute program. Guest tickets were awarded to winners. An Indian, art display- was set up in a hobby window. The cam- paign was arranged by manager Fred R. Greenway and assistant manager Albert Lessow. Promotes Full-Page Co-Op Display Ad for "Margie" A full page cooperative display ad in the La Salle Post-Tribune was promoted by manager George C. Rice to exploit "Mar- gie" at the Majestic theatre, La Salle, 111. Eleven merchants paid for the ad. An auto- matic record player was borrowed from a lo- cal music store and used in the lobby a week in advance. All popcorn bags were rubber stamped with one-inch letters : " 'Margie' Is Coming," for about eight days in advance. An 11x14 card was spotted in the lobby of each of the three leading hotels. Ties Up with Store for Easter Egg Hunt Through an all-embracing tieup with Pizit's Department Store, manager Francis S. Falkenburg obtained newspaper and ra- dio publicity, prizes and displays for the an- nual Easter Egg Hunt conducted by the Mickey Mouse Club of the Alabama theatre, Birmingham, Ala. The store ran a full page cooperative ad in the Birmingham Age-Herald , devoted several hundred dollars of radio time and used window displays to promote the egg hunt. In addition, the store supplied 20 prizes, plus a major prize of a bicycle and paid for the 2,000 eggs used in the contest. 58 MOTION PICTURE HERALD, MAY 3, 1947 PICTURE CROSSES A statistical compilation and comparison of Box Office Per- formance in first run theatres Figures directly below picture title compare estimated dollar gross with average gross and show relative percentage of all engagements tabulated. Figures opposite theatre names represent percentage of tabulated grosses to average weekly business based on the six months' period ending January 31, 1947. SYMBOLS: (DB) Double Bill— associate feature title; (SA) Stage Attraction; (MO) Move- Over Run; (AA) Advance Admission. INDEX: Over-all performance percentage figures from previously published final reports appear in Service Data section of Product Digest. See last column of Release Chart for Index. LATE GEORGE APLEY <20th-Fox) First Report: Total Gross Tabulated $813,800 Comparative Average Gross 790,400 Over-all Performance 102.9% BOSTON — Metropolitan 90.0% (DB) Backlash (20th -Fox) BUFFALO— Great Lakes 96.2% CLEVELAND— RKO Allen 88.2% LOS ANGELES— Chinese 117.6% LOS ANGELES — Loew's State 103.1% (DB) Backlash (20th-Fox) LOS ANGELES— Loyola 108.4% (DB) Backlash (20th-Fox) LOS ANGELES— Uptown 122.9% (DB) Backlash (20th-Fox) NEW YORK— Music Hall, 1st week .... 106.0% (SA) Radio City Music Hall Stage Presentation NEW YORK— Music Hall, 2nd week .... 104.5% (SA) Radio City Music Hall Stage Presentation NEW YORK-Music Hall, 3rd week .... 115.7% (SA) Radio City Music Hall Stage Presentation NEW YORK— Music Hall, 4th week .... 109.4% (SA) Radio City Music Hall Stage Presentation NEW YORK— Music Hall, 5th week .... 80.0%, (SA) Radio City Music Hall Stage Presentation • SONG OF SCHEHERAZADE (Univ.) Final Report: Total Gross Tabulated $580,500 Comparative Average Gross 568,100 Over-all Performance 102.1% ATLANTA — Fox 106.7% ATLANTA— Roxy, MO 1st week 96.7% BALTIMORE— Keith's 126.1% BOSTON— Memorial, 1st week 91.6% (DB) Jewels of Brandenburg (20th -Fox) BOSTON— Memorial, 2nd week 102.8% (DB) Jewels of Brandenburg (20th-Fox) BUFFALO— Lafayette, 1st week 125.0% (DB) Crime Doctor's Manhunt (Univ.) BUFFALO— Lafayette, 2nd week 69.4% (DB) Crime Doctor's Manhunt (Univ.) CHICAGO— Palace, 1st week 106.4% (DB) The Ghost Goes Wild (Rep.) CHICAGO— Palace, 2nd week 87.4% (DB) The Ghost Goes Wild (Rep.) CINCINNATI — Keith's, 1st week 168.6% CINCINNATI — Keith's, 2nd week ... . 108.4% INDIANAPOLIS— Keith's, 1st week .... 102.7% INDIANAPOLIS— Keith's, 2nd week .... 75.3% LOS ANGELES— Guild, 1st wek 128.2% LOS ANGELES— Guild, 2nd week 79.1% LOS ANGELES— Guild, 3rd week 64.1% LOS ANGELES— Iris, 1st wek 156.2% LOS ANGELES— Iris, 2nd week 93.7% LOS ANGELES— Iris, 3rd week 75.0% LOS ANGELES— Ritz, 1st week 128.3% LOS ANGELES— Ritz, 2nd week 92.9% LOS ANGELES— Ritz, 3rd week 75.2% LOS ANGELES — Studio, 1st week 113.0% LOS ANGELES— Studio, 2nd week 83.3% LOS ANGELES— Studio, 3rd week 69.0% LOS ANGELES— United Artists, 1st week . 150.0% LOS. ANGELES— United Artists, 2nd week . 88.2% LOS ANGELES— United Artists. 3rd week . 64.7% NEW YORK— Criterion, 1st week 142.8% NEW YORK— Criterion, 2nd week 110.2% PHILADELPHIA— Boyd, 1st week 118.5% PHILADELPHIA— Boyd, 2nd week .... 78.7% PITTSBURGH— T. P. Harris 118.5% SALT LAKE CITY— Centre 99.3% SAN FRANCISCO— Ornhenm. 1st week . . . 122.8% (DB) Susie Ster,* Out (UA) SAN FRANCISCO— Orpheum, 2nd week . . 78.9% (DB) Susie Steps Out (UA) SAN FRANCISCO— Orpheum. 3rd week . . 50.0% (DB) Susie Steps Out (UA) ST. LOUIS — Ambassador 92.9% (DB) Magnificent Rogue (Rep.) TORONTO— Uptown, 1st week 147.7% TORONTO— Uptown, 2nd week 111.7% TORONTO— Uptown, 3rd week 93.7% • STALLION ROAD (WB) First Report: Total Gross Tabulated $434,200 Comparative Average Gross 490,200 Over-all Performance 88.7% CLEVELAND— Warner's Hippodrome .... 79.2% KANSAS CITY — Orpheum 86.2% (DB) The Trap (Mono.) LOS ANGELES— Warner Downtown, 1st week 121.8% LOS ANGELES— Warner Downtown, 2nd week 71.0% LOS ANGELES— Warner Hollywood, 1st week 130.1% LOS ANGELES— Warner Hollywood, 2nd week 71.9% LOS ANGELES— Warner Wiltern, 1st week . 126.7% LOS ANGELES— Warner Wiltern, 2nd week . 70.4% MINNEAPOLIS — State. 1st week 94.6% MINNEAPOLIS— State, 2nd week 53.0% NEW YORK— Strand, 1st week 117.1% (SA) Cab Calloway and Orchestra NEW YORK— Strand, 2nd week 90.0% (SA) Cab Calloway and Orchestra NEW YORK— Strand, 3rd week 79.2% (SA) Cab Calloway and Orchestra PHILADELPHIA— Mastbaum, 1st week . . 114.2% PHILADELPHIA— Mastbaum, 2nd week . . 65.2% PITTSBURGH— Stanley, 1st week .... 82.1% PITTSBURGH— Stanley. 2nd week .... 57.9% SALT LAKE CITY— Studio 90.9% SAN FRANCISCO — Fox, 1st week 91.5% (DB) Sweetheart of Sigma Chi (Mono.) SAN FRANCISCO1— Fox. 2nd week 58.8% (DB) Sweetheart of Sigma Chi (Mono.) • THE SEA OF GRASS (MGM) First Report: Total Gross Tabulated $658,800 Comparative Average Gross 680,800 Over-all Performance 96.8% ATLANTA— Loew's Grand 106.0% BALTIMORE— Century 153.1% BUFFALO— Great Lakes 144.3% BUFFALO— Hippodrome, MO 1st week . . . 136.1% DENVER— ORPHEUM 119.7% (DB) Secret of The Whistler (Col.) LOS ANGELES— Egyptian, 1st week .... 129.1% LOS ANGELES— Egyptian, 2nd week .... 82.7% LOS ANGELES— Egyptian, 3rd week .... 66.2% LOS ANGELES— Fox- Wilshire, 1st week . . 159.8% LOS ANGELES— Fox-Wilshire, 2nd week . . 102.4% LOS ANGELES— Fox-Wilshire, 3rd week . . 77.8% LOS ANGELES— Los Angeles, 1st week . . 104.1% LOS ANGELES— Los Angeles, 2nd week . . 72.9% LOS ANGELES— Los Angeles, 3rd week . . 50.0% NEW YORK— Music Hall. 1st week .... 100.0% (SA) Radio Citv Music Hall Stage Presentation NEW YORK— Music Hall. 2nd week .... 90.2%. (SA) Radio City Music Hall Stage Presentation NEW YORK-Music Hall 3rd week .... 78.9% (SA) R^dio Citv Music Hall Stage Presentation PHILADELPHIA— Boyd 165.7% PAN FRANCISCO — Fnx 92.8% (DB1 The Guiltv (MGM) Cinema Lodge Installs Weitman Calling for a militant and vastly augment- ed Cinema Lodge membership to help through B'nai B'rith to safeguard the true American democratic principles, Robert M. Weitman, managing director of the New York and Brooklyn Paramount theatres, took office as president of the Cinema Lodge before more than 500 from the entertain- ment industry at a dinner at the Hotel As- tor in New York Tuesday night. The Lodge paid tribute to its retiring president, Jack H. Levin, vice-president and general manager of Confidential Reports, Inc. Barney Balaban, president of Paramount, and Maurice Bergman, Universal's eastern advertising and publicity director, paid trib- ute to Mr. Weitman. In addition to Mr. Weitman as president, the following vice-presidents were installed : Julius M. Collins, S. M. Chartock, S. Ar- thur Glixon, Bernard Goodman, Leo Jaffe, Marvin Kirsch, Martin Lev'ine, Milton Liv- ingston, Nat K. Loder, and Louis A. Novins. Other officers installed were: Max B. Black- man, treasurer ; Malvin T. Davidson, secre- tary ; Dr. Morris K. Silberman, monitor, apd Rabbis Ralph Silverstein and Bernard Birstein as Chaplains. Executives on the dais, in addition to those already mentioned, included: Jack Cohn, Leonard Goldenson, Leopold Friedman, S. H. Fabian, Harry Brandt, Max A. Cohen, Jean Benoit-Levy, Saul E. Rogers, Alfred W. Schwalberg and Albert A. Senft. Schnitzer in Cana da for Talks on U.A. Releases Canadian selling of two United Artists releases, "Carnegie Hall" and "Monsieur Verdoux," got under way this week with the arrival in Toronto of Edward M. Schnitzer. Scheduled to meet with circuit operators as well as independent exhibitors, he was also scheduled to visit Montreal and Ottawa. SAVE MONEY! PREVUE TRAILER SERVICE W COSTS ONLY ■ SCREEN e £S Cft COVERS ■ THEM S/lOy ALL 1FREE if Perek FEATURES f ilmack 1327 S. Wabash Chicago J MOTION PICTURE HERALD, MAY 3, 1947 59 CLASSIFIED ADVERTISING Ten cents per word, money-order or check with copy. Count initials, box number and address. Minimum insertion, $1. Four insertions for the price of three. Contract rates on application. No borders or cuts. Forms close Mondays at 5 P. M. Publisher reserves the right to reject any copy. Film and trailer advertising not accepted. Classi- fied advertising not subject to agency commission. Address copy and checks: MOTION PICTURE HERALD, Classified Dept.. Rockefeller Center, New York (20) POSITIONS WANTED PROJECTION EQUIPMENT REPAIRMAN WITH wide experience in projection, and theatre equipment supply business. Wide experience on products in both the equipment supply fields, also associated electrical equipment. BO'X 2116, MOTION PICTURE HERALD. USED EQUIPMENT FOR SALE — 1, FACTORY REBUILT SIMPLEX rear shutter head; 1, PG32 RCA amplifier (racktype) with soundheads; 1, MI 1500 RCA exciter lamp and field supply cabinet; 2, % h.p. motors with belt drives; 1. booth monitor speaker; 1 RCA speaker. H. ROTH, Suffolk, Va. THEATRE CHAIRS — 3,000 USED SPRING cushioned, part full upholstered back and part insert panel back, with spring edge and box-spring cushions; I, 000 veneer chairs; 800 good back, 500 spring cushions, and hinges. Immediate .delivery. Advise how many you need. Write for prices and photographs. Phone Valley 2-3445. JESSE COLE, 2565 McClellan Avenue, Detroit, Michigan. FOR SALE: POWER PLANT EQUIPMENT. Sizes 50 to 112 KVA. GRIFFITH THEATRES. Box 1334, Oklahoma City, Okla. COMPLETE LINE OF GENUINE REPLACE- ment parts for United Research Sound Equipment. BODELSON & CO., 10-38 Jackson Ave., Long Island City, N. Y. BELL & HOWELL FILMOARC 16MM. HIGH- intensity, perfect condition. Late model on rollaway stand. Complete, $1,195. BRANTS. 1202 Wabash Ave.. Terre Haute, Ind. WAR SURPLUS SOUND OUTFITS— SHARP RE- ductions — 16mm. RCA, $149.50; Bell-Howell, Ampro. Victor, DeVry, $195; Ampro arc HI, $1,295; 35mm. Holmes LI Arc equipments, $1,295; DeVry HI theatre equipments, $2,495; rebuilt Super Simplex RCA sound, $3,850; Simplex E7 ditto, $4,500. S. O. S. CINEMA SUPPLY CORP., 449 W. 42nd St., New York 18. SMALL FLOOR MODEL STAR POPCORN MA- chine. Nice appearance and condition. Clean. $175.00 crated. STAR, Willow Springs, Mo. 1,000 HEYWOOD- WAKEFIELD FULL UPHOL stered back, box-spring cushion chairs, excellent, $4.95 (rebuilt $6.50) ; 340 General full upholstered back, box- spring cushion, rebuilt, $7.95; 200 veneers, excellent, $3.95. Wire for list. S. O. S. CINEMA SUPPLY CORP., 449 W. 42nd St., New York 18. ARMY SURPLUS— DE VRY. HOLMES AND SIM- plex-Acme projectors at bargain prices; Gold Seal 2- unit ticket machines, $175; hand-operated 2-unit, $100 — all rebuilt, guaranteed. Many others available. Sim- plex mechanisms, genuine rear shutters, double bear- ing, spiral gears, $330, completely rebuilt; Powers, $109.50. Catalog available. STAR CINEMA SUPPLY COMPANY, 459 West 46th St., New York 19. FOR SALE— PG59 RCA SOUNT SYSTEM COM- plete with motors; 5 h.p. 3-phase double 25 amp. Hobart Bros. Generator; 2 Powers machines with stands and magazines; 2 Strong 25 amp. rheostats. PALACE THEATRE. Gallatin, Tenn. STUDIO EQUIPMENT BH EYEMO TURRET CAMERA, $395, LESS lens; Eyemo Bomb Spotter Cameras, $119.50, less lens; 35mm. Positive Stock, $11.95 per M; BH Hispeed Shuttles, $195; WE Dynamic Microphones, $39.50; Cine Kodak special Camera, with 3 lenses' and case, $695; New Bell & Howell Sound Printers, $3,250; Fresnellite Studio Spots, 2,000W, $67.50; new Mitchell 24V Motors, $295; Neumade 16mm. Automatic Film Cleaners, $135; New 35mm. Film Phonographs, $795. Send for latest stock list. S. O. S. CINEMA SUP- PLY CORP.. 449 West 42nd St.. New York 18. POPCORN POPCORN SUPPLIES — WRITE US FOR OUR special contract which guarantees you more profits and greater savings on all your popcorn and pop- corn supplies. National headquarters for popcorn equipment. BLEVINS BEE HIVE POPCORN CO.. Nashville, Tenn. HELP WANTED WANTED: EXPERIENCED MANAGER FOR permanent position for deluxe 1,800 seat neighborhood theatre, Cleveland, Ohio. Must be exploitation man and good house manager, honest, reliable, sober and able to' furnish bond. Give full qualifications and send re- cent photo, and state salary expected. All information will be held strictly confidential. BOX 2114, MOTION PICTURE HERALD. WANTED— EXPERIENCED THEATRE MANA- ger for permanent position. State age, experience, ref- erences, married or single. HUDSON THEATRES' CO., Richmond, Ind. NEW EQUIPMENT AUTOMATIC RECORD CHANGERS, $19.95: 1000W GE Mogpref base lamps, 50% discount; Zeiss Portable Sound Projectors, $275; Carbon Savers, 6mm. to 13mm.. 1/3 cost, 77c; 500W Stereopticons, $27.50; Snow-like flameproof soundscreens up to 10', 2lj^c sq. ft.; Panic bolts, $22.50. Catalog mailed. S. O. S. CINEMA SUP- PLY CORP., 449 W. 42nd St., New York 18. NEW CHAIRS, PROMPT DELIVERY! ATTRAC- tive, modern, durable. Veneer, $5.50, 30 days. Veneer back spring edge cushion, $9.35; Applied upholstered back spring edge cushions, $11.00; full upholstered back spring edge cushion, $11.95, 60 days; all-steel unbreak- able standards, high grade mohair or heavy leatherette upholstery. Wire or 'phone. S. O. S. CINEMA SUP- PLY CORP., 449 W. 42nd St., New York 18. BUSINESS BOOSTERS BINGO CARD, DIE CUTS, 1 TO 100 OR 1 TO 75. $2.75 per thousand. $25.00 per 10.000. S. KLOUS, Care of MOTION PICTURE HERALD. TRAINING SCHOOLS THEATRE EMPLOYEES. TRAIN FOR BETTER position. Learn modern theatre management and ad- vertising. Big opportunities for trained men. Estab- lished since 1927. Write now for free catalog. THEA- TRE MANAGERS SCHOOL. Elmira. New York. BOOKS RICHARDSON'S BLUEBOOK OF PROJECTION. Best seller since 1911. Now in 7th edition. Revised to present last _ word in Sound Trouble Shooting Charts. Expert information on all phases of projec- tion and equipment. Special new section^ on tele- vision. Invaluable to beginner and expert. $7.25 post- paid. OTJIGLEY BOOKSHOP, 1270 Sixth Avenue. New York 20 THEATRES FOR SALE— 5 SMALL LEASED THEATRES around Norfolk, Portsmouth and Newport News, Va. Exceptional opportunity for experienced operator. BOX 2115, MOTION PICTURE HERALD. NEW ENGLAND THEATRE WANTED. SMALL profitable theatre. At last 500 seats. Send details. Confidential. BOX 2117. MOTION PICTURE HERALD. THEATRE WANTED — FOR LEASE ANY- where in Florida. About 500 seats. BOX 2104. MO- TION PICTURE HERALD. THEATRES. BEFORE YOU BUY OR SELL, contact J. C. BUTLER, A. B. C. Brokerage Co., 304 S. W. 4th Ave.. Portland. Ore. WANTED TO BUY A SMALL THEATRE DO- ing good business in a small town in Michigan. Would be interested in lease if could purchase equipment with a chance to buy later. Contact ALBERT HEF- FERAN, Coopersville, Mich. THEATRE WANTED— 600 SEATS WITHIN HUN- dred mile radius of Manhattan. Details desired. BOX 2113, MOTION PICTURE HERALD. SERVICES CECIL DAVIS, COMPLETE THEATRE CHAIR rebuilder. New Veneer backs, bottoms, and 16 coil spring edge cushions made to order. Also seat and back covers, cotton cut to size. CECIL DAVIS THE- ATRE SEAT & EQUIPMENT CO.. 4020 MacArthur. Oklahoma City. Okla. OBITUARIES John Gregg Paine Dies, Was ASCAP Manager John Gregg- Paine, 57, general manager of the American Society of Composers, Au- thors and Publishers, died April 23 of a cerebral hemorrhage after delivering an ad- dress to the National Federation of Music Clubs in Detroit, Mich. A native of Columbia, Pa., he lived in Wilton, Conn. He is survived by his widow and his son. Mr. Paine was a specialist in copyright law. As a representative of ASCAP, he was decorated by the French Government in 1939, and in 1943 received a Citation of Merit from the National As- sociation of American Composers and Con- ductors. In 1946 he was elected president of the Second Federation of the Confedera- tion Internationale des Societes d'Autores et Compositeurs, an international copyright organization, and in January of last year he was made Chevalier of the National Order of the Legion of Honor. Services were held Saturday at the Frank E. Campbell Funeral Home in New York. Mario Meneghini Mario Meneghini, 55, motion picture re- viewer and columnist for L'Osservatore Ro- mano, Vatican City daily newspaper, died in Rome April 18, according to word received in New York. A native of Venice, Mr. Meneghini was an art critic as well as film specialist. On account of the international circulation of L'Osservatore Romano, his film commentaries had wide influence. In 1945, Mr. Meneghini was one of the ad- visers who assisted in the drafting of "La Codice per la Cinematografia," Italian mo- tion picture production code, which was modeled on the American Production Code. F. J. McCormick F. J. McCormick, one of Ireland's greatest actors who appeared in several British and American pictures, died in Dublin, April 24. Mr. McCormick made five tours of the United States with the Abbey Theatre Com- pany and in 1936 appeared in the Hollywood film "The Plough and the Stars." Last year he played in "Odd Man Out." Acquires Color Cartoons The Marc Gilbert Film Company, New York, has acquired 25 Cinecolor cartoons, produced by UB Iwerks, for Europe. 16 35 MM. SOUND OR SILENT LEASE OR PURCHASE "RASPUTIN" SAINTED DEVIL FEATURE "SEEDS OF DESTINY" ACADEMY AWARD SHORT "ONE WORLD" ATOMIC SENSATIONAL SHORT • "POWER OF INNOCENCE" SHORT OLD TIME MOVIE GEM APPLY TO INFORMATIONAL FILM ASSN. 126 Lexington Avenue New York 16 60 MOTION PICTURE HERALD, MAY 3. 1947 M®Trn©N P D (C TT QJ R. Spring BUYERS NUMBER containing the BUYERS INDEX • Market Data • Manufacturers • Supply Dealers MAY 3, 1947 SELLING LUXURY- three new theatres FIRSTCHOICE OF LEADING EXHIBIT SEE YOUR NEAREST NATIONAL THEATRE SUPPLY BRANCH Distributed by r NATIONAL 1 THEATRE SUPPLY MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION A General Precision Equipment Corporation Subsidiary 55 LA FRANCE AVENUE • BLOOMFIELD, N. J. • There ARE enough of 'em to make it worth your while to re-cover those ahused seats with Lumite, the sensational new plastic fabric that cannot wear out, scuff, tear or stain! Seats covered with Lumite not only last indefinitely . . . but Lumite's lightning-quick cleaning qualities cut down considerably on your annual maintenance bill. It all adds up to this: Less un- necessary expense . . . more profits . . . with Lumite ! Lumite is wearproof • beautiful * luxurious Unlimited choice of beautiful patterns The pattern, weave and color-combination pos- sibilities of Lumite are endless! Lumite reflects LUXURY. . . to the eye and to the touch . . . yet low cost, plus amazing long-wearing qualities, make it a highly practical investment TO OUR DEPT. 71 -for free samples and descriptive literature. Our trained engineers will be glad to work with you on your special applications. LUMITE woven plastic fabrics LUMITE DIVISION CHICOPEE MANUFACTURING CORPORATION 47 WORTH STREET, NEW YORK 13, N. Y.<* I ! you'll attract more customers... with HIGH INTENSITY PROJECTION! Lanagers of small theatres find that Simplified High Intensity Projection actually attracts more customers to their shows. The reason? Because this inexpensive form of high intensity projection gives the movie-goer more for his money. It provides a brighter screen, a sharper image. It makes available to the small theatre the same perfection of modeling and detail... the same fidelity of color reproduction . . . found in the larger theatres. This means more audience relaxation and enjoyment... which means bigger box office. In spite of the obvious improvement that Simplified High In- tensity Projection can make on your screen, it is actually low in cost. In fact, just a few extra admissions per show will more than pay for it. Take the first step today toward attracting more and more cus- tomers . . . Consult your supply house on the availability of High Intensity Lamps. The word "National" is a registered trade-mark of NATIONAL CARBON COMPANY, INC. Unit of Union Carbide and Carbon Corporation 30 East 42nd Street, New York 17, N. Y. Division Sales Offices: Atlanta, Chicago, Dallas, Kansas City, New York, Pittsburgh, San Francisco 4 BETTER THEATRES, MAY 3, 1947 or the best in theatre equipment ... for rca service and Replacement parts contract ... see your rca independent heatre supply dealer. Judged best by every standard of performance . . . in every detail of design and construction . . . the Brenkert "80" rates tops with projectionists and managers alike. Check these reasons: • 20% more light and clearer definition than any single-shutter projector— due to double rear shutter design. • Completely automatic lubrication— every moving part gets a constant bath of filtered oil. • Wide-mesh helical gearing used through- out—quieter, longer-wearing. • Superior, foolproof framing— operation is smooth and uniform both before and after framing. • Intermittent accurate to 1 /10,000th inch- has three to four times the bearing surface of any other intermittent. • Easier cleaning and servicing— plus many other features worth investigating. THEATRE EQUIPMENT RADIO CORPORATION of AMERICA ENGINEERING PRODUCTS DEPARTMENT. CAMDEN. N.J. In Canada: RCA VICTOR Company Limited, Montreal f the "The Golden Voice of the Silver Screen"— -whether expressed in the strains of a mighty orchestra, or as a lovely singing girl — means Ballantyne Royal Sound-master Sound to the theatre owner. Bet- ter boxofFice is the goal — and Royal Soundmaster Sound is the assurance that customers will be back again and again! Royal Soundmaster Sound enjoys its .rep- utation for brilliant, life-like, de- p e n d a b 1 e sound reproduction through tested performance in bringing greater listening pleasure to theatre audiences the world over. See Your Nearest Independent Theatre Supply Dealer or Write Direct to THE BALLANTYNE COMPANY 1707-11 DAVENPORT STREET OMAHA 2, NEBRASKA 301 Clay Street Export Department, FRAZAR & HANSEN, Ltd. San Francisco 1 1, California, USA Cable Address "FRASEN', Licensed under V. S. Patents of Western Electric Co., Inc. JACK O'BRIEN AND OF BUSINESSES SERVING THEM Jack O'Brien, who has been associated with the theatre business as a representa- tive of RCA since the early days of sound, has been appointed manager of that company's Theatre Equipment Section, according to an an- nouncement by J. R. Little, whom he succeeds in that post. Mr. Little is now sales manager of RCA Distrib- uted Products. Un- til advancement to his new post, Mr. O'Brien was manager of RCA Theatre Equipment Sales. After many years as a special representative of the RCA Photo- phone Company and district manager of the Equipment Section, Mr. O'Brien was estab- lished at the home offices in Camden as manager in 1942. He figured importantly in the formation of the present RCA dealer organization. Another new RCA appointment has named H. J. Benham assistant to Karl Brenkert, president of the Brenkert Light Projection Company, Detroit, subsidiary manufacturer of projectors and projection lamps. Mr. Benham was formerly commer- cial engineer for RCA's Theatre Equipment Section. He has been with RCA since 1930, when he joined the field organization of the RCA Service Company. James M. Vermeulen, general sales manager, and George H. Roderick, re- search and development engineer, of the American Seating Company, Grand Rapids, Mich., have been named also vice-presi- dents of the corporation. Mr. Vermeulen has also been made a director. He has been with the company since 1927. Harry M. Taliaferro has again been elected presi- dent and general manager. The Bailey theatre at Crab Orchard, Ky., owned jointly by George Bailey and Hamp L. Howard, was officially opened April 19. Under construction for nine months, the theatre has 350 Ideal chairs, Motiograph sound and projectors, Strong projection lamps, Projection Optics Superlite lenses, Da-Lite beaded screen, McFadden wall and ceiling lighting fix- tures, Thomas Leedom carpeting, Auto- matic Devices curtain tracks and controls, and Neumade Booth accessories. Complete BETTER THEATRES, MAY 3, 1947 jltere Id a tlte ewe but, hind of (J3eciuti£ w Licit not only pleaded caiptwci ted tit » . . 5o Sai e dended. I" d C^e lit e BION, MICH. "LANTA, GA. 5STON, MASS. \MDEN, N.Y. HARLOTTE, N.C. rllCAGO, ILL. LEVELAND, OHIO MLAS, TEXAS ENVER, COLO. ES MOINES, IOWA ETROIT, MICH. ■IDIANAPOLIS, IND. 3S ANGELES, CALIF rvanles and lie mi it liaue been Spealzina tli l^lanleij. Jf^opcorn ^YjacLine I The utility value, the functional design, the efficiency of operations — all are important. But there is one factor in the selection of a popcorn machine that never should be overlooked — its eye appeal. Not only does the Manley machine dress up a lobby, but its appearance truly reflects the quality of its product, adding a note of beauty and prestige to its sur- roundings. Beauty sells, attracting people and making popcorn more appetizing. Colorful illuminated catalin to attract the attention of potential customers ... gleaming chromium and plate glass, assurance of cleanliness — like the spar- kling kitchen of a conscientious house- wife . . . modernly streamlined for post- war, up-to-the-minute performance — what machine, other than Manley — can offer you this? % inc. (formerly The Burch Mfg. Co.) KANSAS CITY 8, MO. MINNEAPOLIS, MINN. NEW ORLEANS, LA. NEW YORK CITY, N.Y. OKLAHOMA CITY, OKLA. OMAHA, NEBR. ROANOKE, VA. ST. LOUIS, MO. SAN DIEGO, CALIF. SAN FRANCISCO, CALIF. SEATTLE, WASH. TORONTO, CANADA VANCOUVER, B.C. WASHINGTON, D.C. WINNSBORO, TEXAS THERE'S MORE MONEY FOR YOU IN IDEAL CHAIRS Theatregoers demand comfort with their pic- not ON . . . the chairs in which they can relax tures. They go more often when they know that in deep cushioned comfort. real relaxation is in store. . , They meet every need, fit every budget. You, too, should install the chairs you sit IN, Built to Excel — Not Just *o Compete QUICK DELIVERY Sold by leading Independent Theatre Supply Dealers IDEAL SEATING COMPANY of GRAND RAPIDS EXPORT OFFICE: 330 WEST 42™ STREET, NEW YORK CITY, ATTENTION ]. E. RORIN Plan For Your SUMMER Uniforms NOW We don't like the idea of a "planned life" nor do we want to "plan yours," but if you are really serious about purchasing new summer weights for your theatre stall, this is the right time to make plans for it. Our present supply of fabrics will enable us to accommodate your needs. Don't put it off too long. You incur no obligations by sending for literature and suggestions. Maier-Lavaty Company CHICAGO 2141 LINCOLN AVENUE CHICAGO 14, ILLINOIS equipment was furnished and installed by the Falls City Theatre Equipment Com- pany of Louisville. S. B. Van Delden, formerly national sales manager for the Norton Door-Closer Company of Chicago, has been appointed sales manager of Wil-kin Theatre Supply Company in Atlanta, Ga. Charles H. Potter and his brother, S. L. Potter, who at one time owned five neighborhood theatres in and around Kan- sas City, Mo., sold their 800-seat Bijou theatre to Arthur Burke, formerly of the Colonial and Gillham theatres there. Kee Lee Williams, owner of the Lati- mer theatre in Latimer County, Okla., will build a new theatre in Wilburton. The property was purchased from John B. Turner. Myron Kallet, president of the Kallet circuit of Oneida, N. Y., has announced that work has started on a new drive-in theatre near Utica. The circuit operates some 20 theatres in the Albany and Buf- falo exchange districts. Mr. and Mrs. Nick Reck have sold their Kalama theatre in Kalama, Wash., to Mr. and Mrs. Charles Maggard who will make their home in Kalama. Arrangements for the sale of the theatre were handled by the Theatre Exchange Company. The Crescent Amusement Company, which operates in many Southeastern states, plans to build a $1,000,000 to $1,500,000 theatre and office building in Nashville, Tenn., early next year near its present of- fice site. The company has also announced that it is planning several theatres and an amusement center near Nashville. The Civilian Production Administration has approved an application for the con- struction of a new Saenger theatre in Hope, Ark. The theatre burned 'two years ago. Martin Schwartz, president of the Ronny Park Theatres Corp., opened the Parkway theatre in Spring Valley, N. Y., April 25. Mr. Schwartz is the former president of the KAS Theatre Corp. Complete new projection equipment has been installed at the Palace theatre, Gal- latin, Tenn., consisting of Strong high-in- tensity lamps, Essannay changeovers, Bren- kert projectors, RCA sound system, larger screen and double 50-ampere generator. New Simplex Four-Star C-60 and RCA PG-242-A sound systems have been in- stalled in Century Theatres' Marine, Mid- 8 BETTER THEATRES, MAY 3, 1947 Shown Above: Bigelow Gropoint — Lokweave Construction — 12 Colors CARPETS BY BIGELOW If your future plans call for the design or redesign of interiors, then the choice of the right carpet becomes a lively issue. Bigelow puts expert advice and years of experience at your service. See the large selection of patterns and colors, earmarked for weaving BIGELOW-SANFORD CARPET CO., INC. • 140 Madison Ave., New York 16, N. Y. during 1947 and 1948. Let a Bigelow contract specialist assist you to choose the right carpet for the right spaces. You may have to wait for 'the carpet you want, but Bigelow can heip you with your special planning requirements now. BETTER THEATRES, MAY 3, 1947 9 To Your Patrons MASTER PORTABLE New Improved Models for constant unin- terrupted, trouble-free service — uniform changeovers — noiseless operation. Write for full information. THE KNEISLEY ELECTRIC CO. 500 So. St. Clair St. TOLEDO, OHIO Cong LiFE amo Higher EmctBNey wood and Mayfair theatres in Brooklyn. N. Y., and the Queens, Grove, Floral and Freeport theatres on Long Island, accord- ing to Leonard Satz, director of the company's purchasing and maintenance de- partment. Jcseph L. Eastwick, president of James Lees & Sons Company, Bridgeport, Penn., has announced the transfer of M. R. O'Hagen, from the post of western di- vision sales manager to central division sales manager, carpet division, with head- quarters in Chicago. J. H. Light, west coast representative for the company, has been promoted to western division sales manager. Bert San ford, Altec's theatrical sales manager, has been touring the Southeast meeting Altec-Lansing dealers. The following promotions and changes have been announced by Altec: Frank J. Homsher, inspector in Baltimore, has been transferred to Pittsburgh as a member of the Cincinnati district ; Ed Perry has been made an inspector wTith headquarters in Philadelphia ; S. S. Miller, who has worked as an inspector in San Francisco and Los Angeles, has been transferred to the San Diego office; Harold Nelson, an inspector in the San Francisco area before the war, has been assigned to the Stock- ton, Calif., area; Robert K. Regan has been appointed a service inspector in the northern California region, working out of the Los Angeles office. Architect's sketch of the new front which will be included in the comprehensive remodeling of the Avalon theatre in Grand Junction, Colo., unit of the Cooper Foundation The modernized house will be renamed the Cooper in honor the late J H. Cooper, founder. Accordnig to Pat McGee, general manager of the circuit, the front will be faced wtih tinted architectural brick and carry the name in neon, the lobby will have flooring of Magnesite with inlaid pattern for traffic lanes leading to the auditorium aisles, and lighting by fluorescent lamps in coves. A feature of the foyer will be a refreshment booth with mirror backbar and a bar for soft drinks. Mr. McGee also reports purchase of a site near the Cooper for construction of an 800-seat house to be called the Ute. 10 BETTER THEATRES, MAY 3, 1947 THE FINEST THEATRES IN AMERICA use VELMO... ONE OF GOODALL'S FABRICS All over America the finest theatres have been furnished with "Velmo." Goodall has created for theatres special types of "Velmo" with perfect acoustical properties- fabrics that wear for years, clean easily and give patrons the utmost in comfort. Soon beautiful new weaves and dramatic new colors will be available in "Velmo." BOSTON • NEW YORK CHICAGO • DETROIT • LOS ANGELES BETTER THEATRES, MAY 3, 1947 0Give^ ' The New AUTOMATICKET Install the new unit-designed, electrically operated Automaticket in your box office and your ticket dispensing problems are solved forever! No breakdowns. No service delays. This latest model is the most practical, the most serviceable ticket issuing machine ever built. The unit-designed Automaticket never stops functioning. Removable ticket issuing units operate separately and independently. Service is never interrupted. In the event that a unit should fail to operate satisfactorily, the remaining units continue to function smoothly and efficiently. Unit-designed Automaticket never leaves the box office. Time-consuming and costly repairs are eliminated. As simple as making a flashlight battery refill— replacement of a unit may be made by anyone in the theatre. Continu- ous, uninterrupted service is thus assured. You get a life-time service guarantee with the new Automaticket. Factory-sealed replacement units are available during the first year without charge. Thereafter, your Theatre Supply Dealer keeps your Automaticket in good working order, supplying replacement units on a nominal cost schedule. CNfT-DESll UNIT- DESIGN means NO BREAKDOWNS -NO DELAYS Each ticket issuing unit operates on its own. Removal of one does not affect the effi- cient operation of the remaining units. No repairs. Defective units are easily and quickly removed, new units slide smoothly into place. And Auto- maticket never leaves the box office. AUTO M ATI CKETS in one to five unit sizes are now in stock at your nearest Theatre Supply Dealer. All the Automaticket features are also available in non-electrically operated models. Get the full advantage of your Dealer's experience and advice. See him today. GENERAL REGISTER CORPORATION 36-20 33rd Street Long Island City 1 New York The New AUTOMATICKET . . . A Triumph of General Register Engineering! 12 BETTER THEATRES, MAY 3, 1947 GEORGE SCHUTZ, Editor SMPE to Spotlight the Theatre at Next Meeting what makes a motion picture theatre tick architecturally and me- chanically will have practically the whole attention of the Society of Motion Picture Engineers at its next convention. The four-day meeting just closed at the Drake Hotel in Chicago approved the plan, which has been developed under the chairmanship of James Frank, Jr., of National Theatre Supply, to make the planning and equip- ping of theatres the theme of the fall meet- ing, which will be held at the Hotel Penn- sylvania in New York October 20-24. In more recent years the SMPE has de- veloped some interest in the practical affairs of physical theatre operation, but the" fall convention will give this division of the industry's technology its first full-dress recognition by the industry's representative engineering society. As one of its members put it, "Better late than never." The day before the opening of the Chi- cago meeting, the board of directors of the Television plans — at least on paper — getting a going-over at the SMPE convention in Chicago April 21-24. Left to right: William C. Kunzmann, convention vice-president; Loren L. Ryder, president; W. C. Eddy, director television station WBKB; Paul J. Larsen, chairman of SMPE television committee. Theatre Equipment and Supply Manufac- turers Association met at the Drake, and some of those remaining for the engineers' convention voiced some misgivings concern- ing reports that the fall meeting would also Taking time by the forelock. .Directors of the Theatre Equipment and Supply Manufacturers Associa- tion— Tesma to you — at their meeting April 20th at the Drake Hotel in Chicago, at which they completed plans for the 1947 trade show and convention in Washington, D. C, September 24-29. Shown (around the table, clockwise) are Bob Engel, Devry Corporation, Chicago; Erwin Wagner, Wagner Sign Service, Chicago;" E. J. Vallen, Vallen, Inc., Akron; Roy Boomer, Association secretary; Oscar F. Neu, Neumade Products, Inc., New York, president; William A. Gedris, Ideal Seating Com- pany, vice-president; Carl M. Weber, Weber Machine Corporation, Rochester, N. Y.; and V. J. Nolan, National Carbon Company, New York. Harry Strong of the Strong Electric Company, Toledo, could not attend the Tesma directors' meeting. have an equipment exhibit. It has been understood, however, that according to the plan of Mr. Frank's planning group, any display of actual equipment would be strict- ly limited to the purpose of demonstrating principles dealt with in certain engineering papers read at the convention and would, in objective, be comparable to exhibits of architectural studies, equipment installation plans, acoustical and ventilation designs, etc. The prospectus of the program on the physical theatre in October does not in- dicate any intention to conduct an exhibit comparable to the national trade show which TESMA has established as a fea- ture of its annual convention. The fall meeting will also inaugurate a policy of assigning some major technical interest of the industry to each SMPE semi-annual conference, instead of having papers on a variety of subjects, as papers chance to be available. While the Chi- cago papers were about as miscellaneous as usual, television asserted some special claims upon the engineers' attention as something the industry is going to have to deal with in a practical way very soon. The warning was something of a repetition of previous prophecy. The date for its fulfillment re- mains as indefinite as ever. The Chicago meeting, the first one held 13 in the Midwest in quite a few years, was one of the largest in point of attendance, with around 500 persons on hand. There were several papers on recent develop- ments in theatre equipment not previously presented at SMPE conventions. Otto Hehn of the Nu-Screen Corporation, New York, explained that company's curved anti- distortion screen. Harry Hollander and L. Kenneth Mayer of the Manufacturers' Machine & Tool Company, Mt. Vernon, N. Y., described that firm's projector de- signed to allow alternating current at the arc without cycle conversion. Besides the new Brenkert projectors, RCA displayed its new line of 16mm uni- fied recording equipment. J. K. Elderkin of the Forest Manufacturing Corporation, Newark, N. J., read a paper on the elec- tronic control now used in Forest projec- tion lamps, and Lloyd Mannon of the Con- trol Engineering Corporation, San Fran- cisco, described the workings of his new safety sprocket, which actuates the dowser in the event of film fire (Better Thea- tres of April 5th). Two Chicagoans were guests of honor at the convention banquet, which, as usual, was the major social item on the program compiled by William Kunzmann of the National Carbon Company, the SMPE's indispensable convention chairman. They were Oscar B. Depue, one of the first to develop an optical film printer and long associated with Burton Holmes, pioneer producer of film travelogues; and Joseph A. Dubray, who became a motion picture cameraman in 1900 and has since contrib- uted many refinements to camera design. Test Film for the Image A new tool of practical interest in pro- jection was made available a few weeks be- fore the convention by the SMPE, working in collaboration with academy Research Council. This is a test film for the screen image exclusively. It has four target sec- tions, as follows : Focus and alignment, showing whether picture size and screen masking are correct, and image is centered on the screen. Travel ghost , indicating improper timing of shutter and when it becomes correct during adjustment. Jump and weave, gives accurate indica- tion of unsteadiness of image, with jump measured in percentage of image height, weave in percentage of width. Lens aberration , showing picture distor- tion with indication of lack of sharpness for any specific projector. The film, which is 415 feet long on safety stock, was developed under the com- mittee chairmanships of G. T. Lorrance of General Precision Laboratories, for the SMPE; and Dr. J. G. Frayne of the Western Electric Company, for the Re- search Council. you wouldn't know the old place, if you walked into the venerable (in motion picture time measurements) and palatial Hillstreet theatre in Los Angeles, operated by RKO. What's been done to make the spacious lobby, once dripping with roccoco, strictly 1947 and a good while in the future, well illustrates what you can do with an old-fashioned lobby if you have twenty thousand dollars or so. The new scheme follows today's notions also about bringing the interior out to the street, visually, so it can work its charms upon the folks who are still only toying with the idea of seeing a show, at any rate here and now. The new lobby is clear of unnecessary obstructic ns, having become 60 feet wide instead of 45, with the former box-offices at the sides eliminated and one two-cashier kiosk set in the middle. The box-office is anchored to the center column, which be- comes a pivot at the ceiling for a spiral effect that partially conceals the main light sources. The roof of the box-office is partly plate glass, with a rim of plexiglass, to get illumination from these sources. The ceil- ing of the lobby is continuous with the marquee soffit. The walls are finished in the same ma- terial used for the floor — terrazzo. The floor has a directional pattern worked out in several colors. The right wall mounts a display frame 20 feet long and 6 feet high and deep enough for three-dimensional displays. There is no framing, however — the ter- razzo is turned to form a cornice on all sides. On the opposite wall is a mirror reflecting this display (for spatial effect, not for folks who like to read backwards). Entrance doors are entirely of plate glass, except for narrow metal framing. These doors, we are told, form what is known as a Wanhein screen. Nevertheless, they z///screen the inner lobby, allowing it to exert a pull on the prospective customer. The inner lobby was modernized a short time previously. A feature of this room is a built-in refreshment bar designed to simu- late a fancy candy box. But it includes a popcorn machine as an integral component of the design. Both jobs were done by the RKO Operating and Construction Depart- ments under the direction of David Cana- van, and the Heinbergen Decorating Com- pany of Los Angeles. 14 BETTER THEATRES, MAY 3, 1947 Auditorium of the Town theatre, recently opened as a new member of I. M. Rappaport's group of the- atres in Baltimore. Fin- ished in plaster, the walls are painted Caribbean blue, the ceiling old rose shading off toward the walls into softer rose tones. Walls are broken by an escalloped edging of a cove containing fluores- cent lamps. The grand drape of the stage is rose velour. Chairs are cov- ered in blue-green mohair. BETTER THEATRES, MAY 3, 1947 15 SELLING LUXURY, continued Semi-circular in shape, the lobby of the Town theatre reflects itself and the ves- tibule to the incoming patron in all-mirror doors leading into the foyer, for the entrance doors are of glass. The mirror doors themselves are floodlight- ed, as it were, by coved fluorescent tubing. Fol- lowing the general color scheme of Caribbean blue and rose, the lobby is largely unbroken surface, with the coved lighting and three wrought iron ornaments — one above the doors, one at either side — forming ornamental relief. Also decorative, however, are irregularly shaped display frames, set flush in both side walls. One of the two cosmetic rooms in the Town, which are similarly treated. Wilton tone in a solid color of medium green covers the floor, while walls are papered in a flower pattern on a black ground. One wall is curved, and along it are ranged built-ip glass cosmetic shelves with glove and handbag compart- ment beneath, and mirrors above. Illumination is by recessed downlights above the shelves. The stools are covered in white leather-like fabric. The mezzanine of the Town, giving passage to the balcony, is treated as a general lounge, in a modern garden effect. Stylized plants of exotic suggestion and wrought in iron stand out against panels of fluted glass illuminated from behind by fluorescent lamps of blending color, while adjoining are plantings of genuine cactus. The opposite wall follows an escallop pattern in conformance with dropped ceiling formations which conceal fluorescent tubing. The carpet is green. Chairs of modernist fancy are covered in white leather fabric. 16 BETTER THEATRES, MAY 3, 1947 The auditorium of the MacArthur theatre, a new Warner Brothers unit, is covered with canvas painted with modern-styled conceptions of clas- sical figures and ornamentation, in white on an aqua blue ground, a decorative scheme that is carried into the ceiling, along steppings at either side. These steppings, including a higher tier in which Anemostat air diffusers are set flush, frame an off-white ceiling pierced by pin-hole down- light apertures. The American "Bodiform" seats — the auditorium seats 900 on one floor having a bowl-reverse slope — are covered in dusty rose mohair, repeating a shade used in the carpeting and the lobby marble. The lobby of the MacArthur has walls of rose marble almost to the ceiling, interrupted by a cove containing fluorescent lamps. Cored doors finished in Formica with a pattern executed in inlaid metal strips lead into the foyer. The floor is variegated terrazzo. Thus colorfullyfinished.the lobby is visible to the street through Herculite glass doors. A THEATRES, MAY 3, 1947 17 SELLING LUXURY continued On the upper level of the MacArthur theatre, set back from the traffic lanes leading to a private party room on one side of the projection room and a cry-room on the other, is this home-like gen- eral lounge, which gives ac- cess to the women's rooms at one end, to the men's at the other. The plaster walls are tinted, carpeting (as throughout the theatre) is rust and tan. The rear view of the MacArthur auditorium above shows the locations of the private party and cry-room, the windows of which extend across the corners. Below is a section of the cry-room with nursery treatment. Continuous with the auditorium, foyer of the MacArthur theatre has been given a related treatment, with the plaster walls painted aqua blue as a ground for medallions and scrolls painted in white. Recessed ceiling luminaires provide illumination here, augmented by illuminated glass brick pylons at the aisle heads. The wainscot here, like that in the auditorium, also standee rail, are finished in leather-textured plastic. 18 BETTER THEATRES, MAY 3, 1947 The auditorium of the Cheverly theatre, a new Sidney Lust house, has walls covered in damask in the general color scheme of the house — gold, henna and green. Flanking the proscenium arch are black light murals of floral design, cre- ated by E. G. Battisti, New York artist, in Stroblite luminescent paints, and lighted from side coves by Stroblite fixtures using B. L. fluorescent tubu- lar lamps. The Ameri- can "Bodiform" seat- ing is covered in mo- hair— coral backs and robin's egg blue seat cushions. The Cheverly lobby has a colorful floor of tiles laid in a blue and henna pattern, and a fluted ceiling which is given the unusual delicate touch of a chandelier. The walls are finished in marble of reddish gold tone. The blue in the floor, incidentally, is repeated in the background of the display frames. The spacious standee area of the Cheverly, off which the lounges are located. The rear wall is finished in large-scale damask fabric in rose and silver, which covers rock wool batten acoustical treatment. Carpeting here and throughout the interior is a medium-scale floral pattern in gold, henna and green. BETTER THEATRES, MAY 3, 1947 19 SELLING LUXURY continued Richly patterned on both walls and floor, is the women's lounge of the Cheverly. The walls are papered in a floral pattern of red and gold on a black ground. The theme of elegance continues on into the toilet rooms themselves, where the floors are tiled in a variegated square pattern, • while the walls are finished in white tile to the very ceiling. The Cheverly Restrooms The men's room is subdued in keeping with the traditional interpretation of the masculine taste; nevertheless it has walls colorfully papered in a floral pattern of green and silver on a black ground. The floor, however, is tile, in honor of fhe male habit of stamping out his cigarette. 20 BETTER THEATRES, MAY 3, 1947 Here's the Easy, Economical Way to Cool Theaters The easy, economical way to cool theaters, large and small, is with the famous Packaged Air Conditioners, the simplified form of air conditioning pioneered by Chrysler Airtemp. Right now is the time to make your plans. Don't delay— mail the coupon today for full information! Equipped with a built-in thermostat, each package cools its own zone and operates independently as the load requires. This gives you complete and economical theater cooling. Heating coils can be added right in the packages to provide year 'round air conditioning. Packaged Air Conditioners have estab- lished amazing performance and low cost operating records all over the country. Behind them stands Chrysler Corporation with its fine reputation for engineering and quantity production skill— your assur- ance of dependability and high quality at low cost. PACKAGED AIR CONDITIONERS AIRTEMP DIVISION OF CHRYSLER CORPORATION, DAYTON 1, OHIO \ In Canada — Therm-O-Rile Products, Ltd., Toronto © 1947 Chrysler Corporation HEATING ^CHRYSLER AIRTEMP j Conditioners. Address- aty- MTH-: AIR CONDITIONING COMMERCIAL REFRIGERATION BETTER THEATRES, MAY 3, 1947 21 METHOD in MANAGEMENT HI Ml IB in its relations to the physical theatre property • • to the public • • and to personnel A department devoted to the interests of the house manager, conducted by CHARLES H. RYAN, veteran showman and circuit executive Building Good Will In Attitude and Promotion To begin these talks to — and I hope they also will prove to be with — theatre man- agers, I am going to scan a number of things that make up successful theatre operation. In the house man- ager's relation to his particular patronage, I suggest thinking of that theatre as the com- munity's playground. This, at any rate, is what he wants to make it — and to keep it. Maximum service at minimum cost is one thought that the manager should carry in the back of his head at all times. Once you managers have earned the good will of your public, you have an asset that can- not be taken away from you if you but try CHARLES H. RYAN not to lose it. Good will is easily attained if you will make up your mind and con- tinue sincerely to believe that the best is none too good for you patrons. Once you have acquired the good will of your neighborhood, you will continue to enjoy a well balanced patronage even though there may be a more palatial theatre in your locality. With your patrons you can cement a friendship by showing that you are willing to go out of your way to be of service. No matter how trivial a patron's request may be, extend yourself just a bit more than is required to fulfill it. Many an independent neighborhood theatre without the pick of film product and labeled by "smart exhibitors" a lemon, has suddenly become a money-maker when a manager or owner steps in who has the ability to make friends. A Natural for Theatres Modern theatres are now install- ing PARCEL CHECKING LOCKERS because— £ Lockers are convenient and easy to operate. 0 Patrons prefer self-service, eco- nomical, safe lockers. £ Theatre management obtains substantial revenue from small floor space required. "PEOPLE LOOK FOR LOCKERS FIRST" AMERICAN LOCKER CO.. INC. 211 Congress St., Boston, Mass. District Offices Boston, New York, Dallas, Pittsburgh, Atlanta, Chicago, Philadelphia, Cleveland, Los Angeles, Portland Reasons for Emphasizing Newspaper Advertising 1. It gets good coverage of your public at minimum cost. 2. Going to homes, it has the advantage of leisure hours. 3. It is in a publication that has constant reader interest day after day. 4. In cities, the morning papers reach people on their way to work or shopping, the afternoon papers go into the homes when plans are made for the evening's entertainment. 5. You have no worries about distribution — the newspaper has organized sales and distribution. — C. H. R. Make this attitude of sincere friendship clear in your advertising. Adhere to a high standard of operation for your par- ticular situation and "sell" it so as to make your theatre a community institution. In addressing your patrons premotionally, al- ways drive home a well defined idea. In a neighborhood situation it is effective to use a chummy-chat style of copy, getting into it sales ideas so presented that the reader has the feeling that he is being addressed personally. Such devices go a long way toward bringing about a close bond of understanding between your theatre and your patron. You will find a lot of good, terse little sales arguments and institutional copy in magazines and newspapers that can be used in this kind of promotion. We are wise only when we admit we don't know every- thing. Wisdom and foresight are two factors that will develop a showman who has his mind made up to be a success. And a manager is successful only when he surrounds himself with employes who are themselves eager to learn the business. USE YOUR TRADE PAPER No theatre man should be without a copy of every issue of leading trade papers. They are as important authorities on our business as any medium he can possess. There constantly are suggestions in these publications that tap new sources of patron- age and describe how other managers have approached some ticket selling prob- 22 BETTER THEATRES, MAY 3, 1947 lem. Ambitious managers will read the authoritative, informative magazines of his business regularly for ideas that will help operate his theatre profitably, and I suggest compiling clippings of such material in a scrap book that will always be a handy source of stimulating suggestions and guidance. Of the various forms of theatre advertis- ing, the medium that has proved most suc- cessful and valuable is newspaper advertis- ing and publicity. It is the best form for successful seat selling. THEATRE ILLUMINATION The mecca of amusement seekers is a spot that stands out in bright illumination on an open street. Light bids welcome regardless of youth or age. Light radiates a cordial message of good cheer. It is one of the important items in the successful showman's bag of tricks. It has been an essential medium in the attraction of patrons since motion pictures began. Nothing succeeds like successful appear- ance, so give thought to the illumination of your theatre front. A blaze of light suggests prosperity, activity, gayety — and cleanliness. A well lighted theatre front makes your show look inviting, snappy — it promises a happy occasion. It is a magnet that can pull many a dollar away from a dark and dreary opposition house, no mat- ter what the attraction. Shake yourself loose from the office swivel chair and spend some time in front of your theatre. Observe the effect of your front on passersby, see what you can do to improve it with more light, color, display. GOOD MANAGERS ARE NEEDED The man who is in demand today is a good house manager and a resourceful ex- ploiteer, with the ability, first, to effect a well organized, cleanly kept theatre, then turn his attention and time to selling his shows. Ability, enthusiasm, willingness and energy to work— these are the important factors in rating a good house manager. There is always a reward in showbusiness for the man who does his work painstaking- ly, with thoroughness. He is the man who will be trusted with responsibility up to the limit of his capacity. "Soft" jobs come to those who have done hard jobs well! So-called "easy money" is delayed com- pensation that comes to the showman who has earned "hard money." When a manager's name is submitted for advancement to an important post, his supervisors are asked to give his record. Why? Because character and ability are expressed in details as in no other manner. Each detail effectively executed puts you up another rung in the ladder of success ; (Continued on page 41) INSPECTION REMINDER— GUIDE Curtains, Fabrics & Screen -WALL FABRICS When any section of the wail area shows stains and continuous dust accumulation, check for the following: Leaks in the wall caused by the structure settling, or inherent weakness of the wall, which tends to develop cracks or fractures, allowing moisture and even rain to come inside; punctured or rotted roof insulation and improper flashing where the roofing butts against the coping wall. In checking roof leaks, the trouble will be found, in most cases, many feet from the actual stain on the wall rface. 2 — ACOUSTIC MATTING When acoustic mats bulge underneath the fabric, the trouble may be that orig- inally they were installed overlapping one another at the edges, and the wood strips underneath were, not "plumbed" correctly, with the result that the ends of the mat completely missed the strip underneath when tacked on. Another common cause of bulge is pushing the edges toward the middle in order to meet the nailing strip. 3 _ STAGE VALANCE When portions of the stage valance show more stains or dirt than other sections, look for a leaky roof. When the naliing strip is loose, split or otherwise defective, have a new one installed. The new strip should be about a I x 3, or be made up of two I x 3's nailed together, as the job may require; and it should be fastened to the proscenium arch with steelcut nails used generously. 4 — STAGE CYCLORAMA BORDERS Check all hanging pipe battens, lines and rings for alignment and shift of masking position. Check masking height of each border to be sure lines, pipes, etc., cannot be seen from front seats. 5 — STAGE CYCLORAMA ARMS Check as for borders, also for hangover on stage floor, which increases deteriora- tion. Check for tears. 6 — STAGE DRAW CURTAIN Check for cleanliness, stains, tears and that lining is properly fastened so curtain folds and opens easily. Check track carrier hanging lines to see if curtain top is even and firm. Make sure curtains overlap properly (about 12 inches at center). 7 — SCREEN CLOSE-IN CURTAIN Same inspection as for Item 6. 8 — SCREEN Make certain that the screen is rigidly in place. Check lag bolts that hold the frame together to see if they have become loose. Check supporting legs and rein- forcing braces and, if the screen is hung from above, go over the lines and pipe battens. A screen that has a tendency to sway or shake is of course making a steady image a very uncertain matter. Examine lacing cord for tightness. (This is one of the main causes of wrinkling and rapid deterioration.) Make sure entire area behind screen is clean. 9 — SCREEN MASKING Check the dirt and dust — an accumulation of dirt on the masking will tend to fly off onto the screen surface. When masking does not properly mask picture, check to see if the supports are solidly in place. 10 — CURTAIN CONTROL Check electrical contacts for cleanliness and all parts for lubrication. If wire looks chewed, check control sheave on curtain track. (Broken strands are caused by operating cable nibbing against grooves in pulley on control or on track.) Check clamps that hold ends of cables together for proper tension. (Before tightening bolts on these clamps, make sure cables are in grooves of all pulleys and are pulled in as far as possible for efficient operation.) Examine adjusting dogs or trip arms that limit travel. Inspect bolting of control to floor. 11 — CURTAIN TRACKS Check for rigid fastening and wear.- If carriers show undue wear, investigate whether they stick in track slot or are fastened improperly in curtain grommets, or for dirt in revolving parts. Also check operating line to see if pulled in properly, for tightness in rings, and fit in the pulley grooves. [NEXT MONTH: THE THEATRE BUILDING BETTER THEATRES, MAY 3, 1947 This illustrated folder will acquaint you with The Superior Electric Com- pany's theatre lighting control equipment . WRITE DEPARTMENT B-10 Superior Electric COMPANY BRISTOL, CONNECTICUT EMERGENCY POWER INSURANCE ! FAIR BANKS -MORSE Generating Sets Insure yourself NOW against electric power failure. These performance-proved generating sets, installed as stand-by units, will give de- pendable service even under continuous, heavy- duty operation. A.C. and D.C. types, remote and automatic start, 350- to 35,000-watt capac- ities. Send today for FREE literature I Fairbanks-Morse A name worth remembering CO., Dept. F-S ^ FAIRBANKS, MORSE °- *""— *■ " ' Chicago 5, Illinois Please send free literature on Fairbanks-Morse Generating Sets. Name Address ^ City State 24 A LINE O* LAW OR TWO Acfual suits involving points of law bearing on theatre operation, concisely described and analyzed in laymen's terms for the purpose of helping theatre management to avoid condi- tions which might lead it to be sued, and of providing cases on which its own suits or legal defense might be based. All decisions given are of higher courts and of recent date. By LEO T. PARKER, Member Ohio Bar Are Your Passage Lanes To Seats Legally Safe? LEO T. PARKER recently a reader wrote, "There seems confusion among our lawyers as to the legal duty of a theatre owner to illuminate aisles, stairways, etc. We want to make some repairs and will ap- preciate your advice as to what you think we can do to prepare to win suits which may be filed in the future by injured patrons." Modern higher courts recognize the fact that a motion pic- ture theatre has to have its auditorium in partial darkness most of the time. With a flood of diffused light, there would be no picture. On the other hand, in absolute darkness, entrance and exit of patrons would be practically im- possible. To provide too much light is to spoil the entertainment for the patron. To provide too little is to make dangerous the patrons' coming and going. The answer, to avoid liability for injuries to patrons in darkness, is to have ushers accompany pat- rons to their seats, or provide strong illu- mination at dangerous points. Very frequently, however, the theatre owner may win a suit of this nature by proving that the theatre patron was con- tributing negligence by not waiting for an usher to lead him safely through darkness to a seat. For example, in Beck v. Stanley Com- pany of America (50 Atl. [2d] 306, re- ported March, 1947) the testimony showed that a theatre patron 63 years of age who had never been in the Stanley theatre, was sent upstairs to the balcony because there were no vacant downstairs seats. He stood for 10 minutes waiting for an usher. During all this time there was no picture being shown, but the theatre was darkened, there being a stage presentation of the leading woman of the featured film, and its author. The patron finally started down the steps of the aisle, which testimony in- dicated, were very steep and not illumin- ated. When he got about halfway down, he fell and sustained a fracture of a bone in a leg. He was hospitalized for a period of five weeks, confined to his bed at home for another five weeks; he suffered con- siderable financial loss by way of expenses and loss of work in addition to having some permanent shortening of the left leg. The lower court awarded the theatre patron $11,000 damages. The higher court reversed the verdict, however, saying that the patron was negligent in failing either to wait for strong illumination at such a dangerous location, or for any usher to lead him to a seat. This court said: "It was obviously necessary that the theatre be in semi-darkness for the purpose of the exhibition. Under these circum- stances, the plaintiff (patron) was not justified in moving about in a place with which he was not familiar; he should have remained at the place of safety where he had previously been for a matter of ten minutes and until he could enlist the aid of an usher to guide him safely to a seat." For comparison see Hardman, 189 A. 887. This higher court refused to allow a theatre patron damages who carelessly stumbled in a dark aisle. This court said : "She came to a darkened aisle, with which she was unfamiliar, and attempted to enter it without waiting for an usher to assist her. When darkness prevailed, the plaintiff should not have heedlessly entered the aisle of the darkened theatre." Thus this court also held that the patron was contributory-negligent and not entitled to recover damages for the injury, because she did not wait for an usher to direct her, but carelessly walked down the aisle which had a hidden danger. And again, in Murphy v. Bernheim Sons, Inc., supra 327 Pa. 288, the higher court held: "The conclusion is inescapable that if he (patron) had looked, and not assumed, he would have seen that the step on which he BETTER THEATRES, MAY 3, 1947 FORT+A*CIDE Multi-Purpose " Odorless Anti-Infective and Bacterial Deodorant DISINFECTS AS IT DEODORIZES. LEAVES NO FRIGHTENING OR EMBARRASSING ODOR. ITS ODORLESS. NON-DAMAGING ON FINE SURFACES, FABRIC AND COLOR. Mix One Part "Fort-A-Cide" Solution with Ten Parts Plain Water. Use in Sprayer on Malodorous and Infected Plumbing. Leaves Microscopic inhibiting residue on surfaces after water evaporates. Replaces unsightly urinal blocks. EFFECTIVE IN HOSPITAL AND PUBLIC LABORATORY TESTS ON "SCALP RINGWORM," TUBERCULOSIS, STAPHYLOCOCCUS, STREPTOCOCCUS, DYSENTERIC-TYPHOID AND VENEREAL GERMS — ALL COMMON IN REST ROOMS AND AUDITORIUMS. Ideal for vomit eradication on seats and carpets, bacterial accumulations in air-condition- ing systems that cause foul odors, "Stink Bombs." A few ounces of "Fort-A-Cide" added to pail of soap water performs dual action on floor and mop. Compatible with and reduces amount of soap. Contains detergents and penetrants. ECONOMICAL: ONE CASE OF 4 GALLONS MAKES 40 GALLONS of ON CONTACT" 1:10 DILUTION -ORDER NOW FROM YOUR SUPPLY DEALER OR CIRCUIT - FORT-A-CIDE CORPORATION, 160 East Illinois St., Chicago 11, III. CHARLES P. HUGHES, PRESIDENT FREE SEND ME YOUR 4-PAGE COLORED, ILLUSTRATED FOLDER SHOWING HOW TO USE "FORT-A-CIDE". L NAME OF THEATRE ADDRESS CITY STATE... --J BETTER THEATRES, MAY 3, 1947 25 ^Wadler omm/TH\RD DIMENSION LETTERS IN y®// A\ Offer not only the proven vantages of famous ADLER "THIRD DIMENSION" beauty, easy readability and quick handling, but new and unusual strength and toughness. Solid triangular bevels, almost s/s 'n- on sides — extra thick construction throughout — heaviest plastic letter available. Practically unbreak- able— twist this letter and watch it resume its original shape, unharmed — because of strong construction and effective weight distribution. Fits all Adler Frames — can be used interchangeably with our cast aluminum letters — comes in a variety of translucent fast colors — supporting means molded integral with letter — will not break off. Used with ADLER "REMOVA-PANEL" Glass-in-Frame equipment for fast, easy, low-cost sign maintenance. Write now for information. ADLER SILHOUETTE LETTER CO~ 3021b West 36th St.. Chicago 32 1451b Broadway, New York If CHICAGO . . NEW YORK . . TORONTO, CANADA . . LONDON, ENGLAND Covered by Patents Granted and Pending. Approved by Underwriters' Lab., Inc. ^*s£~"~~ One way to keep pos+edt-"* be «. coupon clipper BLACK LIGHT UNITS OF EVERY DESCRIPTION AND LUMINOUS LACQUERS, PAINTS AND FABRICS KEESE ENGINEERING CO. ,3S< saNT»A.„^0 Speeutatfoni* CONCERNING THE . . . how some things can be done and how some things might be done better. THEATRE BUILDING by BEN SCHLANGER Theatre Architect & Consultant SHUTTER ACTION SIGNAL OUTSIDE PROJECTION ROOM A device placed outside of the projection room entrance door which would enable the projectionist to make sure that the port shutters have dropped in case of emergency, after he leaves the projection room, would be de- sirable. This device, in connection with a remote electrical control switch that would be placed in the same position as that for starting the high-speed fan in the projec- tion room, would permit the projectionist to get out of the projection room with greater haste and still check on the fan and shutter controls, after he is out of danger. These devices would be in addition to the already well known automatic devices which for the most part can be depended upon; however, the additional protection is much to be desired, and the cost of it would be nominal. Lighting at the mirrors for cosmetic room tables should be placed so that there is light coming from either side of the face rather than from an overhead light source. The overhead light source creates undesirable shadows on the face. Fluores- cent lamps do not seem best for cosmetic rooms. Filament lamps give light that is, I think, far more flattering. • A LEVEL SITE IS BEST IF there is a choice between a level plot of ground or one that has an ap- preciable slope, the preference should be given to the level ground in selecting a theatre site. A slight difference of grade throughout the length of a piece of property — a difference no greater than 2 feet — can be considered level ground for all practical purposes. Greater differences present complications in obtaining suitable passage from exit doors. // is desirable to buzzer signal, or bo ager's office and on the projection room that the emergency order. This would install and would be have a pilot light or th, placed in the man- the port hole wall of which would indicate lighting is not out of not prove costly to a good safety measure. GIVING THE PICTURE A NEUTRAL-TONE SETTING IF you are considering redecoration of your auditorium, now would be the time to see what might be done to improve it as a setting for the picture on the screen. Now the projected image is likely to be too small for psychological rather than optical reasons. A neutral setting helps this situation. Such a setting is provided if walls and ceiling surfaces are extremely simple and of uniform texture; there would be no isolated spots, bands or any geometric form of decoration on any part of a ceiling or wall surface that comes within the patron's arc of vision. The presence of exit doors in the wall areas near the projected picture would be the only ex- cusable variation from an undisturbed uniform surface treatment. Even these doors, in their own surface treatment, would best be finished in a texture that recalls the surrounding texture. The exit signs in themselves are sufficient identification for the audience in case of emergency so that it would not be unsafe to have the exit doors treated so as to blend with their surroundings. A neutral surface treatment does not have to extend throughout the entire auditorium. The following is a simple method for determining the effective area of a neutral setting: Consider a patron seated farthest from the picture, and assume this patron to be on the center line of the projected picture: a horizontal range of vision of 50° from this viewing point will indicate the point on the side walls where the neutral setting should begin. The ceiling surface would be treated the same as the side walls begin- ning at the same point. In other words, all of the ceiling and wall surfaces visible within the range of vision thus prescribed would have neutral surfaces, and the re- mainder of the auditorium surfaces could have any kind of decoration that was thought suited to a theatrical environment. This does not preclude a neutral treatment throughout, of course, if that was preferred. It would be well even in the areas where the decoration is optional and not neces- sarily neutral to tend towards simple treat- 32 BETTER THEATRES, MAY 3, 1947 LOUNGE-CHAIR COMFORT BEYOND COMPARE SPRING-BACK B 0 D I F 0 R M THEATRE CHAIR American Seating Company's Spring- il. back Bodiform is equipped with re- silient pillow-spring chair back and spring- arch seat covered with "soft-as-air" foam rubber for ultra-luxurious comfort. This modern Spring-back Bodiform chair features automatic safe-fold seat — extended rear panel covering the seat — and smooth seat bottom and back panel completely free of snagging hazards. There's dramatically "different" new beauty in the Spring-back Bodiform Chair, too, and amazing wearability that means long, profitable service. CTfmmlcan Seating Company GRAND RAPIDS 2, MICHIGAN WORLD'S LEADER II\T IMJRLIli SEATING Manufacturers of Theatre, Auditorium, School, Church, Transportation and Stadium Seating Branch Offices and Distributors in Principal Cities BETTER THEATRES, MAY 3, 1947 383 A modern, attractive box-office and entrance is more than a sign of good theatre management — it's an invita- tion that few passers-by will overlook. That's the reason you'H see Marlite plastic-finished wall and ceiling pan- els in so many theatre lobbies, rest rooms, and lounges. For Marlite cre- ates an attractive, inviting setting for pleasant entertainment. Easily installed and equally adaptable to new construction or modernization, Marlite interiors retain their gleaming beauty, never need refinishing. Choose Marlite for the rich, luxurious interiors that attract, and hold, a steady flow of patrons. Deliveries, allocated at present, are gradually improving. Marsh Wall Products, Inc., 569 Main Street, Dover, Ohio. ment. You can follow a general principle that the decoration can become more in- volved as the distance from the required neutral area increases. The neutral area must not only be of a uniform texture in its entirety;' it must also be of uniform color, and I think the color should be as close to a neutral grey as possible for technicolor projection. • OVERSIZE BRICKS IN COLOR ARE AVAILABLE FOR FRONTS exterior bricks are made in sizes equal to double brick that is, the width of the brick is the same as that of ordinary brick, but the height of the brick is equal to two bricks. There are also brick sizes which have this double height and a width equal to one and one-half standard lengths of brick. These two oversize bricks are also manu- factured with a glazed enamel finish in attractive colors and can be used very ef- fectively for theatre fronts. The surface is most durable and quite washable. For maximum architectural ef- fect, such brick work is most attractive when laid with continuous horizontal and vertical joints instead of the more common staggered joint arrangement. Because of the lack of structural bond when brick work is laid with continuous vertical joints, metal ties are used to bond the face brick to the back-up masonry. • SAFE ACOUSTIC MATERIAL ACOUSTIC tiles of the perforated type are made of mineral prod- ucts and are fireproof and erected fireproof finishes should, wherever possible, be used even in existing buildings where the struct- ure itself is not fireproof. These tiles can be painted many times without reducing the sound absorption characteristics of the material, if care is taken, not to allow any of the paint to get into the holes. This is best accomplished by using a fairly dry brush in applying the paint. These tiles should be used only on sur- faces that are out of reach because they are soft enough to be damaged. Hard per- forated mineral board, or perforated sheet metal, backed up with rock wool, can be used where the surfaces are vulnerable to damage. This type of surface may also be painted without affecting the efficiency of the acoustic action. Mineral board has a pleasing natural gray color which really does not need any further painting if such a tone color fits into the decorative scheme. Acoustic materials should be used in ac- cordance with reliable professional advice. Too much or too little, or poorly placed absorption surfaces have proved to be an all too frequent disappointing experience in auditorium construction. ul£i PLASTIC-FINISHED WALL PANELS THf -tidS- Me^u ?mtxL/ The F & Y Building Service is the outstanding agency in Theatre Design and Construction in Ohio and surrounding territory. THE F 4 Y BUILDING SERVICE 328 East Town Street Columbus 15, Ohio "The Buildings We Build Build Our Business" 34 BETTER THEATRES, MAY 3, 1947 Romeo..f6/s Ve/on sec f /on c/eans SEATS LOOK SMART UPHOLSTERED IN 7*re$fotie A flick of a damp cloth, and presto . . . dirt, grime and even grease are gone from Velon's woven surface! Naturally this makes lighter, brighter upholstering practical for you. And despite use and abuse Velon won't crack, fray or split . . . it'll outlast the furniture it covers! SEATS ARE MORE COMFORTABLE WITH firesfone Foam ex Foamex cleans as it comforts . . . for this air- and-latex cushioning inhales with pressure, ex- hales with release . . . and keeps sanitary, moth- proof! No springs or stuffing to need repair in this one-piece cushioning ... it, too, will out- last the furniture it's on. Ask your resources or Firestone, Akron about Velon and Foamex . . . and start cutting your costs right now, today! Listen to the Voice ot Firestone Monday Evenings over NBC BETTER THEATRES, MAY 3, 1947 35 WAYS & MEANS in operation, installation, maintenance John J. Sefing Is a graduate mechanical engineer and has long specialized In theatre wort Recarpeting Without Repeating Previous Mistakes THE INSTALLATION of new carpeting to replace the old in an existing theatre, presents some problems of its own that make it a somewhat different operation from installing carpeting in a new theatre, which was dealt with in these columns last month. Like the carpeting of a new theatre, recarpeting should be well planned, in detail, and the plan followed conscienti- ously, if the installation is to give the least amount of trouble both during the job and afterward. Here is an outline of procedure that should produce good results without undue pain, either in the head or in the pocketbook. 1. Before ordering new carpet, a thor- A written record should be made of all the faults, in the old carpeting, where found as well as any improvements arrived at. The best way to do this, is to make a floor plan diagram showing all the loca- tions of carpeting; notes as to conditions can be made on the drawing, or refer to the various areas of the carpeting by numbers. A similar diagram should be made to show where the new carpeting will be laid, how it will be laid, and what changes will be otherwise made to im- prove floor conditions in relation to the new installation. 2. Before definitely deciding the grade and type of carpet to be ordered, make USE 'A BREADTH HERE- FROM LOB By CARPET, ('SAME PATTERN) CONCRETE FLOOR ALL OVER EXCEPT. ON STA6-E STEPS- WOOD CARPET LOBBY FULL f—ir—^r — — - FLOOR GOOD [—%- 1 OBB Y INSTALL NEW SADDLES, DRILL* NEW HOLES 3" APART, REPAIR CRACKED FLOOR, BIND ENDS OF CARPET, HO TURN-UNDER V rREPAIR FLOOR HERE ^PRESENT HOLES 9" APART. DRILL HEW HOLES BETWEEN BREADTH HERE TO AVOID CROSS- SEAM IN AISLE -Z--}^3 FULL BREADTHS ■——JTVi /N AISLE- NO Si' 55 CROSS SEAMS /VOTE l/j BREADTHS ON STEPS STAGE ■1/2 BREADTHS ON STEPS INSTALL NEW SADDLE TOTAL GROSS YARDS- ORCHESTRA - ■ TOTAL GROSS yAROS-lOBBy= DOTTED LINES SHOW DIRECTION OF BREADTH RUN Sample layout of carpet installation in orchestra floor. ough survey should be made of the existing carpeting to see where the wear is the heaviest and what caused it to wear more in one spot than in another. An experienced and reliable carpet man should be along while the survey is made so that he will be familiar with all conditions, and also to get his suggestions as to how the new installation may be better than the other. sure a thorough study has been made to see if a different type or better grade of carpet will not be less expensive in the long run. In many cases due to the peculiar shape or slope of the floor, make-up of the stairs, heavy traffic in certain areas, a better grade of carpet may be definitely advisable economically. Another thing to consider before order- BETTER THEATRES, MAY 3, 1947 ■ I JIMMY PAT Hf LOI AfOf/f AAA*... Fon>oUs I "W, *erv;, °ve °"d if. H ' "Os „; ~"ca V Sh °n' Mono 5 SONS Mm tike's Wean. . . BUY SMITH Place your LIGHTING PROBLEMS ♦ . ♦ in competent hands Save time and trouble by calling upon us for an answer to your lighting difficulties. For more than fifty years we have specialized in theatrical lighting. Manufacturers of a com- plete and diversified line of products for stage, auditorium and general illumination, we offer the services of a thoroughly experienced staff of experts in the handling of lighting prob- lems. Many of the world's finest theatres are Kliegl equipped. Latest improvements are em- bodied in our designs. Satisfactory performance is assured. All your needs can be supplied, from a color wheel to a complete lighting in- stallation. Write for Bulletin No. 49, recently issued. Universal Electric Stage Lighting Co., inc. ESTABLISHED 1896 THEATRICAL • DECORATIVE • SPECTACULAR LIGHTING 321 West 50th Street NEW YORK, M.Y. Don't Let Dirt Keep Folks Away Protect your patrons' light summer clothes with a Spe- cialized Super Theatre Cleaner. Delicate colors and fabrics can be ruined in one visit to a dirty theatre. There will be no dirt, dust or grime to come off on light summer outfits if you keep your floors, carpets, upholstered furniture, drapes, and other furniture spic and span with a Super. It's easy. Works fast. Picks up even popcorn. Try a Super 5 days free — all risk ours. Ask your wholesaler or NATIONAL SUPER SERVICE CO 1941 N. 13th Street Toledo 2, Ohio Clean your screen with this Super Screen Brush, one of many special theatre cleaning tools which are standard equip- ment. Make "The Needle's Eye" your projection round table. LET US PLAN YOUR NEXT THEATRE CARPET NEEDS We can supply you with WILTON CARPETS made by leading manu- facturers. Exclusive theatre patterns of 100% wool face of heavy weight and luxurious pile. Each highly styled and colored at medium prices. Descriptive literature mailed upon request. NEW YORK CARPET EXCHANGE, INC. 225 West 37th Street MARTIN C. SEGAL Contract Dept. New York 18, N. Y. ing a certain carpet is whether it will be readily available in the future. A "drop- pattern" may not be obtainable later on for patching or partial replacement, etc. Of course, if a "drop-pattern" carpet can be had at a reduced price, the various factors will have to be weighed to determine whether it is really a bargain. 3. Make sure that a hasty decision has not been made as to just where and how the carpet will be laid — that is, whether the carpet in the aisles is to be full instead of \l/2 breadths, the breadths to run from rear wall to standee rail instead of across from side wall to side wal'l, the area in front of the chairs to be left open instead of covered full, etc. Remember that after a substantial amount of yardage is laid, it is expensive to make changes, for new holes have to be drilled, seams resewn, pattern rematched, etc. 4. Always remember that a "bargain" carpet installation done in "any old way" will be more expensive and troublesome, in the long run than a first-grade installation. With any "bargain" there is bound to be some "chiseling" along the Line. 5. It is a good idea to check the total yardage of new carpeting required not alone for estimating the amount of carpet- ing, but also to have figures to go by for future remodeling work, large replacements and patching. CALCULATING YARDAGE The yardage should be figured by count- ing the number of 3/4 or 4/4 breadths of the old carpet (3/4 carpet is 27 inches wide, 4/4 is 36 inches wide). Then measure with a tape the length of the longest and the shortest breadth in the area covered, adding to the actual length of each breadth 4 inches for "turn-under" of the ends. Add these two lengths together and divide by two to arrive at an average length. This average length should be multiplied by the total number of breadths in that particular area, and the result be divided by three to get the number of "running yards" of either 3/4 or 4/4 width carpet. In doing this figuring, use feet and parts of a foot measurements. Then add 5% of this total net yardage for an 18-inch match or repeat of pattern, or 8% for a 24-inch repeat. This gives the total gross yardage required, which will include the 2-inch turn-under at the ends of each breadth, and also allowance for matching the pattern when sewing the breadth to- gether. To find the total yardage required for the lining underneath the carpet, multiply the net yardage obtained for the carpet- without allowance for waste and match- ing— by three, and then divide by 4. The result will be in square yards. (This yard- 38 BETTER THEATRES, MAY 3. 1947 In Front of the 8 -Ball This 8-foot integrating black sphere is called the "8-baH" by tech- nicians in the Strong laboratories. The inside of the sphere is painted white for perfect reflection and diffusion of the light. Graphic meters record the volume, intensity, stability and color of the light which is projected into it. What do these graphs and this research mean to you? Well, just consider that today you are paying I / 1 7th as much for each unit of light as you were paying twenty years ago. With Strong, it isn't just a matter of putting light on the screen, but a job of delivering the most possible light — light of the correct charac- teristics and color, properly distributed, and at the lowest possible cost consistent with desirable results. THE STRONG ELECTRIC CORP. 87 City Park Avenue Toledo 2, Ohio 'The World's Largest Manufacturer of Projection Arc Lamps age for lining can also be found by mul- tiplying the length by the width — average, if necessary — in feet of the area covered, then dividing by nine. 6. In picking up the old carpet from the floor extreme care should be exercised to make sure that it is not ripped off to save time. When rough and haphazard picking-up is done, some plugs in the floor holes will come out with pieces of concrete, requiring the drilling of new holes and inserting new wood plugs. Also, on stairs the carpet fastening strips or slats might be split or ripped off entirely, requiring the installation of new strips or slats. Such damage can also result at the entrance door saddles from rough handling. The old carpet that is in fair condition and is intended for re-installation some- where else, should be cut away carefully, rolled up and isolated from carpet that is to be thrown away. Make the carpet rolls small for ease in handling or disposal. Picking up of the old carpeting should be done by the regular carpet men as they can be held responsible in case of damage. If the old carpet in fair condition is to be stored in closed rooms, protect it from dampness and moths. This carpet should be thoroughly cleaned and washed before any lengthy storage with moth-repelling ma- terial sprinkled over it often enough to have the odor constantly in the room. Do not save the old lining for future re- installation. After some time on the floor it becomes flattened out, very likely is damp, and is probably loaded with grit and dust, and perhaps with vermin. BEFORE LAYING NEW FABRIC 7. After the old carpeting is off the floor, sweep the floor throughout very clean, then carefully check for any faults in the floor. Breaks and cracks or bulges in the floor should be repaired immediately, for these defects have a way of "eating" through new carpet and lining. Whenever the holes for fastening the carpet are spaced more than 6 inches apart at the saddles, along the sides of aisles and even on stairs, new holes should be drilled, making the spacings at the most 3 inches apart. It's true that the drilling of new holes, inserting new wood plugs and strips on stairs, installing new door saddles, etc., cost money; but it is money well spent. With the new carpeting laid solidly and evenly, there will be fewer repairs and replacements later on. 8. In cases where new carpeting is to be laid only in the standee area, and the old carpeting is to remain in the aisles, or the best of it salvaged from other parts of the theatre to be reinstalled in the aisles, the cross-seam where the new carpet meets the old should be at least 4 feet down from the head of the aisle, because at the head that leaks in outside walls can be remedied by applying a patented transparent waterproofing wax emul- sion which can be put on with a brush? This emulsion is diluted in water. It should be applied in warm weather if fast drying is desired. This type of waterproofing is non-inflam- mable. that if some portions of the the- atre are plagued with silver bugs, they can be eliminated by sprinkling fresh Pyrethrum powder in the areas where they are found? Moth powders or balls are not effective. However, Pyrethrum powder must be sprinkled weekly, as it is effective only when fresh. ... In one theatre it was noticed that glass jars were used to trap these insects. The jars were covered with adhesive tape on the outside for the insects to crawl up on, and the insides left smooth to prevent escape once they fell in. In the bottom of each jar about a tea- spoon of wheat flour was placed, the smell of it attracts these insects. The jars were placed in the darkest cor- ner sof the room. The trapped insects were burned. of an aisle is where wear is very heavy. A cross-seam at the head of an aisle will tend to open up in a short time. Avoid cross-seams in any carpet installa- tion, at any cost, as they only cause "head- aches" later on in constant repairs and fast wear. Keep in mind that the old carpet, no matter how good its appearance, will not last as long as new; it will show wear faster and become "threadbare" in com- parison with the new carpet. 9. Where the sides of aisles require half-breadths because ^of the aisle widths, it is best to have the raw-edges bound with thread rather than have a turn-under. If not fastened solidly and evenly, a turn- under here will cause tripping, rapid wear of the edge, and collection of dirt and grit underneath. It is good practice, when pos- sible, to install a metal-nosing strip along the edges of the aisle carpet. With such a strip, the raw edges will not have to be bound or turned under. 10. The carpet ends at the door saddles should always be fastened to the door solid- ly and evenly, even if it means drilling new holes on 2-inch center spacings. The saddles or floor plates should be in very good condition and be installed so that they are just a little above the level of the carpet to prevent patrons from digging their shoes into the pile. It is better to have the ends of the carpet bound with thread, or to install a 'metal nosing strip, than to have the raw ends turned under at door saddles. Unless done very carefully, the carpet bulges up between the fastenings far above the level of the saddle. The entrance is another poor place to install cross-seams. Carpet takes a very bad beat- ing here. CARPETING MAT SPACE 11. When planning to recarpet a lobby where there are recesses for rubber mats, make sure that all conditions are well un- derstood before the installation is made. As a rule these recesses are anywhere from ^-inch to J^-inch deep with a cement or terrazzo border all around. Carpeting should not be laid directly over recesses unless they are filled in with cement, or the borders are removed, making a perfectly smooth and level floor surface. When these recesses are just filled in with a single thick- ness of carpet lining — or, for that matter, with double lining plus the carpet — the lining will become somewhat packed in a short line, leaving the hard cement or terrazzo borders digging into the carpeting. These sharp edges will tend to cut into both the lining and the carpet under the tramping of patrons. Under no circumstances should the carpeting be laid directly over rubber mats remaining in the recesses (we've seen it done!). Dampness and moisture will rapid- ly accumulate underneath, which will cause rotting and mildewing and a very short useful life of the carpet. STAIRS AND BALCONIES 12. Make sure that the carpeting on the stairs as well, as on the treads and risers of the balcony aisles, is always fastened down firmly and uniformly. When there is any doubt as to the holding strength of either the strips or plugs, new ones should be installed to prevent the carpet from working loose after it is installed. Carpet- ing installed on any tread is subjected to very hard wear; also, it can be a serious hazard. It should be laid the best way possible to prolong the useful life of the fabric and to reduce the chance of accident to a minimum. As a rule, a double thickness of lining on stairs, or balcony aisles will add a great deal to the wearing qualities of the carpet. In stormy weather rubber or fibre runners over carpet in the lobby, at entrance door and parts of the standee area in stormy weather, will prevent the rapid accumula- tion of dirt and water. Rubber mats should also be placed around drinking fountains for protection of the carpet here. 40 BETTER THEATRES, MAY 3, 1947 Building Good Will {Continued from page 23) each detail neglected widens the gap be- tween it and the one you are on. The alert manager never allows things to go until the last moment. Any manager who neglects his theatre, waiting for an emergency to prove how fast he can attend to things, will never have executive ability. An executive knows how to plan his work in advance. KNOW WHAT'S GOING ON Patrons are always impressed by the presence of the manager on the floor, and of course it is his duty to create a favorable impression on his public. Moreover, the staff functions better if the boss himself is out there where the immediate business of the theatre is taking place. To call yourself a good manager you should know what's wrong in the projec- tion room when there is trouble. You should be able to sell tickets better than your cashier. You must be a good usher, otherwise how you can teach others this job? You have to know how to create business-getting advertising, copy and pro- motional devices that will bring any new patrons available, and keep the regulars. Managing a theatre is a highly special- ized business. You sell, primarily, only one commodity — entertainment. Everything possible should be done for the greater comfort and satisfaction of your patrons so that when they leave your theatre they will carry with them a strong impression of its good management. You ought to visit opposition theatres when time permits to see what is going on in them. Within the confines of your own operation day-in-and-day-out you get into a rut, and some of the faults that outsiders see in your theatre escape your notice. Your patrons go to other theatres, you know, and when they come to yours they compare it with others. Make your goal an opinion among the majority of your patrons that your theatre is operated as well as or better than most of the other theatres they attend. CULTIVATE CHILD PATRONAGE It is highly important to cultivate the patronage of children. Youngsters are great talkers and their word-of-mouth advertis- ing is valuable. Get to know as many children as you can. They remember friend- ly interest — but be mean to a child and he will never forget it. Make your theatre and programs as at- tractive to children as it is practicable for you to make them. Remember, where the youngsters go, there also go their parents — yes, and their uncles, aunts and cousins. Bad sound breeds audience indignation— O May even close your theatre at the peak results in refund demands or stay-aways. L of a smash-hit run. 3 RCA Service is your safeguard — your pro tection against sound breakdowns. Keeps your box office busy catering to pa- trons who make your theatre their favorite. What shape is your sound in today? It will not be rundown, worn out, when you buy RCA Service. An RCA Service Contract provides regular check-ups by a skilled, well-equipped technician to make sure equipment meets top stand- ards of performance. You get fast service on replacement parts . . . prompt help in an emergency. For but a few admissions per day, you prevent trouble . . . prevent expen- sive repairs. Join the thousands who find RCA Service their best box-office protection. RCA SERVICE COMPANY IMC. RAD KO CORPORATION of AMERICA CAM PEN. M.J. CUMILACII "SsSSSSfcr Fairport, New York BETTER THEATRES, MAY 3, 1947 41 ' MOST OF AMERICA'S THEATRES CHOOSE ALTEC ADVANCED PR0JECTI0\ THROUGH SUPERL1TE LE\SES Modern design, precision manu- facturing, and unusually critical inspections result in the super- lative lens that the most pro- gressive theaters are enthusias- tically acclaiming for its true- to-life projection for both color and black and white. Your patrons appreciate the best — Insist upon Superlite Lenses! p. ROJECTION OPTICS CO. INC. 326 LYELL AVE., ROCHESTER, N.Y. U.S.A A DEPARTMENT ON PROJECTION fir SOUND REPRODUCTION EQUIPMENT & METHODS FOR THEATRE OWNERS, MANAGERS AND THEIR STAFFS "No other art or industry in the world narrows down its success to quite such a needle's eye as that through which the motion picture has to pass — an optica* aperture — in the continuous miracle of the screen by a man and his machine, the projectionist and his projector." —TERRY RAMSAY E Conducted by GEORGE F. MILLER Chief projectionist and head of maintenance, St. Cloud Amusement Corporation, New Jersey; president of local 365, IATSE & MPMO Two Devices of a Projectionist-Gadgeteer several business agents of different I. A. locals whom I have had the pleasure of meeting, have discussed different working conditions in theatres under their jurisdiction, and one subject that arouses conflicting opinion is reel-end alarms. Some contend that the men are being paid to watch their projectors and screens constantly, therefore there should be no reel-end alarm. Certain types of alarms that I have seen do have a tendency, if not watched and cleaned thoroughly, to damage prints. And I will admit that reel-end alarms are more or less a "lazy man's device." Neverthe- less, I still think they have value, if not depended upon entirely. In my years of operating, I can truthfully say they have saved me a white screen at different times. ANOTHER REEL-END ALARM Reel-end alarms have ignited a spark of inventive genius in many a projectionist. One of these home-grown gadgets that I recall was the product of a fellow who was always cooking up some device or other. This chap, Reed Van Gorder, chief pro- jectionist of the Hunterdon theatre in Flemington, N. J., had been experiment- ing with different types of reel-end alarms and being a determined boy, he decided one night to complete a working model of his own idea of one. He dumped his box of bolts, screws, nails and what-have- you on the floor — and, I think, robbed the theatre of one of its telephone bells, reached in a trailer can and gathered a couple of plastic trailer spools, and by morning had accomplished the following: The lock-nut on the upper magazine tension spring was glued in the hub of a plastic trailer spool, and a circle of hard board was cut the same size. Five holes were drilled in the bottom of this circle and filled with lead. This was mounted on a solid shaft fastened opposite the lock-nut, and the disc was allowed to spin freely on the shaft. In other words, the lead weights always kept this disc in the same position. On the disc an L-shaped trip or hammer was mounted, and a runway a bit larger Diagrammatic representation of Mr. Van Gorder's reel-end alarm. I, Bell. 2, L-shaped striker arm. 3, Weighted floating disc. 4. Lead-filled holes. 5, Spoo1. 6, Upper magazin > lock-nut. 7, Ball bearing 8, Raceway. 9, Protruding lip. 10, Adjusting screw. than the ball bearing to be used Avas grooved or cut out of this spool. On the shaft on which the disc revolved a bell was mounted. Directly in line with this raceway, a portion of the plastic spool was cut to allow a set screw to force this por- tion to protrude into the raceway. The set screw was held by a small plate placed over the cut. As the reel started to unwind, the ball 42 BETTER THEATRES, MAY 3, 1947 FROM PICTURE TO PATRON PROJECTION ond SOUND SYSTEMS PROJECTOR . . . ^^^^ M Model "C" Single Shutter or Model "CC'^B Rfc^^^^^^ M Double Shutter mechanisms — simplified in de- Mta^^^l sign, sturdy in construction, high in efficiency. BsJ low in cost of operation. BBhB^^ Century Bases . . . heavily built, balanced stability insures rock-steady projection. Century Magazines . . . approved by Fire Underwriters. AMPLIFICATION . . . ^B 15 to 250 watts of undistorted sound— .07% Flutter which is less than hali the standard set by the Academy of Motion Picture Arts and Sciences. Sound Reproducers designed in cooperation with Western Electric Co., Inc.* LOUDSPEAKERS . . . ^B Altec-Lansing Loudspeakers recommended ex- clusively for use with Century Sound Systems. ^HJ High quality, high efficiency speakers de- signed for theatres of any seating capacity. Consult your Century Dealer for details. For "PICTURE TO PATRON" Perfection ^B Buy Century Sound and Projection ^B 'Licensed under U. S. patents of American Telephone and Telegraph Company and Western Electric Co., Inc., ior use only in connection with exhibition of motion pictures. CENTURY PROJECTOR CORPORATION NEW YORK BETTER THEATRES, MAY 3, 1947 43 LaVezzi Machine Works 4635 WEST LAKE STREET CHICAGO 44, ILLINOIS STRONG TUBE TYPE and COPPER OXIDE RECTIFIERS Designed specifically for converting A.C. to D.C. as the dependable power supply for projection arc lamps. # A model for every requirement. # Low original, operating and mainte- nance cost. # Quiet operation. Sold by Independent Theatre Supply Dealers. THE STRONG ELECTRIC CORPORATION 87 CITY PARK AVE. TOLEDO 2, OHIO "THE WORLD'S LARGEST MANUFACTURER OF PROJECTION ARC LAMPS" Disastrous Film Fires — Don't Just Happen REEL BAND • PREVENTS FILM DAMAGE • PREVBNTS FILM FIRE PRO-TEX REEL BAND OO.. 200 Flla BMf., Wwilll •■ bearing lay on the bottom of the raceway, and as the reel increased in speed, this pro- truding lip had a tendency to pick the ball bearing up and throw it over the hub. The centrifugal force causing this bearing to stay on the outer rim of the raceway finally held the ball and carried it to the top, where it immediately dropped down the other side of the hub and struck the L-shaped arm, causing one end to tip and strike the bell. The L-shaped arm having the long end as the striker always assumed its original position, and the ball was again ready to be carried over and strike its warn- ing again. This warning could be made to start at any time during the reel. This little gadget can be taken off or in- stalled on the machine by the same method that you remove the lock-nut on your up- per magazine. Van Gorder had it on his machine for a year, and had prints drawn, but like many inventors, tossed it in his back room, and started to work on some- thing else. This something else was an invisible fire shutter for front wall ports. PORT SHUTTER SCHEME Being a very individualistic workman, Van Gorder did not approve of the visible conventional type of shutter, so he decided TRIP ROD STRING- SHUTTER IN SLOT FUSE LINK SWINGING- SUPPORTING PIN Section drawing of Mr Van Gor- der's port shutter. to make his own. In the cross-section draw- ing of the booth front wall, you will note his shutter disappears in a metal raceway built inside this front wall. The shutter is held up out of sight by a rod fastened to a screw eye and held in a horizontal position by the regular ring and fuse link from a trip rod. You will observe that as the shutter drops, it falls into a slot at the base of the port hole. The shutter, inci- dentally, passed all inspections in the state of New Jersey. BETTER THEATRES, MAY 3, 1947 Not Just a Motor-Generator, but a Guarantee of Service Robin-Imperial STEDYPOWER J. E. ROBIN, INC. • 330 W. 42nd Si. • New York City We Have a Look at A New Type Projector we greatly enjoyed a demonstration the other day of the projector which was developed for the use of alter- nating current at the arc without conver- sion of the cycle — that is, the projector it- self is adapted in its action to the alterna- tion. This projector, first announced some months ago, was designed by Ewald Boeck- ing under the auspices of the Manufac- turers Machine & Tool Company, for- merly of New York City and now of Mt. Vernon, N. Y., which has as its principal business the manufacture of precision in- struments for the U. S. Government (the Norden bombsight was developed in their plant). The projector was demonstrated with both d. c. and a. c. light sources. First a technicolor film was projected with current supplied by a Tungar tube rectifier, then the same subject was projected with arc current from the 60-cycle power line. The small picture at first glance appeared a lit- tle unsteady, so we immediately requested a larger picture be thrown on the screen, and to our surprise the unsteadness disappeared. Operating side of head with door open. This to us meant immediate approval of the gate and tension shoes. The workman- ship on this machine is sturdy and the gen- eral appearance is much like our mech- anisms of today. To describe the principle of this mechanism we will begin with the shutter. It is of the double blade type, and incorporated in it are vanes for cooling the aperture and also an automatic fire shutter. The lens barrel, sprocket shafts, pad roller arms, and gate assembly have been so con- structed that a changeover to 50mm film (if that ever comes) could be quickly made. Construction of the film gate is unusual. This gate is not straight but is curved con- vexly toward the lens. The claim is that this action holds the film taut and is thus an improvement. Both the gate and the ^IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIMIIIIIIMIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIU INSIST ON | BRIGHTEST I SCREEN LIGHT LOWEST OPERATING COSTS = INDEPENDENT DEALERS FROM COAST TO COAST = I €♦ &. ggfjcraft Jfflfg. Co. | = 36-32 — 38th STREET, LONG ISLAND CITY 1, N. Y. E ^iiiiiiiiiiiiiiiiiiiiiiiiiiiiiiniiiMiiiiiiiiniiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiiNiiiiiiiiiiiiiiiiiiiiiiniiiiMMinH NOW EVERY THEATRE CAN AFFORD THE BEST IN PROJECTION AND SOUND fflflTJOfiUflPU Hi AA" PROJECTOR AND MONOGRAPH -MIRROPHONIC SOUND SYSTEMS For sale now at leading Independent Theatre Supply Dealers. MOTIOGRAPH, INC. CHICAGO, ILL. PRODUCING THE BETTER PROJECTORS FOR OVER 50 YEARS BETTER THEATRES, MAY 3, 1947 4E EVERYTHING FOR DRIVE-IN THEATRE OPERATION Drive-in theater operators look to DEVry for more than dependable moderately priced projection and amplifying equipment. DEVry's new IN-CAR SPEAKERS for drive-in theaters are another out- standing contribution by DEVry to the Exhibitor's and Projec- tionist's goal — the perfect show. DEVry IN-CAR SPEAKERS permit closed windows in bad weather; provide individual volume control to patron's taste; confine sound to immediate thea- ter area, eliminating community com- plaints; give farthest-parked patron uni- form synchronization of sound with ac- tion. Don't delay. . . . Place your order for IN-CAR SPEAKERS now and assure on-time delivery. Send for specifications and prices on DEVry theatre projector and sound systems, too — "The right pair to draw to for a full house." DEVry Corporation, 1111 Armitage Avenue, Chicago 14, Illinois For the Perfect Show 1iowi HcX/dV Indoors or Out * ftcM &a 1/ 1 V K I ALL METAL GUARANTEED 5 YEARS Replacement for all makes of Lamps When ordered, supplied as original equipment in the Manufactured by HEYER-SHULTZ, Inc. D.stribufed Exduuvely by | MONTCLAIR, N. J. " rNATIONALl M 1 11 1 1 1 Bp IH 1 H MM M k O^IjHt*. at H**M>*«WStM»l*»*SftHt»ortMn< _^Afl Leaders for 30 years for booth equipment. PRODUCTS CORP 427 W. 42nd St. N. Y. 18, N. Y. track assembly can be removed by loosen- ing one screw for cleaning or a quick change. Tension adjustments are provided in the make-up of the gate. Another feature (although, if I recall correctly, it's one used on certain types of 16mm projectors) is the pad roller double action for correct size loops. The operating side is well lighted and is finished in white enamel. A feature on the non-operating side is that a three-quarter door can be opened to view the gears. Although using a splash system similar to the Brenkert mechanism, no sealing compound or gaskets are employed ; prevention of oil leakage depends entirely on a patented machined door. The casing is finished in crackle. Shutter guards house a rod for attach- ment of most any make automatic chanee- Film gate showing adjustable tension shoes. over. Allowance is made for full two- frame framing, with the device operated on a worm adjustment. It appeared impos- sible for this framing device to lock in one position, regardless of how long the ma- chine ran without using the framer. Now as to the design for the applica- tion of a. c. at the arc without changing the cycle from that of the power lines. You are of course familiar with the func- tioning of the shutter and intermittent on the conventional d. c. mechanism. We all know that the projector shutters darken the screen while the film is in motion, and to prevent shutter flicker it is also darkened mid-way during the projection of each frame, illuminating the screen 48 times per second. The type of intermittent used in this mechanism is of special design that re- calls the old Powers intermittent, but in- stead of using a cam and Geneva cross they use a cam and pin cross. A standard in- termittent revolves the intermittent sproc- ket once in each full revolution, whereas the intermittent used in this mechanism revolves it twice, and at unequal intervals. In all probability the simplest way in which I can explain the action of this intermittent to you would be to quote directly from their manual : "Starting at the pull-down the screen is 46 BETTER THEATRES, MAY 3, 1947 PROJECTION ARC LAMPS — deliver the snow-white light essential to satisfactory projection of Technicolor. Low intensity light is yellow by comparison and changes the color values. Distributed Exclusively by NATIONAL ^ "There's a. Branch Near You" THEATRE SUPPLY Division «l National ■ Simplex • ftludworthjnc. NOW CELEB RATING O U NOW IN PRODUCTION! THE NEW PROJECTOR 4j 9 MODEL "A" • Double Bearing Intermittent. • New Rear Shutter. • Steel and Phenolic Gears. 9 Hardened and Ground Shafts. • Mount for New F.2 Lenses. • Fits Standard Base and Drives. Sold THRU YOUR Independent Dealer BLUE SEAL CINE DEVICES, Inc. Cable: "SOUNDFILM" > 5-4S 49th Ave., Long Island City 1, N. Y. MODERNIZE with this / STREAMLINED Ticket Box Model TB-100 Outstanding Features • Sturdily Constructed of 20 Gauge Steel • Cast Aluminum Top Finished in Black Baked Enamel (Bottom of Cast Aluminum) • Steel Ticket Hopper • Piano Hinge Door • Cylinder Lock with Two Keys • Sand Blasted Glass Window • Chrome Handles • Scientifically Designed • Lifetime Service Convenient, efficient— enhances appearance of theatre lobby. Marproof — retains its original fine color indefinitely. Choice of Mandarin Red, Royal Blue and Burnt Orange. Special colors also available. Write for Bulletin 455. At Better Dealers Everywhere GoldE Manufacturing Co. 1220- A W.Madison St., Chicago 7, U.S.A. dark for 1-1 20th of a second while the film moves. Frame No. 1 is then exposed for one- 120th second; the screen is dark- ened; the frame is exposed a second time; the screen is darkened, the same frame is exposed a third time. All these intervals of light and darkness occupy one 120th second each." After the third exposure the screen is again darkened and the film moves. Now frame No. 2 is exposed ; the screen is dark- ened ; the frame is exposed a second time ; and there is no third exposure in the case of frame No. 2. After it has been projected for the second time, the film moves and brings frame No. 3 into the aperture. View of dismounted intermittent movement. Thus, frame No. 1 has remained motion- less in the aperture during five 120th sec- ond intervals — three light and two dark — while frame No. 2 was in the aperture for only three such intervals. The entire ac- tion takes place at one 120th second inter- vals, and since 120 is exactly twice 60, the projection frequency stays in step with the power frequency. "At the same time, the complete pro- jection of two frames occupies ten of these 120th second intervals; five of them for frame No. 1 ; three for frame No. 2, and two for the pull-down of the two frames. The whole interval of time occupied is ten times one 120th second, or l/12th second. This is equivalent to 1 /24th sec- ond for a single frame, hence the film en- ters and leaves the mechanism at the stand- ard projection speed." This action can be adapted, by adjust- ment, to any of the power line cycles used in various parts of the country. • In recent years there have been about 1400 theatre fires a year. Of these, ap- proximately half have started in projection rooms. Thus projection room fires account for around two and a half million dollars of property damage. Conscientious care and prompt repair and replacement of equipment can reduce these figures. PUT MORE LIGHT ON YOUR SCREEN • All reflectors gradually deteri- orate fo a state where replace- ment cost is insignificant. A drop of only 10% in reflective efficiency results in a corresponding de- crease in screen brilliancy, and represents a loss amounting to 10% of the cost of your current and carbons. Replace yours now, and regularly. Available for all types and makes of arc lamps. , WATiONA 'There's a Branch Near You' SOUND PROJECTORS All Standard Makes at these Low Prices All in Good Used Operating Condition Here's only a partial list of the typical values: AMPROSOUND model N or L $260 AMPROSOUND model UA 275 BELL & HOWELL Academy 295 BELL & HOWELL Utility 335 BELL & HOWELL 138C 225 DE VRY Challenger 225 DE VRY Sprocket inter 365 HOLMES Sprocket inter 375 VICTOR model 25 AC/DC 195 VICTOR model 40A 245 VICTOR model 40B 295 SPECIAL! RCA model PB80 (as is) $149.50 Order Now while they are available. 25% deposit with order assures prompt shipment. S.O.S. CINEMA SUPPLY CORP. S449 West 42nd St., New York 181 PPQIIDf APF YOUR SCREEN IlLlJUllrflvl. Regular 6 Plastic You can arrange to have it done locally with our long-lasting, non-clogging resurfacing material, "ARCTIC BLANCH." Our method used success- fully in many theatres. Write for particulars today. National Theatre Screen Refinishing Co. 129 ZENNER ST. BUFFALO II, N. Y. 48 BETTER THEATRES, MAY 3, 1947 FORTHEF.RSTTIME SOUND For the first time — sound and projection! engineered into one compact unit! Fifteen years of sound; and projection "know how" is built into the Weber Syncro-Dynamic — the first single unit which, proven by test, meets the basic requirements of year-in, year-out, trouble-free performance; and economy of operation. The Syncro-Dynamic Theatre Sound Projector is the modern way to theatre projection and sound efficiency. Low initial cost and minimum cost of operation is an important plus for economy-wise theatre operators. BETTER SOUND-LOWER COST Treat your customers to better sound at lower cost to yourself. Round out your sound system with the Syncrofilm Model E Speaker, with wide high and low frequency range. The Model E Speaker is of permanent magnet design and reproduces voice, instrument and sound effects with absolute fidelity from deepest bass to highest overtone. To complete the trio — the Syncrofilm ("Twenty" Amplifier, with 20 watt undistorted output — to obtain high quality wide range frequency per- formance. All may be purchased sepa- rately to fit in with present equipment. But — for the finest in sound and pro- jection— for modest budget houses — |use Weber all along the line! SYNCROFILM Model Speaker wit i re too Ay.' Send for complete details — No obligation, of course. Address Department H. SYNCROFILM "Twenty" Amplifier WEBER MACHINE CORPORATION ROCHESTER 6, N. Y. WORLD'S LARGEST INDEPENDENT PRODUCERS OF SOUND PROJECTOR EQUIPMENT BETTER THEATRES. MAY 3, 1947 49 At the Ramona theatre, United Detroit Theatres faced the entire front, to entrance height, with Marlite to give a drab treatment both color and a finish easily cleaned. The facing consists in Marlite of Persian Red with cream trim and grey plastic Marsh mouldings. The lobby of United Detroit Theatres' Palms-State theatre, including walls and facing of the box-office, was colorfully modernized in a vivid two-tone scheme. Here both Persian Red and Spring Green Marlite were used, with white alloy mouldings and Presdwood base. How one circuit served the interests of both decor and maintenance in modernizing in remodeling a theatre for the purpose of freshening its appear- ance, showmanship stresses color nine times out of ten. Color is always a critical factor in the success of a theatre scheme new or old ; it is doubly important in remodeling because it can, with a minimum amount of structural change, produce a conspicuous effect of new styling. There are many ways of using color in a new beauty treatment for the theatre. The trick is to select one which answers the decorative purpose adequately and at the same time meets the practical require- ments. One of these is that it should not increase maintenance charges. Another is that the installation work should not be out of proportion to the practical value of the results. The latter is a key factor when the desired results do not warrant closing the theatre, which of course adds loss of revenue to the cost of the job. A circuit which has been doing consider- able modernization of this kind is United Detroit Theatres. The changes made in a number of fronts, in vestibules and lobbies, at refreshment bars and elsewhere, are colorful. Carried out under the supervi- ( Continued on page 53) One of many colorful door installations made by United Detroit Theatres. Here, at the Madison, doors and box-office were faced in Persian Red Deluxe Marlite with white alloy mouldings. A typical United Detroit Theatres refreshment bar — Spring Green Marlite at lower front and ends, inside case behind the display, and on counter. Red, green and blue Marlite forms ornamental terminals of top panel. 50 BETTER THEATRES, MAY 3, 1947 * NEWS AND VIEWS OF THE MARKET AND ITS SOURCES OF SUPPLY Theatre Type Cabinet For Checking Service to provide theatre checking service facilities that specifically meet the operating conditions of motion picture thea- tres— costing the exhibitor nothing, but to the contrary, producing extra revenue — the American Locker Service now has available ,i streamlined, attractively finished locker designed for a coat or two plus an umbrella or comparable article, and parcels of the kind that women acquire while shopping. The American Locker Service, which has its headquarters in Boston, has sup- plied such automatic checking facilities for many years in the transportation and other public and semi-public fields, and the space dimensions of the theatre type locker rep- Two double clothing cabinets with parcel compart- ment above each pair, providing flexible, compact checking facilities. resents extensive study of the personal articles that are nuisances to the owners themselves, and to their fellow patrons as well, when they attend a motion picture theatre. A bulky fur or other winter over- coat can be hung full length loosely enough to dry out should it be wet from snow or rain. More than one coat of medium weight can therefore be accommodated. There is additional space for umbrellas and parcels of unwieldy length, and a shelf for several packages of the usual kind. Operated by insertion of a dime, with the key being released to the patron, each cabinet provides fireproof as well as theft- proof protection of the belongings, which are not subject to handling by anyone other than the owner himself. This and the fact that there is no waiting in line to retrieve the articles actually represents an advan- tage over checking by an attendant. The cabinets are built of sheet steel and designed without sharp edges or projec- tions. The theatre cabinet is a foot and a half square horizontally and 75 inches high, which allows the average adult to reach readily to the parcel shelf at the top. It has a durable finish which can be reg- ularly obtained in a modern aluminum shade, with blue and cream trim. Some cabinets are also finished in pastel green. Other colors, for matching an interior decorative scheme, can be arranged. The cabinets are adapted to foyers in single file or grouped bac'k-to-back ; or recessed in lobby walls, with attraction advertising panels above. While service — not only to patrons with encumbering articles, but to those already seated — is the function to be stressed, in- stallations of these theatre cabinets indicate a revenue averaging around $40 per unit per year. The number of cabinets in any in- stallation depends, primarily upon the seat- ing capacity and the- policy and clientele of the theatre. One cabinet for approx- imately every 25 seats is regarded as suf- ficient under average city or shopping center conditions. Two New Amplifiers, One Model With Standby TWO new main amplifiers for theatres have been announced by the DeVry Corporation, Chicago, one model having a single unit of 30 watts peak out- put, and one embodying two 30-watt am- plifiers with two monitors and switchover control, providing a standby amplifier in one cabinet. With output at 20 watts at 2% distortion according to Society of Mo- tion Picture Engineers standards, each unit is rated at capacity for an auditorium of 1,000 seats. In each case the frequency rating is plus or minus 1 db. from 50 to 10,000 cycles. Two high-impedance photocell inputs are provided with means for balancing projec- tor outputs, and there are jacks for plug- ging in a microphone and phonograph. Controls consist in a master volume, a high- and a low-frequency response, and Above, the new DeVry single amplifier; below, the twin unit with two monitors. two of screwdriver type for photocell volt- age. The single-unit model has an 8-inch monitor speaker, while the double model has two 5-inch speakers with self-contained volume control. Both are designed for wall mounting. Other Product Reports on Next Three Pages BETTER THEATRES, MAY 3, 1947 51 Modern Disinfectants Do a Better Job In "Tactful" Theatre Housekeeping Charles P. Hughes By CHARLES P. HUGHES President, Fort-A-Cide Corporation, Chicago BRUTE FORCE methods of theatre sanitation are obsolete. Science has made it so. Theatremen who thoughtlessly allow their usual supply deal- er to ship them "just any" disinfectant are not taking advantage of that progress. They are, so to speak, using "low-intensity" pro- jection when they might just as well use "high-intensity." The latter isn't more ex- pensive— it's more efficient. In the case of more modern products, such as "Fort-A-Cide," they actually cost less to use than cruder, earlier formulas because of superior effectiveness in very small concentrations and multiple uses in a theatre. Cost is naturally only one part of the total picture of efficient and "tactful" thea- tre housekeeping. No chemical solution is cheap, no matter how low its cost, if it repels patrons by masking an existing odor with a chemical equally foul-smelling — if it takes color out of dyed fabrics, such as a theatre runner or seats — if it causes up- set stomach emergencies, or if it progres- sively corrodes metal, marble, etc. The first product developed to meet any newly-discovered need is never the most perfect answer to that need. It is just the first answer found, and is used, in spite of its faults, until something better comes along to take its place. When the danger of disease germs first became known, preliminary search for chemical substances that could kill germs turned up such disinfectants as, for ex- ample, phenol (carbolic acid), formal- dehyde and sodium hypochlorite (chlorine). They did and do kill germs; they are still used in theatres today, not because they are the best disinfectants for the purpose, or even because they are good ones, but only because they were discovered first. DISEASE AND ODORS Because a theatre is a point of public assembly and deals with miscellaneous mass humanity — diseased and undiseased — thea- tre management has obligations of sanita- tion that reach much further than those of most other businesses. To meet this ob- ligation conscientiously is, of course, a civic duty and a humanitarian act. But with today's public consciousness of how illness is spread, and the alertness of public health authorities, it is also being just downright selfish. It is simply doing what is called for to protect one's business. To be best suited to the requirements of a theatre, the chemical should be an effective germicide and fungicide, and to be these in economical dilutions. It should be odorless, and it must not be damaging to color, fabric and fine surfaces. And it should be a quick-acting deodorant on rest room plumbing and any vomit in the auditorium. Phenol (carbolic acid) certainly kills germs, but it is unpleasantly odorous, cor- rosive, damaging and dangerous. If spilled straight on the user's hands or splashed in the eye$ it can produce serious injury. Sodium hypochlorite (chlorine) has prac- tically the same disadvantages. It affects a variety of germs, but remember chlorine is also a very efficient bleach for brunettes who desire to become blondes, and similar- ly, in effective concentrations, it weakens dyes or takes out the color entirely. The No. 2 bottle of the common ink eradicator you have in your office is nothing but sodium hypochlorite solution. The same chemical is sold under various trade-mark names in grocery stores. Chlorine and formaldehyde are just two of a number, commercially used for dis- infecting, which may have their place and function in certain fields, but which should not be depended upon in theatre house- keeping. Quaternary Ammonium Com- pound Disinfectants have recently made their appearance on the market. At least one of the important drawbacks of this type disinfectant is the inability to use it in soap combination. Soap nullifies any dis- infectant power it has. Therefore, like chlorine type disinfectants. Quaternary Ammonium Compounds, sold under various trademark names, cannot be used in soap mop water for floors. "Fort-A-Cide" is an extremely efficient germicide, fungicide and bact"-: ' <••<■>- dorant. And it's odorless. "Fort-n-dde" is harmless to dyes and fabrics. It is perfectly compatible with soap. Therefore, it can be instilled in both mop soap water for floors, or used in a sprayer on plumbing. A 1:10 dilution, for instance, has an "on contact" effectiveness on both decomposition odors and contagious disease germs. Ugly-looking and plumbing -clogging urinal blocks are no longer needed. One 52 BETTER THEATRES, MAY 3, 1947 thorough spraying inhibits odors from new bacterial accumulations because of a power- ful residue left on surfaces after the water evaporates in the diluted solution. A large public laboratory stated that this residue is 500 times more effective than carbolic acid (but without the disadvantages of odor.) "Fort-A-Cide" can be diluted 10 to 20 times with plain water. The mere price of a chemical solution, of course, has no meaning until the dilution in which it is used has been taken into account. "Fort-A-Cide" can be used in theatre auditoriums for spraying mohair and leather seats, which can be contaminated with the causative agents of scalp ringworm. In short "Fort-A-Cide" is a modern- type disinfectant-deodorant, with multiple uses in a theatre, tailored not only to do its job, but to do it the way the job should be done, without bleaching colors, rotting fabrics, corroding metal and fine surfaces; usable as a spray or in soap mop water (disinfects and deodorizes mops auto- matically upon immersion) ; and it is odor- less, which means tactful sanitation in thea- tre housekeeping. Pretty Is as Pretty Does {Continued from page 50) sion of Tom Sharrock, who is general maintenance foreman of this circuit of twenty houses in metropolitan Detroit, they have been achieved in forms and materials that also simplify cleaning and that allowed the work to be completed rapidly without interrupting operation. The colorful effects have been achieved in Marlite, a plastic-finished wall and ceil- ing paneling. Made by Marsh Wall Prod- ucts, Inc., of Dover, Ohio, this material, has a smooth, hard surface available in a wide choice of colors and wood-grains, and it comes in large wall-size panels which can be readily cut to fit on the job. At the Palms-State theatre, where the work consisted in refmishing the lobby walls and the box-office, Mr. Sharrock had the entire installation completed in two nights, with a crew of men working from one to nine in the morning. Much of this modernization of United Detroit Theatres properties has included the entrance doors. Here the drab treat- ment of another day offered focal points for the introduction of color, and the new surfaces in Marlite present a smooth scratch-resisting surface to the maintenance staff. At the Ramona theatre the same ma- terial was also used to face the entire front, to a height in line with the entrance. In applications of Marlite to such ac- cessories as display frames, drinking foun- tain splash panels, and candy counters, Mr. Sharrock used vivid color for contrast, or a combination of harmonizing shades to produce eye-arresting pattern. FOREST RECTIFIERS The New and Highly Improved 6-Tube Rectifier SINGLE-TYPE 75-V-S and TWIN TYPE 75-V-12. Embodying the advanced knowledge gained from building rectifiers for radar and other highly scien- tific projects where perfection of performance and reliability are of para- mount importance. Designed for all theatres using Suprex or Simplified High Intensity Projection. Built-in remote control relays with provisions for operating spotlights. 40 to 75 amperes DC current, 3-phase rectification. Also: LD-60 and LD-30 Bulb Type Rectifiers, SUPER MCS Rectifiers, Rectifying Tubes, Sound Screens. FOREST ARC LAMP The New Electronic Control Projection Lamp The superiority of the Forest ELECTRONIC CONTROL Arc lamp has become the talk of the industry! It features a completely new and faultless method of feeding positive and negative carbons by ELECTRONIC CONTROL, assuring arc control of precision accuracy, maintaining the exact focal point necessary for producing maximum light intensity at all times without con- stant watching and adjusting. No carbon feed motor— no gears — no clutches — no cams — no gadgets — no fast moving parts! Nothing to get out of order. LARGE LAMP, 14" reflector. 1 KILOWATT, 10l/4" reflector. LOW INTENSITY, 10l/4" reflector. FOREST MFG. CORP. 60 PARK PL, NEWARK, N.J. WERE MADE BY LEADING EXHIBITORS WHY?- because BEVEUTE puts greater ATTRACTION POWER INTO YOUR MARQUEE-BUILDS BIGGER BOX OFFICE! NEW L°CK-LUG CONSTRUCTION -Locks letters firmly in place -cannot be dislodged by rain, wind or snow. NEW EXTRUDED ALUMINUM TRACK -For easier, quicker servicing. NEW PLEXIGLAS BACKGROUND -W/// not break, fade, or warp-better light transmission than glass. NEW RAD,ANT COLORS -Red, Green, and Blue -both 10" and 17" sizes. REMARKABLE THIRD DIMENSIONAL EFFECT! UNDERWRITERS' APPROVAL-Beve/ite Letters-Alu- minum Track and Plexiglas are fully approved by Underwriters' Laboratories, Inc. Distributed by Ask your nearest National Branch for a demonstration. BETTER THEATRES, MAY 3. 1947 53 Auditorium Floor Enamel That Dries in 20 Minutes THE TIME-HONORED diffi- culties that make the repainting of audi- torium floors a dreaded chore, have been made unnecessary by the marketing of a new theatre enamel primarily for this pur- pose. In Vorlac Theatre Enamel, the Vorlac Company, Rutherford, N. J., manufac- turers of a number of industrial finishes, has developed a floor resurfacing material which is extraordinarily hard and dries with a high gloss in approximately 20 min- utes. Applications in several theatres have pro- vided tests over a period of four or five months that show the coating to be consis- tently resistant to severe abrasion, and that with normal wearing off, both gloss and color are retained; hence, wear is uniform rather than spotty, with appearance com- parable to the original surface until most of the surfacing has disappeared. Vorlac is applied with a brush like any floor paint and its spread per gallon is also similar. It can be repeatedly washed with- out removal or discoloration and the sur- facing film is non-inflammable. The regular colors are tile red and grey, and white Vor- lac is also available for other applications, such as toilet seats. Safety Smoking Stand And Colored Sand Urn A smoking stand de- signed for safe depositing of cigarettes or cigars, and a new model sand urn, have been added to the line of Lawrence Metal Products, Inc., New York. The stand was designed especially for lounges by John Eberson, noted New York theatre architect. This model has no rest on which a patron can leave a cigarette or cigar to burn and finally fall off on carpeting; it "THE BALLANTYNE GIRL," by Miss Joyce Ballan- tyne. The daughter of R. S. Ballantyne, head of the Ballantyne Company, Omaha, Neb., theatre equip- ment manufacturers and dealers, Miss Ballantyne is a successful commercial artist, creator of art for such advertisers as Studebaker, Matag, Ovaltine, etc. Recently she conceived this pert, shapely girl as lure for her father's advertising. So you'll be seeing her often. must be placed inside the large cup. This can be lifted out for emptying. The stand is made of spun aluminum. It can also be used as a smaller, decorative sand urn. The new sand urn, called the "Hamp- shire," is available in a combination of colors such as maroon, black and grey, with brass, copper or satin chromium bands 4 inches wide. It stands 19 inches high, and is 10 inches in diameter with a sand con- tainer 4 inches deep. Carpet Prices Cut in Anti-Inflation Effort in response to President Truman's warnings that manufacturers must try to keep prices from continuing upward, the Alexander Smith & Sons Carpet Company, Yonkers, N. Y., has reduced its prices an average of approx- imately 3%. Frederick B. Klein, head of the firm, which has long been one of the principal sources of theatre carpeting, telegraphed the -President of this action and said : "We intend to maintain this price level until the first of July. Our ability to do so will depend upon the maintenance of present costs. If wages advance again, or if the cost of materials which we buy is increased, we will be forced to raise our prices once more." Mr. Klein further pointed out that the reduction, translated into retail prices, rep- resents an annual saving to the consumers of about $3,000,000. The new prices have been placed in effect as of April 1st. New Catalog Includes Additional Mouldings seven new styles of mouldings for the application of wall panel- ings and interior trim have been added to the moulding line of Marsh Wall Products, Inc., Dover, Ohio, manufacturers of Mar- lite plastic-finished wall paneling materials. They are included in a new catalog in which the entire line of wall and counter top finishing materials, and extruded alloy mouldings are illustrated and described, together with comprehensive installation and design data for construction depart- ments and architects. The new mouldings include counter nosings to cover 24- and §|-inch; another counter nosing with linoleum insert to cover 1 tV-inch : a stair nosing to cover 1/^-inch; with linoleum insert, 31/64-inch exposed. Unit Type Ticket Machine The latest model of electrically operated ticket issuing machine manufactured by the General Register Corporation, New York. This model is of the unit-construction type, which has each issuing channel designed as a complete unit that can be readily removed intact. Should a mechanism need servicing, the entire unit is immediately replaced by the dealer, instead of being repaired. 54 BETTER THEATRES, MAY 3, 1947 A CATALOG OF THEATRE EQUIPMENT, FURNISHINGS, OPERATING SUPPLIES AND ARCHITECTURAL MATERIALS, ALPHABETICALLY LISTING DEALERS BY STATES, AND MANUFACTURERS ACCORDING TO CLASSES OF PRODUCT ACOUSTICAL PRODUCTS AND ENGINEERING materials for the con- trol of sound are available in variety to prevent excessive reflection from walls and ceiling in auditoriums, and to reduce noise elsewhere. Some are decorative, at least to some degree, in themselves ; others must be concealed (mineral wool, for example, which is often covered with patterned fabric). Acoustics engineers, working with an archi- tect expert in the design of motion picture audi- toriums, can frequently effect an architectural design that prevents interfering reflections.^ In large auditoriums, however, and in remodeling, as well as because of limitations created by other factors of the project, such acoustical designing cannot always achieve the best condi- tions without use of some amount of sound- absorbing materials. For this purpose there are such materials as acoustic plaster, perforated mineral tiles and "wool" of mineral or glass- fibre type. These materials are available in various forms and substances. Those most frequently used in motion picture theatre auditoriums are vege- table fiber and mineral tiles, rock wool and felt blanket, pressed wood veneers, and_ acoustic plaster (which latter may be tinted in mixing so as to eliminate painting). Ornamental fab- rics are commonly applied over those materials which (like rock wool) are not decorative, but perforated tiles may also be used. Before paint- ing any materials, the manufacturer, or com- petent acoustics engineers, should be consulted so as to make certain that the absorption effi- ciency be not too greatly reduced. The decorative acoustic materials are also well adapted to the finishing of foyer and lounge .areas that are immediately off the audi- torium, where noise reduction may be import- antly indicated. Altec Service Corp., 250 W. 57th St., New York City (acoustic counsel only). Armstrong Cork Co., Lancaster, Pa. Barclay Manufacturing Company, Inc., 385 Gerard Avenue, Bronx, N. Y. The Celotex Company, 120 S. LaSalle Street, Chicago, The Insulite Company, 1100 Builders Exchange, Min- neapolis, Minn. Johns-Manville Corporation, 22 East 40th Street, New York City. Keasbey and Mattison Company, Ambler, Pa. Kimberly-Clark Corporation, Insulation Division, Nee- nah, Wis. National Gypsum Company, 325 Delaware Avenue, Buffalo, N. Y. United States Gypsum Company, 300 W. Adams Street, Chicago, 111. Wood Conversion Co., First National Bank Bldg., St. Paul 1, Minn. ADVERTISING — See Exploitation Mechanisms and Letters and Frames for Attraction Advertising. AIR-CONDITIONING AND VENTILATING EQUIPMENT THE AVAILABILITY of air- conditioning equipment for comfort cool- ing depends upon the type of apparatus needed. Delivery of mechanical refrigeration machines is slow because of the air-conditioning- industry's large backlog of orders that accumu- lated during the war, a shortage that is ex- pected to disappear by next fall. Further, they cannot be delivered to projects not approved by the U. S. Government's housing program administration. Where evaporative condensers are practicable (dry climate), or well water is obtainable at a temperature no more than 55°, such restric- tions do not apply (although equipment may not be available everywhere with normal promptness) . Unit (so-called "package") conditioners suited to small theatres are available in capacities of 5, 10 and 15 tons. A number of these may be distributed through an auditorium to achieve adequate cooling, and provisions may be made in the auditorium design to conceal them. For a better installation of such units, one or two may be installed as a central plant, with a_ sim- plified duct system for distribution of the air. It is estimated that six-hundredths of a ton of cooling capacity is required for each patron. Multiplying this amount by the number of seats in the auditorium gives the total capacity of the cooling equipment required. For year-round air-conditioning, both cool- ing and heating plants are integrated into the installation, with either automatic or manual means of cutting in one and switching out the other. AIR DISTRIBUTION Blowers or fans usually preferable for the ventilation of theatres are of multi-blade ("squirrel cage") type. They range in air vol- ume capacity from those adapted to simple (ductless) ventilation systems, to large sizes capable of overcoming the resistance of exten- sive duct systems. As a rule, a simple ventila- tion system should include an exhaust fan. Modern outlets of duct systems mix the in- coming air with the room air before it reaches the breathing zone. This is particularly im- portant in theatres having cooling, where "aspirating type" diffusers are necessary to assure thorough distribution without a draft effect. They are available in flush-set or pro- jecting ceiling types, and also wall models, and with readily adjustable dampers. For concealment of outlets that are merely dampered openings in ducts or in walls, con- cealing dampers or blowers, ornamental grilles are available in various stock sizes and also built to specifications in bronze, stainless steel, aluminum or other metals, with finish to match other metal fittings or the decorative scheme of the room. AIR CLEANSING Whether the theatre is air-conditioned or has only a simple ventilating system, the incoming air should pass through efficient filters to re- move as much dust and pollen as possible. Throw-away type filters (discarded when dirty) use various materials, including paper, glass fibers, hair, wood shavings, etc. Equipment for cleaning air of unpleasant odors and of bacteria responsible for many air-borne diseases is available in electrical and chemical types. One of the former achieves this by generating ozone ("heavy oxygen"), which also gives the air a freshening effect. See Air Purification: Electrical & Chemical. CONTROL EQUIPMENT An air-conditioning system can be designed for the simplest manual control or for auto- matic operation embracing a complex system of dampers, equipment cut-ins and cut-outs, safety valves, etc. all responding, in fixed rela- tion to each other, to changes in temperature and moisture. AIR WASHERS American Blower Corporation, 6004 Russell Street, Detroit, Mich. The Ballantyne Company, 1707-11 Davenport Street, Omaha, Nebr. United States Air Conditionine Corporation, 33rd & Como Avenues, Southeast. Minneapolis. Minn. BETTER THEATRES, MAY 3, 1947 55 BLOWERS AND FANS American Blower Corporation, 6004 Russell Street, Detroit, Mich, The Ballantyne Company, 1707-11 Davenport Street, Omaha, Nebr. Oarage Fan Company, Kalamazoo, Mich. Garden City Fan Co., McCormick Bldg., Chicago, 111. Ilg Electric Ventilating Company, 2850 N. Crawford Avenue, Chicago, 111. Reynolds Manufacturing Company, 412 Prospect Ave- nue, N. E., Grand Rapids, Mich. B. F. Sturtevant Co. (Division of Westinghouse) , Hyde Park, Boston, Mass. United States Air Conditioning Corporation, 33rd & Como Avenues, Southeast, Minneapolis, Minn. COILS McQuay, Inc., 1600 Broadway, N. E., Minneapolis, Minn. CONTROL EQUIPMENT The Brown Instrument Company, Philadelphia, Pa. Minneapolis - Honeywell Regulator Company, 2822 Fourth Avenue, S., Minneapolis, Minn. Monitor Controller Company, 51 S. Gay Street, Balti- more, Md. FILTERS American Air Filter Company, 125 Central Avenue, Louisville 8, Ky. Coppus Engineering Corporation, Worcester, Mass. Owens-Corning Fiberglass Corporation, Ohio Building, Toledo, Ohio. Research Products Corporation, 1015 East Washington Street, Madison 3, Wis. Universal Air Filter Company, Duluth, Minn. GRILLES AND DIFFUSERS Air Devices, Inc., 17 E. 42nd Street, New York City. American Blower Corporation, 6004 Russell Street, Detroit, Mich. Anemostat Corp. of America, 10 E. 39th Street, New York City. Barber-Colman Company, Rockford, 111. W. B. Connor Engineering Corporation, 114 East 32nd Street, New York 16, N. Y. The Hupp Metal Works Company, 1123 Broadway, New York 10, N. Y. Lawrence Metal Products, Inc., 434 Broadway, New York 13, N. Y. Tuttle & Bailey, New Britain, Conn. REFRIGERATION MACHINES AIRTEMP DIVISION, CHRYSLER CORPORATION, 1113 Leo Street, Dayton 1, Ohio. See page 21. American Blower Corporation, 6004 Russell Street, Detroit, Mich. Baker Ice Machine Company, 3601 N. 16th Street, Omaha, Nebr. Carrier Corporation, Syracuse, N. Y. Frigidaire Division, General Motors Sales Corporation, 300 Taylor Street, Dayton, Ohio. General Electric Company, 5 Lawrence Street, Bloom- field, N. J. General Engineering & Manufacturing Company, 1523 South Tenth Street, St. Louis, Mo. General Refrigeration Corporation, Shirland Avenue, Beloit, Wis. iB. F. Sturtevant Co., Inc., Div. of Westinghouse. Electric Corporation, Hyde Park, Boston 36, Mass. UNITED STATES AIR CONDITIONING COR- PORATION, 33rd & Como Avenue, Southeast, Minneapolis, Minn. See page 57. Worthington Pump and Machinery Corporation, 744 Broad Street, Newark, N. J. York Corporation, York, Pa. TEMPERATURE READING DEVICES The Brown Instrument Company, Philadelphia, Pa. Minneapolis - Honeywell Regulator Company, 2822 Fourth Avenue, S., Minneapolis, Minn. AIR PURIFICATION: ELECTRICAL AND CHEMICAL besides filters, there are several other kinds of equipment for cleaning air. More thorough than filters (and of course far less economical) is equip- ment that causes dust and pollen in incoming air to collect on electrical plates (electrostatic method) . Equipment to generate ozone and introduce it into either the incoming air, or that within a room, provides an effective method of prevent- ing disagreeable odors and stagnant-seeming air. Its action in accomplishing this (by oxi- dation) also destroys air-borne bacteria that causes diseases, and it further gives the air a noticeable quality of freshness. Equipment is available for incorporation in a ventilating duct system, with remote control of ozone volume from the manager's office or other location ; and for placement within an auditorium or other rooms. Germicidal lamps emit ultraviolet light, which destroys bacteria. The lamps may be placed in- side ventilating ducts, or installed in a room for only local action. In a room they are mounted in reflectors which keep the radiation at a level preventing it from reaching any persons in the room. American Air Filter Company, Inc., First & Central Avenues, Louisville, Ky. (Electrostatic). THE ELECTROAIRE CORPORATION, 41-38 37th Street, Long Island City, N. Y. (Ozone Generators). See below in this column. General Electric Company, Lamp Division, Nela Park, Cleveland, Ohio. (Germicidal lamps). B. F. Sturtevant Company (Division of Westinghouse), Hyde Park, Boston, Mass. (Electrostatic). W. H. Wheeler, Inc., 7 E. 47th Street, New York City. (Chemical). AMPLIFIERS amplifiers, which are an integral part of a theatre type sound system, may be classified in three groups — pre-amplifiers, power amplifiers, monitor amplifiers. Most power amplifiers today contain their own filament and plate supplies, needing only connection to a power line of suitable voltage and frequency and dispensing with all auxiliary batteries, generators or rectifiers. In addition they commonly supply polarizing voltage to photocells. They also provide filament and plate supplies^ to pre-amplifiers, and in many cases to monitor amplifiers, where such are incor- porated in the sound system. Pre-amplifiers, where used, are built into the soundheads themselves.or may be mounted on the front wall of the projection room. In gen- eral, sound systems use two pre-amplifiers (one for each reproducer), and a combination voltage MAKES THEATRE AIR AS PURE AND REFRESHING AS A MOUNTAIN BREEZE ELECTRO-AIRE OZONE EQUIPMENT Cleans the air electrically. Positively eliminates all odors, including those prevalent in restrooms and from pop- corn concessions. No Chemicals No Refills No Extras Required For literature and prices write THE ELECTROAIRE CORPORATION 41-38 37th Street LONG ISLAND CITY 1, N. Y. ★ ★ I ★ I STROBLITE LUMINESCENT COLORS GLOW IN DARK SPECTACULAR ! BEAUTIFUL! MYSTIFYING! DRA- MATIC ! The choice of leading theatres throughout the world. Countless Intriguing and fascinating effects can be attained. For Stage Shows, Theatre Decorations, Night Clubs, Advertising Displays, etc. U. V. BLACKLICHT LAMPS FOR EVERY PURPOSE STROBLITE CO. Dept. M, 35 W. 52nd St New York 19 * and power amplifier of sufficient capacity to provide sound in a given theatre auditorium without distortion. Where additional power is required, it may be obtained by using a mul- tiplicity of power amplifiers to obtain the re- quired wattage, or by installing one large power amplifier of equal wattage. The method em- ployed is dependent upon the manufacturer's specifications. With the new recording techniques which involve, among other things, expanded volume range, the amplifier power requirements today are much greater than in the early days of sound. Minimum limitations for amplifier wat- tage in comparison with seating capacity have been established by the Research Council of the Academy of Motion Picture Arts and Sciences, and it is strongly recommended that exhibitors consult these requirements before purchasing sound equipment. The main amplifier equipment is generally mounted on a rack, or in a steel cabinet, for mounting on the projection room wall or built into the wall dividing the projection room from an adjacent equipment room. . The monitor amplifier, where used, is some- times installed as a separate unit in its own housing. The volume control and sound changeover equipment is today commonly associated with the photocell pre-amplifier. Altec-Lansing Corporation, 1161 North Vine Street Hollywood, Calif. Amplifier Company of America, 398 Broadway. New York 13, N. Y. The Ballantyne Company, 1707-11 Davenport Street, Omaha, Nebr. DeVry Corporation, 1111 Armitage Avenue, Chicago. 111. See page 51. Elec-Tech, 520 Elm Street, Cincinnati 2, Ohio. International Projector Corporation, 55 La France Avenue, Bloomfield, N. J. Motiograph, 4431 West Lake Street, Chicago, 111. RCA Victor Division of Radio Corporation of America, Camden, N. J. S. O. S. Cinema Supply Corp., 449 West 42nd Street, New York City. WEBER MACHINE CORPORATION, 59 Rutter Street, Rochester, N. Y. See page 49. Western Electric Company, 195 Broadway, New York City. • AMPLIFYING TUBES these are electronic re- lays in the amplifier of a sound repro- ducing system by means of which the weak electric currents created by a photocell, phono-pickup or microphone, are made strong enough (while maintaining the original current pattern) to operate the loudspeakers. (See Amplifiers.) General Electric Company, 1, River Road, Schenectady, National Union Radio Corporation, 57 State Street Newark, N. J. RCA Victor Division of Radio Corporation of America, Camden, N. J. Raytheon Manufacturing Company, Foundry Avenue, Waltham, Mass. Westinghouse Electric Corporation, Bloomfield, N. J. ANCHORS FOR CHAIRS EXPANSION BOLTS Stilted to anchoring chairs in concrete flooring are available with metal jacket. A leading make of metal anchor consists of an especially long tapered fin head bolt, conical cup, lead sleeve, washer and hexagon nut. Chicago Expansion Bolt Company, 1338 West Concord Place, Chicago, 111. Fensin Seating Company, 62 East 13th Street, Chi- cago, 111. Joe Hornstein, Inc., 630 Ninth Avenue, New York, N. Y. ARCHITECTURAL MATERIALS AND THEATRE DESIGN SERVICE the number of archi- tectural materials especially applicable to the facing of the fronts and finishing of the interiors of theatres has been greatly aug- mented by modern industrial science. Following 56 BETTER THEATRES, MAY 3, 1947 » is an indication of the variety of these ma- terials for various purposes : Laminated (built-up) tiles and sheets with permanent baked plastic finish provide wall finishes in solid color, in patterns and natural woods with the practical advantage of re- sistance to scratching and repeated washing. Wood veneering (plywood) now makes the choicest grain available for woodwork finishes of relatively moderate cost. Aluminum tiles and sheets in solid colors and wood-grain fin- ishes are made in a form particularly indicated for remodeling since the wall does not need to be especially prepared for them. Architectural glass, which has many interior applications, is notably successful as a means of giving the theatre front rich color without gaudiness. Glass blocks are excellent for ex- terior panels (translucent window effect, etc.), interior partitions, illuminated standee rails, and so on. Mirrors may be considered architec- tural materials, too, when used in floor-to- ceiling panels. Much of the natural beauty of terra cotta has been imparted to the later type of porcelain enamel finishing of metallic forms designed for exterior facing; these are obtainable in shapes which, when assembled, give a rib pattern, and in a variety of colors with either glossy or dull finish. Aluminum structural members are available to facilitate erection of fronts em- ploying this porcelain enamel facing or struc- turally comparable materials. Modern glass products include clear -vision doors which allow a charming interior to be revealed to the pedestrian. For colorful doors of solid shade or designed in a multicolored pattern the laminated plastics have, in addition to the qualities cited above, the ability to seal the structure against weather. Ceramic tile is obtainable in types suited to many interior areas besides outer lobbies and toilet rooms, while for fronts it facilitates the making of varicolored architectural forms and patterns. Fluted (corrugated) asbestos sheets can be shaped to an architectural form on the job. Mineral tiles, solid or perforated for acoustical purposes (see Acoustical Products and Engi- neering) may be laid in patterns of decorative effect. For other kinds of materials of related pur- pose see also Fabrics and Wall Paper. Arketex Ceramic Corporation, Brazil, Ind. Armstrong Cork Company, Lancaster, Pa. The Belden-Stark Brick Corporation, 15 East 26th Street, New York City. The Celotex Corporation, 120 S. LaSalle Street, Chi- cago, 111. Claycraft Company, Columbus, Ohio. Davidson Enamel Products Company, 4S0 E. Kibby Street. Lima. Ohio F & Y BUILDING SERVICE, 328 E. Town Street, Columbus, Ohio. See page 34. THE FORMICA INSULATION COMPANY, 4620 Spring Grove Avenue, Cincinnati, Ohio. See page 31. Hanley Company, 101 Park Avenue, New York City. The Kawneer Company, 3203 Front Street, Niles, Mich. Libbey Owens-Ford Glass Company, Vitrolite Division, Nicholas Building, Toledo, Ohio. MARSH WALL PRODUCTS, INC., Dover, Ohio. See pages 34 and] 54. Pittsburgh Plate Glass Company, 2200 Grant Building, Pittsburgh, Pa. Ben B. Poblocki & Sons Company, 2159 South Kin- nickinnic Avenue, Milwaukee 7, Wis. Thabet Manufacturing Company, 626-628 Huron Street, Toledo 4, Ohio. Toledo Porcelain Enamel Products Company, 2275 Snead Avenue, Toledo, Ohio. United States Gypsum Company, 300 W. Adams Street, Chicago, 111. United States Plywood Company, 55 West 44th Street, New York City. • BASES — See Projectors and Accessories. BATTERIES, STORAGE in theatres these are now used almost exclusively to supply emergency power for lighting, in case of breakdown in the line power supply. Through suitable converters storage batteries can also be made to operate sound and projection equipment Cost depends on size of the installation. Electric Storage Battery Company, Philadelphia, Pa. WestinghoUse Electric Corporation, East Pittsburgh, Pa. "BLACK LIGHT" MATERIALS AND LIGHTING EQUIPMENT "black light" is the term popularly applied to the application of near-ultraviolet light, which is practi- cally invisible to surfaces treated with certain treated paints which this energy causes to glow. It provides decorative effects of a char- acter peculiarly associated with the theatre. Luminescent materials in paint form may be readily applied with either brush or sprayer. A variety of colors are now obtainable. Filament ultraviolet lamps are provided in a 250-watt size with a bulb of filter glass, hence no additional filter or ballast is required. How- ever, the ultraviolet output of this lamp is relatively low. Fluorescent ultraviolet lamps, called 360 BL lamps, are available in the sizes and wattages of standard F-lamps. These are efficient gener- ators of near-ultraviolet, and the tubular shape lends itself readily to display work. Light density filters are required since these lamps produce some visible light also. Mercury ultraviolet, or Type H lamps, are concentrated sources of ultraviolet and visible light; hence, they are particularly useful to ob- tain a spot light of "black light" for spec- tacular effects. A relatively dense filter must be used to remove the visible light and to create effective fluorescence.^ Special types of lamp equipment for the ap- plication of "black light" sources are available in designs adapted to actuation of ceiling and wall decoration from various angles. BLACK LIGHT PRODUCTS, 67 East Lake Street, Chicago, 111. See page 10. General Electric Company, Lamp Dept., Nela Park, Cleveland, Ohio. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, ILL Kliegl Bros., 321 W. 50th Street, Ney York City. KEESE ENGINEERING COMPANY, 7380 Santa Monica Boulevard, Los Angeles, Calif. See page 26. usAIRco KOOI l it- Allti: THEATRE AIR CONDITIONING Keep your public theatre-going minded by- providing cooling comfort with a USAIRCO theatre air conditioning system. Over 8000 Kooler-aire systems installed coast to coast testify to real box office earnings for exhibitors. There's a USAIRCO system for every type of house, all engineered States ^7 for box office stardom! PROMTS IN THEATRE COOLING FOR THE EXHIBITOR 1 minne APOLIS, MINNESOti BETTER THEATRES, MAY 3, 1947 57 THE STROBLITE COMPANY, 35 West 52nd Street, New York City. (Lacquers.) See page 56. SWITZER BROTHERS, 1220 Huron Road, Cleveland 15, Ohio. See page 32. BOX OFFICES island box offices, as well as those built into one side of the vestibule or lobby, are commonly built "on the job" from specifications of the architect or other designer of the front and extrance area; however, box offices may be obtained ready for erection, in styles, colors and ma- terials to harmonize with the vestibule or lobby treatment. Architectural glass, glass structural blocks (which may be interestingly illuminated from behind), porcelain-enamelled metal, and some of the phenolics (synthetic materials), are prominent among the materials used today, often with chromium or stainless steel mouldings, and these materials are pro- curable cut to specifications. (Unless otherwise specified, the companies listed below are sources only of material suited to box offices.) Besides ticket issuing machines and coin changers (which see), box-office accessories in- clude speaking tubes and admission price and show time signs, which latter usually bear two clock faces with simulated hands. ASSOCIATED TICKET & REGISTER CORPORA- TION, 346 West 34th Street, New York 18, N. Y. See below on this page. The Formica Insulation Company, 4620 Spring Grove Avenue, Cincinnati, Ohio. GOLDBERG BROS., 350 Walnut Street, Denver, Colo, (speaking tube). See page 36. Libbey-Owens-Ford Glass Company, 1310 Nicholas Building, Toledo, Ohio. Pittsburgh Plate Glass Company, 2200 Grant Building, Pittsburgh, Pa. Ben B. Poblocki & Sons Company, 2159 South Kin- nickinnic Avenue, Milwaukee 7, Wis. (complete box offices). Universal Corporation, 6710 Denton Drive, Dallas 9, Tex. Thabet Manufacturing Company, 626-628 Huron Street, Toledo 4, Ohio. CABINETS, FOR FILM AND CARBONS really fireproof cabi- nets for film storage are essential accesso- ries of the projection room if the protec- tion required either by law or theatre opera- tor's responsibility is to be provided both pro- jectionists and patrons. With the 2,000-foot reel standard in the American film industry, film storage facilities should accommodate this size of reel in metal compartments that at least prevent the spread of fire from one compartment to another and reduce the effect of heat as a cause of combustion to a minimum. The desired safety is provided by a sectional cabinet of relatively thick (approximately W2 inches) steel walls insulated with fireproof ma- terial. Such cabinets are obtainable with or without vents (vents required by fire regula- tions in some communities) and with or without sprinkler heads inside. A cabinet for carbons (wherever no suitable compartment is otherwise provided) is a con- venient place to keep carbons. The carbons, while drying out, are out of the way so that breakage tends to be reduced. One cabinet will hold several hundred carbons (according to trim) and also provides a handy compart- ment for small tools. Diebolt Manufacturing Company, Canton, Ohio. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, 111. NEUMADE PRODUCTS CORPORATION, 427 W. 42nd Street, New York City. See page 46. Wenzel Projector Company, 2509 South State Street, Chicago, 111. Edw. H. Wolk, 1241 South Wabash Avenue, Chicago, 111. CARBONS, PROJECTION motion picture projec- tion carbons are required for projection in most motion picture theatres (all ex- cept those using incandescent projection lamps). The type and size of carbons required depends upon the type of arc, and in this connection the reader is referred to the several articles in The Buyers' Index on projection lamps. NATIONAL CARBON COMPANY, INC., 30 East 42nd Street, New York 17, N. Y. See page 4. • CARBON SAVERS THESE DEVICES, which permit use of carbons down to a very short stub, consist in a metal rod that is clamped into the carbon jaws of the lamp mechanism, one end of the rod being provided means for holding a stub of carbon that is too short for use in the normal way. There are several methods of attaching the stub to the carbon saver, some of them permitting use of the carbon down to one inch. Best Devices Company, 10516 Western Avenue, Cleve- land, Ohio. L. A. Burbank, 1130 Garland Street, Flint, Mich. Droll Theatre Supply Company, 925 West Jackson Boulevard, Chicago, 111. The GoldE Manufacturing Company, 1214-22 West Madison Street, Chicago, 111. S. O. S. Cinema Supply Corporation, 449 West 42nd Street, New York City. Weaver Manufacturing Company, Ltd., 1639 E. 102nd Street, Los Angeles, Calif. Wenzel Projector Company, 2509 South State Street, Chicago, 111. Edw. H. Wolk, 1241 S. Wabash Avenue, Chicago, 111, CARPETING production of carpeting of kinds suited to theatres is below nor- mal chiefly because of the shortage of properly trained workers. This, plus huge de- mands for carpeting from all fields, has placed severe restrictions on choice of patterns, and on amounts of yardage, available to the theatre market. The various types of carpeting suited to the heavy-duty requirements of theatres are (to name them alphabetically) Axminster (only in the finest grades, except possibly when used in small lounges), Broadloom, Chenille (an expensive weave feasible only in rare instances in which a superior carpet of special shape is absolutely required), Patent-Back (a special type consisting in Broadloom sections cut into desired shapes and colors and cemented in a pattern to a backing), Velvet (pattern dyed) and Wilton (pattern woven). The last two are the weaves most widely used in theatres because of their beauty of pattern, durability and relatively moderate price. CHANGEABLE SIGNS and 5 PLASTIC INSERTS. Chrome Metal Covered $5.95 Extra Inserts, 60c INEXPENSIVE GOOD LOOKING PRACTICAL SEE IT AT YOUR DEALER Associated Ticket 346 W. 44 Street ' ADMISSION ■ - - *W£ - THT' CMJr*» 15< HI Register Co., Inc. New York 18, N. Y. DALMOTRON Intercommunication FOR YOU! 29 .95 Each unit plus 25 ft. of 4- colored wire with each unit. Revolutionary Features ... All Master System . . . Excellent Tonal Quality . . . Fixed Volume Control . . . Compact Modern Design . . . EASY TO INSTALL and OPERATE. Keep in touch with your "house gang'' through a Dalmotron Intercom System. Dealers Inquire . . . Sole Distributors CMPS CORP., 346 W. 44 St., New York 18, N. Y. Carpeting today provides more than "softness under foot." It is an integral part of the in- terior treatment of the theatre, a critical ele- ment of the entire decorative scheme and th« stimulating environmental effect sought. Theatres are usually carpeted in a single pattern, but consideration should be given to the advisability of using another design, or a plain Broadloom, or the same design in a smaller scale, for areas like lounges, which differ greatly in size and function from foyers and standee areas. BIGELOW-SANFORD CARPET COMPANY, INC., 140 Madison; Avenue, New York City. See page 9. Firth Carpet Company, 295 Fifth Avenue, New York City. Goodall Fabrics, Inc., 525 Madison Avenue, New York City. Hardwick & Magee Company, Lehigh Avenue and Seventh Street, Philadelphia, Pa. A. & M. Karagheusian, Inc., 295 Fifth Avenue. New York City. Thomas L. Leedom Company, Bristol, Pa. James Lees & Sons Company, Bridgeport, Pa. Mohawk Carpet Mills, Inc., Amsterdam, N. Y. ALEXANDER SMITH & SONS CARPET COM- PANY, 295 Fifth Avenue, New York City. See pages 5 and 54. Waite Carpet Company, Oshkosh, Wis. M. J. Whittal Associates, Worcester, Mass. National carpet distributors : ALLENDER & COMPANY, 2346 S. Dearborn, Street, Chicago, III. See page 32. NEW YORK CARPET EXCHANGE, INC., 22S W. 37th Street, New York City. See page 38. CARPET LINING carpet lining or under- lay generally suited to theatres is made of hair and jute, or entirely of hair, or of foamed sponge rubber. Lining entirely of jute (vegetable fibre) does not retain uniform resilience (it is not "waffled"), and is other- wise not so serviceable as the other types. Partly because of a shortage of cattle hair, and partly because of increased demand, lining made of hair is not readily available and is expected to remain scarce until the end of 1947. The supply of all-jute lining is far less re- stricted. Sponge rubber lining is available in %. -inch thickness and in widths of 36 and 53 inches, which can be joined with adhesive binding tape. American Hair & Felt Company, Merchandise Mart, Chicago, 111. Bigelow-Sanford Carpet Company, Inc., 140 Madison Avenue, New York City. E. I. du Pont de Nemours Company, Fairfield, Conn. Alexander Smith & Sons Carpet Company, 295 Fifth Avenue, New York City. United States Rubber Company, Mishawaka, Ind. Waite Carpet Company, Oshkosh, Wis. CHAIR FASTENING CEMENT THE METAL pieces to which theatre chairs are bolted are firmly fastened to the floor by special cement made for that purpose, which hardens in ap- proximately ten minutes. In reseating a thea- tre, the old chair bolts are removed from the floor, and new ones inserted and recemented (See Anchors for Chairs.) Fensin Seating Company, 62 East 13th Street, Chicago. General Chair Company, 1308 Elston Street. Chicago. • CHAIR CUSHIONS OF FOAMED LATEX cushions for auditori- um chair seats and backs (or other chairs, settees, etc.) are obtainable in a pourous material made from the milk of the rubber tree and referred to as foamed latex. Such cushions take the place of padding and coil springs, the fabric being fitted over them. This material may be moulded to fit any chair dimensions or design formation. Except for hollow cores, the cushion appears solid, but actually has access to air throughout its struc- ture (there are over a quarter of a million interconnecting air pores to the cubic inch), thus the cushion is completely 'self- ventilating. Foamed latex cushions are vermin-repellent. For foyer and lounge furniture, foamea latex cushions are available in standard sizes calcu- 58 BETTER THEATRES, MAY 3, 1947 lated to fit nearly all chairs, settees, etc. They may be obtained through upholsterers or from jobbers. Dunlop Tire & Rubber Corporation "Dunlopillo" Divi- sion, Buffalo, N. Y. FIRESTONE INDUSTRIAL PRODUCTS COMPANY, Akron, Ohio. See page 35. B. F. Goodrich Company, Akron, Ohio. Goodyear Tire & Rubber Company, Akron, Ohio. Hewitt Rubber Company, Buffalo, N. Y. U. S. Rubber Company, Foam Sponge Division, Mishawaka, Ind. • CHAIR PATCH KITS for repairing simulated leather fabrics, kits of materials are avail- able, consisting in small amounts of "leatherette" in a color selected to match most closely the fabric to be repaired, and cement solvent with which to attach a section of it cut out in a size to cover the injury. Typical colors available are blue, black, brown, red, green and ivory. Fensin Seating Company, 62 East 13th Street, Chi- cago, 111. General Chair Company, 1308 Elston Street, Chicago, IU. • CHAIRS, AUDITORIUM AUDITORIUM CHAIRS best suited to the motion picture theatre are those manufactured from designs developed specifically to meet the conditions en- countered in film theatre operation. Chairs may be obtained with seat cushions of box-spring or spring-edge type; or with no- sag springs, alone or in combination with coil springs (the no-sag springs absorbing the shock of initial tension imparted to the coils) ; and with combination coil and Marshall spring con- struction. The backs may be either of spring or padded type, and here it should be noted that the choice affects the row spacing, spring back cushions being substantially thicker than padded backs. Chairs available include models with self-raising seats, and a type having a retracting or push- back seat designed to facilitate passage between rows. While end standards may be obtained in special designs, regular models offer a wide choice of patterns, which may be readily exe- cuted in colors suggested by the color scheme of the auditorium. Arm rests may be of wood or plastic, in "blonde" shades enhancing visibility. Acoustic considerations (each chair should represent approximately the sound-absorption of a person, so that the capacity factor affect- ing volume is fairly constant) demand a fullv upholstered chair {see Upholstering Materials and Chair Cushions of Foamed Latex.) American Desk Manufacturing Company, P. O. Box 416, Temple, Tex. AMERICAN SEATING COMPANY, 901 Broadway, Grand Rapids, Mich. See page 33. EASTERN SEATING COMPANY, 138-13 Springfield Boulevard, Springfield Gardens, N. Y. See page 60. Fensin Seating Company, 62 East 13th Street, Chi- cago, 111. Heywood- Wakefield Company, Gardner, Mass. IDEAL SEATING COMPANY, Grand Rapids, Mich. See page 9. International Seat Corporation, Union City, Ind. Irwin Seating Company, Waters Building, 159 Ottawa Avenue, South Grand Rapids, Mich. Kroehler Manufacturing Company, Naperville, 111. National Manufacturing Company, 3205 East 26th Street, Minneapolis, Minn. CHANCE MAKERS OCCUPYING LITTLE space in the box office, modern change mak- ing machines prevent annoying errors in offering change to a patron and loss to the theatre through mistakes. The correct change is automatically determined upon manipulation of the proper keys, and is delivered into a metal cup, from which it is easily scooped. Not only greater accuracy, but greater speed in handling a line of patrons make change- makers a box office requisite. For attachment to ciiange makers without such provisions, where admission taxes in pennies are added to the regular price, a penny chute is available. It is clamped to the side of the change-maker and holds about 150 pennies. Aero Metal Products Corporation, 4704 West Arthing- ton, Chicago, 111. Brandt Automatic Cashier Company, Watertown, Wis. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, 111. CHANCEOVERS AND CUEING DEVICES switching out one pic- ture projector while switching in the other may be accomplished in various ways according to the several types of devices available. The electrical type in general, per- forming its functions at the touch of a switch (either foot or hand), cuts off the light by a shutter arrangement while opening and closing the alternative circuits. There is also a me- chanical device which merely cuts off the light at one projection port while opening the other. One mechanism that employs the port cutoff method of light interruption, is electrically op- erated and includes circuit switching means. One of the electrical changeovers cutting off the light at the aperture also provides for clos- ing the speaker circuit, if this is desired. Yet another electrical device cuts off the light by a dissolving shutter mechanism in front of the projection lens. Several types of changeover time indicators are available, including reel-end alarm bells ac- tuated by film tension. For marking changeover cues on film effec- tively but without mutilating the film there are devices which make a neat ring in the emulsion. One is designed to mark cues in accordance with the Standard Release Print specifications of the Academy of Motion Picture Arts and Sciences. This device marks the prescribed four cues in one operation, and the film is held in position in the device so that each cue is placed in standard location in the frame. It has a framing aperture with a tiny light to facilitate proper insertion of the film. Clint Phare Products, 282 E. 214th Street, Euclid, Ohio, (cueing device). Dowser Manufacturing Company, 303 West 42nd Street, New York City. ESSANNAY ELECTRIC MANUFACTURING COM- PANY, 1438 North Clark Street, Chicago, 111. See page 59. FONTAINE MANUFACTURING CORPORATION, 93-03 173rd Street, Jamaica, N. Y. See page 50. Forest Manufacturing Corporation, 60 Park Place, Newark, N. J. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, 111. International Projector Corporation, 55 La France Avenue, Bloomfield, N. J. Wenzel Projector Company, 2509 South State Street, Chicago, 111. • CHECKING SERVICE CABINETS, COIN-OPERATED COIN-LOCK CABINETS especially designed to accommodate an overcoat, umbrella and several parcels are available for the installation of a checking service for patrons who find these personal articles an encumbrance while witnessing the performance. The theatre operator does not purchase the cabinets, but procures them as a service oper- ated on a percentage basis, hence the cabinets are a source of extra income as well as the means of providing a service highly appre- ciated by patrons during cold seasons, on rainy days, or during shopping trips. The cabinets measure 18x18 inches by about 6 feet in height, and experience indicates that |NEW BRENKERTS, DeVRYS, MONOGRAPHS are FACTORY EQUIPPED with "ZIPPERS" Convincing proof of the equipment manufacturer's changeover preference, is the selection of Strong "Zipper" Changeovers as standard factory equipment on new "AA" MOTIOGRAPH, new postwar DeVRY, and the new BRENKERT theater projectors. Strong "Zipper" Changeovers are available in three models: Strong Special (for porthole installation), Strong Zipper for sight alone or sound alone, and strong Dual-Purpose Zipper for both sight and sound, ^yj^. Essannay Electric Manufacturing Co., 1438 N. Clark, Chicago 10. STRONG'S CHANGEOVERS ELECTRIC MANUFACTURING PRODUCT NOTHING LIKE IT ANYVffi IT SAVES FILM ... I RE Saves money SOLD ELIMINATES FILM MUTILATION MAKES SMOOTHER CHANGE-OVER FRAMING APERTURE AND LIGHT MEETS ALL ACADEMY SPECIFICATIONS THROUGH YOUR DEALER ONLY EXPORT: K. STREUBER. 501 MADISON AVE., N. Y. C. FONTAINE Q BETTER THEATRES, MAY 3, 1947 59 in an average location, one may be sufficient for approximately 30 seats of the auditorium capacity, or around 25 cabinets in a theatre of 800 seats. The equipment is of steel attrac- tively finished in neutral tone. AMERICAN LOCKER COMPANY, 211 Congress Street, Boston, Mass. See pages 22 and 51. CLEANING MATERIALS AND IMPLEMENTS CLEANLINESS THROUGH- out the public areas of the theatre, and at the front exterior as well, is of course imperative at all times, and to reduce the time and labor cost of maintenance are many clean- ing and sanitation aids (see also Cleaning Mech- anisms; Disinfectants and Deodorants) . The list of such products is a long one; to be regarded as more or less essential for the convenient and effective maintenance of the theatre are a variety of brushes, including those adopted to the cleaning of corners, behind pro- jecting structural elements, etc. ; corn brooms, mops and mop pails with dryers (a rubber mop is also available with a squeezing device incor- porated in the design) ; soft dusting and polish- ing rags, deck brushes for washing rubber mats, terrazzo, etc.; neutral soap and detergents, sweeping compound for floors beneath seating, wood and metal polish, carbon tetrachloride, and gum remover. So that patrons themselves may help to keep the theatre clean, sand urns for cigarette butts, gum wrappers, etc., should be judiciously distributed throughout the lobby, foyer, lounges and standee area. Cleaning implements should include a flexible rod, commonly called a "snake," for opening up clogged toilets, drainpipes, etc. The easiest to use are types in which the rod coils up inside a container with means of turning the rod into the pipe. When the obstruction has been re- moved, the soiled rod is wound up into the container, causing no mess. For the partial or complete cleaning of car- peting and other fabrics from time to time (that is, dry shampooing, as distinguished from daily vacuum cleaning), a soapless lather is available, which may easily be applied with a rubber mop or similar implement; drying re- quires but an hour or two. A powder is also obtainable for carpet and fabric cleaning; this is sprinkled on small areas at a time and brushed in, then after a few hours, when the fabric is entirely dry, the residue can be removed with a brush-type vacuum attachment. Yet another product for shampooing carpet on the floor is a compound dissolved in a small amount of water and applied principally with a rotary machine and removed with a vacuum cleaner. Safety ladders are also to be considered among cleaning as well as equipment servicing accessories (see Ladders, Safety). Bigelow-Sanford Carpet Company, 140 Madison Ave- nue, New York City. Carbona Products Company, 302-304 West 26th Street, New York City. Fuld Brothers, 702-710 South Wolfe Street, Baltimore 31, Md. Kinner Products Company, 1746 Glenn Avenue, Colum- bus, Ohio. The Korex Company, 523 West Nine Mile Road, Fern- dale 20, Mich. Miller Sewer Rod Company, 4642 North Central Ave- nue, Chicago 30, 111. Mathicson Alkali Works, 60 East 42nd Street, New York 17, N. Y. F. A. Niemeier Chemical Co., Loveland, Ohio. O'Brien Manufacturing Company, 5016 N. Austin Avenue, Chicago 30, 111. F. V. Von Schrader Manufacturing Company, Racine, Wis. CLEANING MECHANISMS ECONOMICAL AND Safe cleaning of theatre carpeting, drapes, seating fabrics, etc., require regular and frequent application of vacuum cleaning equip- ment. Carpeting, for example, should be vac- uum-cleaned daily. Vacuum cleaners may be used for other cleaning jobs around the theatre, such as blowing dust from out-of-the-way places, drying wet floors and carpeting, and so on. Theatres really require heavy-duty vacuum cleaning equipment. Ordinary domestic type cleaners are useful as auxiliary equipment, but they have neither the endurance nor the suction demanded by theatre cleaning. Of the heavy-duty equipment, two types may be regarded as specifically adapted to theatre work. One is the central system, with pipes leading to outlets so placed as to provide ac- cess at least to all public areas of the theatre. The other is a portable type, with power plant, suction mechanism and dirt disposal equipment on rollers, to which equipment the hose is at- tached. Portable models are available with motor and suction devices detachable, to be used as a hand unit. Theatres require a hose length in portable models of not less than 20 teet, and this may be provided in two sections, if desired, 10-foot lengths being connected by a brass coupling. Nozzles and brush attachments are available with both central and portable types for every kind of dry pick-up, and also for wet pickup. In portable units, the mechan- ism, with attached dust bag, should not weigh over 50 pounds so as to be conveniently carried on stairs and in seating area. General Electric Company, 1285 Boston Avenue, Bridgeport, Conn. NATIONAL SUPER SERVICE COMPANY, 1946 North 13th Street, Toledo, Ohio. See page 38. Invincible Vacuum Cleaner Manufacturing Company, 15 West 15th Street, Dover, Ohio. Lamson Company, Syracuse, N. Y. Spencer Turbine Company, Hartford, Conn. • CONDENSERS (LENSES) the projection con- denser is located between the lamphouse and the projector, and serves to focus the light on the aperture. It serves a similar pur- pose in spotlight projection. The condenser is a single glass lens, unmounted, made in vari- ous shapes — moon shape, plan-o-convex, bi-con- vex and meniscus. The diameters of projection condensers range from 2Y\ to 7% inches; of spotlight condensers, from 5 to 8 inches. Focal lengths for theatre work runs from 6TA to 9% inches. Bausch & Lomb Optical Company, 652 St. Paul Street, Rochester, N. Y. "J1 awrence Crowd Control Equipment and Lobby Hardware • Velour Covered Ropes • • Crowd Control Posts • • Rope Ends • Kick Plates • • Sand Urns • Push Bars < • Write today for illustrated brochure or see your Dealer. LAWRENCE METAL PRODUCTS, INC. 434 Broadway, Dept. H - New York 13 ATTENTION CHAIR BUYERS! For domestic and foreign buyers, we have available sev- eral thousand standard theatre chairs completely rebuilt and in first-class condition. We also remodel your old chairs and guarantee they will be as good as new. We manufacture new custom-made chairs and sup- ply major circuits. CUSTOM BUILT EASTERN SEATING COMPANY 138-13 SPRINGFIELD BOULEVARD SPRINGFIELD GARDENS, LONG ISLAND N. DIACK LAurelton S-3698 Ilex Optical Manufacturing Company, 720 Portland Street, Rochester, N. Y. Kollmorgen Optical Company, 2 Franklin Avenue, Brooklyn, N. Y. CROWD CONTROL EQUIPMENT & SUPPLIES posts, brackets and ropes for controlling patron traffic in lobbies, foyers, etc., are available in types to meet conditions of floor plan and volume of patron- age. Portable equipment for setting up as needed may have posts which screw into sock- ets permanently sunk in the floor, with metal rim to protect carpeting; or pedestal type posts with solid brass bases which need only to be lifted out of the way. The posts are made of hollow brass tubing, which can be obtained in chrome finish. For running control ropes to walls, plates are available with either loop or gooseneck attachment rings. Control ropes are made of cotton strands, over which is a woven fabric, and the covering is usually velour, which can be of most any desired color. Where a stronger rope is needed, control rope may be obtained with a chain or comparable center, which is covered with cot- ton strand roping, interlining and outer cover- ing. Metal ends for these ropes, with hook for attachment, are available in solid brass, which can be had with chrome plating, and in dull or polished finish. Hupp Metal Works Company, 1123 Broadway, New York City. LAWRENCE METAL PRODUCTS, INC., 434 Broad- way, New York City. See middle column, this page, and page 54. Newman Brothers, Inc., 670 West Fourth Street, Cin- cinnati 3, Ohio. • CUE MARKERS — See Changeovers and Cueing Devices. CUPS, SANITARY FOR DRINKING INDIVIDUAL PAPER CUpS should be provided for patrons even though a bubbler fountain is installed. Some patrons much prefer cups for hygienic reasons. Also, if penny cup dispensers are used, they provide a source of extra revenue. Dixie Cup Company, Easton, Pa. Lily-Tulip Cup Corporation, 122 East 42nd Street, New York 17, N. Y. CURTAIN CONTROLS & TRACKS smooth and silent opening and closing of curtains are ef- fected, either from backstage or from the projection room, by automatic machines that op- erate at the touch of a button. The curtain may be stopped at any point along the stage, or its motion reversed as desired. Equipment consists of electric control mech- anism for controlling travel of curtain. A motor and special gear reduction unit are employed to operate curtain at proper speed. Equipment can be furnished so that curtain control unit may "fly" with track and curtain. A special track is now available which operates curtain acpund a corner having 4}4" radius. This permits instal- lation of curtains in front of screens where there is not enough space in which to fold them. Automatic Devices Company, 1035 Linden Street, Allentown, Pa. J. R. Clancy, Inc., 1010 West Belden Avenue, Syra- cuse, N. Y. VALLEN, INC., 225 Bluff Street, Akron, Ohio. See page 36. DIMMERS THESE ELECTRO-ME- chanical devices for controlling stage and auditorium illumination permit fading out of any desired set of lights and fading in of others. They are necessary to the production of stage lighting effects commonly desired ; their chief application to motion picture theatres, 60 BETTER THEATRES, MAY 3, 1947 however, is gradually to raise or lower audi- torium illumination before and after perform- ances. Dimmers are available in types and capacities varying according to purpose. Resistance types without interlocking features are suited to small circuits subject to individual control (spotlight, floodlight, etc.). Interlocking models are for multiple-circuit installations (as needed for complex stage lighting). There are also react- ance (electronic) dimmers for installations like the latter. Autotransformer dimmers are adapted to simple auditorium house-lighting circuits ; they may be installed for single-switch remote con- trol (as from the projection room), or be bank- mounted in various interlocking assemblies for flexible control of a number of circuits (as for illumination of different colors or locations). Due to transformer action, dimming is smooth regardless of lamp load. Dimming of cathode type light sources ("neon" and "slimline" fluorescent) is possible with equipment especially installed for this pur- pose according to the characteristics of the lighting installation (with regular dimming equipment, a flicker effect occurs just before the blackout). Frank Adam Electric Company, 3650 Windsor Place, St. Louis, Mo. Cutler-Hammer, Inc., 315 N. 12th Street, Milwaukee, Wis. General Electric Company, 1 River Road, Schenectady, N. Y. Hub Electrical Corporation, 2227 West Grand Avenue, Chicago, I1L Kliegl Bros., 351 West 50th Street, New York 19, N. Y. SUPERIOR ELECTRIC COMPANY, Bristol, Conn. See pa ge 24. Ward-Leonard Electric Company, 91 South Street, Mt Vernon, N. Y. Westinghouse Electric Corporation, East Pittsburgh, Pa. DISINFECTANTS AND DEODORANTS the source of a dis- agreeable odor in a theatre is almost always putrefaction of some organic sub- stance. This is due to bacteria. Methods of destroying air-borne bacteria are dealt with under Air Purification; Electrical and Chemi- cal. For cleaning of toilet bowls, lavatories and all surfaces so that they are free of bacteria as well as of dust, stains, etc., a really effective disinfectant must be used in the cleaning water or mixed with water to form a disinfecting solution of proper strength for the specific purpose. Absolute cleanliness is the only way to pre- vent odors not arising from air-borne sub- stances and the persons of people in the theatre, and a disinfectant of sufficient strength to de- stroy all bacteria rapidly must be used regu- larly in the cleaning routine, and additionally as conditions indicate. Some disinfectants, particularly those of types widely offered for general household use, are too limited in their bacteria-killing action to meet all requirements of a theatre; some, moreover, give off a persistent penetrating odor which, even though it may not be dis- agreeable to every patron, nevertheless is ob- jectionable because it suggests that extreme measures have been necessitated by an especially unwholesome condition. Disinfectants are avail- able which quickly destroy practically all bac- teria, yet do not introduce a persistent odor of themselves. There are also a variety of spray compounds, perfume pellets, etc., for introducing a pleasant odor. These are sometimes used to conceal an objectionable smell, but such applications prop- erly represent only emergency measures. "Para" (paradichlorobenzene) crystals and cakes, which are commonly placed in and around pub- lic urinals, are sometimes thought to be neces- sary also in theatre toilet rooms. FORT-A-CIDE SALES COMPANY, 160 East Illinois Street, Chicago, 111. See page 25. Lyndon Products Corporation, Norwalk, Conn. Miller Protecto Products Company, Kalamazoo, Mich. West Disinfecting Company, 42-16 Barn Street, Long Island City, N. Y. DISPLAY FRAMES, POSTER POSTER FRAMES built to desired size and in plain or moulded styles, are available in extruded alumi- num, in decorative natural wood finish, and in metal-on-wood (kalamein). Extruded aluminum frames cost most (about 75% more than na- tural wood), but they require practically no maintenance, are not affected by normal settling of the building wall, and last indefinitely. All-wood frames are obtainable in natural grains (such as walnut and bleached mahogany) , with or without a protective coat of clear lac- quer ; and in common wood lacquered in desired color. Kalamein frames may be had with finish in stainless steel, chromium, aluminum, bronze and other metals, also in plastic, such as Formica. Recommended lamping is that which is con- cealed behind the frames, with distribution such as to prevent shadows on the poster. The most efficient type of lamp for the purpose is the lumiline {see Lamps, Incandescent for Theatre Lighting). It is preferable to place them en- tirely around the poster in cases 40x60 inches or larger; otherwise, the lamps should extend along the edges of greatest dimension. Poster frames of all types are available com- plete with frames mounted on veneer case ready for installation in wall recess (the most desir- able method) or on the surface of the wall. Ames Metal Moulding Company, Inc., 225 East 144th Street, New York City. Art Metal Manufacturing Company, 1408 North Broadway, St. Louis, Mo. Colonial Sales Corporation, 928 Broadway, New York City. Ben B. Poblocki & Sons, Inc., 2159 S. Kinnickinnic Avenue, Milwaukee 7, Wis. Universal Corporation, 6710 Denton Avenue, Dallas, Tex. EFFECT MACHINES patterns and scenic ef- fects with or without animation (such as moving clouds, flames, etc.) are ingeni- ously obtainable with these special light projec- tion machines, essentially stereopticons, em- ploying various types of effect slides and gela- tines. Backgrounds for stage shows, in color, can be projected and changed at pleasure, or the open- ing of a feature picture be framed in color or given a superimposed, changing pattern. Simple and relatively inexpensive spotlights, with color wheel attachment, are also available in models for both short and long throws. Best Devices Company, 10516 Western Avenue, Cleve- land, Ohio. Brenkert Light Projection Company, 6545 St. Antoine Avenue, Detroit, Mich. The GoldE Manufacturing Company, 1214-22 W. Madi- son Street, Chicago, 111. Kliegl Brothers, 321 W. 50th Street, New York City. EMERGENCY LIGHTING AND ELECTRIC POWER EQUIPMENT AUTHORITIES IN SOme localities require, and all theatres should have, equipment which safely illuminates at least the auditorium and exit areas in the event of power line failure, going into opera- tion automatically. Storage battery systems are available for this purpose. Small portable flood- lights that merely plug into an electric outle and automatically go on when line power fails, taking their power from a dry cell battery, are also marketed for this purpose. Plants capable of supplying current for con- tinued operation of the theatre in case of line power failure, or where there is no public util- ity service, are obtainable with either gasoline or Diesel engine power in motor-generator units readily portable on trucks as well as for stationary installation. Such units are made in capacities approximately from 1,5 to 35 kilo- watts. There are also water turbine types. In all cases, for emergency operation switching is automatic. Bardco Manufacturing & Sales Company, 4031 Good- win Avenue, Los Angeles, Calif. Carpenter Manufacturing Company, 2 Bradley Street, Cambridge, Mass. Consolidated Diesel Electric Corporation, 230 East Eighth Street, Mt. Vernon, N. Y. Electric Equipment Company, 63 Curlew Street, Rochester 1, N. Y. Electric Storage Battery Company, Allegheny Avenue and 19th Street, Philadelphia, Pa. FAIRBANKS, MORSE & COMPANY, 600 South Michigan Avenue, Chicago, 111. See page 24. General Electric Company, Schenectady, N. Y. Portable Light Company, 216 Williams Street, New York City. Westinghouse Electric Corporation, East Pittsburgh, Pa. • EXPLOITATION MECHANISMS various devices are available for the presentation of scenes from a current attraction or special ad- vertising stills or motion pictures in the vesti- bule or lobby of the theatre, or in stores and other locations for which suitable arrangements can be made. The simplest type provides for the automatic display of a series of stills or advertising cards. More impressive is the showing of motion pic- tures by means of an automatic projector mount- ed for the rear projection of advance trailers or other advertising films on a small screen. Such equipment may be obtained either with or with- out sound reproduction facilities. Posters can be quickly and conveniently made, often by persons of little or no training in poster art, with the aid of a poster projetcor, which enlarges exploitation material, such as that in press books and other accessories, on the poster sheet, in the original colors, and the image may be readily sketched or painted in. For quick and easy cutting of patterns out of paper, composition or wooden board, in mak- ink atmospheric lobby displays, etc., electric saws are available designed for such purposes. Best Devices Company, 10516 Western Avenue, Cleve- land, Ohio. GoldE Manufacturing Company, 1214 West Madison Street, Chicago, 111. International Register Company, 2620 West Washing- ton Street, Chicago, 111. F. D. Kees Mfg. Co., P. O. Box 105, Beatrice, Nebr. BETTER THEATRES, MAY 3, 1947 61 FABRICS FOR WALLS, CURTAINS & STAGE DRAPES FABRICS ADAPTED to most drapery requirements of motion picture theatres are of four general types : cotton- rayon damask ; fabric woven of glass filament ; weaves combining glass and cotton ; and fabrics woven of plastic filament. * Fabrics of these types are suited to stage drapes and curtains, to auditorium walls, either for covering acoustical materials or for purely decorative purposes, and for the decoration of all other public areas, where as wall coverings, door and window drapes, framing of cos- metic tables and shelves, ceiling canopy effects in women's lounges, etc., they supply an atmosphere of elegance that is intimate and friendly rather than austere. They also aug- ment carpeting as a medium of noise reduc- tion in lounge and foyer space in close contact with the auditorium. Cotton-rayon fabric should be (usually must be) flame-proofed before erection and as nec- essary thereafter to maintain adequate resis- tance to fire. Fiberglas fabric is non-combus- tible. The cotton of fiberglas-cotton fabric is flame-proofed before weaving. Plastic fabric is non-combustible. CHICOPEE MANUFACTURING CORP. OF GEOR- GIA Lumtie Div., 47 Worth Street, New York City (plastic). See page 3. Goodall Fabrics, Inc., 525 Madison Avenue, New York City. MAHARAM FABRIC CORPORATION, 13» West 46th Street, New York City. See page 61. Plymouth Fabrics, Fall River, Mass. (Fiberglas-cotton). Thortel Fireproof Fabrics, Inc., 101 Park Avenue, New York City (Fiberglas). I. Weiss & Sons, Inc., 445 West 45th Street, New York City. • FANS (theatre ventilation) — See Air- Conditioning & Ventilation FIRE EXTINGUISHERS FIRE EXTINGUISHING materials available for putting out small fires by means of personally portable equipment are offour basic types — liquids using carbon tetrachloride or of comparable compound (not injurious to fabrics), soda-acid, foam, and carbon dioxide. There are extinguishers of va- rious design for applying them. A guide in selection of the required or pre- ferred type is supplied by the Underwriters' Laboratories, which classifies fires as follows : Class A — Wood, paper, textiles, rubbish, etc., with which quenching and cooling effect is of first importance. Class B — Oil, grease, inflammable liquids, etc., which require smothering effect. Class C — Electrical equipment, with which fire extinguishing material must be a non-con- ductor for protection of person applying it. Some compounds are for more or less gen- eral use. Carbon dioxide, however, is specific in its efficiency for Class B fires and is effective at temperatures as low as 40° below zero. Besides such pressure or pump equipment, small extinguishing "bombs" are available. Containing a material of general purpose, they are thrown into the fire ; the container is shat- tered, releasing the extinguishing medium. American LaFrance & Foamite Industries, 903 Erie, Elmira, N. Y. General Detroit Corporation. 2272 East Jefferson Street, Detroit, Mich. Pyrene Manufacturing Company, 560 Belmont Avenue, Newark, N. J. FIRE PREVENTION DEVICES, PROJECTOR these are automatic dowsers and film-cutters that cut off pro- jection light from the film and also sever the film when any of several controls installed on the projector sets the device into operation. The actuating element is usually a fusible link, which melts upon ignition of the film. There is also a safety sprocket which actuates the dowser by means of a speed-sensitive mechanism within the sprocket. Control Engineering Corporation, 1069 Market Street, San Francisco 3, Calif. Film Treatizor Corporation, 117 West 63rd Street, New York 23, N. Y. International Projector Corporation, 55 LaFrance Ave- nue, Bloomfield, N. J. Pyrene Manufacturing Company, Newark, N. J. Red Comet, Inc., Red Comet Building, Littleton, Colo. FIRE SHUTTERS, PROJECTION ROOM FIREPROOF SHUTTERS for projection room ports isolate the projection room in an emergency (by melting of fusible links in case of fire), operat- ing either automatically or manually. They minimize the chance of panic and lower insur- ance rates, and are practically always required in theatres by fire regulations. A special switch is available for tripping the port shutters by electro-mechanical action, in- stead of by means of fusible Hnks, and at the same time actuating an exhaust fan to draw the fumes into the projection room ventilation duct. Best Devices Company, 10516 Western Avenue, Cleve- land, Ohio. The Trumbull Electric Manufacturing Company, Wood- ford Avenue, Plainville, Ohio. FLASHERS THESE AUTOMATIC "switch" devices for interrupting inter- mittently the flow of current to light sources, supply attention-arresting animation to electrical displays that is commonly desirable for marquee decorative schemes and exterior signs, and especially so when the theatre front has to compete with electrical displays im- mediately surrounding it. There are three principal types of flashers: drum type (which has been generally super- seded by the following later types), mercury contact type (which is efficient for marquee and sign travelling borders), and the induction disc type, which is readily adaptable to any type of display. France Manufacturing Company, 10325 Berea Road Cleveland, Ohio. Reynolds Electric Company, 2650 West Congress Avenue, Chicago, 111. Time-O-Matic, Decatur, 111. FLOOR SURFACING MATERIALS, COMPOSITION floor surfacing ma- terials suited to lobbies, certain foyer areas (sometimes in conjunction with woven floor coverings), men's lounges '(on oc- casion, also for borders in women's lounges, laid flush with a centrally placed rug) toilet rooms where terrazzo - would be too expensive and similar parts of the theatre, are available in several composition substances and forms. The base of the composition may be cork (linoleum) or rubber or asphalt. Such materials are obtainable in a variety of patterns, or in solid-color tiles to be laid in pat- terns, unless it is preferred to have the floor- ing in one color. Composition flooring, preferably in a battle- ship grey without design, is usually recom- mended for projection rooms, being less tiring to the projectionists than a painted concrete floor. Armstrong Cork Company, Lancaster, Pa. Congoleum-Nairn, Inc., Kearny, N. J. Goodyear Tire & Rubber Company, 1144 E. Market Street, Akron, Ohio. Tile-Tex Company, 1232 McKinley Avenue. Chicago Height, 111. U. S. Rubber Company, 1230 Sixth Avenue, New York City. • FOUNTAINS AND WATER COOLERS drinking water foun- tains are of two general types : ( 1 ) com- plete water coolers (cabinets with me- chanical refrigeration equipment enclosed and mounted with bubblers ; and (2) ornamental fountains, which may be directly connected to the main where water is available at suitable temperatures (without prolonged running), or be piped to a concealed mechanical refrigera- tion unit. (In some cities, among them New York, water cooling equipment must be isolated from patrons.) The simplest kinds of ornamental fountains are white or tinted porcelain-finished pedestals or wall bowls, the latter sometimes being in- corporated with mirror or tile ornamentation on the wall or in a niche. Also available are deco- rative fountains complete with lighting provi- sions. Most fountains may also be adapted to photocell actuation (see Photoelectric Cell Mechanisms for Doors and Fountains) . Cabinet fountains, or water coolers, are ob- tainable in finishes adapted to public areas of theatres where decorative considerations are not of first importance. The usual models for this purpose are approximately a foot and a half square and about 40 inches high, built of steel with baked enamel finish in a limited choice of colors, and equipped with either a. c. or d. c. motors for plugging directly into a power line outlet. To supply cooled water to an ornamental fountain, a unit of this type may be placed in a closet or comparable nearby compartment and piped to the fountain. To assure sufficient drinking water where cooling is necessary, the equipment should de- liver a gallon per hour for every hundred of seating capacity, and have storage provisions for several gallons. The Crane Company, 836 South Michigan Avenue, Chicago, 111. The Ebco Manufacturing Company, 401 West Town Street, Columbus, Ohio. Friedley-Voshardt Company, 761-771 Mather Street, Chicago, 111. General Electric Company, 5 Lawrence Street, Bloom- field, N. J. Charles E. Hires, Inc., 206 South 24th Street, Phila- delphia, Pa. Newman Brothers, Inc., 660 West Fourth Street, Cin- cinnati, Ohio. Puro Filter Corporation of America, 440 Lafayette Street, New York 3, N. Y. Rundle-Spence Manufacturing Company, 52 Second Street, Milwaukee, Wis. Sunroc Refrigeration Company, Warren, Ohio. The Halsey W. Taylor Company, Warren, Ohio. The Voigt Company, 1649 N. Broad Street, Phila- delphia, Pa. FURNITURE FOR FOYERS AND LOUNGES FURNITURE DURABLE enough to be practicable for theatre foyer and lounge areas is obtainable today in a variety of styles, in both metal and wood. Metal furniture, which is markedly durable, is available in chromium, stainless steel and aluminum, with dull or glossy finish. Chairs and settees may be of very simple design, and accordingly very inexpensive ; or they may be of the fully upholstered type, with coil-spring cushions (feather or down cushions are not in- dicated for theatres because they do not return to shape). Metal tables, having burn-resistant but unbreakable tops (Formica in color is widely used for this purpose — see listing wider Architectural materials) are particularly in- dicated for cosmetic rooms, along with small chairs to match. Neither these, nor metal oc- casional and end tables are necessarily out of place in a room otherwise having non-metallic furniture, especially when the wood furniture is of definitely modern design (like so-called "Swedish modern"). Wood furniture may of course be selected from the better-built pieces adapted to home living rooms, but to be really practicable these should be merely of wood construction, with the frame fully covered in durable fabric (elim- inating armrests, feet, etc., in woods like wal- nut or mahogany). Moderately priced wood furniture of sturdy construction which is suited to theatres quite as well as to homes is that of 62 BETTER THEATRES, MAY 3, 1947 birch and maple, which may be obtained in novel "modern" designs, and also in rustic or Early American styles, with "wheat" (pale yellow) or the darker maple finish. (For foyer and lounge furniture fabrics, see Upholstering Materials. ) Admiral Chrome Furniture Company, Inc., 213 Greene Street, New York 12, N. Y. Doehler Metal Furniture Company, Inc., 192 Lexing- ton Avenue, New York, N. Y. Kroehler Manufacturing Company, Naperville, 111. Royal Metal Manufacturing Company, 17S North Michigan Avenue, Chicago, 111. GERMICIDAL LAMPS— See Air Pu- rification. GLASS FABRICS— See Fabrics for Walls, Curtains and Stage Drapery. HEARING AIDS these receiving in- struments (phones) either of air conduc- tion or bone conduction type, to assist patrons whose hearing is impaired, solicit the patronage of deafened people and help to create goodwill among not only them but their friends and relatives. From five to ten outlets (two seats served by one outlet) are usually con- sidered sufficient. The receivers are plugged into suitable outlet boxes permanently mounted and wired in selected seating locations. In- dividual volume controls which the patrons can adjust at will, may be provided either on the outlet boxes or on the cord leading to the re- ceiver. Sound may be taken from the main theatre system, either directly or through an auxiliary amplifier, or may be picked up via microphone from the screen speakers and passed through a low-power amplifier that is part of the hearing aid system. Acousticon Division of Dictograph Products Company, Inc., 580 Fifth Avenue, New York City. .RCA Victor Division of Radio Corporation of America, Camden, N. J. Sonotone Corporation, Elmsford, N. Y. Trimm Radio Manufacturing Company, 1770 West Berteau Avenue, Chicago, 111. Western Electric Company, 195 Broadway, New York City. Zenith Radio Corporation, 680 North Michigan Avenue, Chicago, 111. I NTERCOM MUNI CATI NG HOUSE PHONES to insure the man- ager's control over every department of theatre operation, and efficient co-ordina- tion of the activities of different departments, suitable methods of signal or communication are indispensable. The simplest are mere buzzer systems, as sometimes used, for example, to advise the projection staff that a change in sound volume is necessary, but the limitations of the buzzer do not allow different departments to report to the management or permit com- munication of any but the simplest instructions. House phones for more effective interdepart- ment contact are used by most theatres. They range in design from simple, two-station com- municating lines to elaborate dial systems by which any station can make contact with any other. Loud-talking systems, consisting essentially in distant-pickup with any other microphones and miniature speakers are also adopted to theatre intercommunication. Connecticut Telephone & Electric Corporation, 70 Britannia Street, Meriden, Conn. S. H. Couch, Inc., Boston, Mass. Dictograph Products Company, Inc., 580 Fifth Avenue, New York City. Philco Radio & Television Corporation, Philadelphia, Pa. Radio Corporation of America, RCA Victor Div., Camden, N. J. • LADDERS, SAFETY the safety ladder min- imizes the risk of accident and of law suits arising from accidents occurring while lamps are being replaced, attraction board letters changed, etc. Sizes range from 3 to 16 feet. American Ladder Company, 3700 West 38th Street, Chicago, 111. Dayton-Harker Company, 2337 Gilbert Avenue, Cin- cinnati, Ohio. M & M Manufacturing Company, 7517 Hamilton Avenue, Pittsburgh, Pa. Reynolds Corporation, 1400 Wabansia Avenue, Chi- cago, 111. • LAMPS, A.C. PROJECTION ARC carbon arc projection lighting equipment is available for the use of alternating instead of direct current. A component of the equipment is a rotary trans- former which alters 60-cycle line current to a frequency of 96 (twice that of shutter) for sup- plying the arc. The trim is 7-mm. x 14 suprex positive carbon, unrotated. C. S. ASHCRAFT MANUFACTURING COMPANY, 36-38 Steinway & Northern Boulevard, Loin? Island City, N. Y. See page 45. LAMPS, D.C. PROJECTION ARC PROJECTION ARCS of high-intensity characteristics for 35 mm. film for operation on direct current are of two general classes — condenser and reflector types. Condenser type high-intensity projection arc lamps specifically adapted to theatres are those operating at 120 to 170 amperes, and 68 to 78 volts. The reflector type arc, or Simplified High- Intensity Arcs, are adapted to medium-sized theatres and are operated at currents ranging from 42 to 65 amperes, and 31 to 40 volts at the arc. Carbon combinations are 7 mm. posi- tive and 6 mm. and 7 mm. negative for from 42 to 45 amperes ; 8 mm. positive, 7 mm. nega- tive for from 56 to 65 amperes. Designed to replace the low-intensity arc with a high-intensity light source in the smaller theatres, the "One-Kilowatt" arc employs a cored negative carbon specifically made to give smooth operation at very low current densities, with operation at 40 amperes, 27^ volts, or about 1 kilowatt at the arc. For 16 mm. projection lamps, the high- intensity arcs operate at 30 amperes, 28 volts on 6 mm. positive and 5.5 mm. negative carbons. The manufacturers listed below make equip- ment for the application of any of these arcs. C. S. ASHCRAFT MANUFACTURING COMPANY, 36-38 Steinway & Northern Boulevard, Long Island City, N. Y. See page 45. The Ballantyne Company, 1707-11 Davenport Street, Omaha, Nebr. Brenkert Light Projection Company, 6545 St. Antoine Avenue, Detroit, Mich. FOREST MANUFACTURING CORPORATION, 6ft Park Place. Newark, N. J. See page 54. Hopkins & Woods, Martinsville, Ind. J. E. McAuley Manufacturing Company, 554 West Adams Street, Chicago, 111. Morelite Co., Inc., 600 West 57th Street, New York City. NATIONAL THEATRE SUPPLY, 92 Gold Street, New York City. See page 47. THE STRONG ELECTRIC CORPORATION, 87 City Park Avenue, Toledo, Ohio. See page 39. LAMPS, INCANDESCENT FOR PROJECTION INCANDESCENT LAMPS for theatre motion picture projection are characterized by a high degree of source concentration and relatively high wattage. The most effective lamp for this purpose — the 2,100- watt, 60-volt T-24 bulb — is designed for lower voltage to secure additional source concentra- tion. Hence a transformer with voltage-regulat- ing characteristics is required. This lamp pro- vides fair illumination for images up to 16 feet wide at throws not to exceed 100 feet. There are also available, 1,000-watt prefocus base, and 1,500-watt bipost base, 100-120 volt, T-20 bulb lamps employing the biplane filament construction. This construction makes possible relatively high source concentration for lamps operating at ordinary circuit voltages. For portable 35-mm. motion picture projectors there are the 500-watt monoplane-filament, and the 750-watt and 1,000-watt biplane filament lamps in T-20 bulbs with medium-prefocus bases. The 750-watt and 1,000-watt require forced ventilation. Another type of 1,000-watt projection lamp designed to burn base down gives considerably greater output of light, and does not require the inclusion of anti-blackening electric grids in- ternally. For stereopticon projectors there are a 500- watt short T-20, medium-prefocus base projec- tion lamp, and a 1,000-watt long T-20 bulb, mogul-prefocus base lamp. Both are of the 100- 120 volt type and employ monoplane filaments. General Electric Company, Incandescent Lamp Depart- ment, Nela Park, Cleveland, Ohio. Westinghouse Electric Corporation, Lamp Division, Bloomfield, N. J. O LAMPS, INCANDESCENT FOR THEATRE LIGHTING GENERAL SERVICE lamps — available in sizes from 1 5 to 1 ,500 watts — serve the majority of lighting applica- tions in and around theatres. Except for the tubular bulb bipost lamps, all are designed for burning in any position; all are available with inside-frosted finish to diffuse the light, to elim- inate filament striations, and to produce a smoother lighting effect. The frosting absorbs little light — in fact, inside-frosted and clear lamps (clear lamps are regularly available in sizes above 100 watts) have the same rating in light output. Inside-colored lamps for sign and fiecorative service: The general service lamps mentioned above are suitable for enclosed lamp signs and luminous displays where protected from rain and snow. For outdoor exposed applications, a line of vacuum lamps from 6 to 50 watts is available in frosted and inside-colored types. Outside-colored lamps: Several sizes of out- side-colored lamps are also listed in round and flame-shaped bulbs. Lumiline lamps are available in clear, inside- frosted and in colors and in 30 and 60 watts (length 17% inches) and 40 watts (length 1134 inches). These tubular lamps have, by their physical shape, introduced new concepts of decorative lighting design. They may be used exposed or in narrow reflecting and shielding equipment. The standard colors are white, straw, orange, moonlight blue, emerald and surprise pink. This new light source operates on different principles than does the familiar incandescent lamp. The luminous element is not a glowing filament, but rather a glowing phosphor, a chemical coated to the inside wall of the glass tube, glowing under the bombardment of short wavelength ultraviolet radiation from the mer- cury arc discharge. Electric energy is fed in- to the arc through two electrodes in the form of coated wire filaments. This construction permits lower starting voltages by heating these filaments and thus ionizing the mercury vapor. After starting this filament, heating current is not required, as the filaments are heated by the action of the arc. The high efficiency of fluorescent lamps in producing colored light has opened entirely new vistas in theatre lighting. The following "whites" and colors are currently available in most sizes: 3500° white, 4500° white, 6500° daylight white, soft white, pink, gold, blue, green, red. Fluorescent lamps (often referred to as F- lamps) are now available in straight tubes of the following sizes : Length Diameter Wattage 9 inches 5A inch 6 12 inches 5A inch 8 21 inches inch 13 15 inches lA inches 14 18 inches 1 or V/2 inches IS 24 inches VA inches 20 36 inches 1 inch 30 48 inches \y2 inches 40 60 inches 2l/% inches 100 BETTER THEATRES, MAY 3, 1947 63 Slimline fluorescent lamps are a later type, similar to the F-lamps, but with instant start- ing made possible by a new cathode which does not require preheating. In addition, the Slim- line ballasts are offered in two currents, 0.1 and 0.2 amperes ; thus giving a choice of two brightnesses for each of these lamps. The same colors will be made available as noted above for F-lamps. The sizes ot Slimline currently available are: Ballast Length Diameter Wattage Amperage 42 inches 24 inch 16 0.1 25 0.2 64 inches % inch 24 0.1 39 0.2 72 inches 1 inch 22 0.1 38 0.2 96 inches 1 inch 29 0.1 51 0.2 Circline lamps, fluorescent lamps of circular shape, are useful for decorative effects, such as mirror lighting in the lounge. Only white lamps of 12 inches diameter in iy2 inches size tubing are available. 8^2 inches and 16 inches are now in development. The Projector lamps are provided with spot and flood lens cover glasses which produce narrow and wide beams respectively. These lamps differ from the usual type filament lamps in that they contain their own reflecting sur- face, which is hermetically sealed within the lamp, providing high-intensity beam of light for supplementary lighting. They are made of rugged, heat resisting glass and are suitable for service inside and outdoors. They are equipped with medium screw bases to fit regu- lar sockets, PAR 38 bulbs and are available in the 150-watt size. The Reflector spot and flood lamps also have built-in, mirror-like surfaces; however, they are made of ordinary glass and must be pro- tected from the weather. Like the projector ALL-DURALUMIN CONSTRUCTION lighter weight less vibration AMERIPOL GASKETS unaffected by heat or oil INTEGRAL ANODIZED FINISH can't flake or peel off ONE-PIECE MOUNT no joint to leak DURABLE ANTI-REFLECTION COATINGS need no extra care £BlacA; ^Beauty Each Snaplite lens is distin- guished by its sleek black mounting. The black anodized finish is an integral part of the duralumin — can't chip, flake, or peel off! Trouble-free performance is assured by the hermetically sealed construction of the Series II Snaplite. Its sleek black beauty typifies finer functional design — for the black ano- dized treatment, inside and out, is an integral part of the duralumin mount ... it can't flake, chip, or peel off! Enduring top performance is assured by the hermetically sealed mount, which excludes oil and moisture, and elim- inates need for disassembly. Cleaning time is cut to a frac- tion— handling is minimized — danger of damage is sharply reduced. Light-weight duralumin mount cuts vibration to a minimum. Brilliant pictures result from speed of f. 2.0 in focal lengths from 3V2" through 5". All optical surfaces are treated with durable anti-reflection coatings for still greater brilliance and contrast. k O L L A\ O Rlpjpfi / 2 Franklin Avenue Brooklyn 11, New York 4* WKPOKATIOi! 64 lamps, the spot type has a narrow light dis- tribution of high intensity and the flood, a wide-beam distribution. They are equipped with medium screw bases to fit regular sockets, R-40 bulbs and are available in 150, 200, and 300-watt sizes. (See also Black Light Mate- rials and Lighting Equipment.) GENERAL ELECTRIC COMPANY, Incandescent Lamp Department, Nela Park, Cleveland, Ohio. See page 29. Radiant Lamp Corp., 260 Sherman Avenue, Newark, N. J. Wabash Appliance Corporation, 331-335 Carroll Street, Brooklyn, N. Y. Westinghouse Electric Corporation, Lamp Division, Bloomfield, N. J. • LAMPS, P. E. CELL EXCITER these lamps provide the light which, interrupted or varied by the sound track, actuates the photoelectric cell and initiates the process of sound repro- duction. General Electric Company, Incandescent Lamp Depart- ment, Nela Park, Cleveland, Ohio. RCA Victor Division of Radio Corporation of America, Camden, N. J. Western Electric Company, 195 Broadway, New York City. Westinghouse Electric Corporation, Lamp Division, Bloomfield, N. J. LENSES, PROJECTION there are two general classes — the condenser lens, which focuses the projection light on the aperture (See Condensers) ; and the objectives. The latter are commonly referred to as the projection lenses ; they focus the light upon the screen. They are made in four standard diameters, with focal length as determined by the size of the screen image desired, and its distance from the projector. Knowing these factors, the supply dealer or the lens manufacturer readily determines the focal length required. In ordering projection lenses, one should also name the type of light source, projection angle and the make and model of the projector. Stock focal lengths are usually in quarter sizes from 3 to 7 inches, 7J/2 and 8 inches. In addition to the regular optical glass pro- jection lenses corrected for color and flatness of field, so called "coated" lenses are available. They differ in that the optical components have inner and outer surfaces chemically treated so as to effect a certain disintegration of surface and a resultant film or "coating" of pure silica. Focus is also sharpened by such coating. Bausch & Lomb Optical Company, 652 St. Paul Street, Rochester, N. Y. GUNDLACH MANUFACTURING COMPANY, Fair- port, N. Y. See page 41. Ilex Optical Manufacturing Company, 726 Portland Avenue, Rochester, N. Y. KOLLMORGEN OPTICAL COMPANY, 2 Franklin Avenue, Brooklyn, N. Y. See adjoining columns. PROJECTION OPTICS COMPANY, INC., 330 Lyelt Avenue, Rochester, N. Y. See page 42. LENS ASSEMBLIES, SOUND optical units are com- posed of lenses or lenses and prisms, and include either a slit opening or a wedge- shaped prism, by means of which the exciting light of the sound system is locussea on the sound track, and reduced to the height deter- mined by the smallest frequency to be repro- duced. Bausch & Lomb Optical Company, 652 St. Paul Street, Rochester, N. Y. Gundlach Manufacturing Company, Fairport, N. Y. Ilex Optical Manufacturing Company, 726 Portland Avenue, Rochester, N. Y. Kollmorgen Optical Company, 2 Franklin Avenue, Brooklyn, N. Y. Projection Optics Company, Inc., 330 Lyell Avenue, Rochester, N. Y. • LETTERS AND FRAMES FOR ATTRACTION ADVERTISING for advertising the cur- rent program in luminous display on a BETTER THEATRES, MAY 3, 1947 Your changeable copy sign more than doubles its effec- tiveness with the use of WAGNER MULTI-SIZE LETTERS Avoid eye monotony and cash in on the tremendous possibilities of the Sensational New WAGNER 17 n TRANSLUCENT PLASTIC LETTERS in gorgeous everlasting colors (red, blue, green) which go all the way through, cannot chip or scale, never require painting or other maintenance. 4", 10" and 17" TRANSLUCENT PLASTIC LETTERS All Available for IMMEDIATE DELIVERY 8" SIZE AVAILABLE JUNE 1st Write today for prices and free catalog on the world's largest and most complete line of quality equipment for effective show selling. BETTER THEATRES, MAY 3, 1947 65 marquee or adjoining location, changeable letter equipment is available in frame design and in styles and sizes of letters and accessories that allow forceful as well as highly legible an- nouncements. Modern practice predominantly employs lighted white backgrounds with black aluminum silhouette or translucent colored plastic letters. Frames designed to fit into marquee or com- parable structures, with white translucent glass panels, variously provide for convenient serv- icing of the lamp box and for attachment of letters. In all, however, bars for letter attach- ment are spaced 7 inches and all letters (above 4-inch types) are designed to fit interchange- ably. Regular sizes (though plastic letters have not yet been produced in all of them) are 8, 10, 12, 16 or 17, 24 and 30 inches. Four-inch letters are attached by means of a special interlinear frame. Plastic letters are obtainable in red, blue and green, and other colors may be had to order. Aluminum silhouette letters in color are also available. Advertising accessories include pictorial trans- parencies (such as star portraits) and clip-on plastic colored letters for interior signs (such as coming attraction displays). Additionally, the opal glass letters (luminous letters on black metallic backgrounds) once generally used for attraction advertising, are still available, largely on special order. ADLER SILHOUETTE LETTER COMPANY, 3021 West 36th Street, Chicago', III. See pase 26. Continental Signs, Inc., SSO East 170th Street, New York City (opal glass letters). Falk Glass Products Company, S Union Square West, New York City. Theatre Specialties, Inc., 1963 South Vermont Avenue, Los Angeles, Calif. WAGNER SIGN SERVICE, INC., 218 S. Hoyne Avenue, Chicago, 111. See page 65. • LIGHTING, ARCHITECTURAL AND FOR PUBLIC AREAS in addition to the part that sign and marquee play on the archi- tectural effect of the theatre facade, light may effectively contribute to the front design, maintaining its daytime values after dark, or even adding to them, by flooding the entire upper front, or parts of it, by means of reflector sources on the roof of the marquee ; by outlin- ing architectural features with neon or fluo- rescent lamps. For the public areas of the interior, lighting facilities are to be divided into two general classifications — (1) built-in sources, and (2) fixtures. Built-in sources include coves and troughs, recessed light boxes (usually having a diffusing device, like concentric louver-rings, or covered with flush-set panels of translucent glass with or without diffusing ribs), and so-called down- lights, consisting in ceiling reflectors or pro- jectors behind tiny apertures in the ceiling, with the light beam directed to cover precisely a prescribed area. Modern fixtures are available in stock de- signs of great variety — bracket or pylon lumin- aires, flush-type ceiling drums and boxes, sus- pended troughs, ceiling bowls, wall urns, etc., constructed of metal or glass or both, variously ornamented in the same materials, in direct, indirect and direct-indirect types, or with light emission through decorative louvers, in sizes to suit every location, and at prices to make mod- ern luminaires accessible to theatres of the most modest budgets. Specially designed luminaires are obtainable at relatively moderate cost. While incandescent lamps (as distinguished from the gas tube sources generally referred to as neon) are more flexibly adapted to theatre interior illumination, and also have maintenance advantages, neon has its interior applications, confined largely to cove and trough lighting. {For data on color lighting and further in- formation on light sources available today, see Lamps, Incandescent for Theatre Lighting, and "Black Light" Materials and Lighting Equip- ment.) Art Metal Manufacturing Company, 1408 North BroaS- way, St. Louis, Mo. Compco Corporation, 2257 West St. Paul Avenue, Chicago 47, 111. The Egli Company, Inc., 29 West 17 th Street, New York City. General Luminescent Corporation, 732 Federal Street, Chicago 5, 111. KLIEGL BROTHERS, 321 West 50th Street, New York City. See page 38. McFadden Lighting Company, Inc., 2311 South Seventh Street, St. Louis, Mo. Rainbo Lighting Fixture Company, 145 West 24tfc Street, New York City. Voigt Company, 1649 N. Broad Street, Philadelphia, Pa. Westinghouse Electric Corporation, East Pittsburgh, Pa. LIGHTS, SPOT AND FLOOD SPOTLIGHTS AND flood- lights are available in many sizes and light capacities, and in both incandescent and arc types — incandescent for use on and near the stage, for display and architectural lighting ; arc sources for stage lighting from the projec- tion room. Incandescent spot- and floodlights (most spotlights are adapted to flood applications) are designed for wattages of from 75 to 2,000. Arc equipment is available in capacities of from 25 to 140 amperes. Best Devices Company, 10516 Western Avenue, Cleve- land, Ohio. Brenkert Light Projection Company, 6545 St. Antoine Avenue, Detroit, Mich. General Electric Company, Schenectady, N. Y. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, III. Hub Electric Corporation, 2219-29 West Grand Ave- nue. Chicago 12, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. See page 38. Major Equipment Company, Inc., 4603 Fullerton Ave- nue, Chicago, 111. Radiant Lamp Corporation, 260 Sherman Avenue. Newark, N. J. Stroblite Company, 35 West 52nd Street, New York City. Westinghouse Electric Corporation, Lamp Division, Bloomfield, N. J. • LOBBY POSTS AND ROPES— See Crowd Control Equipment. • MAGAZINES — See Projectors and Accessories. MARQUEES marquees have become more closely associated with the general architectural form of the theatre front than they originally were. They are usually constructed according to specifications supplied by an architect who has designed the marquee itself, along with other display and sign ele- ments of the front, as a part of the facade; or by the design department of the fabricator. Marquees are generally of sheet metal con- struction, painted, or with porcelain enamel finish in desired colors, with soffits of metal or glass illuminated by incandescent lamps or lighting troughs. There are, of course, many variations in pattern and illumination : however, the design ordinarily should provide for attrac- tion advertising panels with changeable letters (see Letters, Attraction Board) as integral parts of the structure. Artkraft-Strauss Sign Corporation, 820 Twelfth Ave- nue, New York City. Ben B. Poblocki & Sons Company, 2159 S. Kinnickin- nic Avenue, Milwaukee, Wis. Continental Signs, Inc., 550 E. 179th Street, New York City. Textile, Inc., 2900 Factory Street, Dallas, Texas. White Way Sign & Maintenance Company, 1850 W. Fulton Street, Chicago, 111. MATS AND MATTING FOR ENTRANCE AREAS heavy-duty corrugated rubber mats for vestibules, or corrugated and perforated rubber mats for the entire entrance area, are to be regarded as standard equipment for the average theatre, if not all theatre, since they are the principal means of BETTER THEATRES, MAY 3, 1947 FOR THE SAFETY OF YOUR PA TRONS USE TUF-TRED Tire Fabric MATTING Long wearing. Beveled nosing on all sides. thick, up to 6' wide, any length. — ALSO AVAILABLE — AMERICAN COUNTER-TRED MATTING for use at candy counters and popcorn machines. EZY-RUG RUBBER LINK MATTING for lobbies. AMERITRED SOLID PLASTIC FRICTION MATTING for entrances, in front of boxoffices, and at fountains. "WALRUS HIDE" ROLL RUBBER MATTING for aisles, as carpet protection, and at fountains. For prices and folder, "A Mat for Every Purpose," for pro- moting safety and sanitation, write ON WET, SLIPPERY AMERICAN MAT CORPORATION "America's Largest Matting Specialists" 1722 Adams Street • Toledo 2, Ohio reducing to a minimum the amount of dirt car- ried into the theatre on the shoes of patrons and of preventing slipping which can result in costly damage suits. Lobby mats, as they are generally called, should cover all of the floor of the immediate entrance area (as far as the point where car- peting begins, unless there is an especially long inner lobby) that constitutes traffic lanes. In entrance area of moderate width or less, the traffic lanes will extend within a foot or so A the side walls. The rubber mat may be laid on top of a floor of terrazzo or tile (if it has beveled approach edges), but preferably it should lay in recess, flush with the floor. It is also desirable to place lighter rubber mats (corrugated, but not necessarily per- forated) just inside the entrance to the carpeted area, laying them flush with the pile of the carpet. Smooth or pyramid-surface rubber mats are also available in patterns to match any figured carpeting. Lobby mats are obtainable in a variety of standard colors, but special mats may be made up in colors as desired and also in interesting patterns, which may be given directional lines guiding traffic (of particular value when an in- ner lobby or foyer is at right angles to the side- walk), and also be designed to incorporate an emblem symbolizing the name of the theatre. Metal and rubber link mats more rugged than regular lobby mats, are advisable for use in vestibules or outer lobbies during wet weather. Available for temporary laying over carpet- ing, to protect the fabric in main traffic lanes during wet weather, are various types of mat- ting, of sisal fibre, of a canvas-like fabric, of cocoa fibres, etc. Some are available in designs ; widths generally run to 12 feet. Other types of matting applicable to theatre conditions include one of rubber and cord with heavy non-slip tread particularly adapted to areas behind refreshment counters and around popcorn machines ; and a plastic friction mat that may be readily trimmed to fit box-offices and other areas of small size or irregular shape. H. Altschul Company, 11 White Street, New York, N. Y. AMERICAN MAT CORPORATION, 2018 Adams Street, Toledo, Ohio. See page 66. American Tile & Rubber Company, Foot of Perrine Avenue, Trenton, N. J. Bird & Son, Inc., East Walpole, Mass. Deltox Rug Company, Oshkosh, Wis. Firestone Industrial Products, Inc., Akron, Ohio. Goodyear Tire & Rubber Company, 1144 E. Market Street, Akron, Ohio. B. F. Goodrich Company, 500 South Main Street, Akron 18, Ohio. O. W. Jackson & Company, 290 Fifth Avenue, New York City. Lorraine Rubber Engineering Company, 286 Fifth Ave- nue, New York City. R. C. Musson Rubber Company, 888 East Market St., Akron 5, Ohio. United States Rubber Company, 1230 Sixth Avenue, New York City. Puritan Manufacturing Company, Trenton, N. J. Waite Carpet Company, Oshkosh, Wis. • MAZDA REGULATORS these are converters that provide 30-volt, 30-amperes supply to 900-watt incandescent projection lamps, operating from either 110-volt or 220-volt sup- ply lines. The Garver Electric Company, Union City, Ind. General Electric Company, Incandescent Lamp Depart- ment, Nela Park, Cleveland, Ohio. International Projector Corporation, 55 LaFrance Ave- nue, Bloomfield, N. J. Westinghouse Electric Corporation, East Pittsburgh, Pa. MICROPHONES the theatre has many uses for microphones, from ballyhoo work on a sound truck, or in connection with the front display, to reinforcement of stage performances, announcements of election returns and sporting events, or emergency talks to pacify an audience in time of trouble. Micro- phones can be used with separate amplifying and loudspeaker equipment, or can in most cases be operated through the existing picture sound installation. Crystal magnetic, velocity, dynamic and cardioid are the types of microphones recom- mended. Where loudspeakers and microphones are closely associated, the cardioid principle greatly reduces the danger of feedback. Amperite Company, 561 Broadway, New York City. Electro-Voice, Inc., South Bend, Ind. Operadio Manufacturing Company, St. Charles, 111. Racon Electric Company, Inc., 52 East 19th Street, New York City. RCA Victor Division of Radio Corporation of America, Camden, N. J. Western Electric Company, 195 Broadway, New York City. • MIRROR GUARDS— See Reflectors, Projection. MOTOR-GENERATOR SETS FOR D.C. ARC SUPPLY CURRENT CONVERSION equipment to supply direct current to arc lamps from alternating current lines is available in types and capacities to meet specific projection arc demands, from the "one- kilowatt" arc to combinations of spot and arc lamp and to condenser lamps of super-high- intensity arcs. These generators are built with sufficient capacity to provide current for two lamps simultaneously with no change of output voltage so that one arc is not effected by the operation of the other. Close-regulation motor-generator sets for large theatres and outdoor drive-in theatres are available up to 750 amperes continuous, or 1125 amperes at 100 volts for 30 minutes. The type and capacity of motor-generator set indicated for a specific installation depends upon the type of arc and carbon trim, and whether d. c. current is required for effect projectors also. {See Lamps D.C. Projection Arc.) AUTOMATIC DEVICES COMPANY, 1035 Under. Street, Allentown, Pa. See page 32. Century Electric Company, 1806 Pine Street, St. Louis, Mo. we are gradually catching up on orders for the HERTNER TEEM There's a for every projection room requirement Transverter Type CP. (90- 100 volt) or M.A. — for high-intensity condenser (straight High intensity). Transverter Universal Type (45-48 and 90-96 volt) — for Suprex Pro- jectors. Spot Lamps, Dissolvers and all types of projection lamps. Transverter Type H.I. (42-50 volt) for Suprex Projectors. Transverter Type H. I. H. (60-70 volt) — for Suprex Projectors and Spot Lamps with 40-50 volt arc. Transverter Type "LV" (33 volt) — for low-voltage, high-intensity pro- jector (1 K.W. arc). n PROJECTION at low operating cost • In spite of many difficulties, deliveries on Hertner Transverters are running much bet- ter than they were at the beginning of the year. We suggest that you get the facts NOW about Transverter equipment for your pro- jection room. • With Transverter equipment you are sure of: 1. Reliable Performance, 2. Constant Screen Illumination, 3. Quiet Operation, 4. Low Operating Cost, and 5. Long Life. Distributed by NATIONAL THEATRE SUPPLY In Canada: GENERAL THEATRE SUPPLY COMPANY rani ELECTRIC COMPANY Exclusive Manufacturer of the Transverter A General Precision Equipment Corporation Subsidiary 12600 ELM WO O D AVENUE • CLEVELAND 11, OHIO BETTER THEATRES, MAY 3, 1947 67 General Electric Company, 1 River Road, Schenectady, N. Y. HERTNER ELECTRIC COMPANY, 12690 Elmwood Avenue, Cleveland, Ohio. See page 67. Imperial Electrical Company, Inc., Ira Avenue, Akron, Ohio. J. E. ROBIN, INC., 330> West 42nd Street, New York City. See page 44. Westinghouse Electric Corporation, East Pittsburgh, Pa. • OZONE GENERATORS — See Air Purification. PHOTOCELL MECHANISMS FOR DOORS AND FOUNTAINS MECHANISMS FOR the automatic operation of drinking fountains and opening of doors, with the mechanism actuated by the interruption of a beam of light trained on a photoelectric cell, are obtainable alone or as part of such equipment. {See Foun- tains.) Doors that open automatically merely upon the approach of a person, increasingly being used in hotels, restaurants and bus and railroad sta- tions, have similar application to the theatre for tions, have similar application in lobbies of theatres. General Electric Company, 1 River Road, Schenectady, N. Y. Stanley Tools, New Britain, Conn. Westinghouse Electric Corporation, East Pittsburgh, Pa. PHOTOELECTRIC CELLS although it has a number of applications in many fields, in the theatre the photoelectric cell functions principally as a vital "organ" of the sound re- production system, transforming the light of the exciter lamp, after it has passed through the sound track of the film, into the electrical energy which, amplified, actuates the loud- speakers. Continental Electric Company, Geneva, 111. DeVry Corporation, 1111 Armitage Avenue, Chicago, General Electric Company, Schenectady, N. Y. RCA Victor Division of Radio Corporation of America, Camden, N. J. Radiant Lamp Corporation, Newark, N. J. Rauland Corporation, 4345 N. Knox Avenue, Chicago, 111. Western Electric Company, 195 Broadway, New York City. Westinghouse Electric Corporation, East Pittsburgh, Pa. POPCORN— SEE Vending Equipment and Supplies. • PREFABRICATED-BUILDING MATERIALS AND SERVICES prefabricated structures for the erection of industrial and agri- cultural buildings are also adaptable to theatres. For fireproof construction, steel sup- porting arches for the framework, and steel enclosing sheets designed for them, are available in 40- and 20-foot widths (which determine also the height). For non-fireproof construction there are trusses of wood, with which stock sheathing lumber may be used for the enclosure. For adapting these structural members to the purposes of a theatre and development of plan and materials specifications for the re- r under of the building and its interior treat- m t, design service specializing in this type of instruction is available. Grear Lakes Steel Corporation, Stran-Steel Division, 3750 Penobscot Building, Detroit 26, Mich. Poblocki & Sons, 2159 Kinnickinnic Avenue, Mil- waukee 7, Wis. Timber Structures, Inc., 535 Fifth Avenue, New York City. PROJECTOR REPLACEMENT PARTS THE WEAR tO which projectors are subjected requires close observation of all parts and prompt re- placement or repair before any that have be- come defective injure others that must work with them. It is also to be borne in mind that mechanical faults in the projector are usually "picked up" by the sound system. All replaceable parts of a certain make of projector (provided the model has not been too long obsolete) are of course available from its manufacturer, while some parts are obtainable from other manufacturers for certain makes. When a projector head must be removed for overhauling at the factory, it is usually possible to replace it meanwhile with a head borrowed from the manufacturer or his dealer. In selecting replacement parts it is highly important to be assured that the new part is precision-tooled for the projector to which it is to be applied. Blue Seal Cine Devices, 15-45 49th Street, Long Island City, N. Y. Century Projector Corporation, 729 Seventh Avenue, New York City. G-B Kalee, Ltd., 60-66 Wardour Street, London, W.l, England. GoldE Manufacturing Company, 1214 West Madison Street, Chicago, 111. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. Holmes Projector Company, 1815 Orchard Street, Chi- cago, 111. International Projector Corporation, 55 LaFrance Ave- nue, Bloomfield, N. J. LaVEZZI MACHINE WORKS^ 4635 West Lake Street, Chicago 44, 111. See page 44. Motiograph, 4431 West Lake Street, Chicago, 111. Projection Products Company, 2027 North Major Avv nue, Chicago 39, 111. S. O. S. Cinema Supply Corporation, 449 West 42nd Street, New York 18, N. Y. Wenzel Projector Company, 2509 South State Street, Chicago, 111. EDW. H. WO'LK, 1241 Wabash Avenue, Chicago, 111 See page 59, PROJECTORS, 16-MM. HEAVY-DUTY TYPE projectors for 16-mm. film, incorporating soundheads and with complete sound reproducing system avail- able, are obtainable in heavy-duty models adapted to regular theatres as auxiliary equip- ment for such purposes as the presentation of local newsreels, educational subjects .etc. Either low-intensity or high-intensity carbon arc lamps are obtainable for such equipment {see listing under Lamps, D.C. Projection Arc). Ampro Corporation, 2851 North Western Avenue, Chi- cago, 111. Bell & Howell Company, 1801-15 Larchmont Avenue, Chicago, 111. DeVry Corporation, 1111 Armitage Avenue, Chicago, in. ' Eastman Kodak Company, Rochester, N. Y. Holmes Projector Corporation, 1815 Orchard Street, Chicago, 111. National Mineral Company, 2638 N. Pulaski Avenue, Chicago, 111. Radio Corporation of America, Photophone Division, Camden, N. J. Valette, Inc., 215 West Ohio, Chicago, 111. Victor Animatograph Corporation, Davenport, Iowa. • PROJECTORS & ACCESSORIES: STANDARD 35-MM., THEATRE a rock-steady image, freedom from faulty lubrication, unit re- movability of parts to permit easier maintenance, greater shutter efficiency, gear meshing safeguards, generally stronger construc- tion than that of earlier models, and also greater convenience and accuracy in framing, are among the features characterizing standard theatre (non-portable, heavy-duty, 35-mm.) projectors. Made by the manufacturer of the projector head and designed in integration with it, the necessary bases and magazines are separate items of purchase. Bases are adapted to any standard carbon arc lamp. The takeup device for the lower magazine is also a separate item {see Takeups, Film). BLUE SEAL CINE DEVICES, INC., 5-45 49th Street, Long Island City, N. Y. See page 48. BRENKERT LIGHT PROJECTION COMPANY, 654S St. Antoine Avenue, Detroit, Mich, (subsidiary of RCA). See page 5. CENTURY PROJECTOR CORPORATION, 729 Sev- enth Avenue, New York City. See page 43. DeVRY CORPORATION, 1111 Armitage Az/enue, Chi- cago!, III. See page 46. G-B KALEE, LTD., 6066 Wardour Street, London, W.l, England. See page 71. HEYER-SHULTZ, INC., 39 Orange Road, Montclair, N. J. (Pinhole aperture plate for light testing). See page 46. Holmes Projector Company, 1815 Orchard Street, Chi- cago, 111. INTERNATIONAL PROJECTOR CORPORATION, 55 LaFrance Avenue, Bloomfield, N. J. See page 2. MOTIOGRAPH, 4431 West Lake Street, Chicago, 111. See page 45. WEBER MACHINE CORPORATION, 59 Rutter Street, Rochester 6, N. Y. See page 49. WENZEL PROJECTOR COMPANY, 25*9 South State Street, Chicago, 111. See page 68. PUBLIC ADDRESS SYSTEMS public address and sound-re-enforcement systems may pro- vide any one or all of various services. They can be utilized for amplifying stage sound, for managers' announcements, for bally- hoo. YOUR ASSURANCE OF THE BEST! WENZEL "Smooth-Running" PROJECTOR You are assured of "Smooth-running" performance with the Wenzel time- proven projector. Use Wenzel's preci- sion replacement parts . . . and your present equipment will do a smoother- running job. WENZEL "BULL DOC" "Will Never Lose Its Grip" The Bull-Dog AR-15 — en- gineered by Wenzel to eliminate key breakage on all types of shafts for winding film. Also for use in the Lower Magazines to more evenly distribute the pull strain. For auto- matic and hand rewinds too. When ordering, give model number or maker of shaft, together with shaft diameter. Write for our Complete Cata- log. We will sell only through Independent Theatre Equip- ment Dealers. Mention the dealer serving you. 68 BETTER THEATRES, MAY 3, 1947 In the theatre the public address system may consist of microphones suitably connected to the standard sound installation, or an entirely separate system, with its own amplification, wiring and also speakers, may be employed. Hearing aids may be used in association with any type of theatre public address reproduction. Separate record-playing devices for reproduc- tion of standard phonograph discs, through the sound or public address system, are available for exit music, pre-show or lobby entertainment, or attraction music outside the box office. (See Speaker and Horns.) Altec- Lansing Manufacturing Company, 1611 North Vine Street, Hollywood, Calif. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. The Lincrophone Company, Inc-, 1661 Howard Street, Utica, N. Y. RCA Victor Division of Radio Corporation of America, Camden, N. J. Western Electric Company, 19S Broadway, New York City. • RECTIFIER TUBES vacuum and gas-filled tubes used to convert alternating current to direct current are made in many rat- ings. The smaller sizes are commonly thought of as being in the category of radio or ampli- fier tubes. But while there is no distinction in principle of operation, the larger sizes, having current capacities of from 2*4 to 30 amperes, are by custom classified separately. These are commonly referred to as "Tungar" tubes. In the theatre such tubes are used to provide rectified direct current to projection arc lamps and to sound exciter lamps. Baldor Electric Company, 4353 Duncan Avenue, St. Louis, Mo. Continental Electric Company, Geneva, 111. General Electric Company, Merchandise Department, 1285 Boston Avenue, Bridgeport, Conn. Tele-Radio Corporation, 86 Shipman Street, Newark, N. J. Western Electric Company, 195 Broadway, New York City. Westinghouse Electric Corporation, Bloomfield, N. J. • RECTIFIERS AND POWER UNITS rectifiers are devices that employ rectifying tubes or copper compound rectifying assemblies (dry type) for the purpose of converting alternating current to direct current. The larger sizes are fan-cooled, and supply direct current to the pro- jection arc The smaller sizes are of somewhat different design electrically, incorporating electrical fil- ters to insure smooth d.c. output, and to supply power to exciter lamps, speaker fields or other parts of the sound system. Baldor Electric Company, 4353 Duncan Avenue, St. Louis, Mo. Benwood Linze Company, 1815 Locust Street, St. Louis, Mo. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. FOREST MANUFACTURING COMPANY, 60 Park Place, Newark, N. J. See page 54. Garver Electric Company, Union City, Ind. GENERAL ELECTRIC COMPANY, Merchandise De- partment, 1285 Boston Avenue, Bridgeport, Conn. See adjoining columns. KNEISLEY ELECTRIC CORPORATION, 500-2 South St. Clair Street,, Toledo, Ohio. See page 10. McColpin-Christie Corporation, Ltd., 4922 S. Figueroa, Los Angeles 37, Calif. Richardson Allen Corporation, 15 West 20th Street, New York City. THE STRONG ELECTRIC CORPORATION, 87 City Park Avenue, Toledk*, Ohio. See page 44. Westinghouse Electric Corporation, East Pittsburgh, Pa. REEL END ALARMS while approved practice in the projection of American pictures ( Standard Release Prints of the Academy of Motion Picture Arts & Sciences) calls for observation of the screen to note the signal pro- vided for changeover in the standard print, reel Metier WITH G-E COPPER-OXIDE RECTIFIERS! TWO-PIECE CONSTRUCTION — Transformer and control panel in top. Stacks, relays, blower below multi-unit TRANSFORMER — Vacuum impreg- nated for high efficiency, low-cost operation . SECONDARY TAPS — Permit wide range of arc voltage and current COPPER-OXIDE STACKS - Require no mainte- nance, assure practically unlimited life POSITIVE RELAYS- control For operation by remote The man in the booth knows what it takes to assure the faithful reproduction of fine films on his screen. That is why so many projec- tionists demand General Electric equipment. They can depend upon a G-E copper-oxide rec- tifier for top-flight performance. G-E projection rectifiers are available through your National Theatre Supply Dealer. Or write for detailed information to Section A70-58, Appliance and Merchandise Depart- ment, General Electric Company, Bridgeport, Connecticut. GENERAL W ELECTRIC Sold tfiru THEATRE SUPPLY DEALERS, Exclusively ASK YOUR DEALER GOLDBERG Pre fBROS. t REELS BROS. Denver. Colo. PEDESTALS, BASES, MAGAZINES & BRACES PARTS FOR SIMPLEX, POWERS MOTIOGRAPH, PEERLESS LOW, HI-LOW and MAGNARC LAMPS Immediate Delivery EDWARD H. WOLK 1241 S Wabash Avenue Chicago 5, Illinois BETTER JHEATRES, MAY 3, 1947 69 end alarms supply a changeover signal for other prints. They are also sometimes regarded as helpful in projection rooms having but one pro- jectionist. Attached to the upper magazines, they indicate, by bell or other audible signal, according to the particular design of the device, the approach of the end of the reel being pro- jected. Ace Electric Manufacturing Company, Inc., 1458 Shakespeare Avenue, New York City. Essannay Electric Manufacturing Company, 1438 N. Clark Street, Chicago, 111. REELS AND REEL BANDS REELS NECESSARY for takeup magazines of projectors (and in best practice, also in place of the film exchange reel in the upper magazine), and otherwise constantly utilized in the projection room, are available in a number of sizes and types of construction. The standard reel in the United States takes 2000 feet of 35-mm. film. Original specifications provided for a diameter of 14]/2 inches with a 4j4-inch hub, but reel manufacturers regularly supply two diameters — 15 inches with 5-inch hub, and 14 inches with 4-inch hub. Cast aluminum or stamped steel is used for the grades best able to provide maxi- mum protection to the film. Reels of less pro- tective design and cheaper construction are also available and may be practicable for purposes other than regular program projection in theatres. Reels are also obtainable in 1000-foot sizes, having diameters of 10 inches and 2-inch hubs. For protection of film in the handling of full reels, a plastic band is available which, while binding the film so that it does not unroll, pre- vents the reel flanges from pressing heavily against the film edges. It clips quickly into place. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. GOLDBERG BROTHERS, 3S0O Walnut Street, Den- ver, Colo. See page 69. NEUMADE PROJECTS CORPORATION, 427 West 42nd Street, New York City. See page 46. PRO-TEX REEL BAND COMPANY, 9005 Marshal! Avenue, Cleveland 4, Ohio (reel bands only). See page 44. Taylor- Shantz, Inc., 2-4 Commercial Street, Rochester, N. Y. Universal Reels Corporation, 9-16 Thirty-seventh Ave- nue, Long Island City, N. Y. Wenzel Projector Company, 2509 South State Street, Chicago, 111. REFLECTORS FOR FILAMENT LAMPS METAL RECEPTACLES for incandescent lamps, having a reflecting inside finish and with a curvature cal- culated to make most efficient use of available light, are obtainable in several types adapted particularly to marquee trim and soffit lighting, to sign letter lamping, sign borders, display lighting (some types as "spots") and similar uses. Other types of reflectors have swivel mount- ing, readily permitting reflection of the light in any direction. Reynolds Electric Company, 2560 West Congress Street, Chicago, 111. REFLECTORS, PROJECTION ARC these are made in nu- merous sizes, and with different curva- tures, spherical and parabolic, for mazda projectors, reflecting arc projectors and spot- light projectors. Projection arc lamp reflectors are obtainable in both glass and metal types. Glass shields, called mirror guards, are ob- tainable for protection of glass reflectors against pitting. The guards themselves are pitted in time, but are much less expensive than the re- flectors. Bausch & Lomb Optical Company, 652 St. Paul Street, Rochester, N. Y. Brenkert Light Projection Company, 6545 St. Antoine Avenue, Detroit, Mich. Fish-Schurman orporation, 230 East 45th Street, New York City. HEYER-SHULTZ, INC., 39 Orange Road, Montclair, N. J. (metal reflectors). See page 46. International Projector Corporation, 55 LaFrance Ave- nue, Bloomfield, N. J. Kneisley Electric Corporation, 500-2 South St. Clair Street, Toledo, Ohio. Mirror-Guard Company, 837 Eleventh Avenue, New York City. NATIONAL THEATRE SUPPLY, 92 Gold Street, New York City. See page 48. THE STRONG ELECTRIC CORPORATION, 87 City Park Avenue, Toledo, Ohio. See middle column, this page. REWINDERS, FILM film rewinders are available in two general types, open and fireproof enclosed. The open type is of- fered in a number of different models, either as a single unit or as two separate units that are clamped to the rewind table, or bolted in place. The enclosed type is a single unit. Both open and enclosed types may be hand- driven or motor-driven, may have sleeve bear- ings or ball bearings, may accommodate either 1,000- or 2,000-foot reels, or both, and may have either one or several driving speeds. Some of the motor-driven types incorporate accessories by means of which the same motor can be used for general machine work, such as grinding and polishing. Rewind tables of metal provide a fireproof work bench especially adapted to projection room needs and are available with tool drawer. STRONG Precision REFLECTORS Sold by must independent theatre supply dealers'. THE STRONG ELECTRIC CORP. The World's Largest Manufacturer of Projection Arc Lamps 87 City Park Ave. Toledo 2, Ohio PERFORMER FILM REWINDER © J Jk Sold thru THEATRE SUPPLY DEALERS enver, Colo. rack for film cabinet, and clamping blocks ac- commodating any type of rewinder. Clayton Products Company, 31-45 Tibbett Avenue, New York City. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. GOLDBERG BROTHERS, 350(1 Walnut Street, Den- ver. Cbloi. See middle column, this page. GoldE Manufacutring Company, 1214-22 W. Madison Street, Chicago, 111. International Projector Corporation, 55 LaFrance Ave- nue, Bloomfield, N. J. The Neumade Products Corporation, 427 West 42nd Street, New York City Wenzel Projector Company, 2509 South State Street, Chicago, 111. Edw. H. Wolk, 1241 South Wabash Avenue, Chicago, 111. RHEOSTATS these are devices that introduce an electrical resistance into any circuit, the value of the resistance being variable at will. There are several methods 01 varying resistance, one being to move a contact lever over a series of switch points, one being to move a slider over the coil of the resistance wire itself, and one being to compress carbon or graphite discs or powder. Automatic Devices Company, 1037 Linden Street, Allentown, Pa. Charles Bessler Company, 131 East 23rd Street, New York City. General Electric Company, 1 River Road, Schenectady, N. Y. The Strong Electric Corporation, 87 City Park Avenue, Toledo, Ohio. Ward Leonard Electric Company, 91 South Street, Mt. Vernon, N. Y. Westinghouse Electric Corporation, East Pittsburgh, Pa. SAND URNS these receptacles spe- cifically for cigarette butts and used matches, usually needed at entrances, are available in either metal or ceramic, plain or modeled types, and in a number of sizes from about 12 to 18 inches high. Ceramic urns are vase-shaped and decoratively modeled. Those of metal are obtainable in cylindrical forms, with bright or satin finish of decorative quality, and also in vase shapes. All types, of course, are equipped with a removable bowl to facilitate emptying. Atlas Products Company, 9237 South Houston Street, South Chicago, 111. Compco Corporation, 2257 West St. Paul Avenue, Chicago 47, 111. GoldE Manufacturing Company, 1214-22 West Madison Street, Chicago, 111. The Hupp Metal Works Company, 1123 Broadway, New York 10, N. Y. LAWRENCE METAL PRODUCTS, INC., 434 Broad- way. New York 13. N. Y. See pages 54 and 60. The F. H. Lawson Company, Cincinnati, Ohio. SCREENS, PROJECTION the screen, an integral and vital part of the projection-sound system, is properly selected according to the dimensions of the auditorium, including the distance from last row to screen. Technically, screens are of three general types : Diffusive, for auditoriums having a ratio between width and depth of approximately 3$4 or more, to S ; Semi-Diffusive, for auditoriums tending toward the narrow ; and Specular, for auditoriums definitely elongated. Another type is Translucent, used with rear projection. Another distinct type is a screen of fiberglass fabric mounted in a frame that gives it a curvature based on the visual angles of the theatre in which it is installed, the curvature being for the purpose of overcoming image distortion at wide angles. In surface treatment (which is more or less associated with the critical materials used in general fabrication) screens are "white," "silver" (metallic) or "beaded" (glass.) Specular screens are either "silver" or "beaded." Da-Lite Screen Company, 2723 North Crawford Ave- nue, Chicago, 111. Nu-Screen Corporation, 1501 Broadway, New York 18. N. Y. RCA Victor Division, Radio Corporation of America, Camden, N. J. 70 BETTER THEATRES, MAY 3, l?47 Radiant Manufacturing Corporation, 1140-46 West Superior Street, Chicago 22, 111. Raven Screen Corporation, 314 East 35th Street, New York City. Trans-Lux Daylight Picture Screen Corporation, 1270 Sixth Avenue, New York City. Vocalite Screen Corporation, 19 Debevoise Avenue, Roosevelt, N. Y. Walker-American Corporation, 800 Beaumont Street, St. Louis, Mo. SCREEN RESURFACING THE RELATIVELY rapid deterioration of the reflection characteris- tics of coated motion .picture screens (see Diffusive type under Screens, Projection) advises either replacement of the screen or resurfacing of it within eighteen months after its installation, and subsequently at somewhat more frequent intervals so long as resurfacing is practicable. For better standards of projec- tion, the first resurfacing should take place in from nine to twelve months. For this purpose various coating materials are available already made up into a paint of proper consistency for spraying without serious filling of the sound-transmission perforations, provided it is skillfully applied. The Mechanical Re-Nu Screen Company, 1922 Ray- mond-Commerce Bldg., Newark, N. J. NATIONAL THEATRE SCREEN REFINISHING COMPANY, 129 Zenner Street, Buffalo, N. Y. See page 48. SIGNS (ELECTRIC) FOR THEATRE NAME electric signs (metal) framework with illumination provisons) are available in a wide variety of designs more or less closely associated with the archi- tecture of the theatre front. While they _ are commonly especially designed by the architect or sign contruction company, there are also ritock designs adaptable to the theatre front. Gas tube (neon) and incandescent -lamp illum- ination have been found effective for these signs in combination as well as alone, and either type of lighting can be flashed. Horizontal name signs have normally been more closely associated with the marquee than the vertical sign has, but often the vertical sign can be effectively related to the marquee and entrance by continuing the sign illumination scheme down to the marquee and even across its soffit. Everbrite Electric Signs, Inc., 1440 North Fourth Street, Milwaukee, Wis. The Fluron Company of America, 1600 Broadway, New York City. Ben B. Poblocki & Sons Companv, 2159 South Kin- nickinnic Avenue, Milwaukee, Wis. SIGNS, DIRECTIONAL directional signs, in- cluding exit signs, those designating men's and women's rooms, lounges, balcony stairs, etc., are now available in a wide range of stock designs, while they may be made up in special designs at relatively low cost. Instead of being more or less confined to plain metal lamp boxes, such as were particularly employed at one time for exit signs, stock types now are ob- tainable with decorative shapes, fluted chromi- um finish, etched glass, etc., in colors and also with appropriate figures. Art Metal Manufacturing Company, 1408 North Broad- way, St. Louis, Mo. Everbrite Electric Signs, Inc., 1440 North Fourth Street, Milwaukee, Wis. Hub Electric Corporation, 2227 West Grand Avenue, Chicago, 111. Kliegl Brothers, 321 W. 50th Street, New York City. McFadden Lighting Company, Inc., 2311 South Street, St. Louis, Mo. Ben B Poblocki & Sons Company, 2159 South Kin- nickinic Avenue, Milwaukee, Wis. Texlite, Inc., 2900 Factory Street, Dallas 9, Texas. Twentieth Cnetury Lights, Inc., 6818 Avalon Boule- vard, Los Angeles, Calif. The Voigt Company, 1649 North Broad Street, Phila- delphia, Pa. SLIDES, PROJECTION slides for the projection of song lyrics, advertising and effects are made either of glass or other material suit- ably transparent. The more elaborate slides, carrying pictorial matter or designs, are usually of glass, while a flexible trans- parent material permits the ready prepa- ration of an announcement slide on a type- writer, the blank material being kept on hand and, when written upon, inserted into a frame. Kansas City Slide Mfg. Co., 1719 Wyandotte St., Kan- sas City, Mo. NATIONAL STUDIOS, 145 West 45th Street, New York 19, N. Y. See page 72. Quality Slide Company, 6 E. Lake Street, Chicago, 111. Ransley Studios, 108 N. Dearborn Street, Chicago, 111. SOUND SYSTEMS, COMPLETE all of the components of a sound reproducing installation may be purchased as an integrated system of a single manufacturer, with some of his own fabri- cation and the rest (notably speakers) the products of other manufacturers on which he has standardized. Thus are offered complete systems for regular theatres of different seating capacities, and also for large outdoor installa- tions such as in drive-in theatres. THE BALLANTYNE COMPANY, 1707-11 Davenport Street, Omaha. Nebr. See page 6. Blue Seal Cine Devices, Inc., 5-45 49th Avenue, Long Island City, N. Y. CENTURY PROJECTOR CORPORATION, 729 Sev- enth Avenue, New York City. See page 43. DeVry Corporation, 1111 Armitage Avenue, Chicago, 111. ELEC-TECH COMPANY, 520 Elm Street, Cincinnati, Ohio. See page 72. G. B-KALEE, LTD., 60-60 Wardcur Street, London; Canada: 591 Yonge Street, Toronto. See below. ". . . a masterpiece of design and workmanship . . Optically, acoustically and mechanically the Gaumont-Kalee "21" projection and sound equipment represents the summit of British Kinematograph engi- neering . . . and its performance is as excellent as its appearance is modern. May we forward you this brochure in full colours describing it fully? Distributed throughout the world by G. B-KALEE, .LTD., 60-66 WARDOUR ST., LONDON Represented //7|JL Canada by — ap^p- — ' 591 YONGE STREET, TORONTO, ONT. BETTER THEATRES. MAY 3, 1947 71 International Projector Corporation, 55 LaFrance Ave- nue, Bloomfiled, N. J. Motiograph, 4431 West Lake Street, Chicago, 111. RCA Victor Division of Radio Corporation of America, Camden, N. J. Western Electric Company, 195 Broadway, New York City. SOUNDHEADS this reproduction ap- paratus, mounted between the projector and lower magazine, guides the film be- tween the exciter lamp and the photoelectric cell, which are mounted within it. A critical advance in soundhead design is the means of film propulsion so as to minimize flutter. Some type of rotary scanner is the usual means. THE B ALLAN TYNE COMPANY, 1707-11 Davenport Street, Omaha, Nebr. See page 6. BLUE SEAL CINE DEVICES, Inc., 5-45 49th Avenue, Long- Island City, N. Y. See page 48. CENTURY PROJECTOR CORPORATION, 729 Seventh Avenue, New York 19, N. Y. See page 43. DEVRY CORPORATION, 1111 Armitage Avenue, Chicago, 111. See page 46. ELEC-TECH, 520 Elm Street, Cincinnati 2, Ohio. See page 72. G-B KALEE, LTD., 60-66 Wardour Street, London; Canada: 501 Yonge Street, Toronto. See page 71. INTERNATIONAL PROJECTOR CORPORATION, 55 LaFrance Avenue, Blcomfield, N. J. See page 2. MOTIOGRAPH, 4431 West Lake Street, Chicago, III. See page 45. RCA VICTOR DIVISION OF RADIO CORPORA- TION OF AMERICA, Camden, N. J. See page 5. S. O. S. Cinema Supply Corporation, 449 West 42nd Street, New York City. WEBER MACHINE CORPORATION, 59 Rutter Street, Rochester, N. Y. See page 49. SPEAKERS AND HORNS to convert the elec- trical product of amplification into audible sound, speaker "units" are available in considerable variety, for motion picture sound reproduction, for public address systems, for projection room monitoring, etc Regular thea- tre type motion picture reproducers are horn systems employing a low-frequency horn and a high-frequency speaker attached to multicel- lular horn, with both integrated to cover the entire available frequency band with proper baf- fling and directional characteristics. Sound speakers in general are available in a. c types, in many more d. c. types, and in permanent magnet types which need no field excitation; and they vary in capacity to meet different volume requirements. Speaker equipment is included in complete 16-mm. projector-sound systems, some incorpo- rated with the amplification equipment as a unit. Also available for 16-mm. reproduction or gen- eral monitoring is a small speaker unit equipped with a photocell which provides visual guidance in volume adjustment. Altec-Lansing Corporation, 1161 North Vine Street, Hollywood, Calif. The Ballantyne Company, 1707-11 Davenport Street, Omaha, Nebr. International Projector Corporation 55 LaFrance Ave- nue, Bloomiield, N. J. Operadio Manufacturing Company, St. Charles, 111. RCA Victor Division of Radio Corporation of America, Camden, N. J. The Rola Company, 4250 Hollis Street, Oakland, Calif. Western Electric Company, 195 Broadway, New York City. WEBER MACHINE CORPORATION, 59 Rutter Street, Rochester 5, N. Y. See page 49. • SPLICERS, FILM splicers are needed in every theatre to repair film breaks, edit newsreels, etc. They are mechanical de- vices that hold the ends to be united, firmly in place while the cement is applied and while it hardens. Ace Electric Manufacturing Company, Inc., 1458 Shakespeare Avenue, New York City. Bell & Howell Company, 1801 Larchmont Avenue, Chicago, 111. FONTAINE MANUFACTURING CORPORATION, 92-03 173rd Street, Jamaica, N. Y. See page 59. General Machine Co., 1639 Webster Avenue, Bronx, N. Y. Jeff Manufacturing Company, Inc., 4421 Jefferson Highway, New Orleans 20, La. NEUMADE PRODUCTS CORPORATION, 427 Wert 42nd Street, New York City. See page 46. Reeves Instrument Corporation, 215 East 91st Street, New York 28, N. Y. STAGE DRAPES AND CURTAINS — See Fabrics for Walls, Curtains and Stage Drapes. STAGE LIGHTING EQUIPMENT MODERN STAGE lighting equipment is readily available to meet any production requirement. It includes strip lights, footlights, proscenium strips, border lights, spotlights, floodlights, mercury lamps for "black light," and stage effect apparatus of all kinds. Frank Adam Electric Company, 3650 Windsor Avenue, St. Louis, Mo. Belson Manufacturing Company, 1442 W. Van Buren Street, Chicago 7, 111. Capitol Stage Lighting Company, 527-529 West 45th Street, New York City. Century Lighting Equipment, Inc., 419 West 55th Street, New York City. C. W. Cole & Company, Inc., 320 East 12th Street, Los Angeles, Calif. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, 111. Hub Electric Company, 219-29 West Grand Avenue, Chicago, 111. KLIEGL BROTHERS, 321 W. 50th Street, New York City. See page 38. Reynolds Electric Company, 2650 W. Congress Street, Chicago, 111. colors as well as white, and in addition to re- ducing liability to slip, light shades outline the treads, thus further reducing hazard. For vis- ibility in darkened areas, such as balconies, yellow rather than white is recommended. Ames Metal Moulding: Company, 225 E. 144th Street, New York City. Safeguard Rubber Products Corporation, 250 West 49th Street, New York City. STEREOPTICONS INSTRUMENTS mount- ing incandescent or arc lamps for the projection of lantern and effect slides are available in single, double and triple dissolving types that permit striking effects and novelties in entertainment. The simpler models, some with color wheels, can be obtained at moderate prices. Bausch & Lomb Optical Company, 652 St. Paul Street, Rochester, N. Y. Charles Beseler Company, 131 East 23rd Street, New York City. Best Devices Company, 10516 Western Avenue, Cleve- land, Ohio. Brenkert Light Projection Company, 6545 St. Antoine Avenue, Detroit, Mich. GoldE Manufacturinf Company, 1214-22 W. Madison Street, Chicago, 111. STAGE RIGGING AND HARDWARE TAKEUpS, FILM THESE INCLUDE blocks and pulleys, counterweights, arbors, be- laying pins, cleats, curtain tracks, key- stones, pin rails, pin wire, sand bags, manila rope, wire rope, rope locks, trim lamps, carriers, rigging, steel curtains — unlimited profusion of apparatus is available to secure a smooth, at- tractive performance. (Also see Curtains and Stage Drapes, and Curtain Controls.) Automatic Devices Company, 1035 Linden Street, Al- lentown, Pa. J. R. Clancy, Inc., 1010 West Belden Avenue, Syra- cuse, N. Y. V ALLEN, INC., 225 Bluff Street, Akron, Ohio. See page 36. I. Weiss & Sons, Inc., 445 West 45th Street, New York City. • STAIR NOSINGS nosings for stairs are available in both metal and rubber. Rub- ber nosings can be obtained in various SOUND SYSTEM In production again and will soon be marketed under new design through your local supply dealer. All former CTR installations can now obtain replacement parts by writing to: 520 Elm Street, Cincinnati 2, Ohio ELEC-TECH k V SEND FOR JFRK _ National Studios 145 W. 45 ST., NY. 19. NY film takeups are me- chanical devices for effecting proper winding of the film upon the reel in the takeup (lower) magazine during projection, with tension on the film kept in adjustment as the amount of the rewound film increases. Century Projector Corporation, 729 Seventh Avenue, New York City. Clayton Products Company, 31-45 Tibbett Avenue, New York City. GoldE Manufacturing Company, 1214 West Madison Street, Chicago, 111. International Projector Corporation, 55 La France Avenue, Bloomneld, N. J. TEST REELS for measuring and checking projection and sound reproduc- tion various test reels have been developed. A set of test reels always available in the thea- tre permits convenient checking of conditions periodically, to detect defects before they have developed to a critical degree, as well as to ascertain causes and to make adjustments after faults have become apparent. Reels covering projection include material and calibrations for optical system alignment, definition, film weave, and many other factors. Sound test reels cover reproduction characteristics at various frequen- cies and volume levels, acoustic measurements, etc., etc. Prices vary according to purpose and calibration. Academy of Motion Picture Arts and Science, Taft Building, Hollywood, Calif. Society of Motion Picture Engineers, Pennsylvania Hotel, New York City. TESTING INSTRUMENTS the need for instruments with which to check electrical installations, particularly in projection, sound and lighting, varies from theatre to theatre. Usually there is a need for only two such instruments, a voltmeter and an ammeter. The voltmeter scale should run from zero to 250, that of the ammeter to ISO. The functions of these two instruments are included with others in an electrical analyzer that is capable of giving readings for most any factor in electrical circuits, either a. c. or d. c, as well as for sound tubes. The cost is not too high to make its purchase unfeasible if electrical installations are serviced by the theatre staff to an appreciable degree. The analyzer should be of low- and high-reading type. In every theatre a test lamp is a handy tool. To reduce the chance of short-circuits, it should have well insulated prongs (something the home-made variety seldom has). 72 BETTER THEATRES. MAY 3, 1947 Hickock Electrical Instrument Company, 10527 DuPont Avenue, Cleveland, Ohio. Hulett-Packard Company, Palo Alto, Calif. Precision Instrument Manufacturing, Inc., 57-02 Hoff- man Drive, Elmhurst, N. Y. Supreme Instruments Corporation, Greenwood, Miss. Triplett Electrical Instrument Company, Bluffton, Ohio. Weston Electrical Instrument Corporation, 628 Freling- huysen Avenue, Newark 5, N. J. TICKET BOXES ATTRACTIVELY FINISHED, sturdily balanced metal receptacles for dis- posal of tickets at the entrance are obtain- able at prices rendering home-made boxes rare- ly feasible, even if they are designed as well for the purpose. These boxes are typically of steel construction on an iron base of proper weight, with a hinged top of aluminum or simi- lar non-corroding metal bowled to facilitate placement of tickets into a slot at the center, and having the interior of similar bright, non- corroding finish providing a background against which a ticket may be easily seen. Stock models are usually available in the commoner colors, and other shades may be had on special order. Ticket boxes with chopping knives are also normally obtainable for situations in which de- struction of tickets to prevent re-use is indicated. GOLDE MANUFACTURING COMPANY, 1214-22 W. Madison Street, Chicago, 111. See page 48. Neumade Products Corporation, 427 West 42nd Street, New York 18, N. Y. Newman Brothers, Inc., 660-670 West 4th Street, Cincinnati, Ohio. TICKET ISSUING MACHINES automatically regis- tering ticket dispensers facilitate the han- dling of box office peaks, and impart the impression of efficiency, cleanliness and business- like methods ; they eliminate all excuses for errors on the part of the cashier (some type of dispensers make the usual errors impossible) ; and they may be regarded as necessary to any real assurance that box office losses are not occurring through cashier-doorman collusion. They are obtainable in motor-driven and manu- ally operated types. The most elaborate system for keeping ticket ..ales under control of the management em- braces both the ticket issuing mechanism and the ticket itself, with anti-collusion provisions. Ticket issuing machines are also available with the mechanism for the ejection of each channel of tickets built as a complete unit. If any unit gets out of order, it is promptly re- placed without disturbing the rest of the equip- ment. Housings are available to accommodate up to three, and up to five units. GENERAL REGISTER CORPORATION, 3620 33rd Street, Long Island City, N. Y. See page 12. The Ticket Issuing Machine Company (Timco), 3620 33rd Street, Long Island City, N. Y. TOILET ACCESSORIES THE PROVISION of SOap, paper towels, etc., for the use of the pub- lic, is not to be regarded as merely a service to patrons; such provision, maintained constantly, contributes to the cleanliness of the toilet rooms, thus reducing maintenance work of the theatre staff. The soap should be preferably of liquid-type, available from a handy dispenser. Built-in dispensers with only the spout visible above each lavatory, are preferable to the glass bowl type in that they are neater and are theft-proof. Paper towel dispensers should be as accessible, supplied with towels of at least 32-pound stock. (They may be obtained in control type issu- ing only one section at a time). Toilet paper should be of at least 10-pound stock and dispensed by holders using either flat folded sheets, or issuing two sheets at a time. These may be obtained in chrome-plated metal or in synthetic materials to match compartment color. For the patron to place over the seat, dispos- able tissue covers are available, and can be issued by a coin dispenser. Brunswick-Balke-Collender Company, Inc., 17 W. 19th Street, New York City. National Paper Products Company, 343 Samson Street, San Francisco, Calif. Sanymetal Products Company, 17"05 Urbana Road, Cleveland, Ohio. United Metal Box Company, 174 7th Street, Brooklyn, N. Y. TRANSFORMERS * THE PRINCIPAL USe of transformers in theatres is to increase the voltage of the electric power line supply- ing neon lighting circuits. They are a regular component of a neon installation, but need occa- sional replacement. Mercury lamps used in "black light" installa- tions also require transformers, small one oper- ating on 115 volts and consuming about 20 watts. Comparable ballast equipment is needed to step up voltage of the current supply for each Slimline fluorescent lamp {See Lighting, Archi- tectural and for Public Areas). General Electric Company, Schenectady, N. Y. Raytheon Manufacturing Company, Foundry Avenue, Waltham, Mass. Sola Electric Company, 2525 Clybourn Avenue, Chi- cago, I1L Ward Leonard Electric Company, 91 South Street, Mt. Vernon, N. Y. Westinghouse Electric Corporation, East Pittsburgh, Pa. UNIFORMS theatre prestige em- phasized* through service, is greatly en- hanced by costumes worn by attendants. Uniforms -should be made to individual meas- urements to assure perfect fit and neatness at all times. Catalogues are available containing appropriate suggestions as to proper styles for each class of personnel, and each season. Collars for ushers are obtainable in reversible type so that when one side gets dirty the col- lar may be turned with other side out, thus doubling the time that a single collar may be used before laundering. S. APPEL & COMPANY, 18 Fulton Street, New York City. See page 73. Brooks Uniform Company, 1140 Avenue of the Ameri- cas, New York 19, N. Y. MAIER-LAVATY COMPANY, 2141 Lincoln Ave- nue, Chicago. See page 8. REVERSIBLE COLLAR COMPANY, 111 Putnam Avenue, Cambridge, Mass. See page 73. Russell Uniform Company, 1600 Broadway, New York. UPHOLSTERING MATERIALS upholstering materials are of importance in theatre operation, first in relation to auditorium seating, sec- ond as coverings for foyer and lounge furniture. They may be divided into two general kinds — (1) woven fabrics, and (2) coated fabrics. Woven fabrics regarded as suited to motion picture theatre auditorium chairs are mohair, corduroy and plastic-filament. There are two general classes of simulated leather, that having a paroxylin-base, and that with a vinyl-plastic base. Each is available in different grades. The vinyl-plastic base type is the most ex- pensive, but it is also regarded more durable under stress of flexing, while it is not affected by perspiration, hair oil, grease, etc. Simulated leather is obtainable in a large variety of standard colors and off-shades, and also in "antique" finishes having a worked leather pat- tern effect. Simulated leather is suited to foyer and lounge furniture. Here, however, and particu- larly in women's lounges, soft fabrics are often preferred for their suggestion of luxurious com- fort, and also for the colorful patterns available. Fabrics are now being woven of plastic fibres, in a variety of patterns and colors. They are washable and fire-resistant. The ANSWER TO MODERN ECONOMY! NEATNESS! EFFICIENCY! . . . used by the most progressive Chains and Independents throughout the country . . . solve your laundry problems because they are thrown away when used. . . . Collars made in wing or turn-down styles . . . fronts in plain or P. K. Write now for samples, style sheet and prices. REVERSIBLE COLLAR CO III PUTNAM AVEy CAMBRIDGE, MASS. Correct Uniforms Since 1856 FOR over 90 years a de- pendable source of supply for attrac- tive and long wear- ing uniforms and accessories. Send for our Folder 10 S. APPEL & NEW YORK • 18 FULTON ST. . HA 2-2190 MIAMI, FLA. • 202 N.E. 9th ST. . 3-3630 Notu Specialising* in Re/reshment Concessions for DRIVE-IN THEATRES/ SPORTSERVICE, Inc. jacobs bros. HURST Bt-DG. BUFFALO, N. Y. BETTER THEATRES, MAY 3, 1947 73 M USTEN.SHOWMEH £ m u/hjit rucuhr VP ties* America's Smartest Corn Popping Ma- chine! In satin finish striped stainless steel, designed to beautify your location. Fast and economical. With 10 new, im- proved streamlined features — the cul- mination of Cretors 60-year engineering know-how — that make it America's most profitable \>uy\ Since ?%%5 CRETORS C. CRETORS & CO. • 600-620 W. CERMAK ROAD, CHICAGO 16 Athol Manufacturing Company, Athol, Mass. CHICOPEE MANUFACTURING CORPORATION, 47 Worth Street, New York City (plastic fabric). See page 3. Collins & Aikman Corporation, 200 Madison Avenue, New York City. Cotan Corporation, 331-359 Oliver St., Newark, N. J. E. I. du Pont de Nemours & Company, Inc., Fabrics Division, Fairfield, Conn. FIRESTONE INDUSTRIAL PRODUCTS CO., Velon Div., Akron, Ohio. See page 35. GOOD ALL FABRICS, INC., 525 Madison Avenue, New York City. See page 11. A. D. Juilliard & Company, Inc., 40 West 40th Street, New York City. Masland Duraleather Company, Amber Street at Wil- lard, Philadelphia, Pa. The Pantasote Corporation of N. J., 444 Madison Avenue, New York City. The Textileather Corporation, 607 Madison Avenue, Toledo, Ohio. United States Rubber Company, Coated Fabrics Divi- sion, Mishawaka, Ind. Zapon-Keratol Div., of Atlas Powder Company, Stam- ford, Conn. VACUUM CLEAN ERS- Mechanisms. -See Cleaning VENDING EQUIPMENT FOR CONFECTIONERY the selling of candy and popcorn, and also beverages, in the theatre provides both a service to patrons and a source of extra income, and while such sales may be handled on a percentage basis through a concessionaire, many theatre man- agements are in a good position to operate this end of the business themselves, taking the entire profit, which in the case of candy may run as high as 30-40 per cent, and of popcorn as much as 70 per cent. Candy vending machines are available in de- signs especially developed for the theatre, with modern lines and decorative features which, while making the machine noticeable enough, allows it to blend more or less with the sur- roundings. Theatre candy machines should pro- vide a substantial choice of popular bars, and be of a mechanical quality assuring ease and assurance of operation. The better machines are equipped with a slug-detecting device, and are lighted with fluorescent lamps. Candy counters, for dispensing of a large variety of confectionery by an attendant, are obtainable in many styles and shapes for any location, with open counters or glass-enclosed rase. Most types contain storage space for stock Popcorn machines are available in attractive styles in porcelain enamel and bright metals, with mounting on wheels permitting easy trans- fer from vestibule or lobby to storage room Popping equipment (associated with the use of (-specially prepared cooking oil and seasoning) is practically automatic in action. To keep extra poppings of corn warm, glass cases with stain- less steel frames are available with electrical heating equipment built in. Beverage dispensers operate automatically on insertion of a coin, dispensing in a paper cup. Advance Manufacturing Company, 6296 St. Louis Ave- nue, St. Louis, Mo. American Popcorn Company, Box 41, Sioux City, la. Columbus Show Case Company, 850 West Fifth Ave- nue, Columbus, Ohio. C. CRETORS & COMPANY, 600 W. Cermak Road, Chicago, 111. See adjoining columns. Farmer Boy Popcorn & Equipment Co., Liberty Ave- nue at 180th Street, Jamaica, N. Y. MANLEY, INC., 1920 Wyandotte Street, Kansas City, Mo. See page 7. Merchandising Corporation. 236 North Water Street. Milwaukee 1, Wis. PRONTO POPCORN SALES, 66 Hereford Street, Boston, Mass. Popcorn Warmers. See page 27. Popcorn Equipment Company. 458 South Spring, Los Angeles 13. Calif. Poppers Boy Products Company, 56 East 13th Street. Chicago 5, 111. Rowe Manufacturing Company, Inc., 31 East 17th Street, New York City. SPORTSERVICE, Inc., Hearst Building, Buffalo^ N. Y. See page 73. Star Manufacturing Company, Inc., 6300 St. Louis Avenue, St. Louis, Mo. Stoner Manufacturing Corporation, 328 Gale Street, Aurora, 111. VOLTAGE REGULATORS WHILE ELECTRIC power companies are supposed to maintain their 74 BETTER THEATRES, MAY 3, 1947 lines at approximately established volt- tage, they cannot be depended on to do so in some communities. This is true of some indus- trial areas, but the condition is most often found in small cities and villages. Voltage regulators of inexpensive type, but fully automatic, are available for the control of such line fluctuations. For stabilizing current to all of the sound system except the motors (and the motors do not ordinarily need to be included), capacities of from 500 to 1,000 watts cover theatre requirements. Allis-Chalmers Manufacturing Company, Milwaukee, Wis. General Electric Company, 1 River Road, Schenectady, N. Y. Raytheon Manufacturing Company, Foundry Avenue, Waltham, Mass. Sola Electric Company, 2525 Clybourn Avenue, Chi- cago, 111. Westinghouse Electric Corporation, East Pittsburgh. Pa. • WALL PAPER AND OTHER WALL COVERINGS wall paper of far more serviceable type than ordinary domestic papers are available in a large variety of patterns that include both large- and small- scale designs and color schemes that make wall paper entirely practicable for theatre foyers and lounges generally, and for some sizes and styles of auditoriums. Wall paper is particu- larly advantageous for the smaller auditoriums, or for balcony areas, in locations where com- petent interior decorating service is not locally available. There are heavy-duty papers which can be cleaned repeatedly with soap and water, with even ink stains being removed in this way. These papers also have shown considerable re- sistance to fire. Besides papers of printed patterns, there are those with embossed patterns in rib and weave effects. Varnished over with clear plastic paint, they provide a durable surface that gives a wall a decorative texture. Other flexible coverings for theatre walls that are comparably applied are linoleum, asphalt-base composition sheets, and coated fabrics. The coated fabrics are available in a variety of wall paper-like patterns, and also in leather-like types. The leather-like coated fabrics, which come in many different colors, give an especially luxurious effect when tufted with ornament-headed nails. Linoleum and asphalt-base coverings are particularly appli- cable to standee, stadium and cross-aisle rails were utilitarian rather than decorative values are emphasized. {See also Fabrics.) Armstrong Cork Company, Lancaster, Pa. (linoleum). Frederic Blank & Company, Inc., 230 Park Avenue, New York City (wall paper). Congoleum-Nairn, Inc., Kearny, N. J. (linoleum). Goodyear Tire & Rubber Company, 1144 East Market Street, Akron, Ohio (simulated leather). Gocdall Fabrics, Inc., 525 Madison Avenue, New York Citv. Katzenback & Warren, 49 East 53rd Street, New York City (wall paper). Masland Duraleather Company, Amber Street at Wil- lard. Philadelphia, Pa. The Pantasote Corp. of New Jersey, 444 Madison Avenue, New York City (simulated leather). Textileather Corporation, 607 Madison Avenue, Toledo, Ohio (simulated leather). United Wallpaper, Inc., Varlar Division, Merchandise Mart, Chicago 54, 111. (wall paper). United States Rubber Company, Naugahyde Division, Mishawaka, Ind. (simulated leather). WASTE CANS, FOR PROJECTION ROOMS COVERED METAL waste cans for the disposal of scraps of film, rags and other inflammable material, are essential for safety in the projection room, also in any separate rewind room. The can should be of self-closing type, opened by a foot lever =o that both hands are free. Goldberg Brothers, Denver, Colo. GoldE Manufacturing Company, 1214-22 W. Madison Street, Chicago, 111. Neumade Products Corporation, 427 W. 42nd Street, New York City. • WATER COOLERS — See Fountains. CATALOG BUREAU A free service through which literature on products for the physical theatre may be conveniently procured. Refer to item by number from following list whenever pos- sible; otherwise explain in the space indicated for numbers in the coupon. ADVERTISING 101 — Advertising projectors 102 — Cutout devices 103 — Display frames 104 — Flashers 105 — Lamps, flood 106 — Lamps, projector 107 — Lamps, reflector 108 — Letters, changeable 1 09 — Marquees 110 — Signs, theatre name 1 1 I — Transformers AIR SUPPLY 201 — Air cleaners, electrical 202 — Air washers 203 — Blowers & fans 204 — Coils (heat transfer) 205 — Compressors 206 — Control equipment 207 — Cooling towers 208— Filters 209 — Furnaces & boilers 210 — Grilles, ornamental 2 1 I — Heaters, unit 2 1 2 — Humidifiers 2 1 3 — Insulation 214 — Motors 215 — Oil burners 216 — Outlets, mixing type 217 — Ozone generators 218 — Radiators 219— Stokers 220 — Temperature indicators 221 — Well water pumps ARCHIT'RE & DECORATION 301 — Decorating service 302 — Drapes 303 — Fabric, wall 304 — Fibre boards & tiles 305— Glass blocks & tiles 306 — Glass fabric 307 — Leatherette for walls 308 — Luminescent paints 309 — Mirrors 310 — Paint, lacquers, etc. 311 — Plastic veneering 312 — Porcelain enamel tiles 313 — Roofing 314 — Terrazzo 3 1 5 — Wood veneer GENERAL MAINTENANCE 401 — Brooms & brushes 402 — Carpet shampoo 403 — Cleaning compounds 404 — Deodorants 405 — Disinfectants 406 — Gum remover 407 — Ladders, safety 408 — Ozone generators 409 — Perfumes 410 — Polishes 41 I — Sand urns 412 — Snow melting crystals 413 — Soap, liquid 414 — Vacuum cleaners FLOOR COVERINGS 501— Asphalt tile 502 — Carpeting 503 — Carpet lining 504 — Concrete paint 505 — Linoleum E06 — Mats, rubber LIGHTING 601 — Black-light equipment 602 — Cove strips & reflectors 603 — Dimmers 604 — Downlighting ■ equipment 605 — Fluorescent lamps 606 — Lumiline lamps 607 — Lum in aires (See also Advertising, Stage) LOUNGE FURNISHINGS 701 — Ash trays 702 — Chairs, sofas, tables 703 — Cosmetic tables, chairs 704 — Mirrors 705 — Statuary OFFICE 801 — Accounting systems 802 — Communicating system' PROJECTION & SOUND 901 — Acoustic materials 902 — Acoustic service 903 — Amplifiers 904 — Amplifier tubes 905 — Cabinets, accessory 906 — Cabinets, carbon 907— Cabinets, film 908 — Changeovers 909 — Cue markers 910 — Effect projectors 91 1 — Exciter lamps 912 — Fire extinguishers 913 — Fire shutters 914 — Hearing aids 915 — Lamps, projection arc 916 — Lenses, condenser 917 — Lenses, projection 918 — Microphones 919 — Mirror guards 920 — Motor-generators 921 — Non-sync, turntables 922 — Photoelectric cells 923 — Projectors, standard 924 — Projectors, 16-mm. 925 — Projector parts 926 — Projection, rear 927 — Public address systems 928— Rectifiers 929 — Reel end alarms 930— Reels 931 — Reflectors (arc) 932 — Renovators, film 933 — Rewinders 934 — Rheostats 935 — Safety devices, projector 936 — Screens 937 — Speakers & horns 938— Splicers 939 — Soundheads 940 — Stereopticons 941 — Tables, rewind 942 — Vent fans (arc lamp) 943 — Voltage regulators 944 — Waste cans, self-closing SEATING 1001— Ash trays (chair back) 1002— Chairs 1003 — Chair covers 1004 — Chair refinishing 1005 — Expansion bolts 1006— Fastening cement 1007 — Latex cushions 1008— Upholstering fabrics SERVICE & TRAFFIC 1 101 — Directional signs I 102 — Drinking cups 1 103 — Drinking fountains 1104 — Lobby Rails & Ropes I 105 — Uniforms STAGE 1201 — Curtains & drapes 1202 — Curtain controls 1203 — Curtain tracks 1204 — Lighting equipment 1205 — Rigging & hardware 1206 — Scenery 1207— Switchboards TICKET SALES 1301— Box offices 1 302 — Changemakers 1303 — Signs, price 1304 — Speaking tubes 1305— Tickets 1 306 — Ticket choppers 1307— Ticket holders 1308 — Ticket registers TOILET 1401— Fixtures 1402 — Paper dispensers 1403 — Paper towels 1404 — Soap dispensers (See also Maintenance) VENDING, ETC. 1501 — Beverage Dispensers 1502 — Bowling Equipment 1503 — Candy counters 1504 — Candy machines 1505 — Popcorn machines 1506— Pho no graphs, auto mafic 1507 — Soda fountains BETTER THEATRES CATALOG BUREAU COUPON Write in numbers. Mail to Better Theatres, Rockefeller Center, New York. Name Theatre. Address BETTER THEATRES, MAY 3, 1947 75 Index of Advertisers with cross-reference to The Buyers Index Adler Silhouette Letter Company. ... 26 Letters and Frames for Advertising. Airtemp Division, Chrysler Corporation 21 Air Conditioning and Ventilating. Altec Service Company 42 Acoustical Products and Engineering. Allender & Company 32 Carpeting. American Locker Company 22 Checking Service Cabinets, Coin Operated. American Mat Corporation 66 Mats and Matting for Entrance Areas. American Seating Company 33 Chairs, Auditorium. Appel & Company, S 73 Uniforms. Ashcraft Manufacturing Co., C. S. . . . 45 Lamps, A.C. Projection Arc; Lamps, D.C. Projection Arc. Associated Ticket & Register Co., Inc. . 58 Box-office accessories. Automatic Devices Company 32 Curtain Controls; Motor-Generator Sets for D.C. Arc Supply. Ballantyne Company, The 6 Air-Conditioning and Ventilating Equip- ment; Amplifiers; Lamps, D.C. Projection Arc; Sound Systems, Complete; Sound- heads; Speakers and Horns. Bigelow-Sanford Carpet Company. ... 9 Carpeting; Carpet Lining; Cleaning Ma- terials and Compounds. Black Light Products Company 10 "Black Light" Materials and Equipment. Blue Seal Cine Devices, Inc 48 Projectors & accessories: Standard 35mm., Theatres; Projector Parts; Sound Systems, Complete; Soundheads. Century Projector Corporation 43 Projector Replacement Parts; Projectors & Accessories: Standard 35mm., Theatre; Sound Systems, Complete; Soundheads; Takeups, Film. Chicopee Mfg. Corp. of Georgia .... 3 Fabrics for Walls, Curtains & Stages Drapes; Upholstering Materials. Cretors & Company, C 75 Vending Equipment for Confectionery. DeVry Corp 46 Projector Replacement Parts; Projectors, 16mm. Heavy Duty Type; Projectors & Accessories: Standard 35mm., Theatre; Public Address Systems; Rectifiers and Power Units; Reels and Reel Bands; Re- winders; Sound Systems; Soundheads. Eastern Seating Company 60 Chairs, Auditorium. Elec-Tech Company 72 Sound Systems, Complete; Soundheads. Electroaire Corporation, The 56 Air Purification: Electrical and Chemical. Essannay Electric Mfg. Co 59 Changeover Devices, Reel End» Alarms. F & Y Building Service, The 34 Architectural Materials & Design Service. Fairbanks, Morse & Co 24 Emergency Lighting. & Power Equipment. Firestone Industrial Products Company 35 Chair Cushions of Foamed Latex; Up- holstering Materials; Mats and Matting. Fontaine Mfg. Corp 59 Changeovers and Cueing Devices; Splicers. Forest Manufacturing Corp 54 Changeovers and Cueing Devices; Lamps. D.C. Projection Arc; Rectifiers. Formica Insulation Co., The 31 Architectural Materials & Design Service. Fort-ACide Corporation 25 Disinfectants & Deodorants, S-B Kalee, Ltd 71 Amplifiers Lamps, D.C. Projection Arc, Projector Parts, Projectors & Accessories, Sound Systems, Soundheads. General Electric Company, Appliance & Merchandise Div 69 Cleaning Mechanisms; Rectifiers. General Electric Company, Lamp Div.. 29 "Black Light" Materials and Lighting Equip- ment, Lamps, Incandescent for Projection, Lamps, P. E. Cell Exciter, Mazda Regulators. General Register Corporation 12 Ticket Registers. Goldberg Bros 36, 69, 70 Reels and Reel Bands; Rewinders, Film; Boxoffices; Waste Cans for Projection Rooms; Box-office Accessories. GoldE Manufacturing Company 48 "Black Light" Materials and Lighting Equipment; Cabinets for Film and Carbons; Carbon Savers; Change Makers; Change- overs & Cueing Devices; Effect Machines; Exploitation Mechanisms; Lights, Spot and Flood; Projector Replacement Parts; Re- winders, Film; Sand Urns; Stage Lighting Equipment; Stereopticons; Takeups, Film; Ticket Boxes; Waste Cans. Goodall Fabrics, Inc II Fabrics for Walls, Curtains & Stage Drapes; Upholstering Materials; Wall Paper and Other Wall Coverings. Gundlach Manufacturing Company. . . 41 Lenses, Projection. Hertner Electric Co., Inc., The 67 Motor-Generator Sets for D.C. Arc Supply. Heyer-Shultz, Inc 46 Projectors & Accessories; Standard 35mm., Theatre; Reflectors, Projection Arc. Hornstein, Inc., Joe 77 Distributors of all classes of equipment. Ideal Seating Company 8 Chairs, Auditorium. International Projector Corporation .... 2 Changeovers and Cueing Devices; Fire Prevention Devices, Projectors; Mazda Reg- ulators; Projector Replacement Parts; Pro- jectors & Accessories; Standard 35mm., Theatre; Reflectors, Projection Arc; Re- winders, Film; Soundheads; Sound Systems, Complete; Speakers and Horns; Takeups, Keese Engineering Company 26 "Black Light" Materials and Equipment. Kliegl Bros 38 "Black Light" Materials and Lighting Equipment; Dimmers; Effect Machines; Lighting, Architectural and for Public Areas; Lights, Spot and Flood; Stage Lighting Equipment. Kneisley Electric Company 10 Rectifiers and Power Units. Kollmorgen Optical Company 64 Lenses, Projection; Lens Assemblies, Sound. LaVezzi Machine Works 44 Projector Replacement Parts. Lawrence Metal Products Company. . . 60 Crowd Control Equipment & Supplies; Sand Urns. Maharam Fabrics Corporation 61 Fabrics for Walls, Curtains & Stage Drapes. Maier-Lavaty Company 8 Uniforms. Manley, Inc 7 Vending Equipment for Confectionery. Marsh Wall Products, Inc 34 Architectural Materials and Design Serv- ice; Boxoffices. Motiograph 45 Projector Replacement Parts; Projectors & Accessories; Standard 35mm., Theatre; Sound Systems, Complete; Soundheads, National Carbon Company, Inc 4 Carbons, Projection. National Super Service Co., Inc 38 Cleaning Mechanisms. National Studios 72 Slides. National Theatre Supply 47, 48, 53 Lamps, D.C. Projection Arc; Reflectors, Projection Arc. Distributors of all types of theatre equipment with branches in key cities. Neumade Products Company 46 Cabinets, for Film and Carbons; Reels and Reel Bands; Rewinders, Film; Splicers, Film; Ticket Boxes; Waste Cans, for Projection Rooms. National Theatre Screen Refinishing Co. 48 Screen Resurfacing. New York Carpet Exchange, Inc 38 Carpeting. Projection Optics Co., Inc 42 Lens Assemblies, Sound; Lenses, Projection. Pronto Pop Corn Sales, Inc 27 Vending Equipment for Confectionery. Pro-Tex Reel Band Company 44 Reels and Reel Bands. Radio Corp. of America, Theatre Equipment Div 5 Amplifiers; Amplifying Tubes; Microphones; Photoelectric Cells; Projector Replacement Parts; Projectors, 16mm. Heavy-Duty Type; Projectors & Accessories: Standard 35mm., Theatre; Public Address Systems; Screens, Projection; Sound Systems, Complete; Soundheads; Speakers and Horns. RCA Service Company, Inc 41 Reversible Collar Company 73 Uniforms. Robin, Inc., Joe 44 Motor-Generator Sets for D.C. Arc Supply. S. O. S. Cinema Supply Corp 48 Amplifiers; Soundheads. Distributors of all classes of equipment on mail-order plan. Smith & Sons Carpet Co., Alexander. . 37 Carpeting; Carpet Lining. Sportservice, Inc 73 Refreshment concessionnaires. Stroblite Company, The 56 "Black Light" Materials and Lighting Equipment; Lights, Spot and Flood. Strong Electric Corp., The 39, 44, 70 La mps, D.C. Projection Arc; Rectifiers and Power Units; Reflectors; Rheostats. Superior Electric Co 24 Dimmers. Switzer Bros 32 "Black Light" Materials and Equipment. U. S. Air Conditioning Corp 57 Air-Conditioning & Ventilating Equipment. Vallen, Inc 36 Curtain Controls; Stage Rigging & Hard- ware. Wagner Sign Service, Inc.. . . : 65 Letters and Frames for Advertising. Weber Machine Corp 49 Amplifiers; Projectors & Accessories: Stand- ard 35mm., Theatre; Soundheads. Wenzel Projector Company 68 Cabinets, for Film and Carbons; Carbon Savers; Changeovers and Cueing Devices; Projector Replacement Parts; Projectors & Accessories; Standard 35mm., Theatre; Reels and Reel Bands; Rewinders, film. Wolk, Edw. H 69 Projector Replacement Parts. Distributor of all classes of equipment. 76 BETTER THEATRES, MAY 3, 1947 TERRITORIAL SUPPLY DEALERS ALABAMA Queen Feature Service, lac., The, 1912J4 Morris Ave- nue, Birmingham.* Miss V Harwell, manager. ARIZONA Arizona Film Supply Company, 84 W. Pennington Street, Tucson. CALIFORNIA Breck Photoplay Supply Company, 1969 S. Vermont Avenue, Los Angeles.* J. E. McGuire, manager. Filbert Company, John P., 2007 S. Vermont Avenue, Los Angeles.* John P. Filbert, owner. National Theatre Supply, 255 Golden Gate Avenue, San Francisco.* H. H. Randall, manager. National Theatre Supply, 1961 S. Vermont Avenue, Los Angeles.* Lloyd C. Ownbey, manager. Pacific Coast Theatre Supply, 250 Golden Gate Avenue, San Francisco. Preddey Theatre Supplies, Walter G., 187 Golden Gate Avenue, San Francisco.* Walter G. Preddey, owner. Projection Equipment & Maintenance Company, 1973 S. Vermont Avenue, Los Angeles.* R. M. Wutke, manager. Shearer Company, B. F., 1968 S. Vermont Avenue, Los Angeles. Barclay Ardell, mangaer. Shearer Company, B. F., 243 Golden Gate Avenue, San Francisco. Homer I. Tegtmeier, manager. Western Theatrical Equipment Company, 222 Golden Gate Avenue, San Francisco.* Harry Sarber, man- ager. COLORADO Graham Brothers Theatre Equipment, 546 Lincoln Street, Denver.* H Graham, manager. National Theatre Supply, 2111 Champa Street, Denver,* J. B. Stone, manager. Western Service & Supply, 2120 Broadway, Denver. H. M. McLaren, manager. CONNECTICUT Modern Theatre Equipment Corporation, The, 130 Meadow Street, New Haven. Louis Phillips, manager. National Theatre Supply, 122 Meadow Street, New Haven.* W. J. Hutchins, manager. DISTRICT OF COLUMBIA Brient, Elmer H., & Sons, 802 N. Capitol Street, Washington. E. H. Brient, owner. Lust, Ben, 1001 New Jersey Avenue, N. W., Wash- ington. Ben Lust, owner. FLORIDA Hornstein, Inc., Joe, 1417 N. East Second Avenue, Miami. Hal Hornstein, manager. Southeastern Theatre Equipment Company, 625 N. Bay Street, Jacksonville. W. E. Woodward, manager. United Theatre Supply Corporation, 110 Franklin Street, Tampa.* Ray Busier, manager. GEORGIA Capital City Supply Company, Inc., 161 Walton Street, N. W., Atlanta.* C. J. Howell, manager. National Theatre Supply, 187 Walton Street, N. W., Atlanta.* J. C. Brown, manager. Southeastern Theatre Equipment Company, 201-3 Luckie Street, N. W., Atlanta. J. B. Dumestre, manager. Southland Theatre Equipment Company, Inc., 183 Wal- ton Street, N. W., Atlanta. Wil-lrln Theatre Supply, Inc., 150-4 Walton Street, N. W., Atlanta.* Nash Weil, executive vice-president. ILLINOIS Abbott Theatre Supply Company, 1311 S. Wabash Ave- nue, Chicago.* H. Abbott, owner. Chicago Theatre Supply Company, 1255 S. Wabash Avenue, Chicago.* Dave Dewey, manager. Droll Theatre Supply Company, 351 East Ohio Street, Chicago. A. C. Anders. National Theatre Supply, 1325 S. Wabash Avenue, Chicago.* R W. Dassow. Stanley Theatre Supply Co., 1233 S. Wabash Avenue. Chicago. INDIANA Ger-Bar, Inc., 442 N. Illinois Street, Indianapolis.* B. Hopkins, owner. National Theatre Supply, 436 N. Illinois Street, In- dianapolis.* B. N. Peterson, manager. IOWA Des Moines Theatre Supply Company, 1121 High Street, Des Moines.* A. B. Thiele and Rudy G. Faulds, partners. National Theatre Supply, 1102 High Street, Des Moines.* A. C. Schuyler, manager. KANSAS Southwest Theatre Equipment Company, .109 W. Doug- las Avenue, Wichita. REPAIR SERVICE All of the dealers listed do equip- ment repairing unless otherwise indicated. Also, these dealers handle all classes of theatre equipment unless the listing specifies certain kinds. Members of the Theatre Equip- ment Dealers Protective Association are marked with an asterisk. KENTUCKY Falls City Theatre Equipment Company, 427 South Third Street, Louisville* W. E. Carrell, owner. Hadden Equipment Company, 423 West Liberty Street, Louisville 2. A. V. Sheckler, manager. LOUISIANA Delta Theatre Supply, Inc., 214 South Liberty Street, New Orleans.* J. F. Elsey, manager. Hodges Theatre Supply Company, Inc., 150 South Liberty Street, New Orleans.* W. A. Hodges, owner. National Theatre Supply, 220 South Liberty Street, New Orleans.* T. N. Neely, manager. MARYLAND Dusman Motion Picture Supplies, J. F., 213 N. Calvert Street, Baltim.ore. J. F. Dusman, owner. National Theatre Supply, 417 St. Paul Place, Balti- more.* N. C. Haefele, manager. MASSACHUSETTS Capital Theatre Supply Company, 28 Piedmont Street, Boston.* K. R. Douglas, manager. Cifre, Inc., Joe, 44 Winchester Street, Boston.* Joe Cifre, owner. Independent Theatre Supply Company, Inc., 28 Win- chester Street, Boston. Massachusetts Theatre Equipment Company, 20 Pied- mont Street, Boston. National Theatre Supply, 37 Winchester Street, Bos- ton.* H. J. McKinney, manager. Standard Theatre Supply Company, 78 Broadway, Bos- ton. Theatre Service & Supply Company, 30 Piedmont Street, Boston. MICHIGAN Amusement Supply Company, 208 W. Montcalm, De- troit. Forbes Theatre Supply Company, Ernie, 214 W. Mont- calm Street, Detroit.* Ernie Forbes, owner. McArthur Theatre Equipment Company, 454 W. Columbia, Detroit.* Geo. McArthur, owner. National Theatre Supply, 2312-14 Cass Avenue, Detroit.* C. Williamson, manager. Ringold Theatre Equipment Company, 106 Michigan Street, N. W., Grand Rapids. H. J. Ringold, owner. United Theatre Equipment Company, 2501 Cass Ave- nue, Detroit. H. S. Morton, owner. MINNESOTA Elliot Theatre Equipment Company, Glenwood Avenue, Minneapolis. Frosch Theatre Supply Company, 38 Glenwood Avenue, Minneapolis.* M. Frosch, owner. National Theatre Supply, 56 Glenwood Avenue, Min- neapolis.* A T. Crawmer, manager. Western Theatre Equipment Exchange, Inc., 45 Glen- wood Avenue, Minneapolis. MISSOURI Cine Supply Company, 3310 Olive Street, St. Louis.* L. H. Walters, manager. Exhibitors Supply Company, 3236 Olive Street, St. Louis.* Ray Colvin, owner. Independent Theatre Supply Company, 115 West 18th Street, Kansas City. Missouri Theatre Supply Company, 115 West 18th Street, Kansas City.* L. J. Krimbiel, manager. National Theatre Supply, 3212 Olive Street, St. Louis.* W. C. Earle, manager. National Theatre Supply, 223 West 18th Street, Kansas City.* A. De Stefano, manager. Rcc lien stein Company, L. T., 3142 Olive Street, St. Louis. L. T. Rockenstein, owner. Shreve Theatre Supply Company, 217 West 18th Street. Kansas City. James W. Shreve, president. Stebbins Theatre Equipment Company, 1804 Wyandotte Street, Kansas City.* C Badger, manager. NEBRASKA The Ballantyne Company, 1707-11 Davenport Street, Omaha. Robert Ballantyne, owner. Quality Theatre Supply Corporation, 1511 Davenport Street, Omaha. Western Theatre Supply Company, 214 N. 15th Street, Omaha.* F. A. Van Husan, and E. N. Epley, part ners. NEW MEXICO Eastern New Mexico Theatre Supply Company, Box 1099. Clovis. NEW YORK Albany Theatre Supply Company, 1046 Broadway, Albany. Amusement Supply Company, Inc., 341 W. 44th Street, New York City.* J. Pear, manager. Auburn Theatre Equipment Company, 5 Court Street, Auburn. Frank M. Spreter, owner. Becker Theatre Equipment, Inc^ 492 Pearl Street, Buffalo. Albert Becker, owner. Capitol Motion Picture Supply Corporation, 630 Ninth Avenue, New York City.* Ben Perse, and Harry Perse, partners. Crown Motion Picture Supplies Corporation, 364 West 44th Street, New York City.* Julian Katz, manager. Empire Theatre Supply Company, Inc., 1003 Broadway, Albany. Empire Theatre Supply Corporation, 330 West 42nd Street, New York City. Homstein, Inc., Joe, 630 Ninth Avenue, New York City.* Joe Hornstein, president. National Theatre Supply, 498-500 Pearl Street, Buffalo.* V. G. Sandford, manager. National Theatre Supply, 356 West 44th Street, New York City.* James Frank, Jr., manager. National Theatre Supply, 962 Broadway, Albany.* W. J. Hutchins, manaprer. Robin, Inc., J. E., 330 West 42nd Street, New York City. Export. J. E. Robin, president. S. O. S. Cinema Supply Corporation, 449 West 42nd Street, New York City. National distribution on mail- order plan. J. A Tanney, owner. Star Cinema Supply Company, 442 West 45th Street, New York City. S. Tanney, owner. United Projector & Film Corporation, 228 Franklin Street, Buffalo. G. W. Linden, manager. NORTH CAROLINA Bryant Theatre Supply Company, 227 South Church Street, Charlotte.* M. Bryant, manager. TAKING ORDERS NOW FOR QUICK DELIVERY... MOTIOGRAPH "AA" BALL BEARING PROJECTORS MIRROPHONIC DE LUXE SOUND SYSTEMS IDEAL THEATRE CHAIRS CULISTAN WILTON THEATRE CARPETS ASHCRAFT PROJECTION LAMPHOUSES IMPERIAL STEDYPOWER GENERATORS JOE HORNSTEIN, INC. 630 Ninth Avenue, N. Y. C. 714 N.E. 1st Avenue. Miami, Fla. BETTER THEATRES, MAY 3, 1947 77 for better projection! RICHARDSON'S BLUEBOOKo/ PROJECTION SEVENTH EDITION In the Seventh Edition, this famous stand- ard textbook on motion picture projection and sound reproduction brings to all per- sons concerned with the screening of 35-mm. film, up-to-the-minute guidance. The Seventh Edition is new in its method of presenting the subject, new in organiza- tion of material, new in much of operat- ing data. Additionally, the Seventh Edition contains four chapters on Theatre Tele- vision, prepared for the practical instruc- tion of motion picture projectionists. The chapters on sound now include one devoted to control-track and stereophonic reproduc- tion. And supplementing the regular text are 20 charts for handy reference in locat- ing and correcting sound system defects. Each chapter is preceded by a list of study questions with cross-reference to the text so that the answers may be readily found. The text is thoroughly indexed for easy access to all instructions. $7.25 POSTPAID Quigley Bookshop Rockefeller Center New York 20 Dixie Theatre Supply Company, Box 217, Charlotte.4 J. B. Erskine, manager. National Theatre Supply, 304 South Church Street, Charlotte.* W. G. Boling, manager. Southeastern Theatre Equipment Company, 209 South Poplar Street, Charlotte. C. T. Lawing, manager. The Standard Theatre Supply Company, 124-128 East Washington Street, Greensboro.* P. Wicker, man- ager. Theatre Equipment Company, 261 North Green Street, Greensboro. Wil-kin Theatre Supply, Inc., 229 South Church Street, Charlotte.* Bill White, manager. NORTH DAKOTA McCarthy Theatre Supply Company, 55 Fifth Street, Fargo. OHIO Akron Theatre Supply Company, 1025 N. Main Street, Akron. H. P. Jones, manager. American Theatre Equipment Company, 165 N. High Street, Columbus. American Theatre Supply Company, 439 Dorr Street, Toledo.* Paul Hueter. Dayton Theatre Supply Company, 111 Volkenand Street, Dayton. General Theatre Equipment Company, 109 Michigan Street, Toledo. Al Boudouris, president. Mid-West Theatre Supply Company, Inc., 1632 Central Parkway, Cincinnati. O. Snook, manager. National Theatre Supply, 1637-39 Central Parkway, Cincinnati.* J. H. Kelley, manager. National Theatre Supply, 2128 Payne Avenue, Cleve- land.* F. Masek, manager. Ohio Theatre Equipment Company, 2108 Payne Avenue, Cleveland. Ben L. Ogron, owner. Oliver Theatre Supply, Inc., East 23rd & Payne Ave- une, Cleveland. M. H. Fritehle, manager. Sheldon Theatre Supply, 1420 Canfield Avenue, Day- ton 6. Stewart Sheldon, owner. Standard Theatre Supply Company, 3461 Franklin Street, Bellaire. OKLAHOMA Howell Theatre Supplies, 12 South Walker Avenue, Oklahoma City.* W. R. Howell, owner. National Theatre Supply, 700 West Grand Avenue, Oklahoma City.* J. I. Watkins, manager. Oklahoma Theatre Supply Company, 708 West Grand Avenue, Oklahoma City.* J. Peek, manager. OREGON Shearer Company, B. F., 1947 N. W. Kearney Street, Portland. Errol Holland, manager. Theatre Utilities Service Company, 1935 N. W. Kearney Street, Portland.* H. S. McLeod, manager. Western Theatre Equipment Company, 1923 N. W. Kearney Street, Portland. PENNSYLVANIA Alexander Theatre Supply, 1705 Boulevard of the Allies, Pittsburgh.* Atlas Theatre Supply Company, 425 Van Braam Street, Pittsburgh. Gordon O. Gibson, owner. Blumberg Bros., Inc., 1305-07 Vine Street, Philadel- phia. Harry Blumberg, and Ben Blumberg, partners. National Theatre Supply, 1721 Blvd. of the Allies, Pittsburgh.* W. C. Jervis, manager. National Theatre Supply, 1225 Vine Street, Philadel- phia.* R. W. Pries, manager. Penn Theatre Equipment Company, 307 N. 13th Street, Philadelphia. A. & S. Steinberg, Inc., 1713 Blvd. of the Allies, Pitts- burgh.* Superior Motion Picture Supply Company, 84 Van Braam Street, Pittsburgh. Arthur F. Morrone, man- ager. Tate Theatre Equipment, Vincent M., 1620 Wyoming Avenue, Forty Fort. Vincent M. Tate, owner. RHODE ISLAND Rhode Island Theatre Supply Company, 357 West- minster Street, Providence. SOUTH DAKOTA American Theatre Supply Company, 316 South Man, Street, Sioux Falls.* A. S. Trotzig, owner. TENNESSEE Monarch Theatre Supply Company, 494 South Second Street, Memphis.* N. B. Blount, owner. National Theatre Supply, 412 South Second Street, Memphis,* R. L. Bostick, manager. Trl-State Theatre Service, 318 South Second Street, Memphis.* O. L. "Bud" Williams, partner. TEXAS Hardin Theatre Supply Company, 714 Hampton Road, Dallas. Herber Brothers, 408 South Harwood Street, Dallas.* E. Herber, owner. Modern Theatre Equipment Company, 20O9J4 Jackson Street, Dallas.* Henry S. Sorenson, owner. National Theatre Supply, 300 South Harwood StreeV Dallas.* R. L. Bostick, manager. Southwestern Theatre Equipment Company, I1I6 Main Street, Houston.* A. Mortenson, manager. Southwestern Theatre Equipment Company, 20i0 Jack- son Street, Dallas. J. O. Hill, manager. UTAH Intermountain. Theatre Supply Company, 142 East First South Street, Salt Lake City.* Phil Gust, manager. Service Theatre Supply Co., Inc., 256 East First South Street, Salt Lake City.* O. J. Hazen, partner. Western Sound & Equipment Company, 142 East First South Street, Salt Lake City. P. S. Guss, and Ted Lewis, partners. VIRGINIA Norfolk Theatre Supply Company, 2706 Colley Avenue, Norfolk.* Morris Ornoff, manager. WASHINGTON American Theatre Supply Company, Inc., 327 Railway Exchange Building, 2nd Avenue at Cherry, Seattle. National Theatre Supply, 2319 Second Avenue, Seattle.* O. L. Chiniquy, manager. Shearer Company, B. F., 2318 Second Avenue, Seattle* T. Shearer, manager. Western Theatre Equipment Company, 2406 First Ave- nue, Seattle. WEST VIRGINIA Charleston Theatre Supply, 506 Lee Street, Charles- ton.* Ned E. Merhie. owner. WISCONSIN National Theatre Supply, 1027 North Eighth Street, Milwaukee.* A. J. Larsen, manager. Smith, Ray, Company, The, 635 North 7th Street. Milwaukee.* Ray Smith, owner. Theatre Equipment & Supply Company, 641 North Seventh Street, Milwaukee. CANADA Adam son, M. L., 9921 H3th Street, Edmonton, Alta. Dominion Sound Equipment, Ltd., 1620 Notre Dame Street, W., Montreal, Que. ; 114 Bond Street, Toronto, Ont.; 86 Hollis Street, Halifax, Nova Scotia; 65 Rorie Street, Winnipeg, Manitoba; 820 Cambie, Vancouver, B. C; 709 Eighth Avenue, Calgary, Alta.; 10 Ger- maine. Dominion Theatre Equipment Co., Ltd., 847 Davie Street. Vancouver, B.C. D. V. K. Fairleigh, man- ager. Empire Agencies, Ltd., 211-215 Bower Building, 543 Granville Street, Vancouver, B. C. Gaumont-Kalee, Ltd., 431 Yonge Street, Toronto.* Edw. Jarvis, manager. General Theatre Supply Co., Ltd., 104 Bond Street. Toronto, Ontario; 366 Mayor Street, Montreal, Quebec; 963 Granville Street, Vancouver, B.C.; 510 Canada Building, Winnipeg, Manitoba.* Hutton & Sons, Inc., Charles, 222 Water Street, St. John, Newfoundland. La Salle Recreations, Ltd., 945 Granville Street, Van- Vancouver, B. C Perkins Electric Co., Ltd., 277 Victoria Street, Toronto Rice & Co., J. M., 202 Canada Building, Winnipeg.* Sharp & Sons, W. G., Film Exchange Building, Cal- gary, Alberta. Syncrofilm Theatre Equipment Company, 842 West St. James Street, Montreal 3, Quebec. Theatre Equipment Supply Company, 906 Davie Street. Vancouver, B. C. The United Electric Co., Ltd., 847 Davie Street. Van- couver, B. C. A marquee with luminous ornamentation narrowing the display space, but with the attraction copy kept to an amount, and in an arrangement, allowing adequate legibility. The equipment is a recent installation of the Macomb theatre in Mt. Clemens, Mich. Attraction panels and letters are by Wagner. 78 BETTER THEATRES, MAY 3, 1 947 SHOWMEN'S REVIEWS SHORT SUBJECTS ADVANCE SYNOPSES SHORT SUBJECTS CHART THE RELEASE CHART This department deals with new product from the point of view of the exhibitor who is to purvey it to his own public. Welcome Stranger Paramount — Bing and Barry Together Again This second co-starring of Bing Crosby and Barry Fitzgerald, last seen associated unforgettably in "Going My Way," sent its press preview audience away convinced that their present vehicle has, and gives, what it takes to run up the same kind of grosses the first picture registered. That is to say, it has the same rare quality of plainness, simplicity and human warmth, and gives its audience a steady glow of pleasure during its time on the screen and during those going-away minutes after- ward when minds are being made up as to what to tell friends about the picture. There is every reason to believe, and none to doubt, that "Welcome Stranger" will welcome back to the theatre a great many customers who've become strangers, for various reasons, and will amass impres- sive grosses. This isn't the place for it, but somewhere, some time, some expert in such matters might well set down a short essay on the congeniality of personality and talent which makes of the Crosby-Fitzgerald co-appearance a phenomenon which is greater than the sum of its parts. Not that Mr. Crosby, Number One man in the last three of Motion Picture Herald's annual Money-Making Stars polls, doesn't do all right, in just about any cast company, nor that Mr. Fitzgerald, himself a holder of an Academy Os- car, isn't a tip-top action under all circum- stances. But together, as priests in "Going My Way," and as doctors in this picture, the pair makes more entertainment capital of a minor piece of business, a similar situation, or a line of inci- dental dialogue, than any other pair makes of major material. And what they make of their major material is near enough to perfection to do until perfection comes along. But all that's for an essayist. The point for mention here is that the two are quite as successful in this undertaking as in their last. In common with most other pictures that thrive in exhibition and remain long in memory, this one tells a simple, straight story simply and straightforwardly. An elderly small town doctor engages unseen a young doctor to handle his practice while he goes on vacation. He disapproves of the young man, a gay fellow given to pleasantry and song, but stands by his agreement because he feels bound to it. Little by little he comes to think better of the young fellow, a series of simple and for the most part amusing incidents bringing this about, and they wind up fast friends. That's about all there is to it, but the way Bing and Barry do it that's enough. Present for the marquee, in addition to the two principals, are Joan Caulfield, pleasantly taking care of the romantic responsibilities, and Percy Kilbride, the drawling ruralite of "The Egg and I," seen and hilariously heard here as the town taxi driver. Production by Sol C. Siegel, direction by El- liott Nugent, and the screenplay by Arthur Sheekman, based on a story by Frank Butler, are uniformly appropriate and never for a mo- ment permitted to obscure the Crosby-Fitzgerald performance. The picture, it is a delight to report in this era of adult-slanted entertainment, is for all the members of the families of all the cities, towns and hamlets in this or any country. Previewed at the Village theatre, Westwood, it/here it made everybody present very happy. Reviewer's Rating ; Excellent. — William R. Weaver. Release date, June 13, 1947. Running- time, 106 min. PCA No. 11764. General audience classification. Dr. Jim. Pearson Bing Crosby Dr. Joseph McRory Barry Fitzgerald Trudy Joan Caulfield Wanda Hendrix, Frank Faylen, Elizabeth Patterson, Robert Shayne, Larry Young, Percy Kilbride, Charles Dingle, Don Beddoe, Thurston Hall, Lillian Bronson, Mary Field, Paul Stanton, Pat McVey New Orleans UA-Levey — Story of Jazz Producer Jules Levey undertakes here to tell the story of jazz music, from its origin in the backwash of Basin Street to approximately now, and it's a quite engaging film when the telling is being done by Louis Armstrong with his trum- pet and flanked by six other members of the Original Dixieland Band. They really pour it on, which is the part of the picture to talk about in the exploitation copy, and the great "Sach- mo" Armstrong himself does right well also with that considerable portion of the dialogue which it falls to him to speak. But" Producer Levey undertakes to tell also, and as part of the story of jazz, a story abouH some socialites of the time and a gambler with a heart of gold. Giving and taking, it's an at- traction to exploit on the basis of its jazz con- tent. And, due perhaps to over-enthusiasm for authenticity of setting, it includes a sequence showing the seamy side of life on Basin Street. In addition to the Armstrong name, there are, important in circles where jazz is an art, those of Woody Herman and band, Billie Holiday, Meade Luz Lewis, Zutty Singleton, Barney Bi- gard, Charlie Beale, Kid Cry, Bud Scott and Red Callendar. An exhibitor needn't know that these are famous jazzmen to bill them. On the other side, engaged in the story about the socialites, are Arturo de Cordova, Dorothy Patrick, Marjorie Lord, Irene Rich, Richard Hageman, Jack Lambert and some others. In their part of the story, Miss Patrick, enamoured of de Cordova, known as the King of Basin Street, becomes a concert singer — doing a lot of not very impressive singing in the course of it — and runs up a name for herself in the field of the classics while de Cordova, driven out of Basin Street, runs up a name for himself as a dance band manager, so that they can be mar- ried. The difference between their kinds of mu- sic seems to be the principal social barrier keep- ing them apart for a long span of years in which, magically, neither of them ages perceptibly. Producer Levey used a screenplay by Elliott Paul and Dick Irving Hyland based on a story by Mr. Paul and Herbert J. Biberman, who also was associate producer, and Arthur Lubin directed. Previewed at the Academy Award theatre, Los Angeles, where a press and trade audience went along with the jazz numbers happily, bet- ter than zvith the white-tie-and-tails section of the story. Reviewer's Rating : Good. — W.R.W. Release date, April 18, 1947. Running time, 89 min. PCA No. 12164. General audience classification. Nick Dusquene Arturo de Cordova Miralee Smith Dorothy Patrick Louis Armstrong Himself Marjorie Lord, Irene Rich, Richard Hageman, Woody Herman, Billie Holiday Hit Parade of 1947 Republic — Music and Temperament Pleasant and lilting and a little nonsensical, Republic's "Hit Parade of 1947" sticks strictly to formula in detailing the rise to fame of four struggling artists: Joan Edwards, the Hit Pa- rade of the air singer, making her screen debut ; Constance Moore, Eddie Albert, and Gil Lamb. As four fresh kids, singing Eddie's own songs in the smaller pubs, they're big hits. But when chance comes for the quartette to sing in one of the swankiest of the night spots, Eddie gets a bee in his bonnet about writing sophisticated songs and then everything goes wrong. Eddie's songs are insulting rather than sophisticated. Well, after Constance goes to Hollywood to become a great star, and Joan wins a place on the Hit Parade and Gil is the star of a Broad- way show and Eddie has written a hit tune, everybody is very successful, but very unhappy because they're apart. Then Joan introduces Eddie's big tune on the air — a tune Eddie wrote for Constance one day when they were in love and were eating ham- burgers together. Constance hears the tune on her $1,000 radio in her $100,000 Hollywood home and comes flying back to Eddie and every- one is happy once again. The songs by Jimmy McHugh and Harold Adamson are, in the main, good ones, particu- larly "I Guess I'll Have That Dream Right Now" and "It Could Happen to Me." Roy Rogers and the Sons of the Pioneers guest star to sing a couple of cowboy tunes and Woody Herman, his orchestra and his quintette come in to play some of the jazzier tunes very well. Frank McDonald was the associate producer MOTION PICTURE HERALD, MAY 3, 1947 3609 and director. Mary Loos wrote the screenplay. The feature has little spark in it because of its lack of originality and production numbers. Seen at the home office projection room. Re- viewer's Rating: Fair. — Ray Lanning. Release date, March 22, 1947. Running time. 90 min. PCA No. 12055. General audience classification. Kip Walker.. Eddie Alpert Ellen Baker Constance Moore Joan Joan Edwards Eddie Paige. Gil Lamb Bill Goodwin, William Frawley, Richard Lane. Frank Fenton, Ralph Sanford, Woody Herman, Roy Rogers and Trigger, Bob Nolan, and the Sons of the Pioneers Philo Vance's Gamble PRC — Murder Mystery This detective story based on the exploits of Philo Vance presents a succession of murders and a mystery concerning the disappearance of an emerald which has been smuggled into the country. Alan Curtis as the private detective is supported by Frank Jenks and Terry Austin. The first murder victim is the emerald smug- gler Dan Seymour, who intended to double- cross his partners. The detective gathers the various clues and eventually apprehends the murderer and recovers the emerald. Howard Welsch produced and Basil Wrangell directed. The screenplay by Eugene Conrad and Arthur St. Clair is from an original story by Lawrence Edmund Taylor. Seen at a New York projection room. Re- viewer's Rating: Fair. — M.R.Y. Release date, April 12, 1947. Running time, 62 min. PCA No. 12175. General audience classification. Phlio Vance Alan Curtis Laurian March Terry Austin Ernie Clark Frank Jenks Tala Birell, Gavin Gordon, Cliff Clark, Toni Todd, James Burke, Francis Pierlot, Joseph Crehan, Garnett Marks, Grady Sutton, Charles Mitchell, Joanne Frank Six Gun Serenade Monogram — Musical Western There is nothing unusual about this standard Western, which deviates little from previous Jimmy Wakely vehicles. Produced by Barney Sarecky and directed by Ford Beebe from an original screenplay by Ben Cohen, the film con- tains just the right mixture of action and cow- boy songs to keep the fans happy. Lee "Lasses" White injects a touch of humor into the pro- ceedings. When Wakely and Lee are arrested after a fight with feed-store owner Pierce Lyden, they meet a trio of singers in the jail. Their songs so irritate the sheriff, Bud Osborne, that he sends them to serve out their sentences working on the farm of comely Kay Morley, despite ob- jections from foreman Jimmie Martin. Cattle rustlers have been killing the girl's farmhands and banker Steve Clark is about to foreclose the mortgage on the ranch. Actually Martin and Clark are the leaders of the rustling gang. After a couple of exciting gun-duels and horseback pursuits, Wakely and his friends, with the secret help of the sheriff, trick the rustlers into exposting their racket. Three cowboy tunes are featured by Wakely. Seen at the New York theatre in New York. Reviewer's Rating : Average. — Fred Hift. Release date, April 5, 1947. Running time, 54 min. PCA No. 12154. General audience classification. Jimmy Jimmy Wakely Lasses Lee "Lasses" White Mary Kay Morley Jimmie Martin, Steve Clark, Fierce Lyden, Bud Os- borne, Rivers Lewis, Arthur Smith, Stanley Ellison Citizen Saint Clyde Elliott (States Rights) — Religious Drama This film tells the inspiring story of the life, the work and the miracles of Frances Cabrini, the first citizen of the United States to be canonized by the Catholic Church. Important incidents in the life of this remarkable woman 3610 are depicted in episodic form giving intimate glimpses into her character. Her faith in God and her great accomplishments are highlighted. The story of this Italian immigrant who es- tablished orphanages, hospitals and schools in America is heartwarming and should have vast appeal. However, the unevenness in production of some of the sequences may limit its audience acceptance. An unknown cast, with the excep- tion of Julie Haydon, who plays a small part, narrows its box office potentialities. The introduction and narrative are by Rev. E. V. Dailey and the documentary narrative is by Rev. Cletus McCarthy. Harold Young di- rected. The screenplay and the theme song "Saint Frances Cabrini" were writen by Harold Orlob. Seen at a New York projection room. Re- viewer's Rating: Fair. — M.R.Y. Release date, May 15, 1947. Running time, 65 min. General audience classification. Jed Prouty, Loraine MacMartin, Walter Butterworth, Robin Morgan, Maurice Cavell, William Harrigan, June Harrison, Carla Dare, Lucille Fenton, Lauretta Campeau, Jane DuFrayne, Julie Haydon, Clifford Sales, Mary Lee Dearring, Patty Foster, Ralph Simone, William Sharon, Clark Williams, Del Casino, Diana Kemble, Eole Gambarelli, Marie Caruso, Donna Moore, John Graham, Douglas Rutherford, Ann Irish, Loring Smith Adventures of Don Coyote UA-Comet — Western with Music A refreshing new entry into Western field, "Adventures of Don Coyote" in an action-filled sagebrush tale, in Cinecolor, and introducing a new type of hero. Don Coyote, played by Richard Martin, is a Mexican, dressed in the colorful garb of his native land and speaking with a Latin American accent. His sidekick, Val Carlo, provides the musical accompaniment to Don Coyote's excursions into romance. This appears a natural for a series, but current plans call for this one to stand alone. Due to the personality of its hero, this film should be strong for Spanish-language areas where the well-mannered and fast-shooting Don ought to find enthusiastic acclaim. Action of all types is well-paced throughout, and Carlo's guitar strumming ought to please. The picture was produced by Buddy Rogers and Ralph Cohn and directed by Reginald LeBorg from a screenplay by Bob Williams and Harold Tar- shis. Martin and Carlo are tricked into working for lovely Frances Rafferty, who owns a small ranch and manages it with her brother, Benny Bartlett. They tidy up the place and later tan- ble with a group of rowdies engaged in cattle- rustling. Gun duels and horseback pursuits become the order of the day, but Don, aided by the sheriff, Marc Cramer, finally out-shoots the gang, exposes its leader and returns to the ranch. Previewed at the home office projection room. Reviewer's Rating : Fair. — F. H. Release date, May 9, 1947. Running time, 65 min. PCA No. 11996. General audience classification. Don Coyote ... Richard Martin Maggie Frances Rafferty Dave Marc Cramer Val Carlo, Benny Bartlett, Frank Fenton, Byron Foulger, Edwin Parker, Pierce Lyden, Frank Mc- Carroll West to Glory PRC— Eddie Dean Western Action, thrills and humor combined with Western music" are the main components of this recent Eddie Dean film. Again, Dean, as a U. S. marshal, is triumphant in his efforts to subdue lawless men. The film, as others in the series, will entertain Western fans. The story development distinguishes this from previous films in the group. This time Dean arrives on the scene as a gang is about to steal a valuable diamond necklace. The gang resorts to murder to gain their purposes. How- ever, Dean, with the help of Roscoe Ates, who is cast as Soapy, captures the outlaws. Jerry Thomas, the producer and Ray Taylor, director, based the film designed for action fans ' on the original screenplay by Elmer Clifton and Robert B. Churchill. Seen at a New York projection mom. Re- viewer's Rating: Fair. — M.R.Y. Release date, April 12, 1947. Running time, 61 min. PCA No. 12237. General audience classification. Eddie Dean Eddie Dean Soapy Roscoe Ates Dolores Castle, Gregg Barton, Jimmy Martin, Zon Murray, Harry Vejar, Casey Macgregor, Billy Ham- mond, Ted French, Carl Mathews, Sunshine Boys REISSUE REVIEWS MAGNIFICENT OBSESSION {Universal) This picturization of Lloyd C. Douglas' best selling novel, first released January 11, 1936, will be reissued in May, 1947. When first re- viewed by the Motion Picture Herald it was characterized as "poignant human drama . . . brought to life on the screen by the skillful direction of John M. Stahl. . . . The picture supplements its dramatic sequences with hearty comedy which plays an important part in the production. Irene Dunne gives a superb per- formance as the blind girl and Robert Taylor as the reformed ne'er-do-well is convincing in his role." Others in the cast include Charles Butterworth, Betty Furness, Sara Haden and Ralph Morgan. ONE HUNDRED MEN AND A GIRL {Universal) When first reviewed by the Motion Picture Herald in September 1937, this picture starring Deanna Durbin and Leopold Stokowski and a symphony orchestra, was greeted with: "It is a long time since a production so strikingly fitted to the great American box office has come out of Hollywood or anywhere." And the reviewer, William R. Weaver, continued: "As directed by Henry Koster and set up by associate producer Joe Pasternak the story and the musical performances which occur during its narration are so snugly integrated as to leave no lines of demarcation." For May, 1947, re- lease. SHORT SUBJECTS THE CAT CONCERTO (MGM) Tom and Jerry Cartoon {W-835) Produced in Technicolor by Fred Quimby, "The Cat Concerto" was the Academy Award winner of 1946 as the best cartoon of the year. The one-reel subject is packed with amusing j situations which will appeal to children and adults alike and it makes the most of skilled animation in unfolding the humorous story. Tom Cat makes his appearance on the concert stage and begins his piano rendition of Liszt's Second Hungarian Rhapsody. His playing disturbs Jerry Mouse, asleep on the keys. As Tom continues I to play Jerry awakens, swatted and bounced I around by the moving keys, but finally turns the table on the maestro. Release date, April 26, 1947 7 minutes WILD TURKEY (RKO Radio) Sportscope (74,308) Beautiful outdoor settings provide the back- J ground for this reel which shows members of (' the Woodmont Rod and Gun Club of Hancock, Maryland, out to bag a wild turkey. Cunning and wary, the bird is one of the most coveted trophies of hunters. The film demonstrates the tricks used by the hunters to lure the turkey and finally, the expert shot that brings down the game. Release date, April 4, 1947 8 minutes PRODUCT DIGEST SECTION, MAY 3, 1947 DEAD END CATS (20th Cent.- Fox) Terrytoon (7513) Produced in Technicolor. Mighty Mouse's life is threatened by a tough gang of alley cats operating a black market. Despite the danger Mighty Mouse leads the cat-gang a merry chase and in the end is victorious in breaking up the gang and their operations. Release date, February 14, 1947 7 minutes A BOY AND HIS DOS (WB) Technicolor Special (3003) This is the short that won the 1946 Academy Award in the two-reel division. Billy Sheffield, a country boy, finds a beaten and scared hound dog chained to a heavy wheel on the property of a mean neighbor. Billy takes the dog home with him. Later the neighbor drags the boy to court in an effort to get his dog back. The judge rules that the dog should be owned by a boy who loves it and not by a man who beats it. In Technicolor. Release date, April 26, 1947 20 minutes MEXICAN BASEBALL (20th Cent.- Fox) Terrytoon (7515) Gandy Goose and his friend Sourpuss en- gage the Mexican League Bulls in a baseball game to end all baseball games. Gandy's fault- less pitching puts the bulls through their paces and the Mexican team finally goes down to de- feat. Produced in Technicolor. Release date, May 14, 1947 7 minutes ALADDIN'S LAMP (20th Cent.- Fox) Terrytoon (7516) Bagdad is the locale for this Mighty Mouse subject in Technicolor. When the sultan's daughter secretly tries to meet Mighty Mouse, scheming thieves attempt to kidnap her but the Mouse foils all their attempts. Release date, March 28, 1947 7 minutes MY PAL RINGEYE (Col.) Screen Snapshots (8858) Smiley Burnette, the cowboy, holds a birth- day party for his horse, Ringeye, and invites many of the Western stars to attend, including Eddie Dean, Curly Turford, Jeff Donnell, Tex- as Jim Lewis, Lee "Lasses" White, Ken Curtis and others. A fine time was had by all. Release date, April 10, 1947 10 minutes CAT TROUBLE (20th Cent.- Fox) Terrytoon (7517) The talking magpies are appointed guardians of a little bird but their trouble begins with the arrival of a villainous cat. However, the bird and the magpies make life miserable for the feline and finally send him scampering off. Produced in Technicolor. Release date, April 11, 1947 7 minutes ADVANCE SYNOPSES CYNTHIA (MGM) PRODUCER: Edwin Knopf. DIREC- TOR: Robert Z. Leonard. PLAYERS: Elizabeth Taylor, George Murphy, Mary Astor, Spring Byington, Gene Lockhart. SMALL TOWN STORY. A young girl, sheltered by her family because of ill-health, finally asserts herself sufficiently to go to the high-school prom. Such dissipation has no ill effects, and thereafter she decides to make up for the good times she has heretofore missed. GREEN FOR DANGER (Eagle-Lion) PRODUCERS: Frank Launder and Sidney Gilliat. DIRECTOR: Sidney Gilliatt. PLAYERS: Trevor Howard, Sally Gray, Rosamund John, Alastair Sim. MELODRAMA. Several murders are com- mitted in a small English hospital, and involved are two doctors and three nurses as suspects. An inspector from Scotland Yard is assigned to the case. Through clever deduction and the process of eliminating one by one of the suspects, the inspector exposes the real killer and the motives for the murder. ROMANCE OF ROSY RIDGE (MGM) PRODUCER: Jack Cummings. DIREC- TOR: Roy Rowland. PLAYERS: Van Johnson, Thomas Mitchell, Dean Stockwell, Janet Leigh, Marshall Thompson, Jim Davis, Guy Kibbee. PERIOD DRAMA. Laid in the Ozark mountains in the years immediately following the Civil War, this is the story of a romance which develops between a returned Union sol- dier and the daughter of a farming family whose sympathies lie with the Confederacy. The northerner is accepted into the family when he exposes a plot by terrorists to stir up fac- tional hatred, and thus seize land rightfully be- longing to the farmers. THE WEB (Universal-International) PRODUCER: Jerry Bresler. DIRECTOR: Michael Gordon. PLAYERS: Edmond O'Brien, Ella Raines, William Bendix, Vin- cent Price, John Abbott, Maria Palmer. MELODRAMA. An industrialist hires a lawyer as a bodyguard. When the lawyer shoots a would-be assassin, he is charged with murder. The magnate, afraid of being suspect- ed of the first slaying, kills his butler and plants evidence in order to implicate the law- yer. The police, however, set a trap which con- victs the industrialist. EMPEROR WALTZ (Paramount) PRODUCER: Charles Brackett. DIREC- TOR: Billy Wilder. PLAYERS: Bing Crosby, Joan Fontaine, Oscar Karlweis, Roland Culver, Lucile Watson, Sig Ruman, Alma Macrorie. MUSICAL DRAMA. Laid in Vienna in 1906, this is the love story of an American phonograph salesman and a Viennese countess, who are brought together by the circumstance that they both own dogs. Emperor Franz Jo- seph at first disapproves of the match, but finally decides that the two must take a chance on finding happiness together. DESERT FURY (Paramount- Wallis) PRODUCER: Hal Wallis. DIRECTOR: Lewis Allen. PLAYERS: John Hodiak, Lizabeth Scott, Burt Lancaster, Mary Astor, Wendell Corey, James Flavin, Kristine Mil- ler, Jane Novak. MELODRAMA. Against the wishes of her mother and of the local sheriff, a girl runs away with a big-time gambler. She barely escapes the fate of his first wife, killed in an automobile accident, and then flees from him after he shoots his best friend. She witnesses his own death as his car crashes through a bridge. BRUTE FORCE (Universal-International) PRODUCER: Mark Hellinger. DIREC- TOR: Jules Dassin. PLAYERS: Burt Lan- caster, Hume Cronyn, Charles Bickford, Ann Blyth, Ella Raines, Yvonne de Carlo, Anita Colby, Sam Levene, Art Smith. PRISON DRAMA. Six men are imprisoned in a cell of a penitentiary. The head guard stirs trouble among the prisoners in order to discredit the warden, whose job he covets. One of the six men works out an escape plan with another prisoner. The former later learns that the head guard has knowledge of the plan. It is too late to get word to his cohort. In the gun battle that follows the escape attempt, the head guard mans a machine gun and mows down all the men involved, but is himself killed. THE SECRET LIFE OF WALTER MITTY (RKO Radio -Goldwyn) PRODUCER.- Samuel Goldwyn. DIREC- TOR: Norman Z. McLeod. PLAYERS: Danny Kaye, Virginia Mayo, Fay Bainter, Boris Karloff, Thurston Hall, Florence Bates, Ann Rutherford. COMEDY-DRAMA. A clerk in a publish- ing house, dominated by his employer at the office, and by his mother at home, compensates for his frustration by continual day-dreaming. He dreams he is a gangster, a pirate, a G-man, etc., and in all his dreams the same girl figures as heroine. When he becomes involved in a real-life murder committed by a gang of jewel- thieves, his mother, his employer and his psychiatrist think it is just one more day-dream. After many complications, he proves that he is telling the truth by capturing the killers. THE TROUBLE WITH WOMEN (Paramount) PRODUCER: Harry Tugend. DIREC- TOR: Sidney Lanfield. PLAYERS: Ray Milland, Teresa Wright, Brian Donlevy. COMEDY-DRAMA. A college professor, who holds the theory that women long to be dominated by men, institutes a libel suit against a newspaper which misquotes him. The paper's city editor assigns a young woman to join the professor's classes in an attempt to get the latter to withdraw the suit. The inevitable hap- pens : the girl and the professor fall in love, she persuades him to withdraw the suit, and everybody's happy. THE VIGILANTES RETURN (Universal) PRODUCER: Howard Welsch. DIREC- TOR: Ray Taylor. PLAYERS: Jon Hall, Margaret Lindsay, Paula Drew, Andy De- vine, Robert Wilcox, Jack Lambert, Jona- than Hale, Arthur HohL WESTERN. A government marshal is sent to Montana to restore law and order. He joins a band of outlaws in order to learn their se- crets, and is framed by them -on a murder charge. He escapes from jail, organizes the Vigilanties, and with their assistance, wipes out the bandits. FIESTA • (MGM) PRODUCER: Jack Cummings. DIREC- TOR: Richard Thorpe. PLAYERS: Esther Williams, Ricardo Montalban, Jean Van, Joey Preston, Fortunio Bonanova, Mary Astor, Akim Tamiroff, John Carroll, Cyd Charisse, Carlos Ramirez. MUSICAL. A Mexican bull-fighter is the father of twins. The boy is anxious to become a musician rather than a bull-fighter, while the girl, on the other hand, is enthusiastic about the sport. The day of the big bull-fight, the boy has gone to see a fellow musician. The girl, wearing his clothes, enters the bull-ring, where she is injured, just as her brother re- turns. The boy enters the ring and slays the bull. Subsequently his father is brought to un- derstand that the boy must be allowed to follow his own bent. KILROY WAS HERE (Monogram) PRODUCERS: Dick I. Hyland and Sidney Luft. DIRECTOR: Phil Karlson. PLAY- ERS: Jackie Cooper, Jackie Coogan, Wanda McKay, Norman Phillips, Barton Yarbor- ough. COLLEGE COMEDY: The ambition of a returning G.I., Kilroy by name, is to get a college education. When he finds himself one- half credit short for college entrance, a co-ed prepares feature stories about him as Kilroy. the most talked-about G.I., and is able to get him registered. Fraternity members grow dubi- ous and attempt to make him withdraw from the campus. However, the intervention of friends brings a happy ending. MOTION PICTURE HERALD, MAY 3, 1947 361 1 SHORT SUBJECTS CHART index to reviews, synopses Prod. Rel. P.D. Ne. Title Date Page COLUMBIA ALL STAR COMEDIES 7407 Monkey Businessmen (18) 6-20-46 3363 (Stooges) 7408 Three Loan Wolves (l6'/2) .7-4-46 3422 (Stooges) 7410 Ain't Love Cuckoo (19) .. .6-6-46 3066 (Schilling & Lane) 741 1 You Can't Fool a Fool (17) (A. Clyde) 7-11-46 3163 7412 Hot Water (,Wi) 7-25-46 3239 (Schilling & Lane) 7427 Mr. Wright Goes Wrong (19) 8-1-46 3239 (S. Holloway) 7428 Headln' for a Weddln' (19) 8-15-46 3387 (V. Vague) 8401 G. I. Wanna Home (l5'/2) .9-5-46 3262 (Stooges) 8402 Rhythm and Weep (l7'/2) . 10-3-46 3298 (Stooges) 8403 Three Little Pirates (18) 12-5-46 3551 (Stooges) 8404 Half Wit's Holiday (l7'/2) . 1-9-47 3563 (Stooges) 8405 Fright Night (17) 3-6-47 3563 (Stooges) 8406 Out West (l7'/2) 4-24-47 3563 (Stooges) 8421 Pardon My Terror . 12-19-46 3436 (Baker) 8655 No. 5 Rumors Are Flying (10) 1-23-47 3S63 (Lelbert) 8656 No. 6 Olo Buttermilk Sky (10) 2-27-47 3551 (Baker) 8657 No. 7 The Coffee Song & Open the Door, Richard (9'/2) 3-13-47 3551 (Lelbert) 8658 No. 8 I'll Close My Eyes (10) 4-17-47 3598 (Baker) 8659 For Sentimental Reasons 5-22-47 (Lelbert) SCREEN SNAPSHOTS 7859 No. 9 (Judy Canova Radio Show) (11) 5-23-46 3066 7860 No. 10 (Famous Fathers and Sons) (9'/2) 6-10-46 3066 8851 No. I (Radio Characters) (10) 9-8-46 3349 8852 No. 2 (Looking Down on Hollywood) (10) 10-3-46 3349 8853 No. 3 (Rodeo) (10) 11-7-46 3422 8854 No. 4 (Skolsky Party) (9'/2) 12-26-46 3446 8855 No. 5 (Movie Columnists) (9) 1-23-47 3538 8856 No. 6 (Behind the Mike) (9) 2-6-47 3538 8857 No. 7 (Holiday In Las Vegas) (10) 3-13-47 3563 8858 No. 8 My Pal Ringeye (10) 4-10-47 3611 (Smiley Burnette) 8859 No. 9 Famous Hollywood Mothers 5-1-47 SPORT REELS 7808 Diving Aces (9) 5-30-46 3066 7809 Flying Hoofs (9) 6-27-46 3422 (Horse Racing) 7810 Deep Sea Fishing (9) 8- 15-46 3239 8801 Army Football Champions (11) 9-19-46 3298 8R02 Ten Pin Magic (10) 10-24-46 3348 8803 HI-LI (»'/,) 11-21-46 3363 8804 Best In Show (Degs) (9) 12-12-46 3436 8805 Rolo (») I •30-47 3538 8806 Cue Tricks (9) 2-20-47 3563 8807 Tennis Wizards (9) 3-20-47 3598 B808 Goofy Golf 4-24-47 .... FLIPPY (Color) 7602 Cagey Bird (O'/a) 7-15-46 3163 7603 Silent Twoetmont (6y») . .t-lt-48 1239 Prod. Rel. P.D. No. Title Date Page M-G-M TWO REEL SPECIALS A-703 Traffic with the Devil 08'/2) 8-31-46 3186 A-801 The Luckiest Guy in the World (21) 1-25-47 3460 FITZPATRICK TRAVELTALKS (Color) T-717 Looking at London (10).. 6-1-46 3349 T-718 Over the Seas t» Belfast (9) 8-31-46 3298 T-8II Glimpses of California (9) 10-26-46 3363 T-812 Calling on Costa Rica (10) 3-15-47 3551 PETE SMITH SPECIALTIES S-760 Treasures trots Trash (10) , 6-8-46 3274 S-851 Football Thrill) No. t (10) 9-7-46 3186 S-852 Sure Cures (19) 11-2-46 3239 S-853 I Lovo My Husband, But (9) 12-7-46 3460 S-854 Playing By Ear (9) .... 12-28-46 3460 S-855 Athletlquiz (9) I- 1 1 -47 3460 S-856 Diamond Demon (9) 2-1-47 3551 S-857 Early Sports Quiz (9). ...3-1-47 3551 S-858 I Lovo My Wife But (9) 4-5-47 .... S-859 Neighbor Pests (9) 5-3-47 3575 PASSING PARADE K-871 A Really Important Person (11) 1-11-47 3460 MINIATURES M-784 Bikini— The Atom Island (10) 6-15-46 3322 M-G-M TECHNICOLOR CARTOONS W-737 The Hick Chick (7) ... .6-15-46 3349 W-739 Northwest Hounded Police (8) ,8-3-46 3349 W-831 Henpecked Hoboes (7). 10-26-46 3363 W-834 Hound Hunters (7) 4-12-47 .... TOM AND JERRY CARTOONS W-735 Springtime for Thomas (8) 6-3-46 2927 W-736 The Milky Waif (7) . ..5-16-46 3349 W-738 Trap Happy (7) 6-29-46 3349 W-740 Solid Serenade (7) ...8-31-46 3349 W-832 Cat Fithln' (8) 3-15-47 3551 W-833 Part Time Pal (8) 3-16-47 3551 W-835 The Cat Concerto (7) .. .4-26-47 3610 PARAMOUNT UNUSUAL OCCUPATIONS (Color) L5-5 No. 5 (10) 7-12-46 3138 L5-6 No. 6 (10) 8-30-46 3186 L6-I No. I (10) 12-13-46 3298 L6-2 Swedish Glass Makers (10) 2-14-47 3460 L6-3 G.I. Hobbles (II) 3-14-47 3551 L6-4 The Stunt Girl 5-2-47 .... GEORGE PAL PUPPETOONS (Color) U5-5— Jasper's Derby (6) 9-20-46 3055 U5-6 John Henry and the Inky Poo (7) 9-6-46 3349 U5-7 Jasper In a Jam (7) .... 10-18-46 3239 U5-8 Shoe Shine Jasper (7) .. .2-28-47 3460 U6-I Wilbur the Lion (10) ..4-18-47 3587 E5-4 Peep in the Deep (7). ..6-7-46 3163 E5-5 Rocket to Mars (6) 8-9-46 3066 E5-6 Rodeo Romeo (8) 8-16-46 3128 E5-7 The Flstle Mystle (6) ... .2-7-47 3348 E5-8 The Island Fllno (7) .. .3-14-47 3435 E6-I Abusement Park (7) 4-25-47 3563 POPULAR SCIENCE (Color) J5-5 Ne. 5 (10) 8-21-46 3066 J5-6 No. • (10) 8-16-46 3128 J.M Ot 1 <"> "•'•4S 3349 J6-2 The Sponge Diver* (II). 1-17-47 3435 J6-3 Air-Borne Pastures (II). .2-28-47 3539 J6-4 Marine Miracles (10) 4-4-47 3587 SPEAKING OF ANIMALS Y5-5 The Lonesome Stranger (10) 6-14-46 3163 Y5-6 Be Kind to Animals (10). 8-30-46 3174 Y6-I Stork Crazy (10) 10-18-46. .3348 Y6-2 Pooch Parade (10) 12-27-46 3435 Y6-3 Country Life (9) 2-21-47 3551 Y6-4 They're Not So Dumb (8) 3-28-47 3551 TWO REEL SPECIAL 37 Two Decades of History (22'/2) 1-4-47 3539 SPORTLIGHTS R5-9 Birds Make Sport (9) .. .6-21-46 3263 R5-I0 Feminine Class (I") 7-19-46 3128 R6-I Race Horses Are Born (9) 10-4-46 3239 R6-2 Dive HI Champs (10) . . . 10-1 1-46 3349 R6-3 Queens of the Court (10) 11-15-46 3422 R6-4 Like Father— Like Sen (10) 12-13-46 3435 R6-5 Jumpimq Jacks (9'/2) 1-10-47 3539 R6-6 Selling the Sun (10) 1-31-47 3539 R6-7 Under White Sails (9).. 2-28-47 3563 R6-8 Iced Lightning (10) 4-18-47 3587 MUSICAL PARADE (Color) FF5-4 Tale of Two Cafes (18) .7-5-46 3018 FF5-5 Double Rhythm (20) .. .8-23-46 3128 FF5-6 Golden Slippers (17) .. 12- 13-46 3239 FF6-I Sweet and Low (19) ...3-28-47 3563 FF6-2 Champagne for Two (20) 6-13-47 .... LITTLE LULU (Color) D5-3 Bored of Education (7).. 7-26-46 3017 D5-4 Chick and Double Chick (6) 8-16-46 3128 D5-5 Musica-Lulu (7) 1-24-47 3239 D5-6 A Scout with the Gout (7) v 3-7-47 3435 D6-I Loose in the Caboose (8). 5-23-47 3587 NOVELTOONS (Color) P5-3 Old MacDvnald Had a Farm (7) . , ,6-7-46 3018 P5-4 . .6-28-46 3018 P5-5 Goal Rush (6) . .9-27-46 3262 P5-6 Sudden Fried Chicken (7) 10-18-46 3239 P6-I Spree for All (7) .10-18-46 3225 P6-2 Stupidstitlous Cat (7.) ..4-25-47 3587 P6-3 The Enchanted Square 3587 COLOR CLASSICS CARTOONS (Color) (Reissues) C4-7 The Little Stranger (7) 2351 C4-8 Snubbed by a Snob (7) 2351 C4-9 Kids In the Shoe (7) 2351 C4-I0 Hunky &. Spunky (7) 2351 TWO REEL SPECIAL T5-2 Don't Be a Sucker (18) .. .7-4-46 3263 PACEMAKERS K6-I Brooklyn, I Love You (10) K6-2 Love In Tune (9'/2) .. K6-3 Radio, Take It Away! (11) 1-31-47 3460 K6-4 Try and Catch Me (9) .2-14-47 3575 ..10-4-46 3274 . . 10-25-46 3349 RKO WALT DISNEY CARTOONS (Color) 1.4,106 Squatter's Rights (7) 6-7-46 3043 64,107 Donald's Double Trouble (7) 6-28-46 3460 64. lOB The Purloined Pup (7). 7-19-46 3I6H 3612 PRODUCT DIGEST SECTION, MAY 3, 1947 Prod. Rel. P.D. So. Title Date Page 64.109 Wet Paint (7) 8-9-46 3186 64.110 Dumb-Beil of the Yukon (7) 8-30-46 3363 64.111 Lighthouse Keeping (7 ) 9-20-46 3239 64.112 Bath Day (7) 10-11-46 3349 64.113 Frank Duck Brings 'Em Back Alive (7) 1 1- 1-46 3387 64.114 Double Dribble (7) ... 1 1-29-46 3348 64.115 Pluto's Housewarming (7) 12-20-46 3435 54.116 Rescue Dog (7) 3-21-47 3563 64.117 Straight Shooters (6).. 4-18-47 3598 64.118 Sleepy Time Donald (7). 5-9-47 74-101 Figaro and Frankle (7). 5-30-47 3575 74,102 Clown of the Jungle (7). 6-20-47 SPORTSCOPES 64.311 Ben Hogan (8) 6-14-46 3587 64.312 Palmetto Quail (8) 7-12-46 3128 64.313 Steeplechaser (8) 8-9-46 3259 74.301 Skating Lady (9) 9-20-46 3263 74.302 Hail Notre Dame (9) . .10-18-46 3322 74.304 Kentucky Basketeers (9) .12-13-46 3435 74.305 College Climbers (8) ... 1-10-47 3460 74.306 Ski Champion (8) 2-10-47 3539 74.307 Ice Skippers (8) 3-7-47 3563 74.308 Wild Turkey (8) 4-4-47 3610 EDGAR KENNEDY 63.404 Wall Street Blues (17). 7-12-46 3128 53.405 Motor Maniacs (18) 7-26-46 3186 D3.406 Noisy Neighbors (17) .. .9-20-46 3225 73.401 I'll Build It' Myself (15) 10-18-46 3387 73.402 Social Terrors (18) 12-18-46 3587 73.403 Do or Diet (18) 2-10-47 3539 LEON ERROL 63.705 I'll Take Milk (15) ... .7-19-46 3128 63.706 Follow That Blonde (18) 9-27-46 3225 73.701 Borrowed Blonde (7)... 3-7-47 3539 73.702 Wife Tames Wolf (17) . .4-25-47 3575 FLICKER FLASHBACKS 74,201 No. I (9) 9-13-46 3250 74-202 No. 2 (9) 10-25-46 3349 74.203 No. 3 ( 8) 12-6-46 3435 74.204 No. 4 (10) 1-17-47 3460 74.205 No. 5 (8) 2-28-47 3563 74.206 No. 6 (9) 4-11-47 3958 THIS IS AMERICA 63.107 No Place Like Home (16) 6-3-46 2997 63.108 Panama (16) 5-31-46 3078 63.109 Port of New York (16). 6-28-46 3128 63.110 Courtship to Courthouse (15) 7-26-46 3138 63.111 Highway Mania ( 17) . . .8-31 -46 3186 »3,II2 White House (19) 9-20-46 3274 63,113 Northern Ramport (18) 10-18-46 3286 73.101 Beauty for Sale (17). ..11-15-46 3312 73.102 Germany Today (18) .. 12-15-46 3410 73.103 A Nation It Born (20) . . I - 10- 17 3435 73.104 Campus Boom (18) 2-10-47 3488 73.105 San Francisco (14) 3-10-47 3527 73.106 Forgotten Island (18) 4-4-47 3598 MUSICAL FEATURETTES 73.201 No. I Melody Time (18) 11-29-46 3422 73.202 Follow That Music (18). 1-31-47 3460 RAY WHITLEY WESTERN MUSICALS 73.501 Bar Buckaroos (16) 9-6-46 3363 73.502 Cupid Rides the Range (18) 10-11-46 3348 73.503 Bandits and Ballads (17) 11-15-46 3363 73.504 A Buckaroo Broadcast (18) 12-20-46 3587 SPECIAL 73,901 Football Highlights (19) 20TH CENTURY-FOX MOVIETONE ADVENTURES (Color) 6259 Cradle of Liberty (8) 6-21-46 3007 6260 Across the Great Divide (8) 7-5-46 3(28 7251 Sons of Courage (8) 8-2-46 3239 7252 Jamaica (8) 9-13-46 3225 7253 Historic Capetown (8) ... 10-18-46 3225 7254 Girls and Gags (8) 11-22-46 3587 7201 Fantasy of Slam (8) 1-3-47.. 3488 7202 Royalty of the Rang* (9). -3-7-47 3538 7203 Harvest of the Sea (9) ... .7-4-47 3563 7255 The Cape of Good Hope (8) 4-4-47 3538 7256 Zululand (8) 6-6-47 3563 SPORTS REVIEW (Color) 7351 Winter Holiday (8) 9-27-46 3239 7352 Summer Trails (8) 11-8-46 3563 7353 Playtime's Journey (8).. 12-13-46 3539 Prod. Rel. P.D. No. Title Date Page 7301 Football Fanfare (9) ... .8-23-46 3239 (Black and White) 7302 Style of the Stars (10) 2-7-47 3539 7303 T.inbark Champions (8) TERRYTOONS (Color) 6516 The Trojan Horse (7) 7-26-46 3007 6517 Dinky Finds a Home (7) 6-7-46 3128 6518 The Johnstown Flood (7).. 6-28-46 3128 6519 Peace Time Football (7).. 7-19-46 3128 6520 The Golden Hen (7) 5-24-46 2954 7501 Winning the West (7).... 8- 1 6-46 3363 7502 The Tortoise Wins Again (7) 8-30-46 3363 7503 The Electronic Mouse Trap (7) 9-6-46 3363 7504 The Jail Break (7) 9-20-46 3225 7505 The Snow Man (7) 10-11-46 3363 7506 The Housing Problem (7) 10-25-46 3363 7507 The Crackpot King (7) .. 1 1-15-46 3387 7608 The Uninvited Pests (7). 1 1 -29-46 3387 7509 Mighty Mouse and the Hep Cat (7) 12-6-46 3387 7510 Beanstalk Jack (7) 12-20-46 3422 7511 Crying Wolf (7) 1-10-47 3538 7512 McDougal's Rest Farm (7) I -3 1 -47 3587 7513 Dead End Cats (7) 2-14-47 3611 7514 Happy Go Lucky (7) 2-28-47 7515 Mexican Baseball (7) 3-14-47 3611 7516 Aladdin's Lamp (7) 3-28-47 3611 7517 Cat Trouble (7) 4-11-47 3611 7518 The Sky Is Falling (7).. 4-25-47 7519 The Intruder (7) 5-9-47 7520 Mighty Mouse Meats Deadeye Dick (7) 5-30-47 .... MARCH OF TIME le-lf V 12-1 1 Problem Drinkers (19). .6-14-46 3043 V 12- 12 The New France (19) .. .7- 12-40 3112 VI2-I3 Atomic Power (19) 8-9-46 3138 VI3-I Is Everybody Happy? (17) 9-6-46 3186 VI3-2 World Food Problem (17) 10-4-46 3239 VI3-3 The Soviets' Neighbor (18) 1 1 - 1 -46 3286 VI3-4 The American Cop (18) 11-29-46 3335 VI3-5 Nobody's Children (17) 12-27-46 3387 VI3-6 Germany— Handle with Care! (19) 1-24-47 3435 VI3-7 Fashion Means Business (17) 2-21-47 3488 VI3-8 The Teachers' Crisis (16). 3-21-47 3538 VI3-9 Storm Over Britain (18) 4-18-47 3587 DRIBBLE PUSS PARADE 7901 Monkey-Tone News (9) ... 1-17-47 3551 7951 Fisherman's Nightmare (8) 5-2-47 .... Pred. Ne. Title Rel. P.D. Date Page . UNITED ARTISTS DAFFY DITTIES (Color) Choo Choo Amigo (8) 7-5-46 3138 Pepito's Serenade (8) 8-16-46 3387 LOEW MUSICOLOR Tocatta and Fugue (10) . 10- 15-46 3274 UNIVERSAL LANTZ COLOR CARTUNES 1325 Who's Cooking Who (7).. 6-24-46 3043 1326 Bathing Buddies (7) 7-1-46 3150 1327 Reckless Driver (7) 8-26-46 3163 2321 Fair Weather Fiends (7) 11-18-46 3422 2322 Wacky Weed (7) 12-16-46 3422 2323 Musical Moments (8) 2-24-47 3551 2324 Smoked Hams (7) 4-28-47 3575 2325 Coo-Coo Birds (7) 6-9-47 2326 Overture to William Tell.. 6-16-47 .... PERSON — ODDITIES 1369 Scientifically Stung (9) .. .6- 10-46 3055 1370 Lone Star Padre (9) 6-17-46 3163 1371 Artists' Antics (9) 6-24-46 3263 1372 Picture Pioneer (9) 7-1-46 3163 1373 Hobo Hound (8) 8-19-46 3225 1374 Samson Junior (9) 8-19-46 3225 1375 Rural Rhapsody (9) .....8-26-46 3262 JUVENILE JURY SERIES 2361 No. I (II) 12-16-46 3460 2362 No. 2 (10) 3-31-47 3575 VARIETY VIEWS 1349 Dog of the Seven Seas (9) 6-17-46 3138 1350 Magic Mineral (9) 7-1-46 3163 1351 Mr. Chimp at Home (9).. 8-12-46 3163 1352 Operation Holiday (10) .. .8-26-46 1353 Mr. Chimp to the Rescue (10) 8-26-46 3274 1354 Mr. Chimp on Vacation (10) 8-26-46 3239 2341 Bear Facts (10) 2-24-47 3460 2342 Pelican Pranks (9) 2-24-47 3460 2343 Wild West Chimp (9) .. .3- 17-47 3575 2344 Rhumba Holiday (9) 4-21-47 3575 NAME-BAND MUSICALS 1310 Swingln' Down the Scale (15) 6-26-46 3043 1311 Breakin' It Down (15) . .8-28-46 3274 2301 Frontier Frolic (15) 10-9-46 3387 2302 Champagne Music (15) .. 1 1-20-46 3387 2303 Tumbleweed Tempos (15). 12-4-46 3410 2304 Moonlight Melodies (16) . 12-18-46 3422 2305 Tex Beneke and The Glenn Miller Orchestra ( 15) . .3-26-47 3538 2306 Melody Maestro (14) 4-2-47 3575 2307 Tommy Tucker & Orch 4-9-47 2308 Charlie Barnet & Orch. . .4- 16-47 2309 Charlie Splvak & Orch.. .5-14-47 .... 2310 Jitterumba 6-25-47 .... SING AND BE HAPPY SERIES 2381 Bit of Blarney (10) 9-30-46 3225 2382 The Singing Barbers (9).. 2- 17-47 3460 2383 Let's Sing a College Song 4- 14-47 .... 2384 Let's Sing a Western Song 5- 19-47 .... SPECIAL FEATURETTES 1201 Tiny Terrors of the Timberlands (29) 6-26-46 2940 THE ANSWER MAN 2391 No. I (10) 10-21-46 3387 2392 No. 2 Nature's Atom Bomb (10) 12-30-46 3422 2393 No. 3 The Jungle Gangster (9) 3-3-47 3575 2394 No. 4 Red Fury (8) ... .3-24-47 3575 WARNER— VITAPHONE TECHNICOLOR ADVENTURES 2804 Let's Go Camping (10).. 7-27-46 3090 2806 Adventures in South America (7) 8-10-46 3186 3801 Star Spangled City (10). 10-19-46 3250 3802 Rubber River (10) 11-16-46 3348 3803 Kingdom of the Wild 3575 TECHNICOLOR SPECIALS 2005 South of Monterrey (20).. 6-1-46 3055 2006 Hawaiian Memories (20). 6-15-46 3043 2007 Down Singapore Way (20) 7-20-46 3090 2008 Men of Tomorrow (20) .. .8-24-46 3078 3001 Cinderella's Feller (20) . .9-21 -46 3225 3002 The Last Bomb (20'/i) ... 1 1-2-46 3286 3003 A Boy and His Dog (20) .4-26-47 3611 3004 Saddle Up (20) 3-1-47 3575 3005 Song of a Nation (20) 5-31-47 FEATURETTES 3101 Okay for Sound (20) . . ..9-7-46 31 12 3102 Minstrel Days (20) 11-30-46 3422 3103 Alice in Movieland (20). 12-21-46 3460 3104 Dog in the Orchard 3539 3105 Keystone Hotel (18) 2-8-47 3539 3106 Remember When (20) . .4-5-47 3598 2509 2511 2512 2513 3501 3502 3503 3504 3505 3506 3507 3508 2609 2610 3602 3603 3604 SPORTS PARADE (Color) The Riding Hannefords (10) 6-29-46 Beach Days (10) 7-13-46 Ranch In White (10) 8-3-46 Dominion of Sports (10) . .8-31-46 King of the Everglades (10) 9-14-46 The Lazy Hunter ( 10) .. 10-26-46 Battle of Champs (10) 1-18-47 American Sports Album (10) 3-8-47 Let's Go Swimming (10).. 1-4-47 Arrow Magic (10) 3-22-47 Harness Racing ( 10) .. .5-3-47 . Flying Sportsman In Jamaica (10) • 5-24-47 MELODY MASTER BANDS Musical Memories (10) ...7-6-46 Enric Madriquera & Orchestra (16) 8-10-46 Desi Arnaz and Band (10) 10-12-46 Melody of Youth (10) .. 12- 14-46 Big Time Revue (10) 1-25-47 Stan Kenton and Orchestra (10) 2-22-47 Vaudeville Revue (10) .. .4-12-47 3043 3090 3174 3225 3225 3250 3435 3538 3460 3575 3090 3174 3263 3435 3539 3538 3598 Prod. Rel. P.D. No. Title Daft Page BLUE RIBBON CARTOONS (Color) 2310 Little Brother Rat (7). ..6-8-46 3112 2311 Johnny Smith and Poker 1043 2312 Roj^uihood Makes Good 3090 2313 Little Red Walkin Hood 3174 3301 Fox Pop (7) .9-28-46 3225 3302 Wacky Worm (7) 10-12-46 3263 3303 You're an JEducation (7) 10-26-46 3250 3304 Have You Any Castles? (7) 3488 3305 Pigs Is Pigs (7) .2-22-47 3551 3306 Cat's Tale (7) .3-29-47 3575 3307 Goofy Groceries (7) .4-19-47 3598 MERRIE MELODIES CARTOONS (Color) 2701 Kitty Komered (7) 6-8-46 3055 2702 Hollywood Daffy (7) 6-22-46 3055 2703 Eager Beaver (7) 7-13-46 3128 2704 Great Piggy Bank Robbery (7) 7-20-46 3090 2705 Bacall to Arms (7) 8-3-46 3174 2706 Of Thee I Sting (7) 8-17-46 3174 2707 Walky Talky Hawky (7). 8-3 1 -46 3174 2708 Fair and Wormer (7) .... .9-28-46 3225 2709 Mousemerized Cat (7) ... 10-19-46 3250 2710 Mouse Menace (7) 11-2-46 3348 2711 Roughly Squeaking (7) .. 1 1-23-46 3363 2712 One Meat Brawl (7) 1-18-47 3436 2713 Goofy Gophers (7) 1-25-47 3551 2714 Gay Anties (7) 2-15-47 3551 2715 Scentimental Over You (7) .3-8-47 3375 2716 Birth of a Notion (7).. 4-12-47 3598 2717 Tweetie Pie (7) 5-3-47 2718 Rabbit Transit (7) 5-10-47 2719 Hobo Bobo (7) 5-17-47 "BUGS BUNNY" SPECIALS (Color) 2722 Acrobatty Bunny (7) 6-29-46 3055 2723 Racketeer Rabbit (7) 9-14-46 3239 2724 The Big Snooze (7) 10-5-46 3250 2725 Rhapsody Rabbit (7) 11-9-46 3348 2726 Hare Grows in Manhattan.. (7) 3-22-47 3575 VITAPHONE VARIETIES 3401 So You Want to Keep Your Hair (10) 12-7-46 3348 3402 So You Want to Play the Horses (10) 10-5-46 3250 3403 So You Think You're a Nervous Wreck (10) ... 12-28-46 3436 3404 So You're Going to Be a Father 5-10-47 .... MISCELLANEOUS The Secret Battle (Telenews) . .7-26-46 3174 Moscow Music Hall (Artkino) (31) 9-6-46 3239 Rebirth of Stalingrad (Artkino) (10) 10-28-46 3286 Operation Underground (Telenews) (18) 12-11-46 3349 Music Through the Agei (Superfllm) (16) 1-27-47 3446 Verona (Superfllm) (12) 1-27-47 3460 Via Margutta (Superfllm) (12) .. 1-27-47 3460 The Etruscan Civilization (Superfllm) (9) 1-27-47 3460 Woman Speaks (Film Studios of Chi.) Vol. I. Release I (10) 8-46 3422 Vol. I, Release 2 (10) 9-46 .... Vol. I, Release 3 (10) 10-46 3396 Vol. I, Release 4 (10) 11-46 Vol. I, Release 5 (10) 12-46 3466 Vol. I, Release 6 (10) 1-47 3460 The New North (NFB) (10) 3-47 3538 Ski Skill (NFB) (10) 4-47 3539 SERIALS COLUMBIA 7180 Chick Carter Detective. . . .7^ 1 1-46 3387 (15 episodes) 8120 Son of the Guardsman. . 10-24-46 3387 (15 episodes) 8140 Jack Armstrong 2-6-46 3551 (15 episodes) 8160 The Vigilante 5-22-47 (15 episodes) REPUBLIC 7-27-46 10-26-46 583 Daughter of Don Q (12 episodes) 584 The Crimson Ghost. (12 episodes) 691 Son of Zorro 1-18-47 (13 episodes) Jesse James Rides Again .3-21 -47 (13 episodes) 692 Jungle Girl (Reissue) 4-19-47 The Black Widow (13 episodes) .... G-Men Never Forget (13 episodes) 2927 3043 3349 UNIVERSAL 2581-2593 Mysterious Mr. M. 7-23-46 3312 (13 episodes) MOTION PICTURE HERALD, MAY 3, 1947 3613 THE RELEASE CHART Index to Reviews, Advance Synopses and Service Data in PRODUCT DIGEST SECTION Release dates and running time are furnished as soon as avail- able. Advance dates are tentative and subject to change. Run- ning times are the official times supplied by the distributor. All page numbers on this chart refer to pages in the PRODUCT DIGEST SECTION of MOTION PICTURE HERALD. For Legion of Decency Rating, Audience Classification and Managers' Round Table Exploitation, see Service Data page numbers in last column. Short Subjects Chart with Synopsis Index can be found on pages 3612-3613, issue of May 3, 1947. Feature product listed by Company on pages 3600-3601, issue of April 26, 1947. For listing of 1945-46 Features by Company, see Product Digest, pages 3151-3152, issue of August 17, 1946. (T) before a date in the list below is the tradeshow date; release dates are given as soon as available. (f) indicates a Box Office Champion. Ti'ffe Company ABIE'S Irish Rose UA Accomplice PRC Adventures of Don Coyote (color) UA Adventuress (Br.) (Eagle-Lion) PRC Affairs of Geraldine, The Rep. Alexander's Ragtime Band (R.) 20th-Fox Alias Mr. Twilight Col. Angel and the Badman, The Rep. f Angel on My Shoulder UA t Anna and the King of Siam 20th-Fox Apache Rose (color) Rep. Arch of Triumph UA Arnelo Affair, The MGM Avalanche PRC Prod. Number 603 709 828 608 634 641 Stars Michael Chekhov-Joanna Dru Richard Arlen-Veda Ann Borg Richard Martin-Frances Rafferty Deborah Kerr-Trevor Howard Jane Withers-James Lydon Tyrone Power-Alice Faye Michael Duane-Trudy Marshall John Wayne-Irene Rich Paul Muni-Anne Baxter Irene Dunne-Rex Harrison Roy Rogers-Dale Evans Ingrid Bergman-Charles Boyer John Hodiak-George Murphy Bruce Cabot-Roscoe Karns r~ REVIEWED -> M. P. Product Advance Tradeshow or Running Herald Digest Synopsis Release Dale Time Issue Page Page Dec. 27,'46 96m Nov. 30/46 3334 3066 Sept. 29.'46 68m Sept. 28,'46 3224 3187 May 9,'47 65m May 3,'47 3610 3599 Mar. I4,'47 98m Mar. 8,'47 3513 Nov. I8,'46 68m Nov. 30,'46 3334 2951 Mar.,'47 106m Jan. 4,'47 3398 Dec. 24,'46 69m Dec. 28,'46 3386 3312 Feb. I5,'47 100m Feb. I5,'47 3474 3336 Sept. 20,'46 101m Sept.21,'46 3210 2859 Aug. ,'46 128m June 8, '46 3029 2907 Feb. I5,'47 75m Mar.29,'47 3549 3434 Not Set 3487 (T) Feb. I3,'47 87m Feb. 15/47 3473 3459 June 20,'46 70m May 4,'46 2973 Page 3492 3464 3412 3553 3464 3288 BACHELOR and the Bobby Soxer, The RKO Cary Grant-Myrna Loy-S. Temple Not Set 3363 Bachelor's Daughters, The UA Gail Russell-Claire Trevor Sept. 6,'46 88m Sept. 14/46 3197 3007 3350 Backfire Mono. Johnny Mack Brown-Raymond Hattc n May 24,'47 Mar.,'47 3587 Backlash 20th-Fox 711 Richard Travis-Jean Rogers 66m Mar. 29/47 3550 3503 Bamboo Blonde (Block 6) RKO 630 Frances Langford-Russell Wade July 15/46 67m June 22/46 3054 2784 Banjo (Block 5) RKO 725 Sharyn Moffett-Jacqueline White (T) Apr. 14/47 68m Apr. 19/47 3586 3539 Beast with Five Fingers, The WB 613 Robert Alda-Andrea King Feb. 8/47 88m Dec. 2 1/46 3374 2786 3577 Beat the Band (Block 4) RKO 718 Frances Langford-Gene Krupa Feb. 19/47 67m Mar. 1/47 3501 3126 Beauty and the Bandit Mono. 531 Gilbert Roland-Ramsay Ames Nov. 9/46 77m Dec. 7/46 3347 3312 Bedelia (British) (Eagle-Lion ) PRC Margaret Lockwood-lan Hunter Jan. 29/47 83m Feb. 1/47 3445 3492 Beginning or the End, The MGM 7\6 Brian Donlevy-Robert Walker Mar.,'47 1 10m Feb. 22/47 3485 3076 3553 Bells of San Angelo (color) Rep. Roy Rogers-Dale Evans Not Set 3488 Bells of San Fernando Screen Guild 4614 Donald Woods-Gloria Warren Mar. 1/47 74m Apr. 5/47 3562 3422 Below the Deadline Mono. 520 Warren Douglas-Ramsay Ames Aug. 3/46 65m Sept. 28/46 3224 3127 t Best Years of Our Lives (Spcl.) RKO 751 Myrna Loy-Fredric March Nov. 20/46 172m Nov. 30/46 3335 3312 3553 Betty Co-ed Col. 824 Jean* Porter-William Mason Nov. 28/46 71m Dec. 7/46 3346 3274 3553 Beware Astor Louis Jordan-Frank Wilson July/46 55m June 22/46 3054 Beware of Pity (Br.) Eagle- Lion PRC Lilli Palmer-Albert Lieven July 22/46 Apr. 19/47 105m Aug. 3/46 3126 Big Fix, The PRC 702 James Brown-Sheila Ryan 63 m 3574 t Big Sleep, The WB 601 Humphrey Bogart-Lauren Bacall Aug. 31/46 1 14m Aug. 17/46 3249 3126 3577 Big Town Para. 4622 Philip Reed-Hillary Brooke May 23/47 60m Feb. 22/47 3486 3776 Birds and the Bees, The MGM Jeannette MacDonald-Jose Iturbi Not Set 3599 Black Angel, The Univ. 543 Dan Duryea-June Vincent Aug. 2/46 80m Aug. 10/46 3137 3076 Black Beauty 20th-Fox 636 Mona Freeman-Richard Denning Sept.,'46 76m July 20/46 Mar. 8/47 3102 2778 3492 Blaze of Noon Para. 4611 Anne Baxter-Sterling Hayden May 2/47 90m 3513 3503 Blind Spot Col. 825 Chester Morris-Constance Dowling Feb. 6/47 73 m Feb. 1/47 3445 3388 Blonde for a Day PRC Hugh Beaumont-Katheryn Adams Aug. 29/46 68m Aug. 10/46 3137 3030 Blondie Knows Best Col. 806 Penny Singleton-Arthur Lake Oct. 17/46 70m Sept.21,'46 321 1 3031 3350 Blondie's Big Moment Col. 807 Penny Singleton-Arthur Lake Jan. 9/47 69m Dec. 14/46 3361 3347 Blondie's Holiday Col. 808 Penny Singleton-Arthur Lake Apr. 10/47 67m Mar. 8/47 3514 3488 f Blue Skies (color) Para. 4602 Bing Crosby-Fred Astaire Dec. 27/46 104m Sept. 28/46 3221 2884 3492 Bob, Son of Battle (color) 20th-Fox Peggy Ann Garner-Lon McCallister Not Set 3539 Bon Voyage 20th- Fox Jeanne Crain-Sir Aubrey Smith Not Set 2230 Boomerang 20th-Fox 706 Dana Andrews-Jane Wyatt Feb.,'47 88m Feb. 1/47 3446 3434 3553 Boom Town (R.) MGM 713 Clark Gable-Claudette Colbert Feb.,'47 1 19m Sept. 28/46 3225 Border Feud PRC Al "Lash" La Rue-Al "Fuzzy" St. John May I0,'47 55 m Born to Kill (Block 5) RKO 722 Claire Trevor-Lawrence Tierney (T) Apr. 14/47 92 m Apr. 19/47 3585 3078 Born to Speed PRC 705 Johnny Sands-Terry Austin Jan. 12/47 61m Jan. 25/47 3434 3410 Boston Blackie and the Law Col. 822 Chester Morris-Trudy Marshall Dec. 12/46 69 m Nov. 23/46 3322 3312 Bowery, The (Reissue) 20th-Fox 642 George Raft-Wallace Beery Oct.,'46 84m Aug. 24/46 3162 Bowery Bombshell Mono. 511 Leo Gorcey-Huntz Hall July 20/46 65m July 27/46 June 29/46 3114 Boy, a Girl and a Dog, A Film Classics Jerry Hunter-Sharyn Moffett July/46 77m 3065 3031 Boys' Ranch (Block 17) MGM 625 James Craig-"Butch" Jenkins July 18/46 97m May 4/46 2973 2926 3464 Brasher Doubloon, The 20th-Fox 707 George Montgomery-Nancy Guild Feb.,'47 72m Feb. 8/47 3458 3238 Brief Encounter (Brit.) Univ. Celia Johnson-Trevor Howard (T) Aug. 24/46 86m Aug. 31/46 3174 3228 3614 PRODUCT DIGEST SECTION, MAY 3, 1947 REVIEWED - M. P. Pwl/l lift I I V ii UL t Ot / Is it* c trod. T'y/I/J ft/Vt/J fit' J. t UtltS/JU lis V I $ a n n t n ?t t\ u ii it i it y Herald Digest Synopsis Tit la (~*"f\fm /i^mii I lift; K^vmyaji y St a rs l\clcitAt; LJUIK Time Issue Page Page rage Bringing Up rather Mono. 604 Joe Yule-Reme Riano Nov. Z3, 46 68m Oct. 19, '46 3262 3186 3553 Rni+A F(~irr» LiniV DiUTe rorcy viuv. Kurt 1 flnfflcfpr.Hump C^mnvn Not Set 361 1 Brute Man, The PRC 7\4 Rondo Hatton-Jane Adams Oct. I,'46 60m Oct. 26,'46 3273 2764 Buck Privates Come Home Univ. 612 Bud Abbott-Lou Costello Apr.,'47 77m Mar. I5,'47 3525 Buffalo Bill Rides Again Screen Guild 4613 Richard Arlen-Jennifer Holt Feb. I5,'47 70m Apr. 5,'47 3562 3410 Bulldog Drummond at Bay Col. Ron Randell-Anita Louise May 15/47 3587 Bush Pilot Screen Guild Rochelle Hudson-Jack LaRue Apr. 15/47 3539 t CAESAR and Cleopatra (color) (British) UA Calcutta Para. 46I2 Calendar Girl Rep. 607 f California (color) Para. 4606 f Canyon Passage (color) Univ. 54I Captains Courageous (R.) MGM .... Captain from Castile (color) 20th-Fox .... Captive Heart, The (British) Unlv Carnegie Hall UA Carnival in Costa Rica (col.) 20th-Fox 7I0 f Centennial Summer (color) 20th-Fox 633 Chase. The UA Cheyenne WB 622 Child of Divorce (Block 2) RKO 708 Cigarette Girl Col. 826 Claudia and David 20th-Fox 637 t Cloak and Dagger WB 603 j Cluny Brown 20th-Fox 628 Cockeyed Miracle, The MGM 703 Code of the Plains PRC 766 Code of the West (Block 4) RKO 720 Colorado Serenade (color) PRC .... Conquest of Cheyenne Rep. 568 Copacabana UA .... Corpse Came C.O.D., The Col Corsican Brothers (Reissue) PRC .... Courage of Lassie (color) (Bl. 17) MGM 626 Cowboy Blues Col. 7223 Crack-Up (Block 6) RKO 627 Crime Doctor's Man Hunt, The Col. 8I6 Criminal Court (Block 2) RKO 709 Cross My Heart Para. 4603 Cry Wolf WB Cuban Pete Univ. 542 Cynthia MGM .... DANGEROUS Business Col. 7037 Dangerous Millions 20th-Fox 648 Dangerous Money Mono. 603 Dangerous Venture UA .... Danger Street Para. 4623 Danger Woman Univ. 539 Dark Delusion MGM .... Dark Horse, The Univ. 540 t Dark Mirror, The Univ. 60 1 Dark Passage WB Deadlier Than the Male RKO Deadline for Murder 20th-Fox 635 Dead of Night (British) Univ. 547 Dead Reckoning Col. 830 Death Valley (color) Screen Guild 4604 Deception WB 605 Decoy Mono. 60 1 Desert Fury Para. .... Desert Horseman, The Col. 7209 Desirable Lady Screen Guild Desperate (Block 6) RKO Destry Rides Again (R.) Univ. Devil on Wheels PRC 70 1 Devil's Playground, The UA Devil Thumbs a Ride, The (Bl. 4) RKO 7I9 Dick Tracy's Dilemma (Block 6) RKO Dick Tracy Versus Cueball (Bl. 3) RKO 7I4 Dishonored Lady UA Don Ricardo Returns PRC Don't Gamble with Strangers Mono. 508 Down Missouri Way PRC Down to Earth (color) Col. Driftin" River PRC 74I Duel in the Sun (color) Selznick .... Claude Rains-Vivian Leigh Aug. I6,'46 Alan Ladd-William Bendix May30,'47 Jane Frazee-William Marshall Jan. 3 1 ,'47 Ray Milland-Barbara Stanwyck Feb. 2 1 ,'47 Dana Andrews-Susan Hayward July 26,'46 Freddie Bartholomew-Spencer Tracy (T) Aug. 2 1 ,'46 Tyrone Power-Jean Peters Not Set Michael Redgrave-Rachel Kempson Not Set Marsha Hunt-William Prince Not Set Dick Haymes-Celeste Holme Apr.,'47 Jeanne Craine-Cornel Wilde Aug. ,'46 Robert Cummings-Michele Morgan Nov. 22, '46 Dennis Morgan-Jane Wyman June I4,'47 Sharyn Moffett-Regis Toomey Oct. I5,'46 Leslie Brooks-Jimmy Lloyd Feb. 1 3, '47 Dorothy McGuire-Robert Young Sept.,'46 Gary Cooper-Lilli Palmer Sept. 28,'46 Charles Boyer-Jennifer Jones June, '46 Frank Morgan-Keenan Wynn Oct.,'46 Buster Crabbe-Al "Fuzzy" St. John Apr. 26,'47 James Warren-Debra Alden Feb. 20, '47 Eddie Dean-Roscoe Ates June 30/46 "Wild" Bill Elliot-Alice Fleming July 29/46 Carmen Miranda-Andy Russell May 30/47 George Brent-Joan Blondell Not Set Douglas Fairbanks, Jr.-Ruth Warrick May 24/47 Elizabeth Taylor-"Lassie"-Frank Morgan Aug. 8/46 Ken Curtis-Jeff Donnell July 1 8/46 Pat O'Brien-Claire Trevor Sept. 6/46 Warner Baxter-Ellen Drew Oct. 24/46 Tom Conway-Martha O'Driscoll Nov. 20/46 Betty Hutton-Sonny Tufts Jan. 1 0/47 Errol Flynn-Barbara Stanwyck Not Set Desi Arnaz-Ethel Smith July 26/46 Elizabeth Taylor-George Murphy (T) May 1 2/47 Forrest Tucker-Lynn Merrick June 20/46 Kent Taylor-Dona Drake Dec. ,'46 Sydney Toler-Gloria Warren Oct. 12/46 William Boyd-Andy Clyde May 23/47 Jane Withers-Robert Lowery (T) Feb. 2 1, '47 Brenda Joyce-Don Porter July 1 2/46 Lucille Bremer-James Craig (T) Apr. 7/47 Phil Terry-Ann Savage July 1 9/46 Olivia de Havilland-Lew Ayres Oct.,'46 Humphrey Bogart-Lauren Bacall Not Set Claire Trevor-Lawrence Tierney Not Set Paul Kelly-Kent Taylor Aug.,'46 Mervyn Johns-Roland Carver Aug. 23/46 Humphrey Bogart-Lizabeth Scott Feb.,'47 Robert Lowery-Helen Gilbert Aug. 1 5/46 Bette Davis-Paul Henried Oct. 26/46 Jean Gillie-Edward Norris Sept. 1 4/46 John Hodiak-Lizabeth Scott Not Set Charles Starrett-Smiley Burnetts July 1 1 ,'46 Jan Wiley-Phil Warren Apr. 1 5/47 Steve Brodie-Audrey Long (T) May 1 4/47 Marlene Dietrich-James Stewart Mar.,'47 Damian O'Flynn-Lenita Lane Mar. 2/47 William Boyd-Andy Clyde Nov. 1 5/46 Lawrence Tierney-Nan Leslie Feb. 20/47 Ralph Byrd-Lyle Latell (T) May 1 2/47 Morgan Conway-Anne Jeffreys Dec. 1 8/46 Hedy LaMarr-Dennis O'Keefe May 1 6/47 Fred Colby-lsabelita Nov. 5/46 Kane Richmond-Bernadene Hayes June 22/46 Martha O'Driscoll-William Wright Aug. 1 5/46 Rita Hayworth-Larry Parks Not Set Eddie Dean-Shirley Patterson Oct. I ,'46 Jennifer Jones-Joseph Cotten Apr. 1 7/47 1 26m 83m 88m 98m 90m 1 1 7m Aug. 1 0/46 Apr. 26/47 Feb. 1 5/47 Dec. 2 1 ,'46 July 20/46 Aug. 24/46 3I37 3598 3475 3373 3I0I 3I62 3288 86m Apr. 26/47 3597 1 34m Mar. I ,'47 350I 95m Mar. 29/47 3549 I02m June 8/46 3030 86m Oct. 1 9/46 3263 1 00m Apr. 26/47 3597 62m Oct. 1 9/46 3262 67m Feb. 1 5/47 3475 78m July 27/46 3II3 1 06m Sept. 1 4/46 3 1 97 1 00m Apr. 27/46 296 1 8lm July 20/46 3I02 38m 57m Mar. I/47 3502 68m June 1 5/46 3042 55m June 29/46 3065 Him 93m May 1 1, '46 2985 93m June 22/46 3054 6lm Sept. 2 1 ,'46 32I0 59m Aug. 1 0/46 3 1 37 83m Nov. 23/46 332 1 69m 49 m 59m 66m 60m 90m 59m 85m 6lm Sept. 1 4/46 3 1 98 Dec. 7/46 Oct. 1 2/46 Feb. 22/47 Mar. 1 5/47 July 13/46 Apr. 1 2/47 July 20/46 Oct. 5/46 3345 3250 3487 3526 3089 3573 3I02 3237 65m June 22/46 3053 77m July 6/46 3077 1 00m Jan. 4/47 3397 72m I I2m Oct. 1 9/46 326 i 76m Sept. 1 4/46 3I98 57m July 27/46 3 1 24 94 m Feb. 22/47 3487 67m Feb. I, '47 3446 62 m Sept. 2 1 ,'46 32II 63m Mar. I .'47 350 1 62 m Nov. 1 6/46 33 10 85m Apr. 26/47 3597 63 m Dec. 7/46 3347 68m May 25/46 3005 75m July 20/46 3I02 57m Oct. 5/46 3237 1 35m Jan. 1 1 ,'47 3409 2884 3335 360 1 2784 360 1 2883 3350 3562 3090 2884 3492 3577 2939 2972 34II 2939 3350 2939 3288 2859 3I64 2883 34I2 34I0 2884 3562 2926 34I2 3055 295 1 3228 3 1 87 2963 3055 3553 3I38 3066 36I I 2963 3336 3I86 2972 3030 3459 3030 2883 3553 3599 3078 2963 3387 3553 3090 3238 3492 303 1 36I I 3055 3599 34I0 3078 34I0 360 i 3599 303 1 3240 3007 3288 3I26 3I87 3363 EARL Carroll Sketchbook Easy Come, Easy Go f Easy to Wad (color) (Spec Egg and I, The Emperor Waltz (color) Escape Me Never MOTION PICTURE HERALD, MAY 3, I947 Rep. 530 Constance Moore-William Marshall Aug. 22/46 90m Aug. 24/46 3I62 2939 3228 Para. 4607 Sonny Tufts-Diana Lynn Mar. 7/47 77m Feb. 8/47 3458 2748 3553 MGM 624 Esther Williams-Van Johnson July 25/46 I Mm Apr. 1 3/46 2937 2366 3350 Univ. Claudette Colbert-Fred MacMurray Not Set 1 08m Mar. 29/47 3549 33I2 Para. Bing Crosby-Joan Fontaine Not Set 36II WB Errol Flynn-lda Lupino Not Set 286 1 36I5 AMVIBXTBD- Tif/e Company FABULOUS Dorseys, The UA Fabulous Suzanne Rep. Faithful in My Fashion (Bl. 17) MGM Falcon's Adventure, The (BI.3) RKO Falcon's Alibi, The (Block 6) RKO Fall Guy Mono. Fantasia (R.) (Spl.) (Color) RKO Farmer's Daughter, The (BI.4) RKO Fear in the Night Para. Fiesta (color) MGM Fighting Frontiersman, The Col. Flight to Nowhere Screen Guild Fool's Gold UA Forever Amber (color) MGM For the Love of Rusty Col. Framed Col. Freddie Steps Out Mono. Frontier Fighters PRC Fun on a Weekend UA Prod. Number 604 627 715 629 613 792 716 4621 863 4605 515 761 Stars Tommy Dorsey-Jimmy Dorsey Barbara Britton-Rudy Vallee Tom Drake-Donna Reed Tom Conway-Madge Meredith Tom Conway-Rita Corday Clifford Penn-Robert Armstrong Disney Musical Feature Loretta Young-Joseph Gotten Paul Kelly-Kay Scott Esther Williams-Ricardo Montalban Charles Starrett-Smiley Burnetts Alan Curtis-Evelyn Ankers William Boyd-Andy Clyde Linda Darnell-Cornel Wilde Ted Donaldson-Ann Doran Glenn Ford-Janis Carter Freddie Stewart-June Preisser Buster Crabbe-AI "Fuzzy" St. John Eddie Bracken-Priscilla Lane M. P. Product Advance Tradeshow or Running Herald Digest Synopsis Release Date Time Issue Page Page Feb. 21, '47 91m Mar. I,'47 3502 3475 Dec. I5,'46 71m Dec. 21, '46 3374 2926 Aug.22,'46 81m June 15, '46 3042 2951 Dec. I3,'46 61m Dec. I4,'46 3362 3348 July l,'46 63m Apr. 20,'46 2950 Mar. I5,'47 64m Mar. 8,'47 3514 3410 Sept. 28,'46 124m Oct. 5,'46 3238 Feb. 18/47 97m Mar. I,'47 3502 3364 Apr. I8,'47 72 m Feb. 22,'47 3486 3459 (T) May I9,'47 3611 Dec. I9,'46 61m Nov. I6,'46 3309 Oct. I,'46 74m 3078 Jan.31,'47 63 m Oct. 12/46 3249 Not Set 3475 May 1 ,'47 3587 Apr.,'47 82m Mar. 8,'47 3514 3503 June 29,'46 75m June 1 ,'46 3017 2926 Apr. 26,'47 39m May I5,'47 93m Apr. I9,"47 3586 3503 Page 3601 3601 3601 GALLANT Bess (color) MGM 702 Marshall Thompson-George Tobias Jan., '47 98m Sept. 7,'46 3185 2778 3492 Gallant Journey Col. 7002 Glenn Ford-Janet Blair Sept. 24, "46 86m Sept. I4,'46 3198 2939 3412 Gas House Kids PRC Robert Lowery-Teala Loring Oct. 28,'46 68m Oct. I2,'46 3250 3238 Genius at Work (Block 2) RKO 710 Alan Carney-Anne Jeffreys Oct. 20,'46 61m Aug. 10/46 3138 3078 Gentleman Joe Palooka Mono. 602 Leon Errol-Joe Kirkwood Oct. 5,'46 72 m Sept. 28,'46 3221 3126 3492 Ghost Goes Wild, The Rep. 605 James Ellison-Anne Gwynne Mar. 8,'47 66m Apr. 5.'47 3561 2972 Ghost and Mrs. Muir, The 20th-Fox 715 Gene Tierney-Rex Harrison May,'47 Jan. 4,'47 3563 Ginger Mono. 609 Frank Albertson-Barbara Reed 67m Jan. 25,'47 3434 3312 G.I. War Brides Rep. 528 James Ellison-Anna Lee Aug. I2,'46 69m - Aug. I7,'46 3150 3127 Gone With the Wind (Reissue) MGM Clark Gable-Vivien Leigh (T) Apr.28,'47 220m Dec. I6,"39 Great Day (British) (Block 1) RKO 703 Eric Portman-Flora Robson Oct. 30,'46 69m July 27,'46 3114 Great Expectations (Brit.) Univ. John Mills-Valerie Hobson Not Set 1 15m Mar. 29,"47 3549 3577 Great Waltz, The (R.) MGM 723 Luise Rainer-Fernand Gravet May,'47 106m Sept. 21, "46 3212 Green for Danger (Eagle-Lion ) PRC Sally Gray-Trevor Howard Not Set 361 1 (British) Lana Turner-Van Heflin Green Dolphin Street MGM Not Set 3587 Green Years, The (Special) MGM 623 Charles Coburn-Tom Drake July 4,'46 128m Mar. I6,'46 2893 2883 3228 Guilt of Janet Ames, The Col. Rosalind Russell-Melvyn Douglas Apr.,'47 81m Mar. 8,'47 3513 3488 3553 Guilty, The Mono. 614 Bonita Granville-Don Castle Mar. 22,'47 71m Mar. 22,'47 3537 3410 Gunfighters (color) Gunman's Code Col. Randolph Scott-Barbara Britton May,'47 Aug. 30,'46 3587 Univ. 1 107 Kirby Grant-Fuzzy Knight 3187 HARD Boiled Mahoney Mono. Heading West Col. Heldorado Rep. Henry the Fifth (British) (color) UA Her Adventurous Night Univ. Here Comes Trouble UA Her Sister's Secret PRC High Barbaree MGM High Conquest Mono. High School Hero Mono. Hit Parade of 1947 Rep. t Holiday in Mexico (color) MGM Home in Oklahoma Rep. Homesteaders of Paradise Valley Rep. Homestretch, The (color) 20th-Fox Home Sweet Homicide 20th-Fox Honeymoon (Block 5) RKO Hot Cargo (Block 5) Para. How Green Was My Valley (R.) 20th-Fox Hucksters, The MGM t Humoresque WB 616 7210 543 538 SP7I 721 620 517 610 701 5542 664 713 640 721 4523 612 Leo Gorcey-Huntz Hall Charles Starrett-Smiley Burnette Roy Rogers-George "Gabby" Hayes Laurence Olivier-Robert Newton (T) Dennis O'Keefe-Helen Walker William Tracy-Beverly Lloyd Nancy Coleman-Philip Reed Van Johnson-June Allyson Anna Lee-Warren Douglas Freddie Stewart-June Preisser Eddie Albert-Constance Moore Walter Pidgeon-llona Massey Roy Rogers-Dale Evans Allan Lane-Bobby Blake Cornel Wilde-Maureen O'Hara Lynn Bari-Randolph Scott • Shirley Temple-Guy Madison (T) William Gargan-Philip Reed Walter Pidgeon-Maureen O'Hara Clark Gable-Deborah Kerr Joan Crawford-John Garfield May I0,'47 Aug. I5,'46 Dec. 15/46 June I7,'46 July 5/46 Not Set Sept. 23/46 May,'47 June 2 1 ,'47 Sept. 7/46 Mar. 22/47 Sept..'46 Nov. 8/46 Apr. 1/47 Apr.,'47 Oct.,'46 Apr. 14/47 June 28/46 Not Set Not Set Jan. 25/47 3488 56m Aug. 24/46 3161 3127 3 188 70m Jan. 4/47 3397 3348 134m Sept. 1/45 2626 75m June 29/46 3065 3007 3363 85m Sept. 2 1/46 3210 3090 3492 91m Mar. 15/47 3525 3238 83m Mar. 15/47 3525 3435 69m Aug. 24/46 3161 3126 90m May 3/47 3609 3459 128m July 27/46 3113 2764 3288 72m Nov. 9/46 3298 3163 3475 96 m Apr. 26/47 3597 3488 90m July 27/46 3124 2939 3492 74m Apr. 19/47 3585 3539 57m Mar. 16/46 2894 2870 1 18m Jan. 4/47 3398 3574 125m Dec. 28/46 3385 3363 3492 1 COVER Big Town . Para. 4624 Philip Reed-Hillary Brooke (T) Feb. 2 1/47 63 m Mar. 1/47 3502 3459 If I'm Lucky 20th-Fox 638 Vivian Blaine-Harry James Sept./46 79m Aug. 3 1/46 3174 3066 3412 If You Knew Susie RKO Eddie Cantor-Joan Davis Not Set 3475 I'll Be Yours Univ. 607 Deanna Durbin-Tom Drake Jan.,'47 93 m Jan. 25/47 3433 3348 3492 Imperfect Lady Para. 4610 Teresa Wright-Ray Milland Apr. 25/47 97m Mar. 15/47 3526 2870 3601 In Fast Company Mono. 510 Leo Gorcey-Huntz Hall June 22/46 63m May 11/46 2986 2972 Inner Circle, The Rep. 526 Warren Douglas-Lynn Roberts Aug. 7/46 57m Sept. 2 1/46 3211 3127 Inside Job Univ. 537 Preston Foster-Ann Rutherford June 28/46 65 m June 22/46 3053 2987 International Lady (Reissue) PRC George Brent-llona Massey May 24/47 102m Invisible informer, The 1 Stole a Million (R.) Rep. 529 Linda Stirling-William Henry Aug. 19/46 57m Aug. 24/46 3161 3127 Univ. George Raft-Claire Trevor Apr.,'47 75m Mar. 15/47 3527 It Happened in Brooklyn MGM 718 Frank Sinatra-Kathryn Grayson Apr.,'47 103m Mar. 8/47 3513 3238 360 i It Happened on Fifth Avenue (Allied Artists) It's Great To Be Young Mono. Don DeFore-Ann Harding Not Set 1 15m Feb. 8/47 3457 Col. 7038 Leslie Brooks-Jimmy Lloyd Sept. 12/46 68m Sept. 2 1/46 3210 3163 3492 It's a Joke, Son (Eagle-Lion) PRC Kenny Delmar-Una Merkel Jan. 15/47 64m Jan. 25/47 3433 3387 t It's a Wonderful Life (Special) RKO 781 James Stewart-Donna Reed Jan. 7/47 130m Dec. 2 1/46 3373 3186 3601 It Shouldn't Happen to a Dog 20th-Fox 632 Carole Landis-Allyn Joslyn July/46 70m June 1/46 3017 2963 3464 t I've Always Loved You (coloi ) Rep. 601 Maria Ouspenskaya-Philip Dorn Dec. 2/46 117m Sept. 7/46 3185 2628 (Special) 1 Wonder Who's Kissing Her Now (color) 20th-Fox June Haver-Mark Stevens Not Set 3563 3616 PRODUCT DIGEST SECTION, MAY 3, 1947 REVIEWED Title JANIE Gets Married Jewels of Brandenburg Johnny Frenchman (British) Johnny O'Clock f Jolson Story, The (color) Jungle Flight Jungle Princess (Reissue) t KID from Brooklyn, The (color) RKO Killer at Large f Killers, The Kilroy Was Here King of the Wild Horses Kings Row (Reissue) Kit Carson (Reissue) Prod. Company Number WB 520 20th-Fox 716 Univ. Col. 833 Col. 831 Para. 4625 Para. R5-3620 or) RKO 652 PRC Univ. 548 Mono. 621 Col. WB 608 PRC 731 Stars Joan Leslie-Robt. Hutton Richard Travis-Micheline Cheirel Francoise Rosay-Tom Walls Dick Powell-Evelyn Keyes Larry Parks-William Demarest Robert Lowery-Ann Savage Dorothy Lamour-Ray Milland Danny Kaye-Virginia Mayo Robert Lowery-Anabel Shaw Burt Lancaster-Ava Gardner Jackie Cooper-Jackie Coogan Preston Foster-Gail Patrick Ann Sheridan-Robert Cummings Dana Andrews-Lynn Bari M. P. Product Advance Servict Tradeshow or Running Herald Digest Page Synopsis Data Release Date Time Issue Page Page June22,'46 91m June 8,'46 3029 2655 3228 May,'47 Oct.,'46 64m Apr. I2,"47 3573 104m Nov. 2/46 3286 Mar.,'47 95m Jan. 4/47 3397 3388 3492 Jan.,'47 128m Sept. 2 1/46 3209 2883 3577 (T) Feb. 21/47 67m Mar. 1/47 3502 3126 Sept. I.'46 84m Sept. 21/46 3212 Special May 3 1/47 Aug. 30/46 July 5/47 Mar. 27/47 Dec. 7/46 Mar. 22/47 I 14m 102 m 79 m 127m 97m Mar. 30/46 Aug. 1 7/46 Mar. 22/47 Nov. 2/46 Aug. 31/40 2918 3150 3537 3286 2628 3055 3611 3527 3412 3464 LADIES' Man Para. 4605 Lady Chaser PRC Lady in the Lake MGM 712 Lady Luck (Block 1) RKO 702 Lady Surrenders, A (Brit.) Univ. Land of the Lawless Mono. 67 i Landrush Col. 861 Larceny in Her Heart PRC Last Crooked Mile, The Rep. 527 Last Frontier Uprising Rep. 5504 Last of the Mohicans (Reissue) PRC 732 Last of the Redmen, The (color) Col. Late George Apley, The 20th-Fox 712 Lawless Breed Univ. 1106 Law of the Canyon Col. Law of the Lash PRC 75i Les Miserables (Reissue) 20th-Fox 704 Life With Father (color) WB Lighthouse PRC 610 Likely Story, A (Block 5) RKO 724 Little Iodine UA Little Miss Big Univ. 549 Little Mister Jim MGM 719 Locket, The (Block 3) RKO 711 Lone Hand Texan Col. 836 Lone Star Moonlight Col. 854 Lone Wolf in Mexico, The Col. 823 Lost Honeymoon (Eagle-Lion] PRC Love and Learn WB 620 Love Laughs at Andy Hardy MGM 714 Lover Come Back Univ. 536 Eddie Bracken-Virginia Welles Feb. 7/47 Robert Lowery-Ann Savage Nov. 25/46 Robert Montgomery-Audrey Totter Jan./47 Robert Young-Barbara Hale Oct. 18/46 Margaret Lockwood-Stewart Granger (T)Oct. 4/46 Johnny Mack Brown-Raymond Hatton Apr. 26/47 Charles Starrett-Smiley Burnette Oct. 17/46 Hugh Beaumont-Cheryl Walker July 10, '46 Donald Barry-Ann Savage Aug. 9/46 Monte Hale-Adrian Booth Feb. 1/47 Randolph Scott-Binnie Barnes Mar. 22/47 Jon Hall-Evelyn Ankers May/47 Ronald Colman-Peggy Cummins Apr./47 Kirby Grant-Fuzzy Knight Aug. 16/46 Charles Starrett-Smiley Burnette Oct. 17/46 Al LaRue-Mary Scott Feb. 28/47 Fredric March-Charles Laughton Jan.,'47 Irene Dunne-William Powell Not Set John Litel-June Lang Jan. 10/47 Bill Williams-Barbara Hale (T) Apr. 14/47 Jo Ann Marlowe-Marc Cramer Oct. 11/46 Fay Holden-Beverly Simmons Aug. 30/46 "Butch" Jenkins-Frances Gifford Apr./47 Laraine Day-Brian Aherne Dec. 20/46 Charles Starrett-Smiley Burnette Mar. 6/47 Ken Curtis-Joan Barton Dec. 12/46 Gerald Mohr-Eric Blore Jan. 16/47 Franchot Tone-Ann Richards Mar. 29/47 Jack Carson-Martha Vickers May 3/47 Mickey Rooney-Bonita Granville Feb.,'47 George Brent-Lucille Ball June 2 1 ,'46 90m Jan. 1 1/47 3409 2809 3577 58m Dec. 28/46 3386 3312 105m Nov. 30/46 3333 3312 3601 97m July 20/46 3102 2756 3350 103m Oct. 12/46 3249 3539 54 m Sept. 21/46 32 ii 2895 68m May 25/46 3006 2963 67m Aug. 17/46 3150 3187 94m Aug. 15/36 54 3574 98 m Feb. 8/47 3457 3434 58m Dec. 14/46 3362 3312 3539 54m Mar. 1/47 3502 3410 105m Jan. 4/47 3398 3475 62m Feb. 8/47 3458 3312 88m Apr. 19/47 3586 3574 94m June 8/46 3030 2926 3412 57m Sept. 14/46 3198 3066 61m Sept. 7/46 3186 2963 85m Dec. 2 1/46 3373 2939 3553 54m Mar. 15/47 3526 3422 67m Dec. 14/46 3362 3274 69m Jan. 4/47 3398 3348 69m Mar. 15/47 3526 3475 83m Mar. 29/47 3550 91m . Dec. 7/46 3345 3i27 90m June 22/46 3054 2939 MACOMBER Affair, The UA Magic Bow, The (British) Univ. Magic Town RKO Magnificent Doll Univ. Magnificent Obsession (Reissue) Univ. Magnificent Rogue Rep. Make Mine Music (color) (Spcl.) RKO Man I Love, The WB f Margie (color) 20th-Fox Meet Me at Dawn (British) 20th-Fox Men of Two Worlds (Br.) (color) Univ. Michigan Kid, The (color) Univ. Mighty McGurk, The MGM Millerson Case, The Col. Millie's Daughter Col. Missing Lady, The Mono. Mr. Ace UA Mr. District Attorney Col. Mr. Hex Mono. f Monsieor Beaucaire (Special) Para. Monsieur Verdoux UA Moss Rose 20th-Fox Mother Wore Tights (color) 20th-Fox My Brother Talks to Horses MGM t My Darling Clementine 20th-Fox My Dog Shep Screen Guild My Favorite Brunette Para. My Pal Trigger Rep. My Heart Goes Crazy (Br.) (col.) Univ. (formerly London Town) Mysterious Mr. Valentine Rep. My Wild Irish Rose (color) WB .... Gregory Peck-Joan Bennett .... Stewart Granger-Phyllis Calvert .... James Stewart-Jane Wyman 602 Ginger Rogers-Burgess Meredith .... Irene Dunne-Robert Taylor 606 Lynn Roberts-Warren Douglas 692 Disney Musical Feature 61 1 Ida Lupino-Robert Alda 646 Jeanne Crain-Alan Young .... William Eythe-Stanley Holloway .... Eric Portman-Phyllis Cavert 610 Jon Hall-Rita Johnson 711 Wallace Beery-Edward Arnold .... Warner Baxter-Nancy Saunders 814 Gladys George-Gay Nelson 525 Kane Richmond-Barbara Reed .... George Raft-Sylvia Sydney 832 Dennis O'Keefe-Marg. Chapman 608 Leo Gorcey-Huntz Hall 4532 Bob Hope-Joan Caulfield .... Charles Chaplin-Martha Raye .... Victor Mature-Peggy Cummins .... Betty Grable-Dan Dailey, Jr. 715 Peter Lawford-"Butch" Jenkins 645 Henry Fonda-Linda Darnell 4609 Tom Neal-Helen Chapman-"Flame" 4609 Bob Hope-Dorothy Lamour 5541 Roy Rogers-George "Gabby" Hayes .... Syd Field-Greta Gynt 531 William Henry-Linda Stirling .... Dennis Morgan-Andrea King Mar. 2 1/47 90m Feb. 1/47 3445 3076 Not Set 106m Oct. 19/46 3262 Not Set 3563 Nov.,'46 95m Nov. 23/46 3321 3274 3577 May.,'47 67m May 3/47 3610 Feb. 15/47 74m Nov. 16/46 3309 (T)July 4/46 74m Apr. 27/46 2662 3264 Jan. 11/47 96m Dec. 28/46 3385 2784 3464 Nov.,'46 94m Oct. 19/46 3261 2884 3601 Not Set 99m Jan. 25/47 3434 Sept. 9/46 109m Sept. 28/46 3224 Mar.,'47 69m Feb. 22/47 3486 3090 Jan.,'47 87m Nov. 23/46 3321 3066 3577 May 29/47 3587 Mar. 20/47 72m Feb. 22/47 3487 3459 Aug. 17/46 60m Sept. 2 1/46 3211 3031 Aug. 2/46 84m Aug. 3 1/46 3173 2926 3412 Feb.,'47 81m Jan. 4/47 3398 3553 Dec. 7/46 63 m Dec. 14/46 3362 3240 Aug. 30/46 93m May 18/46 2997 2883 3464 Not Set 123m Apr. 19/47 3585 Not Set 3550 Not Set 3563 Feb.,'47 94 m Nov. 23/46 3322 3031 Nov.,'46 97m Oct. 12/46 3249 3078 3464 Dec. 1/46 60m 3163 Apr. 4/47 87m Feb. 22/47 3485 3388 July 10/46 79m June 22/46 3053 Not Set I2lm Sept. 2 1/46 3209 Sept. 3/46 Not Set 3312 3599 'NEATH Canadian Skies Screen Guild 4606 Never Say Goodbye WB 606 New Orleans UA t Night and Day (color) WB 523 Russell Hayden-lnez Cooper Oct. 15/46 41m Errol Flynn-Eleanor Parker Nov. 9/46 97m Arturo de Cordova-Dorothy Patrick Apr. 18/47 89m Gary Grant-Alexli Smith Aug. 3/46 132m Oct. 12/46 May 3/47 July 13/46 3249 3609 3089 3127 3078 3488 2838 3464 3228 MOTION PICTURE HERALD, MAY 3, 1947 3617 REVIEWED 7W P ivz. r. Product Advance Service rTOu . I YaueshO'W ot C nnn inn A UIJFfl 1 n y tl erattt Digest Synopsis Data Title Company i^Jumbev St HI'S Release Date Time Issue Page Page Page Night Train to Memphis Rep. 523 Roy Acuff-Adele Mara July 12, '46 67m July 27/46 31 14 2748 3288 Nobody Lives Forever WB 604 John oarfield-Geraldine Fitzgerald Oct. 12, '46 1 00m Sept. 28/46 3221 2830 3412 Nocturne (Block 2) RKO 706 George Raft-Lynn Ban Oct. 29,'46 87m Oct. 19/46 3261 3055 3492 No Leave, No Love MGM /Irr Van Johnson-Marie Wilson /-">i 'A t VJCt., 46 I 1 /m Aug. 3 1 , 46 ^ 1 70 i 1 13 TO 1 O Zol 8 TAO,T 349Z Nora Prentiss WB 614 Ann Sheridan-Kent Smith Feb. 22,'47 1 Mm Feb. 8/47 3457 2883 3553 North of the Border Screen Guild 4610 Russell Hayden-lnez Cooper Klnv 1 R 'Ah MOV. 1 9, -TO 42 m JU7V Notorious (Special) RKO 761 Innrm Ra m m a n A rw (— ir^an-i* iiiynu Dergmari'vary wranT Sept. 6,'46 101 m lulu 97 'Af> 1 1 n LO 1 \J 3tO*t Notorious Gentleman (British J Univ. 603 Pav Mapric/>n.l illi Palmar i\ca riarri»on-Lii ii rainier Nov. 1 ,'46 109m Ort ?A 'Ah 3273 3*V 1 A. ODD Man Out (British) Univ. James Mason-Robert Newton Not Set 1 16m Feb. 15/47 3473 Of Human Bondage WB 522 n lit * i n ni Paul Henreid-eleanor Parker July 20/46 June 8, '46 105m July 6/46 3077 3031 3228 One Exciting Week Rep. 521 Al Pearce-Arline Harris 69 m June 15/46 3042 2809 One Hundred Men and a ■ 1 1 a ■ I Girl (Reissue) Univ. Deanna Durbm-Adolphe Menjou May, '47 June l,'46 83m 1 A -) 1 A-i May 3, 47 3610 One More Tomorrow WB 519 Ann Sheridan-Dennis Morgan 89m May 18/46 2997 2838 3228 Oregon Trail Scouts Rep. 665 All tl Id 1 1 Vtl • tl Allan Lake-Martha Wentwortn May I5,'47 3599 O.S.S. (Block 6) Para. 4526 A 1 ■ II 1 1* f " 1 1 1 Alan Ladd-Geraldine Fitzgerald July 26, '46 107m May 18/46 2997 2963 3350 Other Love, The 1 1 A UA Barbara btanwyck-David Niven Not Set 96m Apr. 5/47 3561 3550 Our Hearts Were throwing Up (Block 5) Para. 4522 Gail Russell-Diana Lynn June I4,'46 84m Mar. 16/46 2893 2555 3264 /"\ i i — '■ \*t * \a/ fit Out California Way (color) Rep. bouo Monte Hale-Adrian Booth Uec. b, 46 o / m Uec. 14, 46 3 SOL O 1 TT 3IZ7 /~\ 1 1 fit nf * Outlaw of the Plains PRC Buster Crabbe-AI St. John Sept. 22,'46 56m Sept. 28/46 3225 3126 Overlanders, The (British) Univ. >w^ i iius i\o iici i yuo wiinc \b/ ci iiiuucii Not Set I N (J 1 Jcl 91m Oct 19 '46 WVli 1 If 1 w 3261 Overland Riders PRC Buster Orabbe-Al Fuzzy St. John Ann 71 '4A nUy. Am 1 , "to 54m Aug 7A 'Ah 3162 3 126 Over the Santa Fe Trail Col. 852 K An tiirtic- an n i vq p 1— I [ -J- i\en wurTi5-u enn iter nuiT Feb. 13 '47 63 m Feb. 22/47 3487 3422 PANHANDLE Trail PRC 765 Buster Crabbe-AI "Fuzzy" St. John Apr. 26,'47 Perfect Marriage, The Perils of Pauline (color) Para. 4604 Loretta Young-David Niven Jan. 24,'47 87m Nov. 23/46 3321 2883 3601 Para. Betty Hutton-John Lund Not Set 2939 Personal Column UA '— « t* I i *if nil George Sanders-Lucille Ball Not Set 3575 Personality Kid Col. 7039 Anita Louise-Michael Duane Aug. 8,'46 68 m Aug. 24, 46 3161 3031 Philo Vance Returns PRC 707 Alan Curtis-Terry Austin Apr. I4,'47 64m Apr. 26/47 3598 3422 Philo Vance s Gamble PRC 708 Alan Curtis-Tala Birell Apr. 12/47 62m May 3/47 3610 3434 Philo Vance's Secret Mission PRC Alan Curtis-Sheila Ryan Mar. 20/47 3475 Pilgrim Lady, The Rep. 602 Adele Mara-Warren Douglas Jan. 22/47 67 m Jan. 25, 47 3433 3347 Pinocchio (color) (Reissue) RKO 691 Disney Feature Cartoon Special 85m c L ^ tin reb. 3, 40 • • • • Pirates of Monterey (color) Univ. Maria Montez-Rod Cameron Not Set 3127 Plainsman, The (Reissue) Para. R5-3624 Gary Cooper-Jean Arthur Sept. 1 ,'46 1 1 3m C 1 Ol 'AL dept. 1 1, 46 32 IZ Plainsman and the Lady, The Rep. 532 William Elliott-Vera Hruba Ralston Nov. 15/46 87m Nov. 9/46 3297 3350 Possessed WB Joan Crawford-Van Hetlin Not bet iU/O Prairie Badmen PRC Buster Crabbe-AI "Fuzzy" St. John July 17/46 55m July 27/46 3114 3055 Prairie Raiders Col. Charles Starrett-Sroiley Burnetfe May 29/47 Mar 7 'Al rviar. /, *t/ 3587 Private Affairs of Bel Ami UA George Sanders-Angela Lansbury 1 12m Mar. 1/47 3501 331 1 3553 Pursued WB 615 Teresa Wright-Robert Mitchum Mar. 8/47 101m Feb! 22/47 3485 3435 3601 OUEEN of Burlesque PRC Evelyn Ankers-Carleton Young July 24/46 Jan. 15/47 /Um li.lt. L. 'AL July 6, 46 OU/t) Queen of the Amazons Screen Guild 461 1 Robert Lowery-Patricia Morison 61m L A mm , A 1 Mar. Zv, 47 3990 TT 1 1 33 1 1 Queen of the Yukon (Reissue) Mono. 617 Charles Bickford-lrene Rich May 3/47 70 m Sept. 2 1 ,'40 RAGE «n Heaven (R.) MGM 705 Ingrid Bergman-Robert Montgomery Oct.,'46 85m Aug. 24, 46 3 162 Raiders of Red Gap PRC 763 Buster Crabbe-AI "Fuzzy" St. John Apr. 26/47 38m • * * -■"■■*■ ■ • • • ■ • • • Raiders of the South Mono. 564 Johnny Mack Brown-Raymond Hatto n Jan. 18/47 55m Feb. 22, 47 3487 3348 Rainbow Over the Rockies Mono. 683 ■ • t if III til II Jimmy Waxely-Lee Lasses White Feb. 8/47 r- A 54m Mar. 22/47 Jsio 34IU Ramrod UA Joel McCrea-Veronica Lake May 2/47 95 m L J | 1Af Mar. 1,47 SbUS TAOT 348/ Range Beyond the Blue Razor's Edge, The 2 PRC 745 Eddie Dean-Roscoe Ates Mar. 17/47 55m 1 J IC 'AT Mar. 15, 47 35Z6 TA 1 1 341 1 Dth-Fox 701 Tyrone Power-Gene Tierney Jan.,'47 146m Nov. 30/46 3334 3127 TCCT 3553 Red House, The UA Edw. G. Robinson-Lon McCallister Feb. 7/47 99m Feb. 8/47 ^ ACT 3457 T/\Of\ 3UV0 3993 Red River UA John Wayne-Montgomery Cliff Not Set C _X 1 'AL Sept. 7, 46 39/9 Red River Renegades Rep. 557 Sunset Carson-Peggy Stewart July 25/46 May 1/47 55m 3 1 09 TALL 3U66 Red Stallion (Eagle-Lion) PRC Robert Paige-Ted Donaldson 3475 Rendezvous With Annie Rep. 525 Eddie Albert-Faye Marlowe July 22/46 89m A ... in 'AL Aug. 17, 46 O 1 AO 314V Renegade Girl Screen Guild 4612 Alan Curtis-Ann Savage Dec. 25/46 65 m Feb. 22/47 3486 TT LT 3363 Renegades (color) Col. 7003 Evelyn Keyes-Willard Parker June 13/46 87m May 25/46 3005 TTTL £1/0 3228 Repeat Performance (Eagle-Lior ) PRC Joan Leslie-Louis Hayward May 22/47 Dec.,'46 TATE 34/9 Return of Monte Cristo, The Col. 829 Louis Hayward-Barbara Britton 91m Dec. 7, 46 O t A C 3345 TT IT Return of Rin Tin Tin, The PRC r~. Il\i/ 1 Mil nl 1 Donald Woods-Bobby Blake Feb. 20/47 TCTT « 39Z/ Return of Rusty, The Col. 7032 Ted Donaldson-Barbara Wooddell June 27/46 • • • • 3UU/ Riding the California Trail Mono. 610 Gilbert Roland-Martin Garralaga Jan. 1 1/47 59m Feb. 8, 47 3459 3287 3350 Rio Grande Raiders Rep. 558 Sunset Carson-Peggy Stewart Sept. 9/46 57m Oct. 12/46 3250 3163 Rolling Home Screen Guild 46U/ Jean Parker-Russell Hayden K 1 1 'AL Nov. 1,46 7 1 M / 1 m C_L O 'AT reD. 0, *t/ JtyT 3163 Roll On, Texas Moon Rep. 542 Roy Rogers-Dale Evans Sept. 12/46 68 m Sept. 21/46 3211 3030 Romance of Rosy Ridge MGM Van Johnson-Thomas Mitchell f Tl Uau ?A 'Al \ i ; may lq, ti lima \A 'Ah June i*t, to 361 1 3350 Runaround, The Univ. Ella Raines-Rod Cameron 86m June 15 '46 3043 2987 Rustler's Roundup Univ. 1 I \JO Kirby Grant-Fuzzy Knight Ann O 'Ah Aug. Y, to 56m Nov. 9/46 3297 3138 SAN DEMETRIO. London British) 20th-Fox 714 Walter Fitzgerald-Arthur Young Apr.,'47 76m Apr. 5, 47 3661 3336 3553 San Quentin (Block 3) RKO 71? Lawrence Tierney-Manon Carr n»» 1 7 'A h uec. i / , to Dec. 7/46 3345 Santa Fe Uprising Rep. 661 Allan Lane-Bobby Blake Nov. 15/46 3322 Sarge Goes to College Mono. 618 Alan Hale, Jr.-June Preisser May 1 7/47 3575 Scared to Death (color) Screen Guild 4608 Bela Lugosi-Joyce Compton Feb. 1/47 65m 3127 3553 Sea of Grass MGM 720 Spencer Tracy-Katharine Hepburn Apr..'47 I3lm Feb. 15/47 3473 3238 Sea Hawk, The (Reissue) WB 618 Errol Flynn-Brenda Marshall Apr. 26/47 109m Mar. 29/47 3550 3618 . PRODUCT DIGEST SECTION, MAY 3, 1947 REVIEWED ■ Tifle Company Searching Wind, The (Block 6) Para. Sea Wolf, The (Reissue) WB Secret Heart, The MGM Secret Life of Walter Mitty, The RKO Secret of the Whistler Col. Secrets of a Sorority Girl PRC Seven Were Saved Para. Shadowed Col. Shadow of a Woman WB Shadows on the Range Mono. Shadows Over Chinatown Mono. (formerly The Mandarin Secret) Shocking Miss Pilgrim, The (color) 20th-Fox Shootin' Irons PRC Shoot to Kill Screen Guild Show-Off, The MGM Silver Range Mono. Silver Stallion (Reissue) Mono. fSinbad, the Sailor (color) (Bl.2) RKO Singin' in the Corn Col. Singing on the Trail Col. Sing While You Dance Col. Sin of Harold Diddlebock, The UA Sioux City Sue Rep. Sister Kenny (Block I) RKO Six Gun Serenade Mono. Slightly Scandalous Univ. Smash-Up Univ. f Smoky (color) 20th-Fox So Dark the Night Col. Song of Scheherazade (color) Univ. Song of the Sierras Mono. Song of the South (Spcl.) (col.) RKO Mono. Col. Mono. Rep. Rep. Mono. Rep. Song of the Wasteland South of the Chisholm Trail South of Monterey Specter of the Rose Spoilers of the North Spook Busters Stagecoach to Denver Stairway to Heaven (Brit.) (col.) Univ. Stallion Road WB Stanley and Livingstone (R.) 20th-Fox Stars Over Texas PRC Step by Step (Block I) RKO t Stolen Life, A WB Stormy Waters (French) MGM Strange Holiday PRC Strange Journey 20th-Fox f Strange Love of Martha Ivers (Block 6) Para. Stranger, The (Special) RKO Strange Triangle 20th-Fox Strange Voyage Mono. Strange Woman, The UA Suddenly It's Spring Para. Summer Holiday MGM Sunset Pass (Block I) RKO Sun Valley Serenade (R.) 20th-Fox Susie Steps Out UA Suspense (Special) Mono. Swamp Fire (Block 6) Para. Sweetheart of Sigma Chi Mono. Swell Guy Univ. TARZAN and the Huntress (BI.5) RKO Temptation Univ. Tenth Avenue Angel MGM Terrors on Horseback PRC Terror Trail . Col. That Brennan Girl Rep. That's My Gal (color) Rep. That's My Man Rep. That Way With Women WB They Were Sisters (British) Univ. They Won't Believe Me (BI.6) RKO Thieves' Holiday UA (formerly Scandal in Paris) t 13 Rue Madeleine 20th-Fox Thirteenth Hour, The Col. This Happy Breed (Briitsh) (col.) Univ. This Time for Keeps (color) MGM f Three Little Girls in Blue (color) 20th-Fox Three on a Ticket PRC Three Wise Fools (Block 17) MGM Prod. Number 4527 619 709 818 4620 7042 602 567 518 703 764 4615 708 563 612 762 804 7224 7033 681 701 684 544 609 631 805 608 681 791 865 530 524 612 512 662 61 1 617 705 743 705 521 708 4529 683 630 521 4608 704 641 699 4528 606 606 723 604 862 533 616 1065 702 819 639 715 628 Tradeshowoi Running Stars Release Date Time Robert Young-Ann Richards Aug. 9,'46 107m Edw. G. Robinson-Ida Lupino Apr. 26, '47 87m Claudette Colbert-Walter Pidgeon Dec.,'46 97m Danny Kaye-Virginia Mayo Not Set .... Richard Dix-Leslie Brooks Nov. 7, '46 65m Mary Ware-Rick Vallin Aug. I5,'46 58m Richard Denning-Catherine Craig Mar. 28, '47 73m Anita Louise-Robert Scott Sept. 26,'46 70m Andrea King-Helmut Dantine Sept. I4,'46 78m Johnny Mack Brown-R. Hatton Aug. 10, '46 57m Sidney Toler-Sen Yung July 27,'46 64m Betty Grable-Dick Haymes Jan.,'47 Jim Newhill-Tex O'Brien Apr. 26,'47 Russell Wade-Susan Walters Mar. I5,'47 Red Skelton-Marilyn Maxwell Dec.,'46 Johnny Mack Brown-Raymond Hatton Nov. 1 6, '46 David Sharpe-Janet Waldo Dec. 14/46 D. Fairbanks, Jr.-Maureen O'Hara Jan. 1 3, '47 Judy Canova-Allen Jenkins Dec. 26, '46 Ken Curtis-Jeff Donnell Sept. I2,'46 Ellen Drew-Robert Stanton July25,'46 Harold Lloyd-Raymond Walburn Apr. 4,'47 Gene Autry-Lynn Roberts Nov. 2 1, '46 Rosalind Russell-Alexander Knox Oct. 10, '46 Jimmy Wakely-Kay Morley Apr. 5,'47 Sheila Ryan-Fred Brady Aug. 2, '46 Susan Hayward-Lee Bowman Mar. ,'47 Fred MacMurray-Anne Baxter July,'46 Micheline Cheirel-Steven Geray Oct. 10, '46 Brian Donlevy- Yvonne de Carlo Mar., '47 Jimmy Wakely-Lee "Lasses" White Dec. 28, '46 Disney Feature Cartoon Nov. 20, '46 Jimmy Wakely-Lee "Lasses" White May2l,'47 Charles Starrett-Smiley Burnette Jan. 30, '47 Gilbert Roland-Frank Yacanelli July 10, '46 Ivan Kirov-Viola Essen July 5, '46 Paul Kelly-Adrian Booth Apr. 24,'47 Leo Gorcey-Huntz Hall Aug. 24, '46 Allan Lane-Bobby Blake Dec. 23, '46 David Niven-Kim Hunter Mar., '47 Zachary Scott-Alexis Smith Apr. 1 2, '47 Spencer Tracy-Nancy Kelly Jan.,'47 Eddie Dean-Shirley Patterson Nov. 1 8, '46 Lawrence Tierney-Anne Jeffreys Aug. 30, '46 Bette Davis-Glenn Ford July 6,'46 Jean Gabin-Michele Morgan (T) June 5,'46 Claude Rains-Barbara Bate Sept. 2, '46 Paul Kelly-Osa Massen Feb.,'47 Barbara Stanwyck-Van Heflin Sept. 1 3, '46 Edw. G. Robinson-Loretta Young (T) July 1 5, '46 Signe Hasso-John Shepperd June, '46 Eddie Albert-Forrest Taylor July 6, '46 Hedy Lamar-George Sanders Oct. 25/46 Fred MacMurray-Paulette Goddard Mar. 21/47 Mickey Rooney-Gloria DeHaven Not Set James Warren-Nan Leslie Oct. 1/46 Sonja Henie-John Payne Sept.,'46 David Bruce-Cleatus Caldwell Dec. 13/46 Belita-Barry Sullivan June 15/46 Johnny Weissmuller-Virginia Grey Sept. 6/46 Elyse Knox-Phil Regan Dec. 21/46 Sonny Tufts-Ann Blyth Jan.,'47 Johnny Weissmuller-Brenda Joyce Apr. 5/47 Merle Oberon-George Brent Dec.,'46 Margaret O'Brien-George Murphy Not Set Buster Crabbe-AI "Fuzzy" St. John Aug. 14/46 Charles Starrett-Smiley Burnette Nov. 21/46 James Dunn-Mona Freeman Dec. 23/46 Lynn Roberts-Donald Barry Not Set Don Ameche-Catherine McLeod Not Set Sydney Greenstreet-Martha Vickers Mar. 29/47 James Mason-Phyllis Calvert Sept. 20/46 Robert Young-Susan Hayward (T) May 12/47 George Sanders-Signe Hasse July 19/46 James Cagney-Annabella Jan.,'47 Richard Dix-Karen Morley Mar. 6/47 Robert Newton-Celia Johnson Not Set Esther Williams-Jimmy Durante Not Set June Haver-Vivian Blaine Oct.,'46 Hugh Beaumont-Cheryl Walker Apr. 5/47 Margaret O'Brien-Lionel Barrymore Aug. 29/46 58m 63m 90m 68m 56m 104m 97m 101m 59m 62m 109m 80m 56m 65m I 17m 95m 65 m 61m 101m 87m 59m 86m 65m 101m 69m 75m 87m 72m 98m 55m 55m 95m 104 m 84m 108m 95m 65m 1 15m 90m 64m 90m M. P. Herald Issue May I 1/46 Mar. 29/47 Nov. 30/46 Nov. 2/46 Aug. 24/46 Feb. 22/47 Nov. 30/46 Aug. 17/46 Oct. 12/46 Product Digest Page 2985 3550 3334 3286 3161 3486 3334 3150 3250 Advance Service Synopsis Data Page Page 2884 3274 361 1 3274 3031 2972 3163 2543 3066 2963 Feb. 1/47 Sept. 28/46 May 25/46 Aug. 24/46 Jan. 4/47 Nov. 16/46 Mar. 22/47 Jan. 4/47 Dec. 28/46 July 20/46 May 4/46 July 13/46 Nov. 2/46 Sept. 14/46 Mar. 23/46 May 25/46 May 1 1/46 Mar. 2/46 Nov. 2/46 Feb. 15/47 July 20/46 Aug. 24/46 Nov. 23/46 Mar. 30/46 May 1 1/46 Dec. 7/46 Dec. 14/46 Mar. 22/47 Dec. 2 1 ,'46 Apr. 20/46 Nov. 2/46 Nov. 16/46 Apr.' 12/47 Feb. 22/47 Aug. 3/46 3446 3224 3006 3162 3398 3310 3537 3398 3386 3101 2973 3089 3286 3197 2907 3005 2986 2870 3285 3473 3102 3163 3322 2917 2986 3346 3361 3537 3374 295 i 3286 3310 3573 3487 3125 3387 3127 2776 3488 3138 3348 2939 3287 1 00m July 20/46 3112 Dec. 21/46 Feb. 15/47 Apr. 19/47 Sept. 14/46 Apr. 12/47 June 22/46 3374 3474 3586 3198 3573 3054 3288 3553 3288 85m Jan. 4/47 3397 2884 3601 40m 65m Apr. 12/47 3574 3488 83m Aug. 17/46 3149 2951 360 i 53m Dec. 7/46 3346 3240 57m 1 17m Jan. 18/47 342 i 303 i 3577 68m Nov. 23/46 3322 3312 3187 3055 3464 89m Mar. 1/47 3503 2870 69m Dec. 7/46 3345 3322 1 18m July 20/46 May 3/47 3101 2907 360 i 54 m 3610 3459 62m Aug. 3/46 3125 3031 1 13m Feb. 15/47 3475 3421 3553 87m June 15/46 3041 2628 3492 70m Sept. 2 1/46 321 1 2850 106m Feb. 1/47 3445 3312 3553 58m Jan. 18/47 3421 3240 95m Nov. 2/46 3285 3412 3350 3601 3076 2756 3350 3870 3492 2756 3350 2951 2884 3464 2987 3553 3599 3090 3553 3078 3100 2963 3228 3240 3274 3412 3503 3076 3553 3031 2884° 3274 3090 3434 3563 3031 3577 3599 2764 3577 3421 3238 2907 3464 3435 2907 3350 MOTION PICTURE HERALD. MAY 3, 1947 3619 Title Company Thrill of Brazil Col. Thundergap Outlaws PRC Thunder Mountain (Block 6) RKO f Till the Clouds Roll By (color) MGM Till the End of Time (Block 6) RKO Time Out of Mind Univ. Time of Their Lives Univ. f Time, the Place, the Girl (color) WB t To Each His Own (Block 5) Para. Too Many Winners PRC Traffic In Crime Rep. Trailing Danger Mono. Trail Street (Block 4) RKO Trail to Mexico Mono. Trail to San Antone Rep. Trap, The Mono. Trigger Fingers Mono. Trouble with Women, The Para. Tumbleweed Trails PRC Twilight on the Rio Grande Rep. f Two Guys from Milwaukee WB Two Mrs. Carrolls, The WB Two Smart People MGM t Two Years Before the Mast Para. Prod. Number Stars 7006 Evelyn Keyes-Keenan Wynn 762 Dave "Tex" O'Brien-Jim Newill .... Tim Holt-Richard Martin 710 Robert Walker-Judy Garland 626 Dorothy McGuire-Guy Madison Phyllis Calvert-Robert Hutton 546 Bud Abbott-Lou Costello 610 Dennis Morgan-Jack Carson 4524 Olivia De Havilland-John Lund .... Hugh Beaumont-Trudy Marshall 522 Kane Richmond-Adele Mara 676 Johnny Mack Brown-Raymond Hatton 717 Randolph Scott-Anne Jeffreys 574 Jimmy Wakely-Lee "Lasses" White 682 Gene Autry-Peggy Stewart 607 Sidney Toler-Manton Moreland 568 Johnny Mack Brown-Raymond Hatton .... Ray Milland-Teresa Wright 742 Eddie Dean-Shirley Patterson 683 Gene Autry-Adele Mara 524 Dennis Morgan-Joan Leslie 621 Barbara Stanwyck-Humphrey Bog art 706 John Hodiak-Lucille Ball 4601 Alan Ladd-Brian Donlevy (T) Tradeshow or Release Date Sept. 30/46 Apr. 26,'47 May I3,'47 Jan.,'47 Aug. I, "46 May/47 Aug. 16/46 Dec. 28/46 July 5/46 May 24/47 June 28/46 Mar. 29/47 Feb. 19/47 June 29/46 Jan. 25/47 Nov. 30/46 Sept. 2 1/46 Not Set Oct. 28/46 Apr. 1/47 Aug. 17/46 May 24/47 Nov.,'46 Nov. 22/46 Running Time 91m 39m 137 m 105m 88m 82m 105m 122m 58m 84m 56m 67m 62 m 56m 59 m 71m 90m 99m 93m 98m r— REVIEWED s M. P. Product Advance Service Herald Digest Synopsis Data Issue Sept. 21/46 Nov. 16/46 June 15/46 Mar. 22/47 Aug. 17/46 Dec. 14/46 Mar. 16/46 Apr. 5/47 Feb. 22/47 July 6/46 Feb. 1/47 Jan. 18/47 Oct. 5/46 Nov. 9/46 Apr. 19/47 Aug. 3/46 Apr. 5/47 June 8/46 Aug. 31/46 Page 3209 3309 3041 3537 3249 3361 2894 3562 3486 3077 3446 3421 3237 3297 3586 3126 3561 3029 3173 3090 3599 2963 2784 3527 2939 2555 2861 3587 3055 3435 3364 3031 3434 3287 3126 361 1 3488 2884 3539 2748 3055 Page 3264 3577 3350 3577 3464 3464 3288 3350 3492 3464 UNEXPECTED Guest UA Bill Boyd-Rand Brooks Mar. 28/47 61m Dec. 14/46 3362 Undercover Maisie MGM 722 Ann Sothern-Barry Nelson May/47 Nov.,'46 90m Mar. 8/47 3514 3459 Undercurrent MGM 707 Katharine Hepburn-Robert Taylor 1 16m Oct. 5/46 323 7 3007 34i2 Under Nevada Skies Rep. 541 Roy Rogers-Dale Evans Aug. 26/46 69m Aug. 3 1/46 3174 3127 Unfaithful, The WB Ann Sheridan-Zachary Scott (T) May 26/47 3574 Unfinished Dance (color) MGM Margaret O'Brien-Cyd Charisse Not Set 3240 Unknown, The Col. 7027 Karen Morley-Jim Bannon July 4/46 70 m Dec. 2 1/46 3374 2055 3553 Untamed Fury PRC SP72 Mikel Conrad-Gaylord Pendleton Mar. 22/47 64m Mar. 29/47 3550 3435 VACATION Days Mono. 611 Freddie Stewart-June Preisser Jan. 25/47 66 m Apr. 5/47 3562 3363 Vacation in Reno (Block 3) RKO 713 Jack Haley-Anne Jeffreys Dec. 10/46 60m Oct. 12/46 3249 3127 Valley of Fear Mono. 675 Johnny Mack Brown-Raymond Hatton Feb. 15/47 54m Mar. 8/47 3514 3410 Variety Girl Para. Mary Hatcher-DeForest Kelley Not Set 3599 Verdict, The WB 607 Sydney Greenstreet-Peter Lorre Nov. 23/46 86m Nov. 9/46 3297 2764 Vigilantes of Boomtown Rep. 663 Allan Lane-Bobby Blake Feb. 15/47 56m Feb. 15/47 3474 3435 Vigilantes Return, The (color) Univ. Jon Hall-Margaret Lindsay May/47 Apr. 12/47 3611 Violence Mono. 615 Nancy Coleman-Michael O'Shea 72 m Apr. 12/47 3573 3459 WAKE Up and Dream (col.) 20th-Fox 649 Walls Came Tumbling Down, The Col. 7011 Wanted for Murder (Brit.) 20th-Fox 644 Web, The Univ. .... Welcome Stranger Para. 4613 West of Dodge City Col West to Glory PRC 746 When the Daltons Rode (R.) Univ Where There's Life Para. .... White Tie and Tails Univ. 550 Wicked Lady, The (British) Univ. 605 Wife Wanted Mono. 605 Wild Bill Hickok Rides (R.) WB 609 Wild Beauty Univ. 545 Wild Country PRC 744 Wild West (color) PRC 706 Winter Wonderland Rep. 614 t Without Reservations RKO 621 Wolf Call (Reissue) Mono. 619 Woman in White, The WB Woman of My Own, A MGM .... Woman on the Beach (BI.6) RKO John Payne-June Haver Lee Bowman-Marguerite Chapman Eric Portman-Dulcie Gray Edmond O'Brien-Ella Raines Bing Crosby-Barry Fitzgerald Charles Starrett-Smiley Burnette Eddie Dean-Roscoe Ates Randolph Scott-Kay Francis Bob Hope-Signe Hasso Dan Duryea-Ella Raines Margaret Lockwood-James Mason Kay Francis-Paul Cavanaugh Bruce Cabot-Constance Bennett Don Porter-Lois Collier Eddie Dean-Al "Fuzzy" St. John Eddie Dean-Al LaRue Lynn Roberts-Charles Drake Claudette Colbert-John Wayne John Carroll-Movita Alexis Smith-Sydney Greenstreet Greer Garson-Richard Hart Joan Bennett-Robert Ryan Dec.,'46 92m Nov. 30/46 3333 2499 June 7/46 82m May 25/46 3005 2963 Nov.,'46 91m Nov. 9/46 3298 May/47 June 13/47 361 1 106 m May 3/47 3609 3574 Mar. 27/47 57m Mar. 22/47 3538 3488 Apr. 12/47 61m May 3/47 3610 3422 Mar.,'47 • 81m Feb. 22/47 3487 Not Set 3078 Aug. 30/46 74 m Sept. 14/46 3197 Jan.,'47 98m Dec. 14/46 3361 Nov. 2/46 73m Oct. 26/46 3273 3138 Dec. 7/46 72m Nov. 2/46 3286 Aug. 9/46 61m Aug. 17/46 3150 3076 Jan. 17/47 59m Feb. 1/47 3446 3411 Dec. 1/46 73 m Dec. 7/46 3347 3138 May 17/47 3599 Block 5 107 m May 11/46 2985 2884 June 7/47 61m May 20/39 Not Set 3575 Not Set 3287 (T) May 13/47 3599 3577 3188 3412 3164 YANKEE Fakir Yearling, The (color) Years Between, The (British) You Can't Cheat an Honest Man (Reissue) Rep. 611 Douglas Fowley-Joan Woodbury Apr. 1/47 MGM 717 Gregory Peck-Jane Wyman May/47 Univ. .... Michael Redgrave-Valerie Hobson Not Set Univ. .... W. C. Fields-Edgar Bergen Apr., '47 71m 135m 1 00m Apr. 12/47 Nov. 30/46 Mar. 15/47 3574 3333 3525 75m Mar. 15/47 3527 3459 2883 3577 FEATURE PRODUCT, LISTED BY COMPANY IN ORDER OI RELEASE, PAGES 3600-3601 3620 PRODUCT DIGEST SECTION, MAY 3, 1947 NOW IN PREPARATION THE REFERENCE BOOK OF THE MOTION PICTURE INDUSTRY $5 00 EVERYWHERE SHIPPING CHARGES INCLUDED Q U I C LE Y P OVER 1000 PACES OF INDUSTRY FACTS PREVIEW OF CONTENT ■ THEATRE EQUIPMENT AND SUPPLIES List of manufacturers of theatre equipment, materials, supplies. Supply dealers throughout the world • FEATURE PICTURES Titles, release dates, featured players, running time, distributors, 1937 to date • THEATRE LISTS Complete list of theatres operated as circuits of four or more theatres, home office addresses, names of executive personnel. List of drive-in theatres. List of theatres serving Negro patronage. List of art theatres playing foreign-language films • TERRITORIAL LIST OF FILM EXCHANGES Addresses, branch managers, head bookers. • WHO'S WHO More than 12,000 concise biographies of persons in every branch of the motion picture industry throughout the world. • CORPORATIONS List of principal companies, their officers, including personnel of foreign and domestic branches. • FINANCIAL Consolidated income accounts and balance sheets of the listed companies. • STATISTICS Figures on production, distribution, and exhibition including value of in- dustry plants and estimated all-time top money pictures. ■ ORGANIZATIONS List of producer-distributor and exhibitor organizations. Guilds and Unions with addresses and officers. • PRESS List of Motion Picture trade publications. Hollywood writers and critics of the Daily Press. OP U B LIC ATI ONS ROCKEFELLER CENTER NEW YORK (20) He's SUPER-CHARGED with SHOW- MANSHIP... that BLASTS from your screen... and ROARS from your lobby. ..to sock your patrons smack between the EYES... and full upon the EARS... with the high-powered SELLING... that' draws a CROWD... to your Box Office! No job's too big for this little guy. .. because ...when it's YOUR attraction that has to be sold... you can count on him to do a job of TELLING... a bang-up job of SELLING... that insists on being HEARD... and SEEN... by entertainment-hungry patrons! He backs up every attraction with sock- filled TRAILERS... and punch-packed ACCES- SORIES...that make patrons PUT-up...and SIT-up...and make him the PRIZE BABY of the Industry! mmmi*i,Qcte&? service MOTION PICTURE HERALD REVIEWS (In Product Digest) Miracle on 34th Street The Big Fix spoilers of the North Western exhibitors argue trade practices, prices —and bar distributors Rembusch radio to give patrons "exhibitor angle' 18 completed for this year and next at RKO Congress lifts ban on drive-ins and studio sets Party for President Aleman — A pictorial feature VOL. 167, \0. 6; MAY 10, 1947 Entered as second-class matter. January 12, 1931, at the Post Office, at New York City. U.S.A., under the act of March S. 1879. Pub- lished meekly hv Quiglcx Publishing Co., Inc., at 1270 Sixth Avenue, Rockefeller Center, New York 20. N. Y. Subscription prices: $5.00 a year in th~e A mericas,' $10.00 a year Foreign. Single copy, 25 cents. All contents copyright 1947 by Quigley Publishing Company. Now they call it THE SEA "It adds up to a terrific attraction wherever it plays!" ALL THE LAW THERE WAS WAS STRAPPED AROUND A MAN'S WAIST. . / Thafs tfce way if A* Warners — PUT IT ON THE SCREEN 'mi HE CALLED HIMSELF JANE NOW! THE No. 1 BEST- SELLER OF THE NATION! j NEW YORK TIMES, MAY 4, 1947 SOON! TO BE BROUGHT TO THE SCREEN BY PRODUCED BY DARRYL F. ZANUCK STARRING GREGORY PECK • DOROTHY McGUIRE SCREEN PLAY TO BE WRITTEN BY MOSS HART TO BE DIRECTED BY ELI A KAZAN CENTURY-FOX MOTION PICTURE HERALD MARTIN QUIGLEY, Editor-in-Chief and Publisher Vol. 167, No. 6 MR. WAUGH PEJORATES OUT in Hollywood, as we recorded about a fortnight ago, Mr. Evelyn Waugh, eminent British novelist, over here for arrangements for picture production of his novel, "Brideshead Revisited", arrived at an impasse on the issues of treatment and indignantly sailed for home. Then he did a brace of pieces for the London Daily Tele- graph in which he fired both barrels of his fowling piece. "... the great pachyderms of the film trade . . . have no suspicion that in the most of America and in the whole of Europe the word 'Hollywood' is pejorative." Both in Holly- wood and in the rest of America the word "waugh" is intensely pejorative. In fact, it does not appear in the better lexicons. Mr. Waugh's fervid expressions confirm the report that he did not agree with certain self-regulative requirements imposed by the production authorities pertaining to the making of a picture based on "Brideshead". Therefore, he would take the industry apart in all details. That probably will not be done, immediately. The difficulty seems to be that Mr. Waugh, the novelist, finds that making a motion picture is not the same uninhibited personal process that obtains for the author. He sums up the influences at work in behalf of the customers as "the steps by which the Common Man is consolidating his victory". He does not note the fact that the Common Man is much more a cus- tomer of the cinema than of the Waugh type of novel. All this is worth mention here only because Mr. Waugh, having distinction in letters, may be quoted around considerably among those who engage in pejorating the pictures, especially Hollywood pictures. This sort of expression is a special disservice to the whole interest of the screen, especially at this time when the "British and American industries are engaged in processes of adjust- ment under particularly complex conditions, involving inter- national finance, trade and politics. It is entirely apparent that Mr. Waugh is remarkably con- fused, despite the clarity of his diction. He writes better than he thinks. He obviously considers that the making and dis- tribution of a motion picture is a process comparable with the writing and publication of a book. That is not so. An author can starve in an attic while he woos inspiration and inscribes a masterpiece. That is a one-man job. Also, a pub- lisher can, for a few hundred dollars, offer the book to the market. The making of a motion picture involves the integrated labours of a large array of artists and skilled technicians, and the costs run into millions. That is no one-man job, and it cannot be. Mr. Waugh might try making a picture — entirely on his own. ■ ■ ■ MR. HEARST REMEMBERS AN institutional advertisement in behalf of the Hearst newspapers, appearing in The New York Times, discussing policy, quotes from an editorial by Mr. William Randolph Hearst, published June 3, 1933, in which he said: "... There has been a certain definite degeneracy in the TERRY RAMSAYE, Editor May 10, 1947 stage of late years . . . apparently there has been a cor- responding degeneracy in literature. There has been a tendency ... to affect motion pictures but apparently moving pictures have been kept in the main on a higher plane of morals than the stage or the average book of fiction. "... Moving pictures as a whole have reached such a position of dignity and importance in the community that the better producers should, and do, . . . appreciate the obligation to society that this situation implies and imposes." Citing the high moral status of a number of current suc- cesses, the. advertising -editorial observes that these hits may serve to educate "those few producers who still detour around decency and good taste". ■ ■ ■ THAT "CORNER" AGAIN THE persistence with which television keeps just "around the corner". Last week the press was illuminated with a demonstration and deal of copy about a demonstration on a theatre sized screen of an all -electronic colour television process. But hastily, again, the engineers emphasized that it was "still in the laboratory stage", indicating that two years more must pass before it was ready for the theatre. We continue to get an unending flow of the tidings of gadgetry, but there seems to be little evidence of progress toward the discovery of something for television to televise when it can. So far the concept seems to run to prize fights and the long legs of prancing drum majors. The miracle of scientific achievement would seem to demand something rather important to see and hear, and so important that it cannot wait for the high competency of the existing motion picture mechanism. ■ ■ ■ THAT JOLSON STORY ANEW and remarkable chapter of box office history is being written in the records of "The Jolson Story" with its return to Broadway at the Victoria as an encore engagement, first run and top prices, after eight weeks in the Music Hall and following immediately upon a complete tour of the territory, with de luxe house records all along the line. Additionally, it is to go on a second swing of the New York metropolitan area, following the Victoria showing, starting first run in Brooklyn again, then once again over the Loew circuit and other neighborhood houses. All this bears immediately on the fact that pictures, once word-of-mouth sets to work, can make their own market. None of this repeat per- formance was in the original plans. ■ 91 THE all- pervading influences of the motion picture have reached even into milady's compact. For years, makeup formulae depended importantly on zinc oxide or barium sulfate to cover freckles and minor flaws. Then the penetration of Technicolor's photography improved and the chemists had to seek new pigments with better covering power. That is why the popular "pancake" makeup material of today is based on titanium dioxide, the whitest and most opaque of them all. It is used in house paint, too. — Terry Ramsaye THIS WEEK IN THE NEWS Look, No Guns! PRODUCER Harry Sherman has revealed in Hollywood that his next super-Western for Enterprise, "They Passed This Way," will have no heavies and no guns — not once in the whole footage will anyone so much as squeeze the trigger of a gun. There have been Westerns before without the west- bound stage, without Indians, and even with- out mounted posses, but what kind of a Western is this with no guns ? What'll the kids think? Late WESTERN exhibitors meet to argue trade practices and prices Page 13 RADIO Rembusch to tell Midwest— and about pictures, too Page 14 RKO has completed 18 pictures for this and next season Page 19 HONOR exhibitor leaders for service dur- ing World War II Page 19 ON THE MARCH— Red Kann in comment on industry affairs Page 20 SERVICE DEPARTMENTS British Feature Review Page 22 BRITISH production moves into high gear; competition keen Page 22 VARIETY Clubs International in annual con- vention Tuesday Page 24 TECHNICOLOR marks its and color's thirtieth anniversary Page 25 NATIONAL SPOTLIGHT— Notes on indus- try personnel across country Page 33 MGM first from abroad to start i6mm library in Eire Page 44 Short Product at First Runs Page 54 What the Picture Did for Me Page 48 IN PRODUCT DIGEST SECTION Showmen's Reviews Page 362 1 The Release Chart Page 3622 12,000-Foot Gift Johannesburg Bureau AFRICAN FILMS have presented to the King of England a complete record of Their Majesties' eight-week tour of southern Africa, comprising 12,000 feet of film. The visit of the Royal Family stimulated news- reel production in a sharp manner here. Hitherto, locally-made reels were almost entirely made without an accompanying sound track and were generally shown with a commentary added in the studios. From the first day of the landing of the Royal Family, however, sound tracks for the news- reels came into being. The newsreel pho- tographers often scooped the newspaper photographers with unusual shots of Royalty. Once they got a long sequence of Princess Elizabeth hanging grimly on to her hat and hair in a gale at East London where she opened a new dock. They got some remark- able close-up shots of the Princesses playing with junior officer aboard the Vanguard, the battleship on which they travelled to Africa. Wanted: Bilinguists STARS with more than one language at their command will get a break under Sir Alexander Korda's new policy under which they will be able to make bilingual films in different countries. Michele Morgan is the first player to be signed to a term contract with this idea in mind. She will make a picture in London next summer and then will repeat her performance with a cast of French actors in France. Other bilingual stars on the contract list include Orson Welles, Paulette Goddard, James Mason, Burgess Meredith and Ralph Richardson. COLUMBIA press agents fidgeted and evaded the direct stares of some 200 news and trade writers at a New York cocktail party last week. It was a party, in the dismayingly large Rose room of the Hotel Astor, at which Gene Autry, now a Col- umbia producer- star, was to be introduced by his new associates. But Mr. Autry. was not there — for the entire scheduled normal 5-7 P.M. party run. Cheerful news came as seven o'clock approached: Mr. Autry had been delayed by a plane landing in Wash- ington, D.C. fog; he would arrive soon by train; would the guests stay awhile? They did, and Gene finally came. $1,000,000 Ceiling SWEDEN is planning to limit the amount of revenue which U. S. producers may take out of the country to $1,000,000. According to a dispatch to the New York Times Wednesday, H. Magnusson, first assistant manager of the Swedish State Bank, states that this proposed ceiling is the result of the Government's general ban on imports, announced March 15, and may be used in- stead of a general cut in the import of features. Any U. S. balance above $1,000,000 would have to be deposited in Sweden, according to the plan not yet in effect. French Talks Washington Bureau THE AMERICAN Embassy in Paris, the State Department announced Tuesday, has been authorized to confer with French authorities on two questions of interest to U. S. producers : the establishing of a dollar ceiling for U. S. film imports for the two years commencing July 1, 1946, when the Blum-Byrnes agreement on imports went into effect, and on the remittance of blocked film accounts. The French last May de- manded that the ceiling be fixed at $3,000,- 000, the yearly pre-war remittance figure. The American industry, however, believes Hollywood Scene Page 28 In the Newsreels Page 56 Managers' Round Table Page 57 Picture Grosses Page 63 that this figure has been outmoded by in- creased production costs in the U. S. and increased revenues in France and estimate that the net profit on U. S. films in France from July 1, 1946, to June 30, 1947, will total over $5,000,000. It is understood here that the question of blocked remittances has been under discussion for some time between American and French authorities, but that no agreement could be reached because of a disagreement on the rate of exchange to be employed. American companies have been demanding payment at the rate of exchange current when their applications for remit- tances were filed, which would* bring their claims to almost $12,000,000. The French, however, wanted to cut these claims to slightly less than $7,000,000. Wanted: An Audience WHILE exhibitor-distributor cooperation with the Government is still in the process of solidifying, the Army Air Forces is shop- ping around trying to interest commercial exhibitors in its new research and develop- ment short, "Dividend for the Future." AAF officials reported in Washington Tuesday that they had asked the Office of Govern- ment Reports for clearance to show the 18-minute film to film companies and ex- hibitors, hoping that some newsreel circuit would take the picture. The Air Forces plan to have some 50 16mm prints made of the picture to send to public relations officers throughout the country for loan to local civic groups and the U. S. Office of Education which will distribute the film. The . AAF has plans made for three more general information films. 8 MOTION PICTURE HERALD, MAY 10, 1947 Super Radar HOWARD HUGHES came up recently with a small, $135 device that warns him when his airplanes are about to hit trouble. So far he hasn't found a similar device that will warn him when his pictures are in for trouble. He demonstrated last week a simple radar-type device which warns a pilot of any obstacle within the path of approach or descent of a plane. Inviting a group of Los Angeles reporters to go up in the air with him, Mr. Hughes roared a Lockheed Constellation through Southern California mountains, the radar device light- ing up and making a noise whenever the plane approached a mountainside. Birthday Present BING CROSBY and Barry Fitzgerald, in celluloid, not in person, were to attend Pres- ident Truman's birthday celebration Friday at the White House via a command per- formance of their latest joint-starring pic- ture, Paramount's "Welcome Stranger." Liquidated SEMYON P. IVANOV, the Russian in- ventor of three-dimensional motion pictures, has been removed from his post as head of the Moscow stereoscopic laboratory by the Ministry of Cinematography and Pravda is hopping mad about it. According to the New York Times, a recent article in Pravda charged that the Ministry ignored many of the inventor's suggestions and has now "rid itself of its troublesome inventor whose name will enter the history of Soviet and world cinematography." Mr. Ivanov's three-di- mensional "Robinson Crusoe" has been a decided hit in Moscow. Six Queens IT'S NOT particularly newsworthy that from time to time various picture stars are named queens of this or that week or this or that vegetable, but when six such queens come across an editor's desk on the same day you've got to do a little adding up. Rita Hayworth last week got three queens' crowns. The League for Health Education chose her as the actress who "best personifies clean, wholesome living" ; the National Association of Music Mer- chants selected her as the official "Music Queen" for National Music Week, and the Society of Illustrators chose her as one of the "most symmetrically perfect women in America." Those who received only one crown included Ann Miller, selected at the 1947 National Shoe Fair as the possessor of the "most beautiful legs in America"; Joan Barton, chosen by the Retail Tobacco Dealers of America as the typical "Cigarette Girl," and Adele Jergen, selected as the "Embroidery Queen" by the Embroidery Merchants Association. Madman? EARL "MADMAN" MUNTZ got that middle name of his during the war when, as owners of a west coast used car lot he took to the air on a nation-wide program to advertise his wares. Now he has entered film production. Last weekend he purchased Audio Pictures Studio. In partnership with Michael Shore he will produce features and shorts independently, the first four features being designed for distribution through Screen Guild. Certified PALESTINE has certified six MGM 16mm short subjects as being of an educational nature and will admit those subjects to the country free of customs charges. The six shorts are : "Traffic with the Devil," "A Way in the Wilderness," "Purity Squad," "Drunk Driving,'' "Radio Hams," and "The Golden Hunch." Checked "HENRY V" had its run in Indianapolis in a small theatre, the Cinema, about fifteen blocks from downtown. And they did well with it, in fact, $5,000 the first week, which was such good business that it was noticed by a neighborhood burglar, who broke in and took the weekend receipts, amounting to more than $2,000, and made off as well with the office safe. Cheers NOT ONLY American films but also the American way of life seem to be popular in Rumania. MPEA reports from Buch- arest say that every time the American flag appears on the screen in the picture "Yankee Doodle Dandy" spontaneous applause breaks out. This was the case not only during the film's premiere, but also during each subse- quent performance. This strong display of pro-American sentiment is said to have stirred considerable comment in the Moscow- conscious Rumanian capital. PEOPLE Samuel N. Burger, general sales manager of Loew's International, has been elected to the board of directors of that corpora- tion, it was announced Monday in New York by Arthur M. Loew, president. Holt Gewinner, Jr., publicity director for the Georgia Theatre Company's the- atres in Macon, Ga., has been named pub- licity director for the company at the main office in Atlanta. He succeeds Harvey Smith, who resigned last week. Hugo Stramer, formerly RKO's traveling auditor in Latin America, has been ap- pointed the company's manager for Peru. He replaces Ricardo Canals, who has taken over the company's office in Colom- bia. Jerry Pickman, publicity manager of Eagle-Lion Films in New York, Monday took over the newly created post of assis- tant director of advertising,' publicity and exploitation, working under Max E. Youngstein. Allen Grant, manager of Century's Patio theatre in Brooklyn, N. Y., has been in- formed by the War Department that the Italian Government has conferred upon him the Order of the Crown of Italy in recognition of "meritorious service" per- formed after that country's liberation. Terry Ramsaye, editor of the Herald, is the author of the article on motion pic- tures in the New International 1947 Year Book, a 750-page annual, published this week by Funk & Wagnalls Company. Charles E'arle Funk is the editor of the book. Other contributors are Dr. Vanne- var Bush, authority on atomic energy; J. Edgar Hoover, head of the FBI; Niles Trammell, president of NBC; Charles McD. Puckette, general manager of the Chattanooga Times, and Vernon Rice, drama editor of the New York Post. Sam P. Farber has been appointed special sales representative in the eastern division of Filmack Trailer Corporation. He will make his headquarters in New York. Tom A. Law, sound and manufacturing ad- viser on film equipment for J. Arthur Rank and an executive of Gaumont Kalee, arrived in this country from England over the weekend. Sidney L. Bernstein, associated with Al- fred Hitchcock in the operation of Transatlantic Pictures Corp., of London, will arrive in New York Sunday from England to discuss financing several film productions. Nikitas D. Dipson, exhibitor of Batavia, N. Y., has returned after an extended * tour of his native Greece. MOTION PICTURE HERALD, published every Saturday by Quigley Publishing Company, Rockefeller Center, New York City 20. Telephone Circle 7-3100; Cable address "Ouigpubco, New York," Martin Quigley, President; Red Kann, Vice-President; Martin Quigley, Jr., Vice-President; Theo. J. Sullivan, Treasurer; Leo J. Brady, Secretary; Terry Ramsaye, Editor; Martin Quigley, Jr., Associate Editor; James D. Ivers, News Editor; Charles S. Aaronson, Production Editor; Roy Gollcgher, Advertising Manager; David Harris, Circulation Director; Bureaus: Hollywood, William R. Weaver, editor, Postal Union Life Building; Chicago, Hal Tate, 624 South Michigan Avenue; Washington, J. A. Otten, 2525 Ontario Rd., N.W., 9; London, Hope Williams Burnup, manager, Peter Burnup, editor, 4 Golden Square, W. I.; Toronto, W. M. Gladish, 242 Millwood Road; Paris, Maurice Bessy, 2 Avenue Matignon; Dublin, T. J. M. Sheehy, 36 Upper Ormond Quay; Rome, Argeo Santucci, 10 Via Versilia; Lisbon, Joao De Moraes Palmeiro, Avenida Conde Valbom 116; Brussels, Louis Quievreux, 121 Rue Beeckman; Amsterdam, Philip de Schaap; 82 Jekerstraat; Copenhagen, Kris Winther, Bogehoi 25; Stockholm, Gosta Erkell, 15 Brantingsgaten; Budapest, Alexander Fodor, XIV Nurnberg ucca 47; Zurich Carlo Fedier, c/o Cine Suisse, Kappelergasse 13; Prague, Joseph B. Kanturek, Cechovo nam I; Sydney, Cliff Holt, Box 2608 — G.P.O. Derwent House; Johannesburg, R. N. Barrett, 10, Blyth Road, Talboton; Mexico City, Luis Becerra Celis, Dr. Carmona y Valle 6; Havana, Charles B. Garrett, Refugio 168; Buenos Aires, Natalio Bruski, J. E. Uriburi 126; San Juan, Puerto Rico, Ernesto Sanchez Ortiz, P.O. Box 1043; Montevideo, Paul Bodo, Calle Francisco Bauza 3662; Sao Paulo, Brazil, I. A. Ekerman, Rua Gucianazes 159; Santiago, Chile, Maria Romero, Revista "Ecran," Bellavista 069; Caracas, Venezuela, Mrs. Frank M. Caldwell, Apartado 1706. Member Audit Bureau of Circulations. Other Quigley Publications: Better Theatres, published every fourth week as a section of Motion Picture Herald; Motion Picture Daily, International Motion Picture Almanac and Fame. MOTION PICTURE HERALD, MAY 10, 1947 9 S WEEK the Camera reports: By the Herald TOGETHER, at the MGM sales convention in New York, last week, the men promoted recently in a general realignment of the field. Seated, left to right, Samuel Gardner, assistant West Coast sales manager; Burtus Bishop, midwestern sales- manager; Jerome- Adams, Washington manager. Standing, Sam Davis, Seattle manager; Charles Lyne, Oklahoma City manager; Benn H. Rosenwald, Boston Manager; Mike Simons, assistant to H. M. Richey, exhibitor relations head; Jacques Reville, Charlotte manager; Maurice N. Wolf, assistant to Mr. Richey; Thomas Aspell, Jr., Los Angeles manager, and Jack Goldberg, Albany manager. A WELCOME to England. Milton Kramer, left, chairman of the board of Selznick Releasing Organi- zation, is met at Heath Row Air- port, London, by William Erbb, United Kingdom SRO representative. "Duel in the Sun" was discussed. MORE MGM APPOINTMENTS, announced last week at the New York convention: new assistant sales managers. They are John S. Allen of Dallas, southern; Herman Ripps, Albany, eastern; Ralph Maw, Minneapolis, midwestern, and Frank Hensler, Detroit, central. See page 51. EDWARD COHEN, above, this week was appointed 20th Century- Fox Latin-Amer- ican supervisor; J. Carlo Bavetta, upper left, district manager for Central America and the Caribbean area, and William W. Sullivan, left, dis- trict manager for Argentina, Brazil, Chile, Peru, Bolivia, Paraguay and Uruguay. AT THE OPENING of Boris Morros' "Carnegie Hall" in New York, last week: D'Artega, who plays in the picture; Sam Dem- bow, Jr., the picture's representative, and Paul Lazarus, Jr., United Artists publicity-advertising director. They were at the Winter Garden theatre. The picture opened simultaneously at the Park Avenue. 10 MOTION PICTURE HERALD, MAY 10, 1947 IN HOLLYWOOD, some note taking. The reporter is Smiley Burnette, left, cowboy star, who talks with pro- ducer George Pal at the recording of Mr. Pal's latest documentary picture, "The Birth of an Oil Field". The voice Mr. Burnette is featured in the picture. of THE ORIGINAL SCRIPT of 'The Thief of Bagdad", in which his father appeared in 1924, is received by Douglas Fair- banks, Jr., left, from Clarence Erickson, who worked 20 years with the elder Fairbanks. The script is a one-page diagram outlining parts for the characters. IN ARGENTINA, a deal. RKO and Samuel Goldwyn representatives are shown as they signed with prominent circuit owner Alberto Lautaret for playing of "The Best Years of Our Lives". Seated, Jack Osserman, RKO Radio Latin-American supervisor. Standing, in left to right order, are Max Gomez, RKO Radio; Alfredo Muruzeta, Goldwyn representative; Mr. Lautaretr Alfred Crown, Goldwyn representative; George Kali- man, RKO Radio general manager in Argentina, and Aldo Cozani, RKO Radio Argentina sales manager. AS "GOING MY WAY" reached Hungary, and received the approval of the country's highest prelate, Cardinal Archbishop Joseph Mindszenthy. At the screening in the Motion Picture Export Association's, 'private Budapest projection room: Count Anton Szapary, former MGM manager; Alexander Fodor, Motion Pic- ture Herald correspondent; the Cardinal, and Dr. N. G. Palugyay, MPEA Hungarian sales manager. Cardinal Mindszenthy had never seen a non-religious film. He praised "Going My Way." RECEPTION, left, for Dore Schary, RKO Radio Pictures production chief, who met the New York trade press at an interview Monday morning (see page 19), and then a whole host of trade, news and fan writers, and top RKO home office executives in the informality of the "21 Club" Tuesday afternoon. Left to right are Phil Reisman, vice-president in charge of foreign distribution, saying hello; Louis Sobel, 'columnist; Mr. Schary, and Maggie McNellis, commentator. MOTION PICTURE HERALD, MAY 10, 1947 PARTY FOR ALEMAN ,1 ^ IGUEL ALEMAN, President of / yl Mexico, last week truly saw ■ New Yor&. A/£?r the official round of entertainment, the chief execu- tive, Saturday evening, saw New York at its glittering best by courtesy of N. ' Peter Rathvon, RKO president. Mr. Rathvon tendered a dinner dance and reception in the Crystal Room of the Ritz Carlton, attended by 170 diplo- mats, bankers, screen stars and film com- pany executives. They saw "the private world premiere" of RKO's "The Pearl", made from a John Steinbeck script at Mexico's Churubusco Studio. Among the guests, in addition to those shown, were H. E. Antonio Espinosa de los Monteros, Mexican Ambassador to the United States; Hon. Walter Thurston, U. S. Ambassador to Mexico; Assistant Secretary of State and Mrs. Spruille Braden; General and Mrs. William J. Donovan, General and Mrs. Julius Ochs Adler, Mr. and Mrs. Nate Blumberg, Donald Nelson, Mrs. Floyd Qdlum, Stanton Griffis, G. S. Eyssell, Emerson Foote, Mr. and Mrs. Robert Mochrie, Mr. and Mrs. Edward Raftery, Mr. and Mrs. Paul Hollister, Robert Wolff, Mr. and Mrs. Malcolm Kingsberg, Mr. and Mrs. Phil Reisman. CONVERSATION: Margaret Cammack, Ned E. Depinet, Mrs. Rathvon. Mr. Rathvon and President Aleman. INTRODUCTION of Mr. and Mrs. Barney Balaban, left. Am- bassador Monteros is at right. CONGREGATION: Mr. Rathvon, David O. Selznick, Dore Schary. DANCERS: Gene Tierney and Spyros P. Skouras. DOLORES DEL RIO is introduced by the Rathvons to Mr. Aleman, right. Miss Del Rio is the star of "The Pearl." >h=*-«- >*>«*•< H •;•{==*•<■■ • ■>}==(.v0 Popeye Cartoons w Yes, ; m i ; i , ! ■ i : : ■ . i , . : ■ 1 1 . : : 1 1 ■ i , i : m . . ! : 1 1 : 1 1 : i : i : . ! : : 1 : I : I ; 1 1 . ■ i : : ; I ' ■ : . 1 1 : . I ! . I i : ■ i - : : . ■ ; i , i : ' ■ ■ ! : i : ■ . ■ i 28 MOTION PICTURE HERALD, MAY 10, 1947 Hlllllllllllllll!lllllllllliiiiliiiiiiiiiiiiiiiiiiiiiiiiii!iiii!iiiii!i!iii!!!ii!!iniiiiiiiiii|iiiiiiiiiiiiiiii!i!iiii!iiiii!iiiiii ...iii.- ■ :: :i ,,: . ■ii'- :i;i< ii:: ;,!:: ■ ii: m:- mi:. . : i : , . : i i i : . : i i i , ; . : i i i : ..in j '.i.^ ; . ,; .. ,,■ ■ . ;. , ■ ., .;, that would pack the theatres, why could not a comedian who, indeed, had packed theatres with one-reelers ? And if an exhibitor would pay X dollars for a one-reeler, would he not pay five times X dollars for a five-reeler which, presumptively, would be five times as funny as the one-reeler ? There were rea- sons enough why not, well known even then, but they were not of the kind an abruptly multi-millionaire comedian cared to listen to, and so it came to pass that the big stars of the little pictures moved up into the feature- length division and became, one by one and by uniformly steady recession, lesser stars of infrequent appearance. Brevity, Says Roach, Is The Soul of Comedy The most important single fact about comedy, in the Roach analysis, is that brevity- is indeed the soul of it. He says two quite realistic facts support this contention. For one, it is literally impossible for any human being sound in mind and reasonably attuned to the scale of entertainment values to keep on laughing for 90 minutes. For another, there simply are not any stories, anywhere, that will keep a star comedian busy enough and active enough to keep a 90-minute comedy from falling on its face. Two or three such have been produced in all these years — the speaker named them — but they are the ex- ceptions that prove the rule. "Comedy must move, and move fast," Mr. Roach told his listeners, "because the mo- ment it slows down the audience begins to be a little ashamed of itself for having been taken in, and from then on the picture's dead. Additionally, people get just plain tired of looking at a comedian for 90 min- utes. They can look that long at a romantic leading man, or leading woman, whose screen character they instinctively identify with themselves or with someone they know, but a comedian, unless he can keep them laughing, becomes simply monotonous to look at." Would Restore Comedy To Its Rightful Place The Roach plan of packaging two 50- minute comedies under a cover title such as "The Hal Roach Comedy Carnival," which is to be used for the first, is 'designed to re- store comedy to the cinema in its rightful place, the producer said, and by doing so to bring back to the theatres a great many peo- ple who used to come regularly to see their favorite comedians and don't come so regu- larly now to see the solemn dramas and ex- aggerated melodramas which are the screen's principal inducements to attendance. He be- lieves the public is quite as interested in a good time as it ever was, and perhaps needs one now more than at most times in the past, wherefore he foresees no difficulty in bring- ing about a state of affairs tantamount to a renewal of the old days when a two-reel comedy so frequently carried the program, regardless of its other content. The Roach planning goes beyond the mere bracketing of two short features under an ON THE BEACH, in RKO's "Woman on the Beach", starring Joan Bennett and Robert Ryan, and featuring Charles Biekford, seen above with Miss Bennett. Jack J. Gross produced; Jean Renoir directed. Trade showings are May 13. TETE A TETE in RKO's "They Won't Believe Me", starring Robert Young and Susan Hayward, produced by Joan Harrison and directed by Irving Pichel. Exhibitors will be able to see the picture on May 12 in exchange cities. over-all heading. It embraces the starring of the several comedians and pairs of come- dians whom the public loves on their 30-min- ute radio programs, but hasn't taken to in a big way on the screen. Jack Benny, Burns and Allen, Fibber McGee and Molly, and entertainers in kind are referred to. On a Tuesday evening, the producer pointed out, about twenty millions of people spend two hours listening to four consecutive half-hour comedy programs, whereas it would be a feat of magic for any one of the four to hold a fraction of that audience for two hours. The Roach two-picture packages, with the pictures utilizing different casts and stories, are fashioned along lines not dissimilar to the radio analogy mentioned, and conceiv- ably can be developed to a point where an exhibitor can offer a program making direct challenge for the attendance of those twenty million dial spinners who now stay away from the cinema on Tuesday nights. Hal E. Chester is anxious to obtain Leo Durocher and Jack Dempsey to play them- selves in the next of Monogram's "Joe Pa- looka" series, tentatively titled "A Guy named Joe Palooka." . . . Sol Wurtzel has engaged Virginia Christine for the lead op- posite Don Castle in "Flamingo," his next production for 20th Century-Fox. . . . Wil- liam Elliott, John Carroll and Catherine McLeod have been assigned starring roles in "The Fabulous Texan," which Edward Ludwig will direct and Edmund Grainger produce for Republic. Karl Tunberg has been signed by Univer- sal-International to a writer-producer con- tract, and will take over production on "Up in Central Park," Sigmund Romberg musical starring Deanna Durbin. . . . Robert Alda has asked for and obtained a release from his Warner contract. He will freelance in the future. . . . Richard Goldstone has been assigned by RKO to produce "The Set-Up." MOTION PICTURE HERALD, MAY 10, 1947 29 RKO.I . presents | LORETTA YOUNG JOSEPH COHEN ETHEL BARRYMORE Fifth week of World Premiere engagement as big as the first . . . Sixth week's figures match the fifth's— for the picture that's giving Broadway's famous long-run house its highest sustained grosses in months! . . . First Boston week hits top money of biggest attractions — as RKO's newest box-office pacemaker gets set for holdover runs and peak grosses in first runs everywhere! "The gayest thing in celluloid since 'It Happened One Night'." — Billy Rose fin his nationally syndicated column) "One of the truly great Ameri- can cine-masterpieces. What a performance that Loretta Young turns in — but superb." — Louis Sobo/ (in his nationally syndicated column) Cosmopolitan Magazine's "Movie Citation Of The Month." "A charming romantickler . . . has its dimples in the right place." - Walter Winchell "It's one you'll want to see." — Hedda Hopper "An A-plus movie." — Louella Parsons "Amusing, lifelike . . . excellent entertainment." — Time Magazine- "A very lovely motion picture . . . simple and beautiful." — Kafe Smith CHARLES BICKFORD ROSE HOBART • TOM POWERS . DORE SCHARY PRODUCTION • Directed by H. C. POTTER Written by ALLEN RIVKIN and LAURA KERR Paramount Talks Theatre Problem Under Decree Tuesday Paramount and Paramount The- atres Service Corporation executives began a four-day meeting at Arrowhead Springs, Calif., to formulate plans for operation under terms of the decree in the New York anti-trust suit. Although Leonard Goldenson, president of Paramount Theatres Service, declined to discuss the subject of the first meeting, at which he presided, known topic of discus- sion was the effect of the New York decree in the anti-trust suit on theatre operation. This is one of the company's most press- ing problems. It has more than 1,000 theatres which it owns in partnership either with independents or other theatre-owning dis- tributors. Under the terms of the December 31, 1946, decree, the theatre-owning dis- tributors are given two years in which to break up these partnerships if their interest in a theatre is more than five per cent, but less than 95 per cent. Acquisition of theatre interests can only be made with the ap- proval of the New York Federal District Court. As an illustration of the problem involved, Paramount Theatres filed suit in Federal District Court in Los Angeles against Part- mar Corporation and Fanchon and Marco to regain possession of the Paramount thea- tre, Los Angeles, on the ground the anti- trust decision perpetually restrains Para- mount from carrying out the agreements under which the Partmar, a Fanchon and Marco subsidiary, leased the house. The complaint stated that the two companies had refused to yield possession of the house on a three-day demand provided for in the lease. According to an exhibit in the June 11 decision of the New York court, Paramount owns 816 theatres in partnership with in- dependents which are affected by the decree, six with Twentieth Century-Fox, 14 with Loew's, 25 with Warner Brothers and 150 with RKO. Among those attending the meeting were Barney Balaban, president, Austin Keough, Edwin Weisl, Walter Gross, Robert Weit- man, Earl J. Hudson, James Harrison, Fred Storey, Frank Walker, Martin Mullin, Sam Pinanski, E. V. Richards, N. Carter, H. F. Kincey, Roy Smart, Leon Netter, Montague Gowthorpe, Hal Pereira and Max Feller- man. "Dictator" Suit Settled Settlement of the $6,450,000 suit brought by Konrad Bercovici, a Hollywood writer, against Charles Chaplin, producer and actor, was announced in New York last Thursday. The suit charged that Mr. Chaplin's "The Great Dictator" was based on ideas fur- nished by Mr. Bercovici. Mr. Chaplin settled out of court for $95,000. JOHN F. SONNETT, Assistant Attorney Gen- eral, last week was named head of the Department of Justice anti-trust division. He succeeds Wendell Berge. He is a New Yorker, 35, a Fordham Law School graduate, and since 7945 had been chief of the claims division, where Peyton Ford is expected to succeed him. Attorney Gen- eral Tom C. Clark, who appointed Mr. Son- nett, said of him: "He will bring into the division vigor, fearlessness, and thorough understanding." Mr. Sonnett recently repre- sented the Department in the John L. Lewis injunction and contempt case. Suit Records Go To High Court Last week all records in the industry anti- trust suit were sent to the clerk of the New York Federal District Court. The clerk signed them and prepared to send them to the U. S. Supreme Court. The suit moved a little nearer to final disposition. The entire New York record will be sent to Washington, including a transcript of all testimony, and all the original exhibits en- tered in the case — 476 exhibits entered by the Government and 150 by the defendant distributors. In Washington, the clerk of the Supreme Court will have printed what- ever part of the record and exhibits any party wishes to enter. The next step is the Supreme Court's ac- ceptance of jurisdiction in the suit, regarded as practically certain, since the suit involves interpretation of the Sherman anti-trust law. The case is expected to be argued before the high court next winter. Sets Clearance for Theatres in Maine The Boston tribunal of the American Arbitration Association last week handed down an award making the product of five distributors available to the Central and City theatres, Biddeford, Me., within 44 days af- ter availability to the Strand, Empire, State and Civic theatres, Portland, Maine, and available to the Anchor, Kennebunk, Maine, within 63 days after availability to the same Portland houses. Anchor Theatre Corpora- tion had brought the clearance complaint on behalf of the theatres. Johnston Urges World Market Be Kept Open Washington Bureau An expanding reciprocal trade program is essential to securing vital foreign markets for motion pictures, Eric A. Johnston, president of the Motion Picture Association, testified last Thursday before the House Ways and Means Committee in Washing- ton. Pointing out that it is foreign trade which permits the industry to maintain its high quality of product and high levels of em- ployment and salaries, Mr. Johnston said: "The dollar is scarce abroad — that is Amer- ica's trade problem. Other countries can't buy from us if they are short of dollars and they can't get dollars unless we buy from them." He urged there be no Congressional in- terference with the current trade negotia- tions at Geneva. "The rising volume of foreign pictures shown in this country," he told the com- mittee, "is evidence that our industry be- lieves in imports as well as exports, believes that the dollar must flow out as well as flow in. Our industry is confronted by barriers in many foreign countries, but it asks no barriers against the importation of foreign films into the U. S. It will take its chances on competition for the world market. All it asks is that the world market be kept open so that people everywhere will have a chance to see the best pictures, no matter who makes them." It is Mr. Johnston's belief, brought out in his testimony, that an expanding foreign trade is a means of guarding against eco- nomic depression. Without such expansion, he said, "our entire foreign economic policy of financial aid could easily degenerate into an international dole." Skouras, Harmon Address India Society Dinner The importance of films as a means of strengthening the cultural ties between India and the United States was stressed Tuesday as leaders of the U. S. industry and India film men attended the India Society of America banquet at the Waldorf-Astoria. The banquet highlighted a three-day India film conference held in New York May 5-7. Among those who addressed the banquet were Spyros Skouras, president of 20th- Fox; Francis Harmon of the Motion Pic- ture Association, and Vijay Bhatt, India producer and director, whose "Ram Rajya" was previewed in New York Wednesday. Mr. Skouras presented a scroll of apprecia- tion to Mr. Bhatt on behalf of the Society. Mr. Harmon discussed the American indus- try's interest in India film products and in presenting U. S. pictures to India audiences. Hari Govil, president of the'' Society, wel- comed the guests. 32 MOTION PICTURE HERALD, MAY 10, 1947 ALBANY Fabian's Palace, which generally doubles features, sing-led MGM's "The Sea of Grass" with two shorts. Warners' Strand, which fre- quently plays single features, played a dual show: "Song of Scheherazade" and "Vio- lence." Palace and Strand had an auction of silverware and china from Nijmegen, Holland, for the benefit of that city. The Grand opened a three to four week run of "The Best Years of Our Lives," continuous showings, no seats reserved. . . . The area theatres displayed a lobby easel appealing for donation to the American Cancer So- ciety. Last year substantial collections for this cause were made. . . . The Colonial has booked "Les Enfants du Paradis" for May 5-9, as a follow up to the presentation of "Henry V." ATLANTA Seventeen representatives of all branches of the film industry in the Southeast were named to the Atlanta exchange area's perm- anent Motion Picture Foundation Commit- tee. Those elected were: two-year commit- teemen: W. K. Jenkins and R. B. Wilby; Atlanta; E. D. Martin, Columbus; O. C. Lam, Rome; Nat Wijliams, Thcmasville, Georgia ; Frank Rogers, Jacksonville ; Charles Lester, Atlanta, and Mitchell Wolf- son, Miami, Fla. One-year committeemen : John W. Mangham and Lex Benton, At- lanta; Kermit Stengel, Nashville, Term. ; J. H. Thompson, Hawkinsville, and Mack Jackson, president CSA, Alexander City, Ala. . . . Richard M. Thomason, owner of a theatre in Gallatin, Tenn., was killed in a plane crash near Franklin, Ky., recently. . . . Hap Barnes, the showman from Alabama, was in the city paying Film Row a visit. . . . Mr. and Mrs." J. H. Harrison, R. B. Wilby, right hand man, off for a trip to Los An- geles for the meeting of Variety Clubs in that city. . . . Boyd Fry, Atlanta manager, Loew's Grand, was recently decorated with a 17-year service pin from the boss. . . . Paul Rubenstein, owner of the Harbor the- atre, Safety Harbor, Fla., has closed its doors because of poor business. BALTIMORE Week beginning May 4 began nicely with six new first runs and three holdovers. But general tone of business is dull. Pictures held for second week included "The Late George Apley," at the New theatre; "Stal- lion Road," at the Stanley; "The Fabulous Dorseys," at the Mayfair. Good openings were the rule for the Century with "The Yearling" ; the Hippodrome, with "Framed" ; Keith's with "Easy Come, Easy Go"; the Little with . "Carmen" ; the Town theatre with "The Farmer's Daughter," and the Times and Roslyn with "The Lone Wolf in Mexico," plus "Dead End." . . . Milton Schwaber, Schwaber Circuit, heads Balti- more industry committee for Jewish Wel- fare campaign. - BOSTON Melvin Davis, son of the late Jack Davis, former Republic district manager, has joined Republic as a student booker. . . . Al Fecke, for the past 15 years with Republic here, has resigned to replace Lou Wechsler as branch manager of PRC here. . . . Benn H. Rosenwald, new MGM branch manager, was guest of honor at a luncheon given in the Hotel Statler last week. . . . The local branch of the Tub Thumpers has been di- vorced from the national association as to charter and constitution, but will function in cooperation with the national association. . . . Sam Merchant, pioneer exhibitor, died at his home in Manchester, N. H., last week.' . . . The Olympia theatre, Cambridge, for- merly run by Fred Brooks, will be run by Mr. Brooks' nephew and Thomas Wall. . . . Sam Horowitch has left the sales force of 20th-Fox to join Screen Classics. . . . Charles Repec has left the MGM sales force to join the P. & Q. circuit. BUFFALO "Welcome Stranger" was screened by Paramount last week. . . . Dave Freedman is flying to Alabama to visit relatives. ... Ed Walter, former Paramount head booker, has been promoted to Rochester salesman; Dick Etkin is back in the booking department. Phyllis Sund is the new utility girl. . . . Charlie Harter, Columbia, has moved into his new home in suburban Kenmore. Bob Ferguson, son of the late George Ferguson, is an apprentice booker at Columbia. . . . RKO's bowling party will be May 12. . . . Reported ill at 20th-Fox are James McCon- nell, maintenance, and Evelyn Garnham, inspectress. WHEN AND WHERE May 13-17: Eleventh annual Variety Club International convention at the Ambas- sador Hotel in Los Angeles. May 16: Motion Picture Associates an- nual dinner - dance, Waldorf - Astoria, New York. June 23-25: Associated Theatre Owners of Indiana convention at Lake Wawasee, Ind. June 24-26: Allied Theatre Owners of New Jersey annual convention at the Ambassador Hotel, Atlantic City. July 13-16: Independent Theatre Owners of Ohio annual convention at the Breakers Hotel, Cedar Point, Ohio. CHARLOTTE Philip Berler and E. M. Leow filed suit in Superior Court here the last week in April against H. B. Meiselman, Claire Meiselman, Carolina Theatres, Inc., and Manor Theatre, Inc., asking that a receiver be appointed for the defendant concerns. Judge Zeb V. Nettles set May 6 for hearing before Judge George B. Patton in civil court. . . . Paramount changes : Bill Holliday, east- ern N. C. salesman, promoted to sales man- ager in Atlanta; E. C. DeBerry is taking over in eastern N. C, and Lawrence Terrell, former booking manager, has been promoted to salesman. Joe Cutrell has been promoted to booking manager. Harry Kerr has been promoted to first booker; Webber Howell to second booker, and Lee Collins to third booker. Bob Bush, assistant cashier, has been promoted to head cashier and Bob Love promoted to head of the contract de- partment. . . . Eight members of the Char- lotte Variety Club, including George Roscoe, first assistant chief barker, will attend Va- riety's Los Angeles convention. . . . Seen along Film Row : Spud Stoker, Thomasville, N. C. ; Joe Arcadia, Maxton, N. C. ; B. B. Horton, Concord, N. C. CINCINNATI It is reported here that the 1,400-seat RKO Lyric theatre and office building, a landmark in the heart of the downtown busi- ness sector, is to be remodeled and possibly enlarged — if not altogether replaced by an- other building. A check of the local Build- ing Commissioner's office shows that various plans have been developed, but nothing defi- nite has been decided upon. One report is to the effect the seating capacity will be in- creased to 2,000. . . . Activities scheduled for the Cincinnati Variety Club include a spring dance on June 7, a picnic on July 14 and a golf tournament on August 25. . . . The Variety News, tabloid sheet devoted to the local tent, has resumed publication on a monthly basis after suspension for several months. Noah Schecter again is editor. . . . The tenth anniversary of the IATSE B-37 will be celebrated by a dance at the Kemper Lane Hotel during May. . . . Manny Nagel, previously covering Kentucky for 20th-Fox, has been transferred to Columbus, Ohio. . . . The drive-ins in this territory have re- opened for the season. CLEVELAND Theatre business in the subsequent run houses here is estimated to be down about 15 per cent. Owners of houses in the neigh- borhoods say receipts began to slide the first of the year and are still going down. Local- ly they view with alarm the increased num- ber of reissues released, claiming their pa- trons are registering objections. . . . Lake- wood, residential suburb, last Saturday cele- brated the first anniversary of inauguration of regular Saturday children's matinees at the Hilliard Square theatre with a special program at which Fred Holzworth, manager of the theatre, and Paul Rehmus, Superin- tendent of Lakewood Schools, were pre- sented with special PTA emblems for their cooperation. . . . Variety Club is negotiating to buy a three story mansion on lower Euclid Ave. as a permanent home. . . . "Duel in the Sun" is still waiting for its Ohio (Continued on page 36) MOTION PICTURE HERALD, MAY 10, 1947 33 THE ENTERPRISE STUDIOS foremost screen triumph Erich Maria Remarque's daring unpublished story starring BARBARA DAVID STANWYCK NIVEN in David Lewis9 Production of with RICHARD CONTE Gilbert Roland, Joan Lorring, Lenore Aubert, Maria Palmer, Natalie Schafer Screenplay by Harry Brown and Ladislas Fodor Adapted from the story "Beyond" by Erich Maria Remarque Directed by Andre de Toth (If's been a long fime since they've applauded an American film!) Wholly effective. Richard Conte the most perfect cad ever seen. Best of all, Stanwyck's remarkable talent. DAILY EXPRESS A great film! DAILY MIRROR Outstanding booking. Tremendous star appeal. Supremely, beautifully acted and directed. TODAY'S CINEMA A film worth seeing! Beautifully made and played. DAILY GRAPHIC Film relished inordinately. So slickly and so luxuriously done. NEWS CHRONICLE Very gallant enterprise worthy of your support. EVENING STANDARD Handsomely produced, high-powered performances. Never a dull moment. Intelligence governs the whole. EVENING NEWS Romance, pathos, comedy exquisitely blended. Perfect acting by brilliant cast. Sure appeal to everybody. DAILY FILM RENTER- BREAKING ALL EXISTING RECORDS IN SENSATIONAL LONG RUNS AT THE EMPIRE AND OTHER THEATRES, LONDON! Stanwyck's performance her finest accomplishment. A powerful classic. Extraordinary direction. Will pay off handsomely. HOLLYWOOD REPORTER More than satisfactory grosses. Enterprise definitely enters quality production field. Stanwyck at her best. DAILY VARIETY Directed with tact and intelligence. Excellent perform- ances by Stanwyck and Niven. Conte particular stand- out. VARIETY Luxuriously mounted, skillfully fashioned. To coast along to very good takes. FILM DAILY Ranks at the top of the heap. MP HERALD Stanwyck gives stirring performance. Above average grosses. BOXOFFICE To draw the better grosses. EXHIBITOR and for months and months to come after the NEW YORK PREMIERE at the RIVOLI THEATRE May 14 LOVE" from (Continued from page 33) Censor seal. . . . Mrs. Marjorie Dawson, of the Motion Picture Association, was guest speaker last Thursday at the annual lunch- eon meeting of the Motion Picture Council of Greater Cleveland. COLUMBUS Torrential May Day showers cut opening day grosses, especially hitting two toppers — "The Yearling" at Loew's Ohio and "The Best Years of Our Lives" at the RKO Pal- ace. The unsettled weather of April con- tinued into the first day of May with damp- ening effect on other attractions, including "The Mighty McGurk" at Loew's Broad and "The Farmer's Daughter" at the Grand. The latter has been doing extra-capacity business on less rainy days. Week's engage- ment of the stage musical, "Bloomer Girl" at the Hartman, took money away from film houses in appreciable amounts. . . . Robert Little has been named manager of the 1,000- seat Esquire theatre, eighth in the Academy circuit, which opened last week. The house was built by the F. & Y. Building Service. . . . House taxation committee of the Ohio Legislature pulled a surprise by voting 16-0 to recommend passage of the proposal to repeal the state's present three per cent ad- missions tax and give cities the right to levy such a tax. . . . Station WHKC, local Mutual outlet, has been given FCC authority to increase its wattage to 5000. Permission also was granted the Mutual station to be- gin its FM construction. DENVER The Paramount exchange force gave C. J. Duer, salesman, a farewell on the occasion of his leaving the company after 24 years to accept a job as special representative for Selznick Releasing Organization. . . . Robert Sweeten, for several years a Gibralter En- terprises booker, has moved to Alamosa, Colo., where he will headquarter as general manager of the Tom Murphy theatres, part of the Gibralter group. He will be in charge of theatres in Alamosa, Del Norte, Colo. ; Raton, N. M., and Clayton, N. M. . . . James Williamson, new owner the Oliver, Pal- isades, Neb., changes name to Pal. . . . Mr. and Mrs. Fred Lind, owners Ute, Rifle, Colo., to California on vacation after CPA turned down request to build another theatre at Rifle. . . . William Sombar, Paramount salesman, won $50 for this slogan for Para- mount's forthcoming drive — "Celebrating Paramount's 35 years of leadership." . . . Redecorating of Rex, Rapid City, S: D., completed by Hart Theatrical Decorating Co., and they move to similar job on Elks, same city. Both Black Hills Amusement Co. houses. . . . George Simms sells Prince, Ault, Colo., to Wilbur E. Cox. PES MOINES "Best Years" continued to set the pace in its second week at the Orpheum. Business was a good double that of normal, as the picture headed into a third week. . . . Guy DuGan, a Boone, la., fireman, has signed a contrast with Al Terry in Hollywood to produce models of Bob Burns' "Family" for use as screen drawings in Terrytoon films. . . . The 52nd Towa assembly has adjourned without completing action on bills to censor motion pictures here or to impose a $1,000 MODERN is the motif of the new Variety Club headquarters in Chicago, at the Continental Hotel. It was formally dedicated last week by Jack Rose, right, chief barker, and Robert J. O'Donne/f, national chief barker. license fee for film distributors in the state. . . . W. H. Cook of Logan has purchased a building at Churdan and plans to convert it into a theatre within three months. . . . The new Town theatre at Central City will open on August 19 with a city-wide celebration. The house was built as a memorial to the dead of all wars. . . . Mr. and Mrs. Floyd T. Harrison of Alma, Wis., have bought the house at LuVerne from Cecil Joliffe. . . . Charles Finn of Clinton has taken over man- agement of the Gem at Charles City. . . . G. Ralph Branton, Leo McKechneay, A. G. Stolte, and Dale McFarland of Tri-States attending sales meetings in Davenport last week. . . . Bev Mahon, Paramount booker, has resigned. . . . New treasurer at the RKO Orpheum is Jack Tenovese. HARTFORD The Strand theatre, summer motion pic- ture house at Sound View, Conn., will be opened sometime in June by Mrs. Margaret Glackin. . . . Sanson Drug Co. has been formed in Manchester, Conn., with a capital stock of $25,000. It's reported the concern will soon introduce a new drug, to be pat- ented by Jack Sanson, Warner State, Man- chester, manager, and one of the incorpora- tors. . . . Hartford visitors : Allen Dowling, SRO exploitation representative ; Tommv Mailer, former manager of several Hartford Warner theatres ; Max Furman of Loew's Poli circuit maintenance department : Wal- ter Silverman of the Columbia, New Haven, exchanee ; F. W. Boeltcher of Loew's Pro- jectionist-Sound Department. INDIANAPOLIS First run theatres here were over-stocked with horse opera last week, three Westerns highlighting the program. As a result none did too well. "Sea of Grass," at Loew's, was high with $12,000; "Angel and the Bad Man," at the Circle, second with $11,000, and "Pursued," at the Indiana, third with $10,500. The season's first really fine week- end detracted some from show business. "The Egg and I" finished a 25-day run at Keith's with a total gross of approximately $50,000 and went to the Lyric on a move- over. . . . Ted Gamble and Fred Dolle were in town this week to close the deal by which their Greater Indianapolis Amusement Company bought Keith's from the Mirisch- Steele interests for a reported $250,000. They now have all first run situations here except Loew's. . . . Jake L. Slutsky, owner of the Paramount, has bought the Tacoma, east side neighborhood house, from Al Ackerman. KANSAS CITY "The Well-Digger's Daughter," after five weeks at the Kimo, moved over to the Tam- pico (both are Dickinson theatres) for a week, and is followed there by "Before Him All Rome Trembled." The Kimo is first- running "Carmen," already in its second week. . . . The Tower, after closing the four- week run of "The Best Years of Our Lives," goes into "Wake Up and Dream" — not, at this time anyway, returning to its traditional policy of stage show with double feature screen bill. . . . J. T. Ghosen will open a second theatre at Clinton, Mo., in July. Be- sides his Uptown at Clinton, Ghosen now operates the Upton at Sedalia, the Royal at Versailles, the Tipton at Tipton, and the Wayne at Waynesville — all Missouri. . . . Edwards-Harris Theatres, headquarters, Farmington, Mo., have started on plans for erecting a 1,000-seat theatre at Roseland, Mo., where they now operate the Roseland. Their Roseland was re-seated in February ; their Ritz at Farmington will get new seats in May. . . . The Sullivan-Conrad drive-in at Wichita reopened May 1 to a full house in driving rain. They will open a second drive-in at Wichita this summer. LOUISVILLE Mrs. Stanley Perry has resigned as man- ager of the Lincoln, Hodgenville, and will be succeeded by Wayne Smith, former man- C Continued on following page) 36 MOTION PICTURE HERALD, MAY 10, 1947 (Continued from preceding page) ager of the Kentucky, Hartford. . . . Tenta- tive opening date for the new Strand, under construction in Edmonton, is June 15. . . . A. O. Perkins is building a new theatre in Woodbine. . . . Ray Toepfer and Lida Cum- mins, operating the Blue Grass drive-in, have secured a site south of Lexington where they will build another drive-in. . . . Loew's ran "Duel in the Sun" from 10 A.M. last Friday until 5 :30 Saturday A. M. . . . "The Egg and I" is in its fifth week at the National. The Mary Anderson has "Stallion Road" for a third week. "My Favorite Brunette" is at the Brown for a second week. . . . Recent visitors : Foster Lane, Williamsburg, Ky. ; Sam Giltner, New Washington, Ind. ; J. F. Carnahan, Man- chester, Ky. ; R. H. Robertson, Springfield, Ky. ; C. M. Caldwell, Cave City, Ky. ; C. O. Humston, Lawrenceburg, Ky. ; J. E. Elliott, Hodgenville, Ky. ; C. S. Caldwell, Scott- ville, Ky. ; Willard Gabhart, Harrodsburg, Ky. ; Oscar Hopper, Lebanon, Ky. ; M. H. Sparks, Edmonton, Ky. ; Charles H. Behlen, Lexington; Harry Congleton, Lancaster, Ky. ; R. L. Costillo, Lexington. LOS ANGELES Hugh Burin is remodeling his three the- atres in Whittier, spending $40,000, and also building a new house in the city which will seat 1,100. This house will cost $350,- 000. . . . Dick Lemucchi, of Bakersfield, is out of the hospital and back on the job. . . . Western Amusement has taken over the Covina theatre, Covina, Calif., from Bill Knox. . . . Morris Borgos, manager of the Los Angeles Times theatre guide, is prais- ing the new Technicolor trailer his paper is running in 350 theatres. . . . Earl Stein, RKO sales manager, has resigned to accept the branch managership for PRC-Eagle- Lion in San Francisco. . . . Dave Roach, Valley theatre, Lancaster, was on the Row booking and also purchased new equipment for his house. . . . Harry Holland, Bishop theatre, Bishop, Calif., is remodeling his the- atre. . . . M. C. Kennedy, Port Hueneme, Calif., was to open his new 400-seat quonset theatre May 1. . . . Seen on Film Row:, Charles Caballero, California Drive-In The- atres; A. O. Brinham, manager, Majestic theatre, Santa Monica; Bill Polus, Mazat- land, Mexico; Hap Simpson, manager, Tracv theatre, Long- Beach. MEMPHIS Steady attendance was reported by all first runs. There were two holdovers. Strand kept "The Best Years of Our Lives," and Warner held "Pursued" a second week. Ritz showing "This Happy Breed" ; Loew's State with "The Farmer's Daughter" ; Loew's Palace with "Alexander's Ragtime Band," and Malco with "The Guilt of Janet Ames," all said attendance was steady. . . . Mid- south exhibitors shopping on Film Row: Jack Watson, Palace, Tunica, Miss. ; Ernest Pollock, Strand, Hohenwald, Tenn. ; W. E. Ringer, Gem, Leechville, Ark. ; Mrs. Ann Hutchins, State, Corning, Ark. ; C. N. Eudy, Ackerman, Ackerman, Miss. ; Mrs. Ethel Lobdell, Talisman, Rosedale, Miss. ; J. K. Jameson, Ritz, Bald Knob, Ark. ; C. W. Tipton, New Manila, Ark., and W. F. Dougherty, Palace, West Helena, Ark. . . . Memphian theatre, recently gutted by fire, will not be reopened for several weeks due to delays in rebuilding. MIAMI "The Best Years of Our Lives" opens its third week at the Flamingo and "Duel in the Sun" is in its fourth week at the Colony. Both these shows are playing at advanced prices. . . . "Apache Rose" is at the Shores theatre. "The Locket" comes into Miami via midnight show at the Paramount and "The Late George Apley" likewise at the Miami theatre. "Lady Chaser" makes its first showing in Greater Miami at the State theatre. . . . Now, at the start of the rainy season, beach weather prospects being not always too good, theatres can look forward to more patrons, especially since the tourist season is over. . . . Variety club members have received many compliments for their banquet and tentative plans are laid for fu- ture big meetings. MINNEAPOLIS The first week of genuine spring weather knocked the props from under theatre busi- ness, with two exceptions. "The Outlaw" did a thumping $20,000 in its first week at the Lyceum, while "Sea of Grass" ran well above average at the State. Others were far below standard figures. . . . Max Torodor, veteran Minneapolis exhibitor, has sold his HIS FIRST PENSION CHECK is received by James Joseph O'Donneff, right, offer 75 years as projectionist at the Griffith Consolidated Theatres' Reno theatre, Oklahoma City. C. F. Motley, the circuit's operations director, hands it to him. Mr. O'Donnell, 65, is retiring to "paint the house, fix it up some, and raise my flowers". Ritz, 750-seat neighborhood house, to Sol Fischer and Elmer Meyers for a reported $135,000. . . . Governor Luther W. Young- dahl has ordered local police and county authorities throughout the state to bar the staging of bank nights in theatres or other business houses. . . . Fred Abelson has re- signed his city sales job at the Minneapolis U-I exchange. . . . C. W. Van Sloun, owner of the Waverly at Waverly, Minn., died of a heart ailment. . . . Elson and Nathanson have reopened their State at Detroit Lakes, Minn. . . . The Minneapolis Lyceum will get a $50,000 rehabilitation job starting about midsummer. OMAHA Sunshine and rain are dividing the weather news here. . . . "The "Best Years of Our Lives" continued its record run at the 1,200- seat RKO-Brandeis by bettering $13,000 in a second week. . . . Tri-State managers in this district met here to plan the summer "Back to Okoboji" sales drive. . . . Carol Kearns is new at Warners. . . . Byron Hop- kins, Sidney, Iowa, exhibitor, is in a Council Bluffs hospital. . . . Fourteen local theatres joined in the Variety Club's children's mat- inees for the benefit of Children's Memorial Hospital. ... J. E. Macke opened the Mul- len theatre, Mullen, Neb., in mid-April. . . . N. P. Christensen, Fraser and Hansen, San Francisco, was here for conferences with the Ballantyne Company. . . . Exhibitors here are watching a straw vote in the local press that may decide whether Omaha is to have daylight saving time. PHILADELPHIA Paramount's three film houses here, the Nixon, Tower and Roosevelt, are undergo- ing extensive alterations. New lobbies, mod- ern fronts, marquees and the latest sound and projection equipment planned. ... A power blackout here last week affected sev- eral theatres in the Manayunk area, result- ing in refunds or return passes for patrons. . . . Joseph D. Eagen purchased a 15-acre tract on the Lincoln Highway in neighbor- ing Bucks County for $17,500 upon which will be erected the previously-announced open-air drive-in theatre. . . . Charles Hum- phries was appointed by President Harry J. Abbott as secretary-treasurer of Local 307, Motion Picture Projectionists' Union, IATSE, succeeding the late William Fried- man. . . . Francis Young was named as- sistant manager of Warners' Arcadia, Wil- mington, Del., succeeding William Pitts. . . . Wilson Turner, Universal-International salesman covering the Harrisburg, Pa., ter- ritory, resigned. . . . Jay Emanuel is tem- porary chairman of the local branch of the proposed Motion Picture Foundation which held its first organization meeting on May 5 at the Broadwood Hotel. . . . Morry Schwartz severed connections with Price Premiums to manage the New Broadway for Henry Rosinsky. . . . Robert Miller named manager of Harry Chertcoff's new 1,028-seat Elton at Steelton, Pa. . . . Bob Sokol, assistant manager of Loew's Regent, Harrisburg, Pa., to a similar post at Loew's Valentine, Toledo, O., and is succeeded by Bob Westerman, former student assistant for the circuit in Richmond, Va. ... A wave of vandalism and a series of robberies has alarmed the industry here. (Continued on following page) MOTION PICTURE HERALD, MAY 10, 1947 37 PORTLAND Ted Gamble, of Gamble Theatre Enter- prises, announces the acquisition of the Circle theatre here to add to his Pacific Northwest circuit. The house, owned by Col. G. T. Woodlaw, is the oldest on the coast. Extensive improvements will be made. . . . The Idaho Theatres' Association, after its annual meeting April 29, advised that "controversial policies over distribution of 'The Best Years of Our Lives' " are being "adjusted" and that the organization would take no action in the issue of whether the film should be shown in Idaho. Previously, past-president Mildred Wall, Lewiston, said some Idaho theatre managers had been pro- testing the increased box office prices for the picture. SAN FRANCISCO Arrival of a large number of legit shows as well as the annual Garden Show, the Sportsmen's Show, the San Francisco Travel and Boat Show, undoubtedly will cut a gash into box office returns this week. . . . Disclosure of plans for the construction of a new 35-story office building came to light this week when land was purchased for $250,000. Plans call for motion picture theatre and a television theatre. Main por- tion of the building will be devoted to insur- ance offices. . . . Louis B. Mayer out of Stan- ford hospital following a minor operation there. . . . Carol Nathan and Eddie Baron, owners of the El Presidio and Marina the- atres, will soon turn the El Presidio into an exclusively foreign-film house. . . . Open- ing of the New Soledad theatre on May 15 has been announced by owners A. Blanco and R. Martin. . . . B. B. Byard is building a new theatre in Garberville. . . . David Reese, of Golden State Theatres, has ap- pointed Clayton Hicks of the Visalia the- atre, as manager of the State, Lodi. . .' . California Theatres Association have moved offices from 25 Taylor to 995 Market Street. . . . Visitors along Film Row: James Lemo, of the Victor, Benicia ; And}' Goblirsch, of the Bijou, Visalia; El Pool, of the Vista theatre, Bella Vista ; Aubrey Parsons, Tower theatre, Dinuba. . . . The first din- ner of the local Variety Club will be held -at the St. Francis Hotel. SEATTLE "It's A Wonderful Life" opened at the Liberty; "The Red House" moved into the Music Hall, and "Smash-Up" to the Or- pheum. The Fifth Avenue theatre is install- ing a 70-foot high sign; the 17-foot "5th" atop the sign will swing as a pendulum, and will be visible for miles. . . . Attorneys in the anti-trust action brought by the Vene- tian Theatre Company and the Theatre In- vestment Co. of Seattle against eight pro- ducer-distributors and four exhibition cor- porations in Washington and Oregon have agreed to submit the case to U. S. District Judge John Bowen without a jury. Argu- ments will be offered June 17. . . . Out-of- town bookers on Film Row: Bud Hamilton. Darringer ; Chester Nilsson, Les Theuer- kauf, and Fred Gamble, Tacoma; Mickey De Leo, Port Townsend; W. A. Cochrane, Snoqualmie; Walt Graham. Shelton. ST. LOUIS The quick death of a Missouri censorship bill is considered tribute to the good rela- tions existing between local motion picture interests and civic and religious agencies. Witnesses against the censorship were headed by Mrs. A. F. Burt, founder of Bet- ter Films Council of Greater St. Louis and member of the Church Federation and Fed- eration of Women's Clubs review groups, and Mrs. Robert E. Collyer, representing the Legion of Decency. They testified vol- untary censorship was preferable. The Council of Catholic Women, Mrs. Collyer said, was on record against state censorship. The bill was unanimously rejected by a Leg- islature committee. Its sponsor. Represen- tative Harry Schendel, said he introduced it reluctantly. . . . Among St. Louis theatre men in Jefferson City on legislative and other business were Fred Wehrenberg, president, MPTO; James Arthur of Fan- chon & Marco; Joseph C. Ansell, Clarence and Francis Kaimann, Arthur Kalbfeld, Paul Krueger, Tommy James. TORONTO "The Jolson Story" continued a seventh week at both the Tivoli and Eglinton the- atres and the Famous Players' advertising says that attendance at the two theatres has reached the 250,000 mark, which would mean one-third of Toronto's population. . . . "The Egg and I" had its fifth straight week at Loew's Uptown; "California" was held for a second week at the Imperial and "Sea of Grass" stayed for a second six-days at Loew's. This left Shea's for a new picture, "It's a Wonderful Life," which started well, and a new dual bill at the Victoria and Capi- tol. The International Cinema also con- tinued with "Carmen" for a second week. The Kino, an art house, started a Soviet revival series, bringing back 12 Russian pic- tures for three-day runs in the three weeks, starting off with "Alexander Nevsky." . . . Theatres of the Dominion got little direct benefit from the Federal Government's 1947- 48 budget, the 20 per cent amusement tax remaining unchanged for another year, but the Revenue Department expects to reap $14,552,000 on theatre grosses, compared with $13,387,000 for the vear ending March 31. VANCOUVER Hymie Singer, who recently purchased the Rio theatre, Victoria, has appointed Henry Goodman, formerly with Empire- Universal Films, as manager, succeeding Tom Oniell, who resigned to return to his radio announcing at the capitol city. . . . The arbitration board sitting on the Famous Players and projectionists dispute have handed down their decision. The operators receive a 15^4 cents an hour increase and two . weeks vacation with pay after three years employment. The local asked for a 30 cents an hour increase. The two parties have 14 days to accept or reject. . . . Jack Stinson, operator of the Elite theatre at St. Paul. Alta.. will construct a new theatre there. WASHINGTON Washington theatre business was good, with "The Best Years of Our Lives" still soaring along at RKO Keith's for an eighth week and "The Locket" holding at Warner's Metropolitan for a second week. New open- ings included the dual bill, "Sea Hawk" and "Sea Wolf," at Warner's Earle; "Tempta- tion" at the Loew's Capitol.? "California" at Loew's Palace ; a reissue of "Boom Town" at Loew's Columbia. Noel Coward's "Brief Encounter" at Sidney Lust's Hippodrome is drawing the crowds, with long lines outside the theatre every night. . . . Marshall L. Faber, former motion picture producer and specialist in industrial films, has been ap- pointed as associate of Al Sherman, con- sultant on screen media and film publicist. . . . The Variety Club Mothers' Day Lunch- eon on May 5 drew capacity crowds, with Mrs. Clinton Anderson, wife of the Secre- tary of Agriculture, "Guest Mother of the Day" for the affair. Set British Release Dates Warner Brothers' release schedule for Great Britain from June through the early part of September is as follows : "That Way with Women," June 15; "Humoresque," July 7; "Stallion Road," July 28; "Royal Flush" (Two Guys from Milwaukee"), August 18, and "Nora Prentiss," September 1 or 8. MEETING, to plan Gibraltar Enterprises' participation in the Rocky Mountain area premieres of Warners' "Cheyenne". Fred Knill, seated, circuit general manager, conducted the meeting. Standing are Carrol Wright, manager. Rex theatre, Rocfcy Ford, Col.; Bob Sweeten, chief booker; Joe Wylls, manager, Loma theatre, Socorro, N. M.; Margaret Fitxsimmons, assistant booker; Robert Clark, assistant booker, and William Simon, manager, Grand theatre, Rocfcy Ford, Col. J8 MOTION PICTURE HERALD, MAY 10, 1947 ^tf> o *W* THAT *e i "m£ HOMESTRETCH'™ 7Zc6*£co&i,/ ft A glorious romance that hits all the high spots of the world ... set against the breathless excitement of the world's most famous racing classics ! CORNEL WE 'N TECHNIC0L0R with Glenn Langan • Helen Walker James Gleason • Henry Stephenson Margaret Bannerman • Ethel Griffies • Tommy Cook Directed by BRUCE HUMBERSTONE Produced by ROBERT BASSLER • Original Screen Play by Wanda Tuchc I THERE'S NO COMPANY WITH SUCH GREAT TECHNICOLOR TRIUMPHS AS BOB, SON OF BATTLE In Technicolor • FOREVER AMBER to Technicolor • MOTHER WORE TIGHTS In Technicolor I WONDER WHO'S KISSING HER NOW In Technicolor • CAPTAIN FROM CASTILE In Technicolor 20th-Fox Spent $1,000,000 for Checking in '46 Twentieth Century-Fox spent almost $1,- 000,000 during 1946 in checking percentage theatre receipts. According to the company proxy statement mailed April 30 to stock- holders in advance of the May 20 annual meeting, the company paid $886,178 to Con- fidential Reports and $109,738 to Ross Fed- eral Service. The proxy statement also informed stock- holders of the purchase in July, 1944, of 40 shares of "B" stock of National Theatres Corporation and the resale of those shares to the same company in August, 1946, by four executives of National Theatres. "These matters," according to the state- ment, "and various other matters involving remuneration of officers and directors of the corporation and its subsidiaries are the sub- ject matter of several pending legal proceed- ings brought by stockholders of the cor- poration for the benefit of the corporation." Other payments during- the year, as listed in the statement, were: Julian T. Abeles, legal fees, $25,750; American Arbitration Association, dues, $62,239; Copy- right Protection Bureau, dues and legal fees, $66,820; the law firm of Dwight, Harris, Koegel and Caskey, general counsel, $271,500; the law firm of Fordyce, White, Mayne, Williams and Hartman, legal fees, $60,000; Felix A. Jenkins, secretary, $27,100; Fred L. Metzler, assistant treasurer, $58,000; Joseph Moskow- itz, vice-president, $104,000; Motion Picture Associa- tion, dues, $325,345; George T. Priest, legal fees, $30,- 000; Touche, Niven and Co., accounting and auditing fees, $26,025; George F. Wasson, Jr., assistant secre- tary, $41,300; Alfred Wright, studio counsel, $37,799. Trie board members, all of whom, are candidates for reelection, and their remuneration for 1946, follow: L. Sherman Adams, $6,600; Robert L. Clarkson, $6,- 700; Thomas J. Connors, vice-president in charge of sales, $110,625; John R. Dillon, $11,900; Wilfred J. Eadie, comptroller and assistant treasurer, $45,325; Daniel O. Hastings, $6,100; Donald A. Henderson, treasurer, $60,500; Robert Lehman, $5,700; William C. Michel, executive vice-president, $119,075; William P. Philips, $6,900; Seton Porter, $6,200; Murray Sil- verstone, vice-president, $97,583; Spyros P. Skouras, president, $255,922, and Darryl F. Zanuck, vice-presi- dent in charge of production, $260,000. Move to Set Aside Writ In Rank Damage Suit Toronto Bureau Counsel for J. Arthur Rank, the General Cinema Finance Corporation, Eagle-Lion Films, Inc., and the J. Arthur Rank Organi- zation, have applied at Osgoode Hall here for a setting aside of the concurrent writ against them in the suit for damages filed by Empire-Universal Films and affiliated plaintiffs. The action complains of the al- leged transfer of Mr. Rank's Hollywood product to another Canadian distributing company and it asks for an injunction re- straining fulfillment of the alleged contract except to the plaintiffs. Judgment has been reserved. Wanger-Fidler Suit Settled The $1,000,000 libel suit brought by pro- ducer Walter Wanger last year against Jimmy Fidler, Hollywood radio commenta- tor, over statements in connection with "Scarlet Street" has been settled out of court, according to a stipulation filed last Thursday in Los Angeles Superior Court. FROM REAPER SEES WIDE VALUE IN ADDRESS BY QUIGLEY To the Editor of the Herald: Having read in the Motion Picture Herald of March 1 of your address "The Movies as Entertainment," I would very much like to receive a copy of same. In fact, if you could spare three or four copies, I will see that they are used to good purpose, by circulating them among business friends, and, with your permission, newspaper edi- tors of country town papers. I feel that it is only by bringing such in- formation before the public that we can develop, for the industry as a whole, the maximum goodwill. So often have we heard it said "it could only happen in Hollywood," that it is high time Mr. Citizen was informed of the problems faced by the industry on all sides . . . Production, Distribution, Exhibi- tion. After all, which is the most important leg of a three-legged stool ? — EVERARD ETHERINGTON, Theatre Cowra, Cowra, N. S. W., Australia. ["The Movies as Entertainment" was a speech delivered by Martin Quigfey of the Boston Institute for Religious and Social Studies in Boston January 14, 7947. Copies are available upon application to the editor of the HERALD.] See AFL Interpretation in Coast Fight No Answer A new interpretation of the American Federation of Labor executive council's rul- ing of August 27, 1946, granting jurisdiction over the "assemblage" of sets to the Inter- national Alliance of Theatrical Stage Em- ployes and over "construction" to the car- penters, was received in Hollywood this week. It differs from the council's previous ruling only in that it replaces the word "as- semblage" with the word "erection." The new interpretation of William Green, AF of L president, has done little to clarify the jurisdictional dispute since both unions had indicated they disagreed with the coun- cil's decision and continued to regard the ruling as inapplicable. For the same reason, producer representatives are pessimistic of an agreement from the new "clarification." Joseph Cambiano, international represen- tative of the carpenters, arrived in Holly- wood Wednesday to arrange a meeting with the producers, using the new interpretation as a basis for the talks. Allyn Butterfield Forms Own Production Company Allyn Butterfield, formerly with Pathe and Universal newsreels as a top editor, has formed his own company, Allyn Butterfield Productions, with offices in Hollywood. He will produce short subjects and features. The company's first series is "Woman Speaks," a newsreel devoted to women's ac- tivities and achievements. As the first of a series of documentaries on leading universi- ties, the company will produce "Spirit of Purdue." Paramount Buys 258,500 Shares Of Own Common During the past five months Paramount has purchased 258,500 shares of its own common stock on the open market at an ag- gregate cost of $7,222,533, Barney Balaban, president, told stockholders in his annual report this week. The average cost per share was $27.94. In explaining his company's action Mr. Balaban said the policy had been adopted "in connection with our consideration of effective and economical means of rearrang- ing our holdings to conform to the require- ments of the decree in the pending anti-trust suit and of effecting acquisitions of other interests of benefit to our operations." The report put Paramount's earnings for 1946 at $44,042,106 after deduction of all charges including provision for income taxes. The figures were the same as those release in an estimated-earnings report April 8. The total includes $4,843,000 represent- ing the company's interest as a stockholder in the combined undistributed net earnings for the year of partly-owned non-consoli- dated companies. Paramount's income in 1945 amounted to $17,952,432, including $2,527,000 of undistributed earnings of partly-owned, non-consolidated companies. Operating revenues of consolidated com- panies for 1946 totalled $194,701,099 as com- pared to $159,444,374 in 1945. Operating revenues of partly-owned non-consolidated companies for 1946 were approximately $150,000,000 of which Paramount's share was about $70,000,000. Earnings per common share in 1946 amounted to $5.92 on the 7,443,772 shares outstanding on January 4, 1947. "The company has now completed a ten- year program of debt reduction and capital simplification," Mr. Balaban said in his re- port. On January 4, 1947, neither the com- pany nor its consolidated subsidiaries had outstanding any interest bearing obligations or securities senior to the common stock, other than $2,000,000 of parent company notes due 1951, which are convertible into common stock, and $65,850 preferred stock of three Canadian subsidiaries. Paramount estimated its earnings for the first quarter ended April 5, 1947, at $9,522,000 after all charges, equal to $1.30 per share on the 7,303,972 shares outstanding April 5. The board of directors Wednesday declared the regular quarterly dividend of 50 cents per share on the common stock, payable June 27, to stockholders of record June 6. Lower Astor Price-Scale Starting Wednesday a new summer price- scale has gone into effect for Samuel Gold- wyn's "The Best Years of Our Lives," now in its 25th week at the Astor theatre in New York. Top during the week now is $1.50 and on weekends $1.80. The scale begins at 95 cents for the morning hours. MOTION PICTURE HERALD, MAY 10, 1947 4! KEEP YOUR BOX OFFICE E Y I WEEK after WEEK! FINEST THEATRES, the UNMOUNTS HOLLYWOOD • DAY & DATE 6 Otfrpasr SKY-ROCKETING REPUBLIC ■HBH I MCM STARTS 16mm LIBRARY IN EIRE by TOM SHEEHY in Dublin After much early confusion the 16mm situation in Eire is just beginning to clarify. MGM is the first major company to adopt a definite policy on the 16mm library ques- tion. They have set up a film renting establishment managed by Cedric Burling and are renting complete programs on a percentage basis to commercial exhibitors and on a per capita basis to educational establishments. Previously the only sources of 16mm features were one library run by a prominent Dublin chemist and a library run by Gaumont-British. Unlike MGM, Gaumont Britsh has not established its 16mm renting concern with its 35mm renting office. Instead, it has established the office with its G. B. Kalee equipment depot in Dublin. They rent fea- tures and shorts separately at fixed rates. The only other major company to enter the Eire market with 16mm film product is Pathe, which will distribute through an Irish firm, Substandard Equipments, Ltd. On the equipment side of 16mm, British suppliers were first in the market. From 1939 until last March, 1947, 87 per cent of the projectors sold were British, only seven per cent were American. Now Eire is get- ing direct supplies from America, for which there is a great demand, especially in edu- cational circles. There is not much scope here for 16mni entertainment mobile units since practically every town in Eire of more than 1,000 in- habitants has at least one 35mm cinema or hall used as a cinema. However, there are already signs of keen interest in the use of 16mm educational films in the grades and vocational schools and for adult education. BELGIUM by LOUIS QUIEVREUX in Brussels The World Film Festival to be held in Brussels June 1-30 will be bolstered by two other allied meetings. The Fourth Congress of the International Catholic Film Bureau will be held in Brussels from June 16 to 26 to examine, according to the organization, "sympathetic cooperation with world film unions and to bring constructive Catholic help." The International Federation of the Film Press al^o will hold its Congress in Brussels during me month of June. Additional features to be exhibited at the festival continue to be received. Argentina will show "A Sangre Fria," "Albeniz" and "Kreutzer Sonata." Switzerland will show "The Reign of Matto" and "Citizen and Peasant." Poland is offering "Harmony," two puppet films, two educational films and a documentary. Holland will show only short films. Sweden is sending "Rotagg" and Denmark will show two educational films, "Denmark Is Growing" and "The Seventh Age." Britain is sending "Odd Man Out," "Great Expectations," "A Matter of Life and Death" and "The Overlanders." V The Institut National de Cinematographic Scientifique has been formed in Brussels to produce films of "pure scientific interest" to aid scientists, industrialists and teachers. URUGUAY by PAUL BODO in Montevideo All theatres of the Compania Exhibidora Nacional S.A., the second most important circuit in Uruguay, have been transformed into newsreel theatres. These theatres in- clude the circuit's first run house, the Am- bassador, and a new theatre which will be constructed. This situation leaves Bernardo Glucksmann in practical control of all American pictures for this year since he owns the three remaining first runs here. The local representatives of all American producers, except MGM which has its own theatre in Montevideo, have signed with the Cinematografica Glucksmann and United Cinema circuits, both under the management of Mr. Glucksmann. V After 10 weeks of shooting, Cumbre Pro- ductora Cinematografica has finished its first picture, "Asi Te Deseo," in the Orion Stu- dios of Montevideo. The stars of the picture are the Argentine actors, Roberto Airaldi and Carlos Morganti. V Sonocolor, Ltd., a new company which will produce documentaries and publicity shorts, has been founded in Montevideo with offices in Calle Soriano 912. Carlos Paez Vilaro is the general manager. A new dis- tributing company, Filmos del Uruguay, re- cently was formed in this city at Calle Con- stituyente 1570. Directed by Alfonso Cao and Jose Surraco, the company will distri- bute European, Spanish, Argentine and Mexican product and will operate the El Mundo, a neighborhood theatre which will be remodeled. V Don Tomas Berreta, president of Uru- guay, attended the recent opening of the 1,600-seat Cine Astor in Pando, about 25 miles from Montevideo. MEXICO by LUIS BECERRA CELIS in Mexico City There will be no change, for the present, in the foreign exchange rate, the principal quotation of which is 4.85 pesos to the U. S. dollar, which has lasted since September, 1939. This was announced by Ramon Betata, Secretary of Finance, in a speech at the thirteenth annual convention of the Associa- tion of Bankers of Mexico held recently at Acapulco. He announced further that there will be neither new taxes nor increases in existing taxes this year. V Small-scale producers are organizing what they hope will be a company big and strong enough to meet competition from the large producers and, at the same time, be eligible for an important share of the $2,000,000 credit the Federal Government is reportd to be preparing to grant producers. y A new distribution company has been started here by Carlos A. Madrazo, ex-Con- gressman, and Adan Ramierz. They hope to be the exclusive distributors of English pictures in Mexico. GERMANY by HUBERTUS ZU LOEWENSTEIN in Berlin Production is on the increase in Germany and Austria. Studios have been rehabili- tated and new distributing and producing companies formed. A dozen features are in progress. The Neue Deutsche Filmsgesellschaft, with studios at Geiselgasteig, near Munich, has started production on the first German picture to be made in the U. S. zone. This is "Between Yesterday and Tomorrow," budgeted at 700,000 marks and with produc- tion time set at 40 days. Also at the Geiselgasteig studios, the Jew- ish Film Organization has started produc- tion of the first full-length picture in Yid- dish. It deals with the fate of the Jewish people from the bombardment of Warsaw to the present day. The German director, Herbert B. Fredersdorf, is assisted by vari- ous Jewish co-directors. A Berlin branch of the French financed and controlled Internationale Film-Alliance has been established with offices in Baden- Baden. The company intends to distribute French pictures throughout Berlin and the British-American zone. The French indus- try is very actively engaged in the German market. Throughout the French zone Amer- ican pictures have fallen behind French pro- ductions. International Film Exhibit Set for Venice, August 14 Venice will hold an International Exhibi- tion of Motion Picture Technique (from August 14 to September 10. Organized un- der the patronage of the Commune of Venice and of the scientific section of the Ministry of Public Education, the exhibition will em- brace all phases of the industry, starting with the manufacture of raw film, going through the exhibition of completed films, and including an historical survey of the industry. All nations have been invited to participate. 44 MOTION PICTURE HERALD, MAY 10, 1947 A Honey of a Picture . . . Otftce'. "Riotous comedy . . . will mean more than average at boxoff ice!" — HOLLY- WOOD REPORTER... "Audi- ence fairly screamed!" — (FILM DAILY . . . "Names to bill . . . and laughs for the {customers!"— MOTION PIC- TURE DAILY . . . "Names for Ifhe marquee ... a lot of laughs!"— MOTION PICTURE HERALD . . . "May well war- rant extra playing time!" SHOWMEN'S TRADE RE- VIEW . . . "Should please most audiences!"— EXHIBI- TOR . . . "Three well-estab- lished names for the mar- quee!"—BOX OFFICE . . . "Bright story . . . gags fly thick and fast!" — INDE- PENDENT . . . "Brightly pro- duced, directed, enacted by dass talent . . . will click with audiences!" — DAILY VARIETY. .."Crammed with amusing situations, spark- ling dialog ... will delight audiences! -FILM BULLETIN Eagle-Lion Films presents FRANCHOT TONE ANN RICHARDS TOM CONWAY Loren Ryder Make Up Mind About Television Now, Says Ryder The physical and economic aspects of theatre television and its dependence on a decisive attitude on the part of the motion picture industry were explored during a press conference held by Loren L. Ryder, president of the So- ciety of Motion Pic- ture Engineers, last Friday in New York. Mr. Ryder also dis- cussed the society's recent meeting in Chicago and detailed plans for the 62nd semi-annual conven- tion set for New York October 20-24. Asserting that the industry had been "too complacent in regard to the future of tele- vision," Mr: Ryder said it would have to de- cide now on whether it is interested or not. While hesitant to predict just when theatre television would come, he nevertheless ex- pressed the opinion that the time had come for theatre men to utilize the new large- screen medium. And he repeated his pre- diction of early this year that the industry would see large-screen theatre television demonstrations during 1947. He said he had been carrying on talks with producer and exhibitor representatives with a view to exploring their attitude towards theatre television. The society's aim is three-fold, he said. "First, we are asking theatre people whether they are interested in television at all. Second, we attempt to make available all knowledge on theatre television and, third, we wish to bring to the attention of the television people certain vital differ- ences in standard between the two indus- tries." Problem Is Economic Regarding the design of theatres to in- corporate provision for television, Mr. Ryder said exhibitors would be wise to take pre- cautions, but he did not expect any change in the physical makeup of the theatre to accommodate the new medium. The basis of the whole problem is an economic, not a scientific one, he asserted. In regard to the society's autumn conven- tion, Mr. Ryder said its proposed theatre engineering exhibit would serve to give ex- hibitors an idea of what to expect in the line of equipment six months or a year following the meeting. The New York convention also will include theatre managers, engineers, chief projectionists and major company as well as exhibitor representatives, he stated, adding that in planning for the convention emphasis also would be laid on other phases of motion pictures, television and the trans- mission of picture action by infra-red light. RKO Arranges for New $10,000,000 Credit Arrangements for a new unsecured re- volving credit of $10,000,000 were completed this week, it was announced Tuesday by N. Peter Rathvon, president of RKO Radio Pictures, Inc., at the company's office in New York. The credit, which is predicated on a mini- mum working capital of $20,000,000, will be participated in by the Bankers Trust Com- pany of New York, which will manage the fund, and the First National Bank of Bos- ton and the Security-First National of Los Angeles. This new financing will auto- matically cancel an existing credit agreement with Bankers Trust for $5,000,000 not due to expire until December 22, 1948. The new revolving credit provides for a scaling down of the fund five per cent per annum, begin- ning the second year. Negotiations were conducted by William H. Clark, treasurer, and Gordon E. Youngman, general counsel of the company. The new financing,, the announcement said, permits the picture company to main- tain a suitable inventory of produced but unreleased features which the management considers necessary for orderly marketing, careful exploitation and maximum results from distribution. RCA First Quarter Net Profit at $4,680,065 Radio Corporation of America made a net profit of $4,680,065, after taxes, for the first quarter of 1947, General David Sarnoff, RCA president, announced Tuesday at the annual meeting of stockholders in New York City. The 1947 quarter profits represent an increase of $1,519,841, or 48 per cent, over the same period in 1946. Earnings per common share for the 1947 quarter amounted to 28 cents, as compared with 17 cents per common share for the first quar- ter of 1946. Consolidated gross income for RCA during the quarter amounted to $76,- 560,096, compared with $48,972,924 for the same period last year. 20 Per Cent Theatre Tax Is Retained by Canada No change will be made in Canada's fed- eral amusement tax of 20 per cent on theatre grosses this year, according to the Cana- dian Government's budget tabled in the House of Commons at Ottawa April 30 by Finance Minister D. C. Abbott. The budget also retains the war luxury taxation on can- dies and soft drinks and there is no change in the excise tariffs on imports. The gov- ernment reported that $13,387,000 was col- lected in amusement taxes during the year ended March 31. Estimated revenue from amusement taxes for the next 12 months is $14,552,000. Drive-ins, Studio Sets Exempt From Building Order Drive-in theatres and studio sets are among the many commercial construction projects benefiting by a relaxation an- nounced in a Government construction limi- tation order last Thursday in Washington. Government authorization no longer will be required, the Office of the Housing Ex- pediter said, for laying concrete surfaces or bases for drive-in theatres. The statement explained that is because of increased sup- plies of cement, concrete and concrete blocks. At the same time the agency announced that single motion picture sets, 10,000 square feet or smaller, may now cost up to $15,000 without Government approval required. Prior to the order this set size was exempt only if it cost less than $1,000. Officials in Washington also indicated that district offices were instructed to relax their interpretation of "hardship cases" in exam- ining construction applications made -on this basis. At the same time the House passed the bill extending rent controls but ending all curbs on commercial construction. However, per- mits could still be required for amusement construction if local agencies certify a short- age of essential housing materials. Prior to the passage of the House bill and before the relaxation of the building curbs, six applications to construct new theatres were approved by the Government. The largest project is in Miami, Fla., where Charles Abel, agent for Ammar Brothers, received permission to spend $53,000 for a foundation and the erection of a framework for a new theatre. Other approvals were given to Carl E. Anderson at Kalispell, Mont; William C. Buck, Rising Sun, Md.; R. V. Keeney, Ur- bandale, la.; R. C. Cobb, Jr., Fayette, Ala., and D. C. Foxley, Pilot Rock, Ore. Construction has been started on a drive- in theatre at Kennewick, Wash., by the Mid- state Amusement Company. When complet- ed the theatre will have a capacity of 800 cars. Other building projects have been an- nounced by Independent Theatres of Chat- tanooga, Tenn., which will build a 700-seat theatre in Rossville; John Lakeman, who will erect a $120,000 theatre in Haley ville, Ala. ; Martin Theatres, another theatre near De-Funiak Springs, Fla., and E. N. Claugh- ton of Miami, who is preparing to start a new 1,100-seat theatre to be located at Coral Gables, Fla. Code Hearing June 6 The first date to be set for public hear- ings on the proposed revision of the New York State building code is June 6 at the Empire State Building, New York City. "The Ghost" to Music Hall Radio City Music Hall, New York, has booked Twentieth Century-Fox's "The Ghost and Mrs. Muir," starring Gene Tier- ney, Rex Harrison and George Sanders. The picture will ' follow "Great Expecta- tions" which will follow the current "The Egg and I." 46 MOTION PICTURE HERALD, MAY 10, 1947 IWBASSADOR HO«l HEART OF mm Busmiss e»«T£ST EVENT OF THE MOTION PICTURE YEAR! "OS!; TENT 25, LOS '/what the picture did for . . . the original exhibitors' reports department, established October 14, 1916. In it theatremen serve one another with information about the box office performance of product — providing a service of the exhibitor for the exhibitor. ADDRESS REPORTS: What the Picture Did for Me, Motion Picture Herald, Rockefeller Center, New York 20. Columbia DANGEROUS BUSINESS: Forrest Tucker, Lynn Merrick — Good program picture — S. T. Jackson, Jack- son Theatre, Flomaton, Ala. GALLANT JOURNEY: Glenn Ford, Janet Blair— Rated high, but grossed low. These biographical sketches are not entertainment and this early history of aviation is no exception. We took a licking on it. Played Sunday, Monday, Feb. 23, 24. — N. W. Huston. Maywood Theatre, Galena, Kan. GALLOPING THUNDER: Charles Starrett, Smiley Burnette — Another of the Durango series that pleased the weekend patrons. Played Friday, Saturday, April 18, 19. — James C. Balkcom, Gray Theatre, Gray, Ga. JOHNNY O'CLOCK: Dick Powell, Evelyn Keyes— One of the best mystery thrillers of the season. By an unusual simplicity and directness in its dialogue and situation "Johnny O'clock" manages to be uncon- ventional and interesting throughout. Lee Cobb gives Powell a battle for top honors. Gomez and Ellen Drew contribute first class supporting performances. Busi- ness was good and the audience was generally well pleased. Played Sunday -Tuesday, April 13-15. — John R. Cooney, Waldo Theatre, Waldoboro, Me. Small town patronage. SING WHILE YOU DANCE: Ellen Drew, Robert Stanton— That is the type picture they saddle small towns with, and even the farmers won't stand for such corny acting. They would rather stay at home and listen to the bullfrogs and crickets. — E. J. Bunnell, Crist Theatre, Loveland, O. TALK ABOUT A LADY: Jinx Falkenburg, Joe Besser — Fair musical. Played Wednesday, Thursday, April 2, 3— W. J. Whitmore, Star Theatre. Stanley. N. D. WALLS CAME TUMBLING DOWN, THE: Lee Bowman, Marguerite Chapman — By cutting to 60 min- utes this might be good for second spot on a double bill. We used on top half on account of running time. No draw. Played Friday, Saturday, April 18, 19 — A. C. Edwards, Winema Theatre, Scotia, Cal. WALLS CAME TUMBLING DOWN, THE: Lee Bowman, Marguerite Chapman — Very well done in line of mysteries that drew well. Played Wednesday, Thursday. April 9, 10.— W. J. Whitmore. Star Thea- tre, Stanley, N. D. Metro-Goldwyn-Mayer ABBOTT AND COSTELLO IN HOLLYWOOD: Bud Abbott, Lou Costello — Good comedy that drew kids and adults. Played Friday, Saturday, April 11, 12.— W. J. Whitmore, Star Theatre. Stanley, N. D. ANCHORS AWEIGH: Gene Kelly, Frank Sinatra- Music and color good — Iturbi excellent. Played Sun- day-Tuesday, April 13-15.— W. J. Whitmore, Star Theatre, Stanley, N. D. BOYS' BRANCH: James Craig. Butch Jenkins— This is very good for any small town. Used here on mid- week to good business. Played Wednesday, Thursday. April 16, 17.— A. C. Edwards. Winema Theatre. Scotia. Cal. HOLIDAY IN MEXICO: Walter Pidgeon. Fiona Massey — Everybody seemed to think this is a grand show. Music was splendid and showed off our post- war sound to perfection. This must be what the in- dustry calls a prestige show. Flayed Sunday. Monday. April 13, 14.— Rowe'll Bros. Idle Hour Theatre. Hard- wick, Vt. Small town patronage. HOLIDAY IN MEXICO1: Walter Pidgeon, Ilona Massey — This was an expensive, well produced spec- tacle that unfortunately did no business here. The title was partially responsible, as our customers are not interested in Latin or South American entertain- ment. Played Sunday, Monday. April 13. 14.— A. C. Edwards. Winema Theatre, • Scotia, Cal. LOVE LAUGHS AT ANDY HARDY: Mickey Rooney, Louis Stone— Another picture that went oyer good. Lots of laughs and pleased everyone, from kids >n up. Mickey Roonev is as good as usual. Business ex- cellent. Played Sunday. Monday, Anril 13, 14.— Wallace M. Smith, Palace Theatre, Cisco, Tex. LOVE LAUGHS AT ANDY HARDY: Mickey Rooney, Bonita Granville -The judges, naturally the audience, rendered a split decision on this one. But they all agreed that Sara Hayden ran off with the picture. I just don't know if these Hardy series are going to go in the future as they did in the past. This did but average business. And that will be the $64 question if more are made. — A. E. Hancock, Co- lumbia Theatre, Columbia City, Ind. LOVE LAUGHS AT ANDY HARDY: Mickey Rooney, Bonita Granville — If it's comedy you want, just book this. This new Hardy picture will draw both classes and will please 100 per cent. Glad to see Mickey back! Played Wednesday, Thursday, April 16, 17.— James C. Balkcom, Gray Theatre, Gray, Ga. NORA PRENTISS: Ann Sheridan, Kent Smith— Not a boring picture but drawn out. The kind to make a person stop and think. They all seemed to like it. Played Monday, Tuesday, April 21, 22.— Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. SECRET HEART: Claudette Colbert, Walter Pid- geon— Rain and an American Legion dance hurt us on this outstanding attraction. I received more praise on this feature than any I have played this year. Played Monday, Tuesday, April 14, 15.— James Balk- com, Gray Theatre, Gray, Ga. TILL THE CLOUDS ROLL BY: Robert Walker. Judy Garland — It is a magnificent production and re- ceived good reaction from most of the audience, but they also, as well as we, thought it was over-long in some of the sequences of his life story. That, too, was the criticism on the Gershwin picture. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. TWO SMART PEOPLE: John Hodiak, Lucille Ball — A good little picture; in fact, far superior to many of MGM's higher allocated pictures in current release. It has a new story angle and something "different" is what we need. Played Tuesday, Wednesday, April 22, 23.— Ted Keelen, Royal Theatre, Sheffield, 111. TWO SMART PEOPLE: John Hodiak, Lucille Ball — Only a fair box office; very few comments. Played midweek or probably would have done better. Played Tuesday, Wednesday, April 8, 9. — Wallace M. Smith, Palace Theatre, Cisco, Tex. VALLEY OF DECISION: Greer Garson, Gregory Peck — Held audience attention despite length. Played Sunday-Tuesday, March 16-18. — W. J. Whitmore, Star Theatre. Stanley, N. D. Monogram ALASKA: Kent Taylor, Margaret Lindsay — Enter- taining, despite fact the print was poor. Played Fri- day, Saturday, March 21, 22.— W. J. Whitmore, Star Theatre, Stanley, N. T). DECOY: Jean Gillie, Edward Norris — Very good act- ing on the part of Miss Gillie. "Decoy" was played on a Sunday date only, and it got by O.K., as it was interesting throughout. Played Sunday, April 20. — James Balkcom, Gray Theatre, Gray, Ga. GAY CAVALIER, THE: Gilbert Roland, Martin Garralaga — Pretty fair. My people don't like these Cisco Kid Westerns. — S. T. Jackson, Jackson Theatre. Flomtaon, Ala. SIX GUN SERENADE: Jimmy Wakely, Kay Mor- ley — Just another Western with singing, snooting, etc. That should please action and rural fans. Believe my crowd is beginning to like Wakely better. Played Thursday-Saturday, April 17-19.— Terry Axley, New Theatre, England, Arkansas. STRANGE VOYAGE: Eddie Albert, Forrest Taylor —This little picture was better than I had expected it to be. Pleased on a Saturday double feature. — S. T. Jackson, Jackson, Flomaton, Ala. VACATION DAYS: Freddie Stewart, June Preisser -This is the best teen-age to date. Spade Coley's band is a drawing card here. Pleased both young and old. Played Monday. Tuesday. — L. Brazil, Jr.. New Theatre. Bearden, Ark. Paramount BLUE SKIES: Bing Crosby, Fred Astaire— Not up to the Bing Crosby specials. Bing is definitely not a lover. He must stick to the more serious roles with that voice. He must not be cheapened. Played Sun- day, Monday, March 2, 3.— E. J. Bunnell, Crist Thea- tre, Loveland, Ohio. BLUE SKIES: Bing Crosby, Fred Astaire— Good musical in beautiful Technicolor. However, failed to do at box office what I expected of it. Played Sun- day, Monday, April 13, 14. — Terry Axley, New Thea- tre, England, Arkansas. CROSS MY HEART: Sonny Tufts, Betty Hutton— Such screeching and cackling, most people left with a case of nervous jitters. Betty Hutton better stay at home and train her voice and nerves. Played Fri- day, Saturday, March 4, 5.— E. J. Bunnell, Crist Thea- tre, Loveland, Ohio. EASY COME, EASY GO: Barry Fitzgerald, Diana Lynn — Box office good because of star attraction. Story poor, but amusing. Few comments, and too- much like the usual run of the mill. Played Sunday, Monday, April 6, 7. — Wallace M. Smith, Palace Thea- tre, Cisco, Tex. EASY COME, EASY GO: Sonny Tufts, Diana Lynn —Exhibitors beware! This is the "Turk of Turks."- I'll be months overcoming the damage I did by playing this one. There is just no excuse for it. The only good to come from my experience with this one is that it has served to wake me up on my buying and book- ing. Played Sunday, Monday, April 27, 28.— Ted Keelen, Royal Theatre, Sheffield, 111. MY FAVORITE BRUNETTE: Bob Hope, Dorothy Lamour — A very good picture. Pleasing to the whole family. Bob Hope is always a good drawing card here and was as funny as ever. Business good. Played Thursday, Friday, April 10, 11— Wallace M. Smith, Palace Theatre, Cisco, Texas. RAINBOW ISLAND: Dorothy Lamour, Eddie Bracken — Very funny, and attendance was average. Why don't they reissue more of the better pictures in- stead of the just average type. Played Tuesday, Wednesday, April 1, 2. — Ralph Raspa, State Theatre. Rivesville, W. Va. STRANGE LOVE OF MARTHA I VERS: Barbara Stanwyck, Van Heflin — Should be for adults, but- pleased all except the juveniles. Played Sundav-Tues- day, March 23-25.— W. T. Whitmore. Star Theatre. Stanley. N. D. PRC TERRORS ON HORSEBACK: Buster Crabbe. AT "Fuzzy" St. John — PRC is now selling some stream- lined Western reissues with Crabbe. Even Westerns are getting too high. Fair Western. — S. T. Jackson. Jackson Theatre, Flomaton, Ala. TRAIL DUST: William Boyd— Good old William Boyd. They came out to see him. Played Fridav. Saturday. April 18. 19.— Harland Rankin. Plaza Thea- tre, Tilbury, Ont., Can. Republic GUY COULD CHANGE, A: Allan Lane, Jane Fra zee — A good show with plenty of appeal. Played' Wednesday. Thursday, March 26, 27.— W. J. Whit- more, Star Theatre, Stanley, N. D. I'VE ALWAYS LOVED YOU: Maria Ouspenskaya, Philip Dorn — This is a beautiful picture in Technicolor with a good love story. Comments were good. Played Saturday, Sunday. — L. Brazil, Jr., New Theatre, Bear- den. Ark. MURDER IN THE MUSIC HALL: Vera Hruba Ralston. William Marshall — Some good skating. In fact, show appealed to all. Played Friday, Saturday. (Continued on opposite page) 46 MOTION PICTURE HERALD, MAY 10, 1947 (Continued from preceding page) April 4, 5.— W. J. Whitmore, Star Theatre, Stanley, N. D. RENDEZVOUS WITH ANNIE: Eddie Albert, Faye Marlowe — Very good picture. Business not too good. Guess it needed better known stars, but the cast was perfect. Don't be afraid of this one. They will like it. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. SUNSET IN EL DORADO: Roy Rogers, Dale Evans — A good show for this part of the country. Not up to Rogers' caliber. Played Friday, Saturday, March 28, 29.— W. J. Whitmore, Star Theatre, Stanley, N. D. RKO Radio BAMBOO BLONDE: Frances Langford, Russell Wade — Nice show for the weekend. Had no draw, but may prove better in other situations. Played Friday, Saturday, April 4, S. — Ralph Raspa, State Theatre, Rivesville, W. Va. BELLS OF ST. MARY'S, THE: Ingrid Bergman, Bing Crosby — We played this late and should have skipped it entirely, for it failed to pay expenses. Flayed Sunday, Monday, April 13, 14.— N. W. Huston, Maywood Theatre, Galena, Kan. IT'S A WONDERFUL LIFE: Jimmy Stewart, Donna Reed — A picture for everyone to see. Typical life of John Doe. Very fine story and acting, excellent for all trade. Rates 4.0 in our books. Played for Naval personnel. Played Thursday, Friday, March 13, 14— Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. LADY LUCK: Robert Young, Barbara Hale— Very good, and my crowd enjoyed same — what crowd I had. Barbara Hale received very favorable comments, and, of course, Robert Young and Frank Morgan are old time favorites. Played Sunday, Monday, April 20, 21.— Terry Axley, New Theatre, England, Ark. MAKE MINE MUSIC: Disney Cartoon Feature— We have yet to get business from Disney; even "Snow White" didn't appeal. Our people, I guess, are funny. I don't blame them with this one. Played Friday, Saturday, April 25, 26. — Harland Rankin, Plaza Theatre, Tilbury, Ont. NOCTURNE: George Raft, Lynn Bari— This is a good detective story which pleased average business. It is better than Mr. Ace." Played Sunday, Mon- day, April 13, r4. — E. M. Freiburger, Paramount Thea- tre, Dewey, Okla. SONG OF THE SOUTH: Disney Feature Cartoon — A very fine picture especially suited for small towns. Played Sunday, Monday, Feb. 16, 17.— E. J. Bunnell, Crist Theatre, Loveland, O. STRANGER, THE: Edward G. Robinson, Loretta Young — Robinson not a big draw with us. Picture didn't draw. Played Wednesday, Thursday, April 16, 17.— Harland Rankin, Plaza Theatre, Tilbury, Ont., Can. VACATION IN RENO: Jack Haley, Ann Jeffreys— O.K. for double feature, and my crowd seemed to enjoy slapstick comedy. Played Thursday-Saturdav, April 17-19.— Terry Axley. New Theatre. England, Ark. Twentieth Century-Fox BOOMERANG: Dana Andrews, Jane Wyatt— Some- thing different in murder mysteries. Held them in suspense all through picture. One of the best we've shown this year. Played Thursday, Friday, April 10, 11.— Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. BRASHER DOUBLOON, THE: George Montgom- ery, Nancy Guild — Very good picture, and acting su- perb; but I made the mistake of playing it on Sun- day and Monday and Tuesday because of the short- age of something else to play at this particular time. It is definitely a Friday and Saturday picture and it would please the crowd cm a weekend. Plaved April 6-8.— Ken Gorham, Town Hall Theatre, Middle - bury, Vt. CENTENNIAL SUMMER: Jeanne Craine, Cornel Wilde — Musical score and color good; drew fairly well. Played Sunday-Tuesday, April 6-8. — W. J. Whitmore, Star Theatre, Stanley, N. D. CENTENNIAL SUMMER: Jeanne Craine, Cornel Wilde — A lovely picture worth playing. Our roads were bad so we didn't do the business we should have. Played Monday, Tuesday, April 14, 15. — Harland Ran- kin, Plaza Theatre, Tilbury, Out., Can. CLAUDIA AND DAVID: Dorothy McGuire, Robert Young — This didn't take — a classic, which failed to bring them in. Played Wednesday, Thursday, April 23, 24.— Harland Rankin, Plaza Theatre, Tilbury, Ont. Can. CLUNY BROWN: Charles Boyer, Jennifer Jones- Jones holds show together. Boyer fails at B.O. here. Played Wednesday, Thursday. April 16, 17.— W. J. Whitmore, Star Theatre, Stanley, N. D. DRAGONWYCK: Gene Tierney, Vincent Price— Socko entertainment. This nleased a big audience and there were only a few disappointments. A good MOTION PICTURE HERALD, MAY 10, 1947 PUBLIC SERVICE A. H. Kaufman, of the Terre Haute, Ind., Theatres Association, and one of the most consistent contributors to the What the Picture Did For Me department, was instrumental in im- munizing Terre Haute residents against diphtheria. He suggested to Dr. Paul Bronson, head of the city's Board of Health, that the Board have trailers made detailing the wisdom of being vaccinated. Five were made at his suggestion. The city's 15 theatres played the trailers for one week, and the cam- paign was completed in a three- week period. For this public service, Mr. Kaufman was commended by the Board of Health. story, good acting and superbly produced. Give us more of these and we will be happy. Played Friday, April 11. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. JESSE JAMES: Tyrone Power, Henry Fonda— Our biggest Monday crowd of the year. Many remembered it when the hit was first released, but they came again. 20th -Fox sold this right and we were able to make a profit. It was good to see both these stars again. It will be a pleasure to play their new features. Thev are popular here. Played Monday, April 14. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. MARGIE: Jeanne Grain, Glenn Langan — A wonder- ful picture with a swell cast. The high school youth all enjoyed the picture as well as the older folks. The weather was not perfect, but the box office was still above average. Played Sunday-Tuesday, April 20-22. — Orr, Rodman and Bailey, Rex Theatre, Henning, Minn. SOMEWHERE IN THE NIGHT: John Hodiak, Nancy Guild — Very well done. Held audience attention throughout. Played Friday, Saturday, April 18, 19. — W. J. Whitmore, Star Theatre, Stanley, N. D. STRANGE JOURNEY: Paul Kelly^ Osa Massen— This is a fair show considering its length, star power and small budget. It will not stand alone. If you play double features you will probably play it at a loss just as I did. Played Tuesday, April 15.— E. M. Frei- burger, Paramount Theatre, Dewey, Okla. 13 RUE MADELEINE: James Cagney, Annabella— A fine show and a different roll for James Cagney. One which all will like. Business better than average. Played for Naval personnel. Played Monday, Tuesday, April 7, 8.— Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. 13 RUE MADELEINE: James Cagney, Annabella- Excellent in every detail as far as acting is concerned. A little late on the interest angle, and not good at the cash drawer. — E. J. Bunnell, Crist Theatre, Loveland, Ohio. WAKE UP AND DREAM: John Payne, June Haver — This is a nice little family picture in Technicolor which will do average business and please. It is no super duper, but it is worth playing. Played Wednes- day, Thursday, April 16, 17. — E. M. Freiburger, Para- mount Theatre, Dewey, Okla. United Artists MR. ACE.: George Raft, Sylvia Sidney— The title doesn't mean a thing, but luckily we double-billed this with a Western, so we got by fairly well. But what a relief it would be if George Raft would just get his clothes mussed up once. Played Friday, Saturday, March 21, 22.— N. W. Huston, Maywood Theatre, Ga- lena, Kan. SCARF ACE: Paul Muni, Ann Dvorak — If your patrons like gangster pictures, you'll make no mistake bringing back this great gangster picture. It will still do more business than lots of the "supposed-to-be" good features. Costumes of women in "Scarface," very much "aged," but there is so much action in it, that you soon lose sight of the gal's dresses. Played Sun- day, Monday, April 20, 21— Abe H. Kaufman, Foun- tain Theatre, Terre Haute, Ind. WHISTLE STOP: George Raft, Ava Gardner— Good action picture, that did fair on Sunday, but dropped off Monday. George Raft used to be O. K. with us in any picture, but he's no drawing card today. Those who came liked the picture. Played Sunday, Monday, April 13, 14.— Abe H. Kaufman, Fountain Theatre, Terre Haute, Ind. Universal BLOND ALIBI: Tom Neal, Martha O'Driscoll— Nice little program picture, with no drawing power however, and business was way off. Even a good short subject show with it didn't help. Played Thursday, Friday, April 17, 18.— Abe H. Kaufman, Fountain Theatre, Terre Haute, Ind. CUBAN PETE: Desi Arnaz, Ethel Smith— This was quite a surprise as it pleased my patrons. It played on a double-bill program. Played Friday, Saturday, April 18, 19. — James Balckom, Gray Theatre, Gray, Ga. DARK MIRROR: Oliva de Havilland, Lew Ayers— Excellent picture. Very unusual story. It is mag- nificently acted by Miss de Havilland and Lew Ayers (Continued on following page) (Continued from preceding page) and the supporting cast. My patrons had very fine things to say about it and the proof was in the big turnout. Business excellent. Played Sunday-Tuesday, April 20-22.— Ken Gorham, Town Hall Theatre, Mid- dlebury, Vt. GUNMAN'S CODE: Kirby Grant, Fuzzy Knight- Used on second half of double bill. Very good for Western fans and kids. Played Friday, Saturday, April 18, 19. — A. C. Edwards, Winema Theatre, Scotia, Calif. KILLERS, THE: Burt Lancaster, Ava Gardner— This is a good show, but a little heavy for some towns. Played Friday, Saturday, April 25, 26. — Orr, Rodman and Bailey, Rex Theatre, Henning, Minn. MAGNIFICENT DOLL: Ginger Rogers, Burgess Meredith — Acting was excellent and picture appealed very much to those who came. It is possibly a little high class for the multitudes but it was appreciated by the college students especially. Crowds were not too large; perhaps because it was played so late. Played Sunday-Tuesday, April 13-15. — Ken Gorham. Town Hall Theatre, Middlebury, Vt. SONG OF SCHEHERAZADE : Brian Donlevy, Yvonne de Carlo — Very colorful and very fine music. Brought full house both days played. Don't fail to book this one. Played Thursday, Friday, April 17, 18. —Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. Warner Bros. KINGS ROW: Ann Sheridan, Robert Cummings— Liked by all except the children. Plenty of stars in this show to get you the money. Played Tuesday, Wednesday. April 8, 9.— Ralph Raspa, State Theatre, Rivesville, W. Va. OF HUMAN BONDAGE: Paul Henreid, Eleanor Parker — Drew well and seemed to please. Played Wednesday, Thursday, March 19, 20.— W. J. Whitmore, Star Theatre, Stanley, N. D. MAN I LOVE THE: Ida Lupino, Robert Alda— Just average with very little drawing power. Played Sun- day, Monday, March 30, 31.— Ralph Raspa, State Thea- tre, Rivesville, W. Va. NEVER SAY GOODBYE: Errol Flynn, Eleanor Parker — Very pleasing comedy. Played to an above - average midweek attendance. Good wholesome comedy like this seems to have a special appeal in this town right now. Played Wednesday, Thursday, April 2, 3. — Rowell Bros. Idle Hour Theatre, Hardwick, Vt. Small town patronage. NEVER SAY GOODBYE: Errol Flynn, Eleanor Parker — This picture pleased everyone, but it failed to do business. Flynn is a good draw as long as he is in an action picture. S. Z. Sakall is a swell comedy star. Played Sunday, Monday, April 6, 7. — Ralph Raspa, State Theatre, Rivesville, W. Va. NOBODY LIVES FOREVER: John Garfield, Ger- aldine Fitzgerald — The year which produced probably the best picture ever to come out of Hollywood, also turned out some of the worst films ever to be foisted on the exhibitor in the name of top productions sold at top prices. "Nobody Lives Forever" is my private Academy Award nominee for the worst picture of the year. Although when I get around to awarding the Oscars there will be about 25 others well up in the running. There is nothing good about it. The fact is that I waited expectantly for Garfield to say "Nobody Lives Forever." He did. Qur attendance record only confirmed a growing conviction that you can't fool any of the people any of the time any more. Played Thurs- day, Friday, April 17, 18.— John R. Cooney, Waldo Theatre, Waldoboro, Maine. Small town patronage. NOBODY LIVES FOREVER: John Garfield, Ger- aldine Fitzgerald — First alight did fair, but that was all. They spread the news, and we suffered. Played Monday, Tuesday, April 21, 22.— Harland Rankin, Plaza Theatre, Tilbury, Ontario. NOBODY LIVES FOREVER: John Garfield, Ger- aldine Fitzgerald — Good show. Audience reaction was very favorable. Played Wednesday, Thursday, April 16, 17.— Rowell Bros., Idle Hour Theatre, Hardwick, Vt. Small town patronage. NORA PRENTISS: Ann Sheridan, Kent Smith— This is a good show. Seemed to please all who saw it. Has rather a strange plot, and is different from the usual run of mysteries. Has both star power and length. Business good. Played Tuesday, Wednesday, April 15, 16. — Wallace M. Smith, Palace Theatre, Cisco, Texas. ONE MORE TOMORROW: Ann Sheridan, Dennis Morgan — From the high-powered cast in this feature something is a little better than expected. Some of the comedy was good. For those situations which like lightweight films this is it.: Played Monday, April 7. — Ferd J. Hutchings, Community Theatre, Leader, Sask., Can. STOLEN LIFE, A: Bette Davis, Glenn Ford — A very sad fizzle. Flayed on our best time. My customers just won't shell out to hear Bette Davis moan in these sad stories. Just two days stolen out of our life. Played Sunday, Monday, Feb. 9, 10.— N. W. Huston, Maywood Theatre, Galena. Kan. STOLEN LIFE, A: Bette Davis, Glenn Ford— Davis double role had appeal. In all, show was well done. Played Sunday -Tuesday, March 30- April 1. — W. J. Whitmore, Star Theatre, Stanley, N. D. THE VERDICT: Sydney Greenstreet, Peter Lorre— This took the count of ten from the audience, and so did the box office. We have always been counted out here as the "hot bed" of Isolationists by the East, and maybe we are, but one thing I know and that is that we cannot sell, with any success, a British locale pic- ture of any sort. It is so, and has been so over the years. Now I expect to have some gripes from our British cousins. But our people are individualists, first, last and all the time. They know that by their efforts (these seven midwest states) they have fed the world, and are proud of it, and you can't force anything they don't want down their throats. — A. E. Hancock, Columbia Theatre, Columbia City, Ind. VERDICT, THE: Sydney Greenstreet, Peter Lorre— Rather tiresome and slow moving. Not the type for a Saturday program and the kids wiggled and squirmed until the Western came on. Skip "The Verdict," if they will let you. Played Friday, Saturday, April 11, 12.— N. W. Huston, Maywood Theatre, Galena, Kan. WILD BILL HICKOK RIDES AGAIN: Bruce Cabot, Constance Bennett — This is a reissue, but it is a swell Western and will please above average busi- ness. Play it as it is better than most of the shoddy product we have been forced to play during war times. It has everything. Length, star power, good direction and good story with plenty of action. Played Friday, Saturday, April 18, 19. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Short Features Metro-Goldwyn-Mayer PLAYING BY EAR: Fete Smith Specialties— Good sports reel. Enjoyed by all. — Wallace M. Smith, Palace Theatre, Cisco, Texas. SURE CURES: Pete Smith Specialties— Very amus- ing. Our patrons seemed to get lots of fun out of it.— Rowell Bros., Idle Hour Theatre, Hardwick, Vt. Paramount THE FISTIC MYSTIC: Popeye the Sailor— This is a good color cartoon with Popeye in the usual jam from which he extricates himself by turning to the trusty can of spinach. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. GOLDEN SLIPPERS: Musical Parades— Something different and our audience liked it very much. How about more of this type? — Wallace M. Smith, Falace Theatre, Cisco, Texas. RKO Radio DOUBLE DRIBBLE: Walt Disney Cartoon— A very fine Disney comedy; both young and old will go for it. Don L. Smith, U. S. Naval Air Station. Welfare The- atre, Ottumwa, Iowa. FLICKER FLASHBACK: — My patrons are tiring of these "oldies." — Terry Axley, New Theatre, England, Arkansas. FLICKER FLASHBACK: — I think RKO should put more time and money on Disney shorts. — Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. IN DUTCH: Walt Disney Cartoons— Good cartoon.— S. T. Jackson, Jackson Theatre, Flomatoh, Ala. MELODY TIME: Musical Featurettes— Music of the old Glenn Miller orchestra. Will go with any feature. —Don L. Smith, U. S. Naval Air Station, Welfare Theatre, Ottumwa, Iowa. WALL ST. BLUES: Edgar Kennedy Comedy— This is the usual good Ed Kennedy comedy. — Abe H. Kauf- man, Fountain Theatre, Terre Haute, Ind. Twentieth Century- Fox MIGHTY MOUSE AND THE HEP CAT: Terry- toons — A good color cartoon which will please. — E. M. Freiburger, Paramount Theatre, Dewey, Okla. Warner- Vitaphone AMERICAN SPORTS ALBUM: Sports Parade- Just a rehash of what has been shown many times be- fore and it is perhaps more interesting. Just a filler. Nothing to rave about. — Fred J. Hutchings, Commun- ity Theatre, Leader, Sask., Can. GOOFY GOOFERS: Merrie Melodies Cartoon— Pleas- ing color cartoon introducing new characters. Liked by all.— Wallace M. Smith, Palace Theatre, Cisco, Texas. RANCH IN WHITE: Sports Parade— This short had real appeal in this locality. Wouldn't be surprised if some of our patrons came especially to see it. We have had some fine shorts from Warners and this is one of their best.— Rowell Bros., Idle Hour Theatre, Hardwick, Vt. KING OF THE EVERGLADES: Sports Parade- Good. Worth playing.— Harland Rankin, Plaza Thea- tre, Tilbury, Ont., Can. RHAPSODY RABBIT: "Bugs Bunny" Specials— This is the best Warner cartoon we have had in a long time and it is excellent by any standards. — John R. Cooney, Waldo Theatre, Waldoboro, Maine. RHAPSODY RABBIT: "Bugs Bunny" Specials- Bugs is a concert pianist in this one and brother, he plays the classics like they have never been played before. There are a few bars of boogie-woogie to keep things jumping. — Bob Fulkerson, Village Theatre, Sun- flower, Kan. ROUGHLY SQUEAKING: Merrie Melodies— Car toons — A good cartoon. It has its quota of laughs and is well worth playing. — Fred J. Hutchings, Community j Theatre, Leader, Sask., Can. REMEMBER WHEN : Featurettes — This two-reel j film deals with the gay nineties and is worthwhile en- tertainment.— E. M. Freiburger, Paramount Theatre, Dewey, Okla. SOUTH OF MONTEREY: Featurettes— An infor- mative feature that proved fairly entertaining. A lot of territory was covered and no point was allowed to drag. Not as good as some, but it is still worth play- [ ing time. — Fred J. Hutchings, Community Theatre, Leader, Sask., Can. UNDER-SEA SPEAR FISHING: Sports Parade- I Another outstanding short subject. Very interesting as well as beautiful. — Rowell Bros., Idle Hour Theatre, j Hardwick, Vt. Serial Republic KING OF THE FOREST RANGERS: 12 Episodes- Fair serial. Most chapters of this serial should be sold as one-reel shorts. They are so short. — S. T. Jackson, Jackson Theatre, Flomaton, Ala. PRC Reissues Six Western Films Under New Titles Producers Releasing Corporation is reis- suing "streamlined" versions of six old Western features under new titles with the running time of each cut to about 40 minutes. The pictures and their new titles are : "Bad Men of Thundergap" which has been changed to "Thundergap Outlaws"; "West- ern Cyclone" now "Frontier Fighters"; "Mysterious Rider" now "Panhandle Trail" ; "West of Texas" now "Shootin' Irons"; "Fugitive of the Plains" now "Raiders of Red Rock," and "The Renegade" which has been changed to "Code of the Plains." The pictures were reissued April 26. Seven Managing Warner Drive in Albany Zone Seven "generals" have been appointed to supervise the 13-week C. J. Latta Show Business Drive in the Warner Brothers The- j atres Albany zone which started March 30 and continues through June 28. They in- clude Joe Weinstein, western upstate booker ; Ralph E. Crabill, western district manager ; James P. Faughnan, contact manager ; Woodrow Campbell, assistant booker ; Jerry Atkin, assistant advertising manager; Max Friedman, booker and buyer, and Charles A. Smakwitz, assistant zone manager. B'nai B'rith Elects Two Maurice A. Bergman, eastern advertising and publicity director of Universal Pictures, and Robert K. Shapiro, manager of the New York Paramount theatre, have been elected vice-presidents of New York's Cinema i Lodge of B'nai B'rith. [' 50 MOTION PICTURE HERALD, MAY 10, 1947 l! MGM Promotes Five at Meeting MGM's five-day sales convention at the Hotel Astor in New York ended last Sunday with the announcement by William F. Rod- gers, vice-president and distribution head, of four new appointments in the field, and one home office promotion. Named short subject sales manager was William B. Zoellner, who will continue as head of the company's reprint and foreign importation division. In his new assign- ment, Mr. Zoellner will take over duties formerly handled by E. W. Aaron, assistant sales manager. The other promotions involve Herman Ripps, district manager in Albany, named field assistant to John P. Byrne, eastern sales manager; Ralph W. Maw, Indianapo- lis district manager, field assistant to Bur- tus Bishop, Jr., midwestern sales manager ; John S. Allen, district manager in Wash- ington, named assistant to Rudy Berger, southern sales manager; and Frank C. Hens- ler, Detroit district head, who will assist John J. Maloney, central sales manager. Kansas City has been added to Mr. Ma- loney's territory. Friday, Howard Dietz, vice-president and director of advertising, publicity and exploi- tation, pointed out the importance of his de- partment's activities in getting people to at- tend theatres. He said MGM was using ex- clusive spot announcements on 90 radio sta- tions in 45 cities, with direct and cooperative advertising and teasers appearing in news- papers in 60 cities. MGM has 30 pictures in various stages of work or near completion and production at the Elstree studios in En- gland will be started this autumn, he said. Silas F. Seadler, advertising director, dis- cussed a number of pictures. William R. Ferguson, exploitation director, and Herbert Crooker, publicity manager, also addressed the convention. Other speakers included Ernest Emerling, advertising head for Loew theatres; Frank Walker and W. W. Early, general manager and sales manager for MGM records; H. M. Richey, head of ex- hibitor relations ; Fred C. Quimby, short subjects production chief; Charles O'Brien, of the personnel division ; Charles K. Stern, Loew's assistant treasurer ; Jay A. Gove ; M. L. Simons, and others. Paramount Opening Branch In Jacksonville, Fla. Paramount will reestablish its branch of- fice in Jacksonville, Fla., June 1 and has pointed Al Duren, the company's Atlanta sales manager, as manager. Paramount has been operating a shipping station in Jack- sonville since 1939. Prior to that it had a branch office there. William Holliday, Char- lotte salesman will succeed Mr. Duren in Atlanta, while Lawrence Terrell, booking manager in Charlotte, will replace Mr. Hol- liday. Joe L. Cutrell, Charlotte booker, will succeed Mr. Terrell. Loew's 28- Week Net $8,596,779 Net income of Loew's, Incorporated, and subsidiaries for the 28-week period ending March 13, 1947, was $8,596,779 after de- preciation, taxes and other deductions, Charles C. Moskowitz, Loew vice-president and treasurer, announced this week. This figure is only slightly lower than the total earned for the same period in 1946, which amounted to $8,952,056. The 28-week figures are subject to year- end audit and equivalent to $1.67 per share of common stock as against $1.76 per share a year ago. Operating profit, including wholly and partly owned subsidiaries, after subsidiaries' preferred dividends, for the 28 weeks was $18,236,730 as against $20,282,403 for the same period in 1946. Gross sales and operating revenues for the 16 weeks ending March 13, 1947 were estimated at $56,655,000. Warners Set Dividend Warner Brother Pictures had declared a quarterly dividend of 37^ cents per share on its common stock, payable July 3, 1947, to stockholders of record June 6, 1947. The board has authorized the purchase by the company of shares of its common stock on the New York Stock Exchange. ;>opacolossal/ PACA*AIIA» S. C. Cambata British Gains in India Cited by Bombay Owner The business methods of J. Arthur Rank and the allegedly harsh terms demanded hy American companies may win the Indian market for British distribution and ex- hibition, Shiavax C. Cambata, Bombay exhibitor, warned last week. In New York to study exhibition and equipment, Mr. Cambata, owner of coal mines, restau- rants and an im- porting- and export- ing business, said that although In- dians have had a prejudice against British pictures, their ris- ing quality has forced a reappraisal. Addi- tionally Mr. Rank's agents, in attempting to acquire theatres and sell pictures, are using "methods very attractive to Indians." Mr. Cambata "would not be surprised to find Mr. Rank soon with the best theatres in India." His own theatre is the Eros, of Bombay, which he describes as the country's most modern. His plans are to erect theatres in Calcutta, Lahore and Karachi, each equally first class, using if possible English language pictures. Mr. Cambatta said he might be forced to use British rather than American pictures. "I find American companies willing to play my theatre and willing to" give me product for my planned houses," he said, " but some of them ask 60 per cent. They are what I suppose you would call 'hard nuts.' They do not seem to look into the revenue of theatres. First class theatres must main- tain standards, and cannot afford such terms." Wants "Proper" Terms "If I do not get proper terms, I simply will not build my circuit. I do not intend to find I am working for someone else. "I do not see any equipment here which I have not got now in the Eros. My house has precisely the same RCA equipment as the Radio City Music Hall. It has seats, designed by me, and manufactured by the American Seating Company. It has a spe- cial, modern screen. The only thing it hasn't got, and which I don't want, is a carpet." Carpets, Mr. Cambata explained are in- advisable in the tropics because they cannot be cleaned or disinfected. Traveling with his wife, Mr. Cambata will go next to Hollywood, then return to New York, will then visit London, and then re- turn to India. Short Product in First Run Houses NEW YORK— Week of May 5 CAPITOL: Doctor Jekyll and Mr. Mouse. MGM Feature: Duel in the Sun Selznick CRITERION: Big House Blues Columbia Feature: Odd Man Out Universal GLOBE: Big Time Revue . Warner Bros. Goofy Groceries Warner Bros. Feature: The Macomber Affair United Artists HOLLYWOOD: The Forgotten Casualty 20th Cent.-Fox Rabbit Transit Warner Bros. Feature: The Two Mrs. Carrolls Warner Bros. MUSIC HALL: Storm Over Britain ' 20th Cenf.-Fox Feature: The Egg and I Universal PALACE: Racing Sleuth. . RKO Frank Duck Brings 'Em Back Alive RKO Feature: Born To Kill RKO PARAMOUNT: Abusement Park. . .Paramount Iced Lightning Paramount Feature: Calcutta Paramount R/VOLJ: ice Skippers RKO Pepifo's Serenade United Artists Feature: The Farmer's Daughter RKO ROX1T: Dead End Cats 20fh Cent.-Fox Harvest of the Sea 20th Cent.-Fox Feature: The Homestretch 20th Cent.-Fox STRAND: Hobo Bobo . ., Warner Bros. Song of a Nation Warner Bros. Arrow Magic Warner Bros. Feature: Love and Learn Warner Bros. WINTER GARDEN: Coo-coo Birds. ..Universal Feature: Carnegie Hall United Artists Johnston Pledges Aid In Hollywood Red Hunt Eric A. Johnston, president of the Motion Picture Association, Thursday in Washing- ton assured Representative J. Parnell Thomas, chairman of the House Un-Ameri- can Activities Committee, that Mr. Thomas would have cooperation from the entire in- dustry in the committee's investigation of Hollywood. Mr. Thomas is the head of a three-man sub-committee of the Un-Ameri- can Activities Committee which is sched- uled to investigate Communist activities in Hollywood. Other members are Repre- sentatives Wood of Georgia and McDowell of Pennsylvania. IV. Y. Insurance Rate Rises 25% Effective May 5 a blanket increase of 25 per cent in the fire insurance rates was placed on New York state's 1,500 theatres by the State Insurance Department. According to the Department, the reasons for the general increase are that since 1944 there has been an increase in property values, labor and materials costs and an in- crease in fire losses. Other properties had their insurance rates increased from five to 30 per cent. Accord- ing to the Department, the average increase was 8.7 per cent. However, further adjust- ments ■ may be made when the regular five- year revision in the insurance rates is made after 1947 losses are tallied, the Insurance Department added. The increase will affect some theatres more severely than others, although the in- crease is a blanket one. This is because thea- tre premiums are based on the type of con- struction and the theatre's location. Armand on Lost Plane Victor Armand, a veteran Winnipeg, Canada, employee • of Famous Players Can- adian, is one of 15 passengers aboard a plane which, at midweek, was still missing after several days on a flight to Vancouver. Mr. Armand is western division manager. House Reduces Screen Budgets W ashington Bureau The House Appropriations Committee Monday drastically cut the 1948 budgets of several bureaus indirectly affecting the in- dustry, but approved a large increase in the funds for the anti-trust division. As previously reported, the committee denied the $31,000,000 requested for the State Department's information and cul- tural program, including more than $3,000,- 000 asked for the International Motion Pic- ture Division, which had planned an ex- panded program. Monday Secretary of State George C. Marshall urged that the information and cultural program be continued. Representa- tive John Taber, chairman of the House Ap- propriations Committee, which killed the ap- propriation, said he still saw no reason why the program should be restored. Funds for the Bureau of Foreign and Do- mestic Commerce, in which motion picture consultant Nathan Golden works, and for the State Department's Office of Interna- tional Trade Policy, under which industry adviser George Canty works, were also cut. However, it has been generally reported that these divisions will so administer the re- duced funds that neither Mr. Golden or Mr. Canty will be affected. The anti-trust division received $2,400,- 000, which is $280,000 more than last year but $100,000 less than asked by the Govern- ment. The increased appropriation is cer- tain to mean more vigorous enforcement by the division. Mason To Make Own Film James Mason, British film star, is form- ing his own production company and at least one picture has been set to go before the cameras in the autumn, it was understood in New York this week. The film probably will be shot in Canada, with some exteriors to be shot in Britain. No actors have been signed so far. The story will deal with the problem of German war prisoners. B4 MOTION PICTURE HERALD, MAY 10, 1947 Name Committees In Four Areas For Foundation Representatives of the motion picture in- dustry and allied businesses met in four ex- change areas during the past week and elect- ed committees for the Motion Picture Foun- dation which has tentatively scheduled its national meeting for late this month or early June. At an organizing conference, called by William K. Jenkins, president of the Georgia Theatre Company, the Atlanta exchange area elected as committeemen : Mr. Jenkins, R. B. Wilby, E. D. Martin, O. C. Lamm, Nat Williams, Frank Rogers, Charles Les- ter, Mitchell Wolfson, Jock Mankham, Lex Benton, Kermit Stengel, J. H. Thompson, Mack Jackson, Herman Steinichen, Jack Kirby, N. A. Waters and Ike Katz. A chair- man and trustee will be named at a later date. In Pittsburgh Monday, M. A. Silver, Warner zone manager, was elected Western Pennsylvania's trustee on the board at a meeting in the William Penn Hotel. Mor- ris A. Finkel was elected chairman of the district committee, which also includes Mr. Silver, John H. Harris, Sam Fineberg, Mike Manor, William Blatt, Fred Beedle, Perry Nathan, J. B. Clark, Lee Conrad, Bert Stearn, Robert Coyle, G. Sallows, James Alexander, Morris Lefko, George Notopolos, David Kimmelman and Robert Klingen- smith. At a meeting in the Broadwood Hotel in Philadelphia Monday Jay Emanuel was ap- pointed temporary chairman of a committee to draw up a list of nominees to be acted upon Monday. The temporary committee also includes Martin Ellis, Samuel Gross, Lewen Pizor and Lester Wurtle. The area panel of Michigan film leaders met in Detroit last week and elected Earl J. Hudson of United Detroit Theatres, Mich- igan trustees of the Foundation, and C. L. Buermele, chairman. After the national meeting, which Mr. Hudson will attend, the panel will meet to elect a vice-chairman, secretary and treasurer. Paramount Sets Release Dates for Three Films Paramount has announced release dates for three more of its 1946-47 features. Betty Hutton's Technicolor "Perils of Pauline" will be released July 4. "The Trouble With Women," starring Ray Milland, Teresa Wright and Brian Donlevy, will be released June 27. The Pine-Thomas production "Danger Street," has a June 20 date. Film on Switzerland Set Films of the Nations, non-profit distribu- tion agency for foreign governments, is en- tering the 35mm theatrical field, according to Maurice T. Groen, president. The com- pany's first is a two-reel documentary "His- toric Switzerland," released Thursday. Gamble Acquires Circle Theatre in Portland Ted Gamble, Gamble Theatre Enterprises, Portland, announced last week the acquisi- tion of the Circle theatre, Portland, which he will add to his Pacific Northwest cir- cuit. The Circle is the oldest house on the coast and was owned by Col. G. T. Wood- law for 35 years. Rank Will Have Lively Schedule J. Arthur Rank, president of the British Film Producers Association, was due to have arrived in New York aboard the Queen Elizabeth Friday morning, accompanied by John Davis, managing director of the Rank Organization, and Mrs. Rank and Mrs. Davis, both of whom are making their first visit to this country. On his arrival Friday, Mr. Rank was to have been the guest of honor and speaker at a luncheon given by the Worlds' Sunday School Association at the Hotel Commodore. Also, on that day, he was to have met with the board of directors of the American Rank- Organization, of which he is chairman. Meetings with Universal officials are scheduled for Saturday. Sunday he will be the guest at the country home of Spyros Skouras, president of 20th-Fox. On Mon- day, Mr. Rank plans to spend almost the entire day with Universal, being the guest of the company's board of directors at a private luncheon. In the afternoon there will be a board meeting and in the evening he will be the guest of Eric Johnston, presi- dent of the Motion Picture Assocation, and the MPA board at a Waldorf-Astoria dinner. Tuesday will see conferences with Arthur Krim, president, and Al W. Schwalberg, vice-president of Eagle-Lion, at which Mr. Davis will be present. A Pathe Industries board meeting also is scheduled. G. S. Eys- sell, president and managing director of Ra- dio City Music Hall, will give a luncheon for Mr. Rank at the theatre. On Wednesday, the whole party will entrain for Chicago, where it will stay three days before going to Toronto. A trip across Canada will follow, and then a California holiday. The group's return to England is scheduled for |ulv 17. Paramount Sets $600,000 Ad Budget on 2 Films Paramount has budgeted $600,000 for ad- vertising on "Welcome Stranger" and "Perils of Pauline," it was announced by Curtis .Mitchell, advertising and publicity director. "Welcome Stranger," with Bing Crosby, Barry Fitzgerald and Joan Caul- field, is set for special handling, after with- drawal from the 1946-1947 release schedule. "Perils of Pauline," in Technicolor, starring Betty Hutton, will go into general release the first week of July. M-C-M TRADE SHOW SAN FRANCISCO TERRITORY ONLY It GONE WITH THE WIND 2 0 t h - F O X SCREEN ROOM 245 Hyde St., San Francisco, Cal. TUESDAY, MAY 20 1:30 P. M. David O. Selznick's production of Margaret Mitchell's Story of the Old South, "Gone With the Wind" • In Technicolor • Starring Clark Gable as Rhett Butler • Leslie Howard • Olivia de Havilland • and present- ing Vivien Leigh as Scarlett O'Hara • A Selznick International Picture Directed by Victor Fleming • Screen Play by Sidney Howard • A Metro-Goldwyn-Mayer Masterpiece Release • Music by Max Steiner MOTION PICTURE HERALD, MAY 10, 1947 55 NOW PLAYING WARNER AND LOEWS CIRCUITS premieres j * SOCK' M*** IN NEWSREELS MPEA Product Gets Good Play, Big Promotion MOVIETONE NEWS— Vol. 29, No. 71— Marhsall re- ports on Moscow. . . . Charles Gilbert is installed as Bishop of Protestant Episcopal Church. . . . Truman welcomes Mexico's President Aleman. . . . Chiang Kai-Shek on vacation. . . . British Royal Family in Africa. . . . Australian girls wear scarves for bathing suits. . . . British soccer final. . . . Boats shooting the rapids. MOVIETONE NEWS— VoL 29, No. 72— Visit of Presi- dent Aleman. . . . President of France on tour of Empire. . . . Russian wives wait to join British hus- bands. . . . Tornado wrecks town in Missouri. . . . Abbott and Costello open Youth Centre. . . . Bathing fashions from Hollywood Jet Pilot wins Derby. NEWS OF THE DAY— Vol. 18, 269'— Mexican Presi- dent gets ovation. . . . Royal Family sees Victoria Falls. . . . Chiang Kai-Shek on vacation. . . . Duck-billed Platypuses. . . . British football. NEWS OF THE DAY— Vol. 18, 270— Kentucky Derby. . . . Inside Moscow today. . . . Aleman's triumphal tour. . . . Straits of Gibraltor. . . . Lew Costello' s Youth Centre. . . . Bonnets good enough to eat. PARAMOUNT NEWS, No. 72— Capital hails Mexican President. . . . Royalty in Rhodesia. . . . Platypuses from Australia. . . . Chiang Kai-Shek visits birth- place. . . . 1947 pioneers: Veterans win stakes in rich acres. PARAMOUNT NEWS— No. 73— Aleman's visit. . . . New York pilot lands in traffic jam. . . . Fashion news: Chicago says it with hats. . . . First pictures: French President tours Africa. . . . Kentucky Derby. RKO PATHE NEWS— VoL 18, No. 74— Czech col- laborators sentenced. . . . Princess Katherine weds. . . . Assembly-line homes. . . . Chiang on vacation. . . . Mexico's President visits the United States. RKO PATHE NEWS — Vol. 18, No. 75— France's President in Dakar. . . . Sumptuous club for Red Army. . . . New York cheers President Aleman. . . . Kentucky Derby. UNIVERSAL NEWSREEL— Vol. 20. No. 35— Mexican President welcomed. . . . Blasts in Palestine. . . . Royal Family visits Victoria Falls. . . . Funeral rites for Danish King. . . . Franco reviews parade in Madrid. . . . Greek King takes oath in Athens. . . . Platypuses draw throng's to Bronx Zoo. . . . Yo-yo demonstration at Houston, Tex. UNIVERSAL NEWSREEL— Vol. 20, No. 36— Ken- tucky Derby. . . . Mexican President on tour of U. S. . . . President Auriol tours French colonial possessions. . . . Los Angeles Youth Centre opened by Abbott and CosteUo. . . . Sugar cake millinery novelties shown in Chicago. TELENEWS DIGEST— Vol. 1, No. 2— French village fears masked murderer. . . . France plans "TWA" project. . . . Spring in Palestine. . . . Floods in Czechoslovakia. . . . French artist honored. . . . Polish police raid bootleggers. , . . Navy visits Belgium. . . . Poles hail Constitution Day in Chicago. Telenews Releases First Newsreel Digest Issue The first issue of Telenews Productions' newsreel, The Telenews Digest, was released to newsreel theatres throughout the country May 1. Produced weekly, the issue, run- ning eight minutes, contained four subjects gathered from abroad. The subjects were: a Russian expedition to a Siberian outpost; the westward migration of Polish peasants into former German Territory; German prisoners of war in North Africa being trained for religious work in Germany, and a French-Jewish settlement in Palestine. Film Classics Acquires San Francisco Exchange Film Classics announced this week the acquisition of the company's exchange and franchise in San Francisco formerly owned by Robert Lippert. The company now owns all its exchanges on the west coast, in addi- tion to other key centers throughout the country. This acquisition is in line with the company's policy of releasing new inde- pendent product, the first being "The Pa- tient Vanishes," starring James Mason. Aided by energetic promotion, American pictures released by the Motion Picture Ex- port Association in Europe and Japan are earning high grosses, MPEA box office re- ports indicated this week. In Amsterdam, the Netherlands, MGM's "Gaslight" has just concluded a 13-week run and its "Boom Town" and Warners' "Casa- blanca" are popular in first run key city re- leases. Other first runs are "The Constant Nymph," "Phantom of the Opera" and "Hunchback of Notre Dame." RKO's "Sus- picion" has just opened. "Ziegfeld Girl" in Berlin In Berlin, "Ziegfeld Girl" looks set for a long stay with "Keys of the Kingdom" go- ing strong in its third week. "Union Pacific," "Suspicion" and "Gentleman Jim" also are hits in Germany. In Vienna, "Watch on the Rhine" is running in three theatres. MGM's "Lost Angel" is now in its fourth week at two houses. "Ziegfeld Girl," "Union Pa- cific" and "Keys of the Kingdom" are strong in the provinces. In Budapest, where MPEA films are pre- dominating in that city's 13 first run out- lets, "Mrs. Miniver" has had a seven-week run. "Tarzan's New York Adventure" and "Reap the Wild Wind" have earned high grosses and "Yankee Doodle Dandy" had nine additional days on a first run move- over, having played two houses for two weeks. In Bucharest, Easter week saw the launching of eight MPEA films. In Prague, "Reap the Wild Wind" set a post-war record with a nine-week run at the first run Svoboda. 20th-Fox "Guadal- canal Diary" is in its 11th week, "Casa- blanca" in the sixth and "Going My Way" in the fourth. "Shadow of a Doubt" and "House on 92nd Street" have just opened. Five Pictures in Japan "Rhapsody in Blue" opened in five Jap- anese cities at roadshow prices. Other MPEA films playing the country include "Suspicion," "Union Pacific," "The Sea Hawk" and "Moontide." In Europe also, where radio generally is in the hands of the state, MPEA product and music from it has been getting air time. All MPEA releases are receiving increas- ing support through intensified promotion. In Prague, a "Hollywood Greets Prague" exhibit in one of the Czecho9lovakian capi- tal's biggest department stores has drawn 4,000 visitors daily. Irving Maas, MPEA vice-president and general manager, meanwhile announced by cable from Europe this week the appointment of E. Van Dee as manager and Alexander Zablodowski as sales manager of the Asso- ciation in Poland. Active release of MPEA product in Poland is expected to get under way in two weeks. ASTOR PICTURES CORP. 130 West 46th Street, N.Y. 19, N.Y. R. M, SAVINI, Pro;. 56 MOTION PICTURE HERALD, MAY 10, 1947